Free was
Brazil
Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
ian brand of
cigarettes, currently owned and manufactured by
Souza Cruz, a subsidiary of
British American Tobacco.
History
The brand was launched in 1984 (one of the slogans: ''"Free-A matter of common sense"''). Nowadays, it is one of the most purchased cigarettes in Brazil and, according to the company, leader in the levels below 7 mg of tar.
In 2009 the company reformulated the brand's packaging and launched a line of products on the basis of menthol, the family Mix (Fresh Mix, Citric Mix and Spicy Mix).
Souza Cruz starts in the coming months a trademark migration process ever made for eight years with the now defunct Carlton, which gradually turned into
Dunhill. This time, the global brand of Souza Cruz, which will succeed the Free is
Kent
Kent is a county in South East England and one of the home counties. It borders Greater London to the north-west, Surrey to the west and East Sussex to the south-west, and Essex to the north across the estuary of the River Thames; it faces ...
.
By the end of 2016, Free will also imprint the logo of Kent. Within a year, the name Free will be removed from the pack.
The brand was mainly sold in
Brazil
Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
, but was also sold in the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
,
Mexico
Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...
and
Costa Rica.
See also
*
Tobacco smoking
Tobacco smoking is the practice of burning tobacco and ingesting the resulting smoke. The smoke may be inhaled, as is done with cigarettes, or simply released from the mouth, as is generally done with pipes and cigars. The practice is believed ...
References
External links
Souzacruz.com.br: Ingredientes do fumo
{{British American Tobacco
1984 establishments in Brazil
2016 disestablishments in Brazil
British American Tobacco brands