Frescata was a registered trademark of

Wendy's Wendy's is an American international fast food restaurant chain founded by Dave Thomas (1932–2002) on November 15, 1969, in Columbus, Ohio. Its headquarters moved to Dublin, Ohio, on January 29, 2006. As of December 31, 2018, Wendy's was the ...

restaurants, and was used to refer to its now-discontinued line of cold sandwiches. The products were made in a "deli" style, and designed to compete with

Subway Subway, Subways, The Subway, or The Subways may refer to: Transportation * Subway, a term for underground rapid transit rail systems * Subway (underpass), a type of walkway that passes underneath an obstacle * Subway (George Bush Interconti ...

and

Blimpie Blimpie International, Inc., doing business as Blimpie (stylized as BLiMPiE), is an American submarine sandwich chain based in Scottsdale, Arizona. It was founded in Hoboken, New Jersey, in 1964, by three friends, and has since endured three ow ...

's food offerings. The Frescata product did not offer the "watch while it's made" format as other sandwich shops offer. Due to poor sales and long preparation times, the product has been dropped. The sandwiches in the Frescata line included the Frescata Club, Roasted Turkey & Swiss, Black Forest Ham & Swiss and Chunky Chicken Salad Frescata. The original lineup had the Roasted Turkey with Basil Pesto in place of the Chunky Chicken Salad. The Frescata was introduced in April 2006, and disengagement began in December 2007.

Name

According to the ''

St. Petersburg Times The ''Tampa Bay Times'', previously named the ''St. Petersburg Times'' until 2011, is an American newspaper published in St. Petersburg, Florida, United States. It has won fourteen Pulitzer Prizes since 1964, and in 2009, won two in a single ...

'',St. Petersburg Times
"A new take on 'fresh'"
May 10, 2006 the word "Frescata" does not appear to mean anything in any other language, including Italian, referenced in the name of the ''Frescata Italiana'' sandwich. According to the article, the word ''Frescata'' was coined to bring to mind the word "fresh".

References

External links

Wendy's.com
No longer including the discontinued Frescata range) {{Wendy's Wendy's foods