Free Range is an innovation and storytelling company based in San Francisco, California and Boston, MA. Founded in 1999, Free Range is a collective of entrepreneurs, designers, academics and researchers combining a disciplined approach to unlocking innovation with the principles of creative storytelling. Its clients range from for-profit, NGO, and government sectors around the globe.
Films
The firm produced the award-winning 2003 animated short film ''
The Meatrix'', an animal-rights parody of the 1999 film ''
The Matrix
''The Matrix'' is a 1999 science fiction action film written and directed by the Wachowskis. It is the first installment in ''The Matrix'' film series, starring Keanu Reeves, Laurence Fishburne, Carrie-Anne Moss, Hugo Weaving, and Joe Pantolia ...
''. It and its two short 2006 sequels, ''The Meatrix II: Revolting'' and ''The Meatrix II 1/2'', were set in
factory farms
Intensive animal farming or industrial livestock production, also known by its opponents as factory farming and macro-farms, is a type of intensive agriculture, specifically an approach to animal husbandry designed to maximize production, while ...
and a slaughterhouse, and were a commissioned project for the GRACE Communications Foundation.
Books
In July 2012, Free Range founder
Jonah Sachs published his first book with Harvard Business Review Press, ''Winning the Story Wars: Why Those Who Tell -- and Live -- the Best Stories Will Rule the Future''. In ''Winning the Story Wars'', Sachs argues that brands that tell value-driven stories can truly revolutionize marketing. Sachs released his second book, ''Unsafe Thinking'', in 2018, which explains "how to be nimble and bold when you need it most".
[https://www.amazon.com/Unsafe-Thinking-Nimble-Bold-When/dp/B07CY5P9YH/ref=sr_1_1?hvadid=252109132286&hvdev=c&hvlocphy=9032156&hvnetw=g&hvpos=1t1&hvqmt=e&hvrand=16294727570138726081&hvtargid=kwd-418631837668&keywords=unsafe+thinking&qid=1553702891&s=gateway&sr=8-1]
References
External links
FreeRange The official Free Range website.
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