Franz Ströher (born 21 February 1854 in
Oberwiesenthal
Oberwiesenthal (; officially Kurort Oberwiesenthal) is a town and a ski resort in the district of Erzgebirgskreis in Saxony in Germany. It is situated in the Ore Mountains, on the border with the Czech Republic, 19 km south of Annaberg-Buchh ...
; died 1936 in Germany) was a German hairdresser and businessman.
Life
Franz Ströher worked as a hairdresser in
Saxony
Saxony (german: Sachsen ; Upper Saxon: ''Saggsn''; hsb, Sakska), officially the Free State of Saxony (german: Freistaat Sachsen, links=no ; Upper Saxon: ''Freischdaad Saggsn''; hsb, Swobodny stat Sakska, links=no), is a landlocked state of ...
. German Company
Wella
Wella AG is a German hair care company headquartered in Geneva, Switzerland. Founded in 1880 by Franz Ströher, it specialises in hair care, styling and colorants sold to individuals as well as hairdressers and was controlled by Procter & Gamb ...
was founded in 1880 by him.
Milliardenschwerer Wella Clan hilft Suhrkamp (German)
/ref> The company Wella originally made tulles, the base used for making wigs. In 1890, Franz Ströher invented the Tullemoid Waterproof, a technique that allowed the scalp to breathe. In 1894, he opened his first factory in Rothenkirchen, Steinberg
Steinberg Media Technologies GmbH (trading as Steinberg) is a German musical software and hardware company based in Hamburg. It develops music writing, recording, arranging, and editing software, most notably Cubase, Nuendo, and Dorico. It also ...
, Saxony. Franz Ströher was married and his sons Karl and George Ströher joined the business.
In 1924, the Ströhers registered the name Wella at the German patent office. As wigs and hairpieces fell out of fashion, the company turned to permanent wave products. In 1927, they introduced the first perming appliance and supplied it to salons.
References
External links
Spiegel.de: Die reichsten Deutschen: Mit Haartüll zum Marktführer (German)
{{DEFAULTSORT:Stroher, Franz
German company founders
19th-century German businesspeople
20th-century German businesspeople
German hairdressers
1854 births
1936 deaths