Johann Gottlieb Friedrich "Frederick" Pabst (March 28, 1836 – January 1, 1904) was a German-American brewer for whom the Pabst Brewing Company was named.

Biography

Early life

Pabst was born on March 28, 1836, in the village of Nikolausrieth, in the

Province of Saxony The Province of Saxony (german: link=no, Provinz Sachsen), also known as Prussian Saxony () was a province of the Kingdom of Prussia and later the Free State of Prussia from 1816 until 1944. Its capital was Magdeburg. It was formed by the merge ...

, in the Kingdom of Prussia. Friedrich was the second child of Gottlieb Pabst, a local farmer, and his wife, Johanna Friederike. In 1848, he emigrated with his parents to the United States, settling first in Milwaukee, and then Chicago. The following year his mother died in a cholera epidemic.Eastberg, p. 3. In Chicago, Frederick and his father had to eke out a living. For a while they worked as waiters and busboys. Frederick soon gave this up, however. Because he had enjoyed his voyage to America, he decided to become a cabin-boy on a

Lake Michigan Lake Michigan is one of the five Great Lakes of North America. It is the second-largest of the Great Lakes by volume () and the third-largest by surface area (), after Lake Superior and Lake Huron. To the east, its basin is conjoined with that o ...

steamer. By the time he was 21, Pabst had earned his pilot's license, and was captain of one of these vessels. In this capacity, he met Phillip Best, the owner of a small but prosperous brewery founded by his father,

Jacob Best Jacob Best Sr. (1786 – 1861) was a German-American brewer who founded what would later become known as the Pabst Brewing Company in Milwaukee, Wisconsin. Life and career Best was born in Hesse-Darmstadt, where he learned the trade and ran a s ...

, in 1844 in Milwaukee. Pabst married Best's daughter, Maria, on March 25, 1862. For the next year and a half, Pabst continued to ply the waters of Lake Michigan as a ship's captain, until an accident in December 1863 led to a change in career. While trying to bring his craft into Milwaukee harbor, Pabst's ship ran aground. A short while later, Pabst purchased half of Best's brewing company.

Brewing

In 1864, when Pabst was taken into partnership in his father-in-law's brewery, he began to study the details of the business. After obtaining a thorough mastery of the art of brewing, Pabst turned his attention to extending the market for the beer and before long had raised the output of the Best brewery to 100,000 barrels a year. The brewery was eventually converted into a public company and its capital repeatedly increased in order to cope with the continually increasing trade. He became president of the corporation in 1873. Later, the brewing company's name was changed to the Pabst Brewing Company. In 1889, Pabst spent $30,000 to take advantage of prime shoreline along

Whitefish Bay, Wisconsin Whitefish Bay is a village in Milwaukee County, Wisconsin, United States. The population was 14,954 at the 2020 census. History In the early 19th century when the first white settlers arrived, the Whitefish Bay area was controlled by Native Am ...

's unique location, just north of the city of Milwaukee, by developing a popular lakeshore resort, which he called the Pabst Whitefish Bay Resort. As many as 10,000 visitors would come to the resort on a summer day by horse and buggy, railroad, trolley or excursion steamer. They came to enjoy the scenic view, to ride the Ferris wheel, attend daily concerts (double concerts on Sunday), rent row boats, watch outdoor movies, drink Pabst's beer and dine on fine fare, including five types of whitefish netted daily in the adjoining bay. The resort's popularity faded in 1914 at the start of World War I and the park was closed. In 1915, the land was subdivided into residential lots. The brewing company's renowned " Blue Ribbon" label was introduced in the 1890s. The beer never actually won a blue ribbon. During some festivals (i.e. World's Fair in Chicago), Pabst placed a blue ribbon around his Best beer (named after founder Phillip Best) so it would stand out among the others. People would start identifying the beer as the Pabst Blue Ribbon beer. Instead of correcting the public, Pabst just wisely renamed it. He trademarked the Blue Ribbon in 1900. Pabst built a fourteen-story

Pabst Building The Pabst Building was a 14-story neo-gothic high-rise building in Milwaukee, Wisconsin. Built in 1891, it was Milwaukee's first skyscraper, and was the tallest building in Milwaukee until the Milwaukee City Hall was finished four years later. The ...

in downtown Milwaukee and also helped organize the Wisconsin National Bank, in 1893. Pabst purchased the old Nunnemacher Grand Opera House, located opposite the

Milwaukee City Hall The Milwaukee City Hall is a skyscraper and town hall located in Milwaukee, Wisconsin, United States. It was finished in 1895, and was Milwaukee's tallest building until completion of the First Wisconsin Center in 1973. The Milwaukee City Hall was ...

, in 1890, and turned it into the ''Das Neue Deutsche Stadt-Theater'' (The New German City Theater), but it was destroyed in a fire. Pabst ordered it rebuilt at once and the newly named

Pabst Theater The Pabst Theater is an indoor performance and concert venue and landmark of Milwaukee, Wisconsin, United States. Colloquially known as "the Pabst", the theater hosts about 100 events per year. Built in 1895, it is the fourth-oldest continuously o ...

opened in 1895. It still is in use today. The

Pabst Mansion The Pabst Mansion is a grand Flemish Renaissance Revival-styled house built in 1892 in Milwaukee, Wisconsin, USA for Captain Frederick Pabst (1836–1904), founder of the Pabst Brewing Company. In 1975 it was placed on the National Register of His ...

along Wisconsin Avenue is a well-known Milwaukee tourist attraction and was the Pabst family home from 1892 to 1908.

Personal life

Pabst was married in 1862 and had 10 children. Five survived to adulthood: Elizabeth (von Ernst, 1865-1891), Gustave (1866–1943), Marie (Goodrich, 1868–1947), Frederick, Jr. (1869–1958), and Emma (Nunnemacher, 1871–1943). The Pabsts also adopted Elizabeth's daughter, Elsbeth, after Elizabeth died unexpectedly in 1891. He had two stock farms, one in Wauwatosa and one in Calhoun for raising

Percheron The Percheron is a breed of draft horse that originated in the Huisne river valley in western France, part of the former Perche province from which the breed takes its name. Usually gray or black in color, Percherons are well muscled, and k ...

horses. The original stock had been imported by him from France. Pabst was affiliated with Aurora Masonic Lodge No. 30. Pabst is buried at Forest Home Cemetery in Milwaukee.

References

Sources

* *

External links

Pabst MansionPabst Theater
* ttp://www.wisconsinhistory.org/topics/pabst/ Frederick Pabst at the Wisconsin Historical Society* {{DEFAULTSORT:Pabst, Frederick 1836 births 1904 deaths German emigrants to the United States Papst, Frederick Businesspeople from Milwaukee American brewers People from the Province of Saxony 19th-century American businesspeople