Fred Keeley
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Fred Keeley (born May 9, 1950) is a politician in
California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
,
U.S. The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
and serves as the current Mayor of
Santa Cruz, CA Santa Cruz ( Spanish for "Holy Cross") is the county seat and largest city of Santa Cruz County, in Northern California. As of the 2020 census, the city population was 62,956. Situated on the northern edge of Monterey Bay, Santa Cruz is a p ...
. Due to recent amendments to the cities' charter he is the first directly elected mayor with a four year term, as the mayoral role was traditionally a one year term selected by other council members. Keeley was a member of the
California State Assembly The California State Assembly is the lower house of the California State Legislature, the upper house being the California State Senate. The Assembly convenes, along with the State Senate, at the California State Capitol in Sacramento. The A ...
, representing District 27 which included parts of Santa Cruz County and
Monterey County Monterey County ( ), officially the County of Monterey, is a county located on the Pacific coast in the U.S. state of California. As of the 2020 census, its population was 439,035. The county's largest city and county seat is Salinas. Montere ...
from 1996 to 2002. He retired in January 2015 after 10 years as the Treasurer of Santa Cruz County.


Early life and career

Keeley was born in
Sacramento, California ) , image_map = Sacramento County California Incorporated and Unincorporated areas Sacramento Highlighted.svg , mapsize = 250x200px , map_caption = Location within Sacramento C ...
. He is the second son of Harry and Elizabeth Keeley. He was raised in San Jose. He attended and graduated from
Cupertino High School Cupertino High School, colloquially referred to as "Tino", "CHS", is a four-year comprehensive public high school located near the Rancho Rinconada and Fairgrove neighborhoods of Cupertino, California, USA. The school serves mostly suburban residen ...
in 1969. He attended DeAnza College in the early 1970s and took film classes from Professor Robert Scott. In 1974, Keeley graduated with honors from
San Jose State University San José State University (San Jose State or SJSU) is a public university in San Jose, California. Established in 1857, SJSU is the oldest public university on the West Coast and the founding campus of the California State University (CSU) sys ...
, School of Social Sciences. After working for Law Enforcement Training and Research Associates, he was selected by Santa Cruz County Supervisor Joe Cucchaira to be Cucchaira's policy director. Keeley served in that capacity until March 1984 when then-Assembly Member
Sam Farr Samuel Sharon Farr (born July 4, 1941) is an American politician who was the U.S. representative for California's 17th (1993–2013) and 20th congressional districts (2013–17). He is a member of the Democratic Party. He was elected to Co ...
(D-Carmel) hired Keeley to be his chief of staff. Keeley served in that capacity for nearly five years. Keeley served for eight years as a member of the Santa Cruz County Board of Supervisors, prior to his election to the California Assembly.


Assembly member


1996 Assembly race

Moderate Republican
Bruce McPherson Bruce A. McPherson (born January 7, 1944) is an American politician who served as the 30th California Secretary of State, California secretary of state from March 30, 2005, to January 7, 2007. He is currently a member of the Santa Cruz County Bo ...
's decision to run for
California Senate The California State Senate is the upper house of the California State Legislature, the lower house being the California State Assembly. The State Senate convenes, along with the State Assembly, at the California State Capitol in Sacramento. Due ...
District 15 made California Assembly District 27 an open seat. In March 1996, Keeley ran for the Democratic nomination for the 27th Assembly District against Karin Kauffman. Keeley won over 55% of the party's Democratic voters, and 33% of all votes cast. In the November general election, Keeley won about 57% of all votes cast against Republican Jim Davis.


First term

During his first term in the Assembly, Keeley chaired the Budget Subcommittee on Resources, where he advanced legislation, known as the Marine Life Management Act of 1998. Also in 1998, Keeley was selected by Assembly Speaker
Antonio Villaraigosa Antonio Ramón Villaraigosa (; né Villar Jr.; born January 23, 1953) is an American politician who served as the 41st Mayor of Los Angeles from 2005 to 2013. A member of the Democratic Party, Villaraigosa was a national co-chairman of Hillary ...
to be Speaker pro Tempore. This is the highest-ranking member of the Speaker's leadership team and, as such, Keeley was responsible for the development of the majority party's important policy initiatives. Keeley also investigated the actions of then-Insurance Commissioner
Chuck Quackenbush Charles Quackenbush (born April 20, 1954) is an American former politician and Florida law enforcement officer. A Republican, he served as Insurance Commissioner of California from 1995–2000 and as a California State Assemblyman representing ...
. As a result of the investigation, Quackenbush resigned his office. During this time, Keeley also authored the two largest park and environmental protection bonds in the nation's history, Proposition 12 on the California ballot in March 2000, and Proposition 40 on the California ballot in March 2002. Together, these voter-approved bonds provided $4.7 billion for environmental protection, park land and other valuable habitat land acquisition throughout the nation's most populated state.


California electricity crisis

In late 2000 and early 2001, the
California electricity crisis California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
manifested itself with
rolling blackout A rolling blackout, also referred to as rota or rotational load shedding, rota disconnection, feeder rotation, or a rotating outage, is an intentionally engineered electrical power shutdown in which electricity delivery is stopped for non-overla ...
s in many parts of the state. Speaker
Robert Hertzberg Robert Myles Hertzberg is an American politician who previously served in the California State Senate. A Democratic Party (United States), Democrat he represented the California's 18th State Senate district, 18th Senate District, which includes pa ...
appointed Keeley, his Speaker pro Tempore, as "chief operating officer" for the Assembly on the energy crisis. This position had three primary duties: to establish a triage system for dealing with day-to-day, minute-to-minute emergencies that were direct outgrowths of the lack of electricity; to form a policy group, both at the staff and legislator level, to sort out those ideas that were being advanced to solve the problem, and make recommendations to the Speaker and the Governor, on how to tackle the many fronts on which this crisis was expanding; and to be the author of the agreed-upon package of legislation that would try to tame the energy crisis monster. During the energy crisis, a variety of options were under consideration. The State of California was trying to get the
Federal Energy Regulatory Commission The Federal Energy Regulatory Commission (FERC) is the United States federal agency that regulates the transmission and wholesale sale of electricity and natural gas in interstate commerce and regulates the transportation of oil by pipeline in ...
to cap the wholesale price of electricity, as that price was far exceeding the statutory limit that regulated utilities in California could charge their retail customers. The wholesale price was far in excess of the retail price because of deregulation. When the legislature deregulated the electricity sector in 1996, it did so by taking a number of statutory actions. One was to create a Power Exchange or PX. This was intended to be the trading floor for buyers and sellers of electricity. Keeley believed that the model was seriously flawed because it assumed that electricity could be treated as a commodity. Commodities markets have several features: Many buyers, many sellers, transparent transactions, substitute products, and the ability of the buyer to withhold buying if the price is not to his or her liking. According to Keeley, the PX had none of these features. In order to stabilize prices, and to assure a reliable supply of electricity, Keeley became the author of the State of California's solution so California participate in the market by buying the so-called net short position each day, and to sell that electricity to utility customers. While there was much criticism of the strategy at the time, it is clear that it had the desired effect: to wit, it stabilized prices and assured supply. PG&E's solution included the transfer of watershed lands and the creation of a youth stewardship program. After the energy crisis, the California faced a massive budget deficit. Keeley helped in the budget negotiations between Democrats and Republicans to get the necessary 2/3 vote to pass the state budget compromise on the state budget.


Later career


2003-2004

Due to term limits, Keeley left the Assembly in December 2002. Then-Governor
Gray Davis Joseph Graham "Gray" Davis Jr. (born December 26, 1942) is an American attorney and former politician who served as the 37th governor of California from 1999 to 2003. In 2003, only a few months into his second term, Davis was recalled and remov ...
asked Keeley to join his cabinet as Director of the
California Department of Finance The California Department of Finance is a state cabinet-level agency within the government of California. The Department of Finance is responsible for preparing, explaining, and administering the state's annual financial plan, which the Governor o ...
. Keeley declined, and instead became Executive Director of the
Planning and Conservation League Planning is the process of thinking regarding the activities required to achieve a desired goal. Planning is based on foresight, the fundamental capacity for mental time travel. The evolution of forethought, the capacity to think ahead, is consi ...
and the PCL Foundation. These two non-profit organizations specialize in environmental research and legislative advocacy. Keeley led these two organizations for two years.


Role in higher education

When Keeley was termed out of the legislature, the
University of California, Santa Cruz The University of California, Santa Cruz (UC Santa Cruz or UCSC) is a public university, public Land-grant university, land-grant research university in Santa Cruz, California. It is one of the ten campuses in the University of California syste ...
established a perpetual environmental lecture series in his honor, known as the Fred Keeley Lectures on the Environment. The initial lecture was given by former Arizona Governor and
Secretary of the Interior Secretary of the Interior may refer to: * Secretary of the Interior (Mexico) * Interior Secretary of Pakistan * Secretary of the Interior and Local Government (Philippines) * United States Secretary of the Interior See also

*Interior ministry ...
Bruce Babbitt The English language name Bruce arrived in Scotland with the Normans, from the place name Brix, Manche in Normandy, France, meaning "the willowlands". Initially promulgated via the descendants of king Robert the Bruce (1274−1329), it has been a ...
. In 2005, the lecture was given by Dr. Paul Erlich of Stanford University, and author of the best selling book ''The Population Bomb''. Keeley also made a planned gift of $250,000 to UCSC to support the campus's STEPS Institute for Innovation in Environmental Research. Since Fall 2006, Keeley has taught courses as a part-time faculty member in the Department of Political Science at
San Jose State University San José State University (San Jose State or SJSU) is a public university in San Jose, California. Established in 1857, SJSU is the oldest public university on the West Coast and the founding campus of the California State University (CSU) sys ...
. He has taught State Politics and Legislative Politics, and is scheduled to teach Local Politics in Fall 2007. Keeley is a frequent lecturer on California state government, politics, and a variety of environmental topics at Stanford University, the University of California at Santa Cruz, Duke University, San Jose State University,
California State University at Monterey Bay California State University, Monterey Bay (CSUMB or Cal State Monterey Bay) is a public university in Monterey County, California. Its main campus is located on the site of the former military base Fort Ord, straddling the cities of Seaside and ...
, the
University of Southern California The University of Southern California (USC, SC, or Southern Cal) is a Private university, private research university in Los Angeles, California, United States. Founded in 1880 by Robert M. Widney, it is the oldest private research university in C ...
, and the
University of California, Berkeley The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California) is a public land-grant research university in Berkeley, California. Established in 1868 as the University of California, it is the state's first land-grant u ...
. Most recently, he has been teaching at Pacific Collegiate School as the Local and State Government and Politics instructor.


Return to local politics

In January 2005, Keeley returned to Santa Cruz and became Santa Cruz County Treasurer. While this position is a countywide elected position, Keeley was appointed by the board of supervisors to fill an unexpired term. On June 6, 2006, Keeley was elected to a four-year term as treasurer. In addition to his work as treasurer, Keeley is a member of the board of directors of the
California League of Conservation Voters California Environmental Voters (also called EnviroVoters), formerly the California League of Conservation Voters (CLCV), is a lobbying and educational organization which focuses on environmental issues affecting California. It is affiliated with ...
, the state's premiere environmental political action organization. He also serves on the board of directors of
Planned Parenthood The Planned Parenthood Federation of America, Inc. (PPFA), or simply Planned Parenthood, is a nonprofit organization that provides reproductive health care in the United States and globally. It is a tax-exempt corporation under Internal Reve ...
Advocates for California and Nevada and is the current board vice president of Sempervirens Fund, originally established in 1900 as Sempervirens Club, California's oldest land conservation organization. Additionally, he serves on the board of directors of the California Ocean Science Trust. Keeley is co-chair of the Voices of Reform Project of the
Commonwealth Club of California The Commonwealth Club of California is a non-profit, non-partisan educational organization based in Northern California. Founded in 1903, it is the oldest and largest public affairs forum in the United States. Membership is open to everyone. Act ...
. This project is focused on five major areas of governmental reform: Redistricting, Term Limits, Campaign Finance, Budget, and Initiative Reform. The other co-chair is Dan Shnur, former governor
Pete Wilson Peter Barton Wilson (born August 23, 1933) is an American attorney and politician who served as the 36th governor of California from 1991 to 1999. A member of the Republican Party, he also served as a United States senator from California bet ...
's communications director. The Voices of Reform Project includes some three hundred civic leaders from throughout the California.


Awards

*Legislator of the Year for the 2001-2002 Session of the California Legislature, by the '' California Journal''.


References


External links


Smartvoter.org
{{DEFAULTSORT:Keeley, Fred 1950 births County supervisors in California Living people Members of the California State Assembly People from Santa Cruz, California Politicians from Sacramento, California 21st-century American politicians