Fresh Start was the first powdered detergent to come in a

plastic bottle A plastic bottle is a bottle constructed from high-density or low density plastic. Plastic bottles are typically used to store liquids such as water, soft drinks, motor oil, cooking oil, medicine, shampoo, milk, and ink. The size ranges from v ...

. It was also one of the first detergents to be highly concentrated, before all detergents went concentrated. Fresh Start was a product of the

Colgate-Palmolive Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health car ...

company and was introduced in the late '70s. In 2005,

sold the North American rights for Fresh Start to

Phoenix Brands Phoenix most often refers to: * Phoenix (mythology), a legendary bird from ancient Greek folklore * Phoenix, Arizona, a city in the United States Phoenix may also refer to: Mythology Greek mythological figures * Phoenix (son of Amyntor), ...

. The target audience of Fresh Start was mainly active women. Advertisements from that time also depict active women having fun without worrying about

laundry Laundry refers to the washing of clothing and other textiles, and, more broadly, their drying and ironing as well. Laundry has been part of history since humans began to wear clothes, so the methods by which different cultures have dealt with t ...

References

External links

Fresh Start’s Marketing and Packaging Gave a Fresh Start to Powder Laundry Detergent
(posted Sept. 30, 2010; viewed Oct. 11, 2015) Laundry detergents Colgate-Palmolive brands {{Product-stub