Frederick Lauer Monument
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The Frederick Lauer Monument is a
monumental statue A monument is a type of structure that was explicitly created to commemorate a person or event, or which has become relevant to a social group as a part of their remembrance of historic times or cultural heritage, due to its artistic, hist ...
in
Reading, Pennsylvania Reading ( ; Pennsylvania Dutch: ''Reddin'') is a city in and the county seat of Berks County, Pennsylvania, United States. The city had a population of 95,112 as of the 2020 census and is the fourth-largest city in Pennsylvania after Philade ...
, United States. The statue was dedicated in 1885 in honor of
Frederick Lauer Frederick Lauer (October 14, 1810 – September 12, 1883) was a brewer in the United States and the first president of the United States Brewers Association. He was born on October 14, 1810 in Gleisweiler, Bavaria. He emigrated to Baltimor ...
, who was a prominent citizen and brewer from the town who served as the first president of the
United States Brewers' Association The United States Brewers' Association was a trade organization that existed from 1862 to 1986. Founding The impetus for its founding was provided by the institution of federal taxation during the American Civil War. A group of New York brewers, al ...
. The association paid for the creation of the monument, which was designed by sculptor George F. Stephens and located in City Park.


History

Frederick Lauer Frederick Lauer (October 14, 1810 – September 12, 1883) was a brewer in the United States and the first president of the United States Brewers Association. He was born on October 14, 1810 in Gleisweiler, Bavaria. He emigrated to Baltimor ...
was born in 1810 in the German town of
Gleisweiler Gleisweiler is a municipality in Südliche Weinstraße district, in Rhineland-Palatinate, western Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country ...
. Several years later, in 1823, his family emigrated to the United States, ultimately settling in
Reading, Pennsylvania Reading ( ; Pennsylvania Dutch: ''Reddin'') is a city in and the county seat of Berks County, Pennsylvania, United States. The city had a population of 95,112 as of the 2020 census and is the fourth-largest city in Pennsylvania after Philade ...
. He learned the process of
beer brewing Brewing is the production of beer by steeping a starch source (commonly cereal grains, the most popular of which is barley) in water and fermenting the resulting sweet liquid with yeast. It may be done in a brewery by a commercial brewer ...
from his father and operated his own brewery in Reading as an adult, employing many German immigrants who lived in the area. During his time as a
brewmaster A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beerhouse, where distinct sets of brewing equipment are called plant. The commercial brewing of beer ...
, Lauer also became involved in politics and
philanthropic Philanthropy is a form of altruism that consists of "private initiatives, for the public good, focusing on quality of life". Philanthropy contrasts with business initiatives, which are private initiatives for private good, focusing on material ...
ventures. He was involved in several different charity organizations, as well as the local agricultural society and
board of trade The Board of Trade is a British government body concerned with commerce and industry, currently within the Department for International Trade. Its full title is The Lords of the Committee of the Privy Council appointed for the consideration of ...
, and he was instrumental in getting Reading reclassified from a
borough A borough is an administrative division in various English-speaking countries. In principle, the term ''borough'' designates a self-governing walled town, although in practice, official use of the term varies widely. History In the Middle Ag ...
to a
city A city is a human settlement of notable size.Goodall, B. (1987) ''The Penguin Dictionary of Human Geography''. London: Penguin.Kuper, A. and Kuper, J., eds (1996) ''The Social Science Encyclopedia''. 2nd edition. London: Routledge. It can be def ...
. In the national brewing industry, Lauer helped form the
United States Brewers' Association The United States Brewers' Association was a trade organization that existed from 1862 to 1986. Founding The impetus for its founding was provided by the institution of federal taxation during the American Civil War. A group of New York brewers, al ...
, an
industry trade group A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific industry. An industry trade association partici ...
formed during the
American Civil War The American Civil War (April 12, 1861 – May 26, 1865; also known by other names) was a civil war in the United States. It was fought between the Union ("the North") and the Confederacy ("the South"), the latter formed by states th ...
. He served as the first president of this group, which today is known as the
Beer Institute Beer Institute is a national trade association, headquartered in Washington, D.C. representing companies which produce and import beer sold in the United States. Beer Institute was organized in 1986 from the United States Brewers' Association The ...
. In 1883, he retired from brewing, and he died on September 12 of that year. Following his death, the Brewers' Association wanted to honor Lauer with a monument in his hometown. After receiving consent from the city council to erect a monument in Reading's City Park, the group proceeded to completely fund the creation of a public statue of Lauer. This monument would be the first public statue in both the park and the city as a whole. Despite some opposition from members of the
temperance movement The temperance movement is a social movement promoting temperance or complete abstinence from consumption of alcoholic beverages. Participants in the movement typically criticize alcohol intoxication or promote teetotalism, and its leaders emph ...
, the city was generally supportive of the monument based on Lauer's philanthropy and public service. According to a later article on the statue published by the
Historical Society of Berks County Founded in 1869, the Historical Society of Berks County (HSBC) operates the Berks History Center as a museum and library located in Reading, Pennsylvania. The Society's mission, as described on its website, is "to focus attention on the unique l ...
, "Frederick Lauer was represented in the first monument erected in Reading because he embodied the ideals of a large part of his community". Several other monuments and memorials were later built in the park. The statue was designed by George F. Stephens and
cast Cast may refer to: Music * Cast (band), an English alternative rock band * Cast (Mexican band), a progressive Mexican rock band * The Cast, a Scottish musical duo: Mairi Campbell and Dave Francis * ''Cast'', a 2012 album by Trespassers William * ...
by the Bureau Bros, while the stonework was carried out by P. F. Eisenbrown, Sons & Company. The monument was dedicated on May 23, 1885, with a parade held through the city. Many stores closed for the day, while the parade included many city officials, police, and firefighters. During the dedication ceremony, Henry H. Reuter, a former president of the Brewers' Association, gave an oration, during which he said, "Frederick Lauer stands there, for us, as the exemplar of true temperance, as the champion of personal liberty, as the exponent of the just claims of our time-honored trade, as its ever-ready defender and untiring promoter. Frederick Lauer felt and understood his social mission as a brewer".


Later history

In 1994, the monument was surveyed as part of the
Save Outdoor Sculpture! Save Outdoor Sculpture! (SOS!) was a community-based effort to identify, document, and conserve outdoor sculpture in the United States. The program was initiated in 1989 and ended in 1999. History Save Outdoor Sculpture! was initiated by Herit ...
project. In the years since its unveiling, the monument was suffered from deterioration and vandalism. In April 2015, four bronze plaques that were attached to the monument were stolen and never recovered. Around this same time, several brewing groups and local breweries began to spearhead efforts to restore the monument. These efforts were primarily led by the Brewers of Pennsylvania trade group, while the Brewers Association (not to be confused with the United States Brewers' Association) donated $25,000 towards the restoration. In 2018, the monument was rededicated following its restoration. The monument is maintained by the Historical Society of Berks County.


Design

The monument consists of a bronze statue of Lauer standing atop a multitiered granite pedestal and concrete base. The base of the monument is surrounded by an edged planter. Lauer wears an attire typical of the era, including a bow tie, frock coat, and vest, with his right hand on his hip and a paper scroll in his left hand. The sculpture measures on either side and stands tall, while the pedestal has side measurements of and is tall. At the foot of the statue are inscriptions bearing the name of the designer ("Henrici Stephens") and the foundry ("cast by / Bureau Bros."). Four bronze plaques are attached to the four sides of the pedestal. The inscription on the front reads: "To / Frederick Lauer / of Reading, PA / The United States Brewers / Association of which he was / the first President, has / erected this monument / in grateful rememberence (sic) of / his unselfish labor for / the welfare of the / brewing trade in this country.", while the rear plaque reads: "The City of Reading / commemorates the public / and private virtues of an honored citizen / by the grant of this location, / erected AD MDCCCXXXV / the year of the 25th convention of the U.S. Brewers Association." The two side plaques read: "LET HIS EXAMPLE TELL / THE BREWERS OF THIS / COUNTRY TO MAINTAIN / GOOD-FELLOWSHIP TO / PRESERVE THEIR ASSOCIATION / AND / TO DEFEND THEIR RIGHTS" and "His zeal sprung / from his firm conviction / that in striving to advance / the brewing trade / he was working for / the cause of national temperance".


Notes


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External links

* {{Reading, Pennsylvania 1885 establishments in Pennsylvania 1885 sculptures Bronze sculptures in Pennsylvania Buildings and structures in Reading, Pennsylvania Outdoor sculptures in Pennsylvania Sculptures of men in Pennsylvania Statues in Pennsylvania Tourist attractions in Reading, Pennsylvania Vandalized works of art in Pennsylvania