Fransmart is a
franchise
Franchise may refer to:
Business and law
* Franchising, a business method that involves licensing of trademarks and methods of doing business to franchisees
* Franchise, a privilege to operate a type of business such as a cable television p ...
development company responsible for the growth of many restaurant brands. Founded in 2000, the company has corporate headquarters in
Alexandria, Virginia
Alexandria is an independent city (United States), independent city in the northern region of the Commonwealth (U.S. state), Commonwealth of Virginia, United States. It lies on the western bank of the Potomac River approximately south of Downto ...
and
Irvine, California
Irvine () is a Planned community, master-planned city in South Orange County, California, United States, in the Los Angeles metropolitan area. The Irvine Company started developing the area in the 1960s and the city was formally incorporated on ...
. Fransmart specializes in restaurant development and
franchising
Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its busine ...
of emerging brands.
Among Fransmart's most notable successes are
Five Guys Burgers & Fries,
Qdoba Mexican Grill
Qdoba ( ) is a chain of fast casual restaurants in the United States and Canada serving Mexican-style cuisine. After spending 15 years as a wholly owned subsidiary of Jack in the Box, the company was sold to a consortium of funds led by Apol ...
, and
zpizza
zpizza (originally called z pizza and commonly known as z) is a pizza franchise based in Irvine, California.
zpizza has locations in California, Arizona, Vietnam and soon the Philippines. The menu includes artisan pizza with fresh high quality ...
. Fransmart formed FranInvest, a private equity firm, in 2013 to make early-stage investments in emerging restaurant concepts.
Dan Rowe is Fransmart's CEO and has served in this capacity since he founded Fransmart in 2000.
Work
Fransmart's current and past portfolio brands have opened thousands of restaurants around the world. Fransmart primarily targets emerging restaurant concepts that have the potential for expansion. It serves area and master developers, chain operators, and high-net-worth individuals.
Services
Fransmart services included but is not limited to management advisory, franchise program development, franchise sales, development of an ideal franchisee profile, franchise lead generation & marketing, branding, compliance and legal, geographic growth strategy, unit economics, and franchise systems.
Past and current franchises
Fransmart is responsible for building out many emerging restaurant franchise brands, service brands, and retail brands from single units to multi-unit chains found throughout the world.
''Non-Food Brands:''
Golden Heart Senior Care
Paymore
''Food Brands:''
Artichoke Basille's Pizza
Bob and Edith's
Café d'Avignon
Calii Love
Cauldron Ice Cream
Cook's Tortas
Curry Up Now
Five Guys Burgers & Fries
In 2002,
Five Guys
Five Guys Enterprises LLC (doing business as both Five Guys Burgers and Fries, and simply Five Guys) is an American fast food restaurant chain focused on hamburgers, hot dogs, and french fries, and headquartered in Lorton, Virginia, part of Fa ...
worked with Fransmart to expand its franchising expansion. In fact, the founder of Fransmart, Dan Rowe, was Five Guys first franchisee. In just a year and a half, permits were sold for over 300 locations making it the fastest growing restaurant chain in America.
Five Guys currently has over 1,500 locations open throughout North America and the UK.
Greek From Greece Café Cuisine
The Halal Guys
In June 2014, Fransmart began representing the famous cult offering
The Halal Guys
The Halal Guys is a halal fast casual restaurant franchise that began as halal carts on the southeast and southwest corners of 53rd Street and Sixth Avenue in Manhattan, New York City. New locations, both food cart and storefront, are being ad ...
, the food carts with the never-ending lines in New York City.
The Hummus and Pita
Ike's Love & Sandwiches
The Italian Place
Mamoun's Falafel
Fransmart began representing
Mamoun's Falafel Restaurant in 2015.
MUTT'S Canine Cantina
Pi Pizzeria
The Pie Hole
Qdoba Mexican Grill
Dan Rowe, the founder of Fransmart began representing Z-Teca in 1998 and was one of the Brands that helped launch Fransmart in 2000. The brand changed its name to
Qdoba
Qdoba ( ) is a chain of fast casual restaurants in the United States and Canada serving Mexican-style cuisine. After spending 15 years as a wholly owned subsidiary of Jack in the Box, the company was sold to a consortium of funds led by Apol ...
, even though Z-Teca was a made-up name, there were lawsuits made because the name was too similar to other brands and it infringed on their trade names. In 2003 Qdoba was purchased by
Jack in the Box
Jack in the Box is an American fast-food restaurant chain founded February 21, 1951, by Robert O. Peterson (1916–1994) in San Diego, California, where it is headquartered. The chain has over 2,200 locations, primarily serving the West Coast ...
for $45 million.
Rise Southern Biscuits and Righteous Chicken
Slapfish
Slapfish is a seafood restaurant founded by celebrity chef
Andrew Gruel
Andrew Gruel (born July 12, 1980) is an American chef and television personality, based in Orange County, California. He appeared as a judge on Food Network's '' Food Truck Face Off'' and as a host of FYI's ''Say It to My Face!'', and is the fou ...
and his partner Jethro Naude.
Taffer's Tavern
Wolfnights the gourmet wrap
References
External links
Fransmart, LLCFransmart Europe
American companies established in 2000
2000 establishments in Virginia
Companies based in Alexandria, Virginia
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