Freshjive is an American

streetwear Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding and Japanese street fashion. Eventually hau ...

brand founded in 1989 by artist and

entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values th ...

Rick Klotz. The brand drew its roots from

surf culture Surf culture includes the people, language, fashion, and lifestyle surrounding the sport of surfing. The history of surfing began with the ancient Polynesians. That initial culture directly influenced modern surfing, which began to flourish ...

and skate culture and is famous for its artwork including controversial topics such as

Palestine __NOTOC__ Palestine may refer to: * State of Palestine, a state in Western Asia * Palestine (region), a geographic region in Western Asia * Palestinian territories, territories occupied by Israel since 1967, namely the West Bank (including East ...

, animal studies,

police brutality Police brutality is the excessive and unwarranted use of force by law enforcement against an individual or a group. It is an extreme form of police misconduct and is a civil rights violation. Police brutality includes, but is not limited to, ...

domestic violence Domestic violence (also known as domestic abuse or family violence) is violence or other abuse that occurs in a domestic setting, such as in a marriage or cohabitation. ''Domestic violence'' is often used as a synonym for ''intimate partner ...

and Pentagon's

black operations A black operation or black op is a covert or clandestine operation by a government agency, a military unit or a paramilitary organization; it can include activities by private companies or groups. Key features of a black operation are that it i ...

. In 2011

Complex Magazine Complex Networks is an American media and entertainment company for youth culture, based in New York City. It was founded as a bi-monthly magazine, ''Complex'', by fashion designer Marc (Ecko) Milecofsky. Complex Networks reports on popular a ...

named Freshjive as the #4 Greatest Streetwear Brand after

Stüssy Stüssy ( ) is an American privately held fashion house founded in the early 1980s by Shawn Stussy. It benefited from the surfwear trend originating in Orange County, California, but was later adopted by the skateboard and hip hop scenes. Histo ...

, Supreme and

A Bathing Ape A Bathing Ape (or BAPE) is a Japanese fashion brand founded by Nigo (Tomoaki Nagao) in Ura-Harajuku in 1993.David FischerNIGO Announces His Definitive Departure from BAPE''highsnobiety'', May 25, 2013

.Bobby Hundreds' 50 Greatest Streetwear Brands of All Time: Freshjive

June 21, 2011 In 2009, Freshjive removed the name of the brand from all products.Rick Klotz of Freshjive Speaks About His Logoless / Brandless Campaign
psfk.com September 2009

References

External links

Official website
{{fashion-stub Clothing brands of the United States Street fashion 1989 establishments in the United States

See also

References

External links