Frictionless sharing refers to the transparent sharing of resources using social media services.
The term became popularised following
Mark Zuckerberg
Mark Elliot Zuckerberg (; born ) is an American business magnate, internet entrepreneur, and philanthropist. He is known for co-founding the social media website Facebook and its parent company Meta Platforms (formerly Facebook, Inc.), o ...
's announcement at the F8 developers conference in 2011 in which he described developments to
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
that would allow "''real-time serendipity in a friction-less experience''".
Facebook
applications
Application may refer to:
Mathematics and computing
* Application software, computer software designed to help the user to perform specific tasks
** Application layer, an abstraction layer that specifies protocols and interface methods used in a c ...
that implemented such frictionless sharing included a news-sharing app developed by ''
The Guardian
''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
''.
The growth in importance is indicated by the
ReadWrite Web article that described the development as a "''top trend for 2011''".
The term had previously been used in an application-independent way to describe "''sharing that occurs without any additional effort required, for example, if a scholar is gathering resources for her own research, then using a social bookmarking tool is an effective tool for her as well as making the list public''".
The term is separately used to refer to use of
Creative Commons
Creative Commons (CC) is an American non-profit organization and international network devoted to educational access and expanding the range of creative works available for others to build upon legally and to share. The organization has release ...
licences to minimise copyright barriers to reuse of content: "''We also use Creative Commons licensing to allow frictionless sharing of research data, while allowing researchers to choose when and if they make data publicly available''".
References
{{Reflist
Social media