KTRS (550

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that on ...

) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

St. Louis, Missouri St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi River, Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the Greater St. Louis, ...

. The station airs a

talk Talk may refer to: Communication * Communication, the encoding and decoding of exchanged messages between people * Conversation, interactive communication between two or more people * Lecture, an oral presentation intended to inform or instruct ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

with some

sports Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, th ...

. The station is owned by KTRS-AM License, L.L.C., a consortium of local investors which includes actor and St. Louis native

John Goodman John Stephen Goodman (born June 20, 1952) is an American actor. He gained national fame for his role as the family patriarch Dan Conner in the ABC comedy series '' Roseanne'' (1988–1997; 2018), for which he received a Golden Globe Award, an ...

. KTRS's

studio A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design ...

s and offices are located in

Westport Plaza Westport Plaza is a , commercial development, resort, and entertainment center located in Maryland Heights, Missouri. Westport was built by a prominent St. Louis developer, Thomas J. White, and opened in 1973. Westport since has grown to over of ...

Maryland Heights Maryland Heights is a second-ring north suburb of St. Louis, located in St. Louis County, Missouri, United States. The population was 27,472 at the 2010 census. The city was incorporated in 1985. Edwin L. Dirck was appointed the city's first may ...

. KTRS broadcasts with 5,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s of power, day and night. It uses a

directional antenna A directional antenna or beam antenna is an antenna which radiates or receives greater power in specific directions allowing increased performance and reduced interference from unwanted sources. Directional antennas provide increased performance ...

at night to avoid interfering with other stations on

AM 550 The following radio stations broadcast on AM frequency 550 kHz, which the Federal Communications Commission classifies as a regional frequency. Argentina * La Primera in Neuquén, Neuquén. (still have no call sign assigned) Bolivia * CP 1 ...

. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna (radio), antenna. The transmitter itself generates a radio frequency alternating current, which i ...

is located near

Gateway Motorsports Park World Wide Technology Raceway (formerly Gateway International Raceway and Gateway Motorsports Park) is a motorsport racing facility in Madison, Illinois, just east of St. Louis, Missouri, United States, close to the Gateway Arch. It features a ...

Madison, Illinois Madison is a city in Madison and St. Clair counties in the U.S. state of Illinois. The population was 3,891 at the 2010 census. It is home to World Wide Technology Raceway at Gateway and the first Bulgarian Orthodox church in the United States. ...

. KTRS can also be heard in St. Louis and its adjacent suburbs on 250-watt

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tran ...

K291CW at 106.1

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one he ...

Programming

On weekdays, KTRS airs local shows during the day and evenings. "Farmer Dave" Schumacher has an agricultural show, followed by McGraw Milhaven and Kelly Jackson in morning

drive time Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this c ...

, Jennifer Blome and Wendy Wiese in late mornings, John Carney and Julie Buck in early afternoons, Heidi Glaus and Josh Gilbert in afternoon drive time, ''The Big Sports Show'' with Brendan Weise in the early evening followed by Ray Hartmann at night. Two syndicated shows are heard: ''The

Jim Bohannon James Everett Bohannon (January 7, 1944 – November 12, 2022) was an American broadcaster who worked in both television and radio. He is best known for hosting the nationally syndicated late night radio talk show ''The Jim Bohannon Show'' orig ...

Show'' overnight and '' First Light'' airs before sunrise. Weekend programming includes shows on money, health, the outdoors, veterans, golf, movies and pets, with occasional sports events. Most hours begin with world and national news from

ABC News Radio ABC News Radio is the news radio service of ABC Audio, a division of ABC News in the United States. Formerly known as ABC Radio News, ABC News Radio feeds, through Skyview Networks, five minute newscasts on the hour and news briefs at half-pas ...

Sports

University of Missouri The University of Missouri (Mizzou, MU, or Missouri) is a public university, public Land-grant university, land-grant research university in Columbia, Missouri. It is Missouri's largest university and the flagship of the four-campus Universit ...

Tigers football and men's basketball, ''Tiger Talk'', and ''Tiger Update''. *

Memphis Redbirds The Memphis Redbirds are a Minor League Baseball team of the International League and the Triple-A affiliate of the St. Louis Cardinals. They are located in Memphis, Tennessee, and are named for their Major League Baseball affiliate. The Redbir ...

minor league baseball *

Missouri Turkey Day Game Missouri is a state in the Midwestern region of the United States. Ranking 21st in land area, it is bordered by eight states (tied for the most with Tennessee): Iowa to the north, Illinois, Kentucky and Tennessee to the east, Arkansas to th ...

(

Thanksgiving Thanksgiving is a national holiday celebrated on various dates in the United States, Canada, Grenada, Saint Lucia, Liberia, and unofficially in countries like Brazil and Philippines. It is also observed in the Netherlander town of Leiden and ...

) and Show-Me Bowl state championships (in years when the game is held in the St. Louis area) in

high school football High school football (french: football au lycée) is gridiron football played by high school teams in the United States and Canada. It ranks among the most popular interscholastic sports in both countries, but its popularity is declining, part ...

History

Early years

The station was originally owned by the ''

St. Louis Post-Dispatch The ''St. Louis Post-Dispatch'' is a major regional newspaper based in St. Louis, Missouri, serving the St. Louis metropolitan area. It is the largest daily newspaper in the metropolitan area by circulation, surpassing the ''Belleville News-De ...

'', beginning experimental broadcasts in 1921 at 833

kilocycle The cycle per second is a once-common English name for the unit of frequency now known as the hertz (Hz). The plural form was typically used, often written cycles per second, cycles/second, c.p.s., c/s, or, ambiguously, just cycles (Cy./Cyc.). The ...

s with 27 watts of power. The official

sign-on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonwealth countries exce ...

took place on . The original

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

was KSD, standing for Saint Louis Post-Dispatch. KSD moved to 550 AM in 1923. Power was increased to 5,000 watts daytime and 1,000 watts nighttime in 1934. With a new transmitter in place, in November 1948 KSD increased its night output to match its daytime output, 5,000 watts.

NBC radio and television

KSD was one of the first eight radio stations of the

NBC Red Network The National Broadcasting Company's NBC Radio Network (known as the NBC Red Network prior to 1942) was an American commercial radio network which was in operation from 1926 through 2004. Along with the NBC Blue Network it was one of the first t ...

in 1926. KSD carried NBC's schedule of dramas, comedies, news, sports,

soap opera A soap opera, or ''soap'' for short, is a typically long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio dramas originally being sponsored ...

game show A game show is a genre of broadcast viewing entertainment (radio, television, internet, stage or other) where contestants compete for a reward. These programs can either be participatory or Let's Play, demonstrative and are typically directed b ...

s and

big band A big band or jazz orchestra is a type of musical ensemble of jazz music that usually consists of ten or more musicians with four sections: saxophones, trumpets, trombones, and a rhythm section. Big bands originated during the early 1910s an ...

broadcasts during the "

Golden Age of Radio The Golden Age of Radio, also known as the old-time radio (OTR) era, was an era of radio in the United States where it was the dominant electronic home entertainment, entertainment medium. It began with the birth of commercial radio broadcastin ...

." The NBC

network affiliation In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or al ...

lasted until the early 1980s. Sister station KSD-TV (now

KSDK KSDK (channel 5) is a television station in St. Louis, Missouri, United States, affiliated with NBC and owned by Tegna Inc. The station's studios are located on Market Street in Downtown St. Louis, and its transmitter is located in Shrewsbury, ...

) went on the air February 8, 1947. Because of KSD Radio's long affiliation with NBC, the TV station also began broadcasting NBC shows. In 1980, the owners of KSD acquired FM station KCFM. The call sign was changed to KSD-FM, since those call letters were well known in the St. Louis

radio market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...

. In 1983, the AM station gave up the heritage call sign; the call letters continue on KSD-FM, now owned by

iHeartMedia, Inc. iHeartMedia, Inc., formerly CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc. (formerly Clear Channel Communications, Inc.), a company fou ...

MOR, Top 40, News, Country

As network programming passed from radio to television, KSD switched to a

full service Full service or Full Service may refer to: * Full-service radio, a wide range of programming * Full Service Network, a communications company Entertainment * "Full Service", a song by the New Kids on the Block from their album ''The Block'' * F ...

, middle of the road format, playing popular adult music, with news, talk and sports shows. Then as

Top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or " con ...

radio became more popular, KSD switched to a contemporary hits format in early 1971. As Top 40 listening shifted from AM to FM radio, KSD began an

all-news radio All-news radio is a radio format devoted entirely to the discussion and broadcast of news. All-news radio is available in both local and syndicated forms, and is carried on both major US satellite radio networks. All-news stations can run the ...

format in early 1980. KSD flipped to

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

the following year, and in 1983, KSD became KUSA. March 17, 1993 saw the restoration of the KSD

and a switch back to all-news, this time utilizing the full-time

CNN Headline News HLN is an American basic cable network. Owned by Warner Bros. Discovery, the network primarily carries true crime programming. The channel was originally launched on January 1, 1982 by Turner Broadcasting as CNN2 (later renamed Headline News ...

network feed. The station flipped to adult standards in January 1995.

Talk radio

On April 15, 1996, the station became KTRS and switched to its current

Talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...

format. The station was purchased by its current owners, CH Radio Holdings, in 1997. KUSA started AM stereo broadcasts in 1983 after rebuilding most of the transmitter to accommodate stereo transmissions. Stereo broadcasts continued throughout most of the 1990s, using the

C-QUAM C-QUAM (Compatible QUadrature Amplitude Modulation) is the method of AM stereo broadcasting used in Canada, the United States and most other countries. It was invented in 1977 by Norman Parker, Francis Hilbert, and Yoshio Sakaie, and published i ...

standard. In 1997, KTRS stopped sending stereo programming to the transmitter but continued broadcasting the stereo

pilot signal In telecommunications, a pilot signal is a signal, usually a single frequency, transmitted over a communications system for supervisory, control, equalization, continuity, synchronization, or reference purposes. Uses in different communication ...

. In 2001, the stereo pilot was silenced.

Air personalities

KTRS Morning Show hosts Bill Wilkerson and Wendy Wiese, sports director

Jim Holder James Edward Holder (August 24, 1940 – September 25, 1966) was an American football player who played running back at Panhandle A&M College—now Oklahoma Panhandle State University, setting the National Association of Intercollegiate Athletics, ...

(at the time the public address announcer at the

Edward Jones Dome The Dome at America's Center is a multi-purpose stadium used for concerts, major conventions, and sporting events in downtown St. Louis, Missouri, United States. Previously known as the Trans World Dome from 1995 to 2001 and the Edward Jones Do ...

for the NFL Rams' games),

Randy Karraker Randall James Karraker (born August 19, 1962) is an American sportscaster in St. Louis, Missouri. He is the former host of ''The Fast Lane'', the top-rated sports radio show in St. Louis, on 101 ESPN, with former St. Louis Cardinals player Bra ...

, McGraw Milhaven, Kevin Horrigan, Scott St. James and Meme Wolff were all fired. Management, including program director Al Brady Law, announced plans to bring in a new lineup beginning in January 2006. Milhaven, however, was reinstated during the spring of 2006. Law was fired on December 11 of that year. Wendy Wiese also returned to the station. KTRS announced on October 6, 2010, that it had hired veteran St. Louis radio personality J.C. Corcoran to fill its weekday midday slot starting October 25, 2010. Corcoran was fired on April 27, 2012, and later joined 1380

KXFN KXFN (1380 AM broadcasting, AM) is a radio station in St. Louis, St. Louis, Missouri. It is owned by Relevant Radio, Relevant Radio, Inc. and airs an English language Christian radio, Catholic radio format, format. The station has a colorful hist ...

. Trish Gazall, who had been John Brown's co-host, joined Corcoran in January 2011 as his producer; Trish Gazall left the station in October 2012 for

KEZK-FM KEZK-FM (102.5 MHz) is a commercial radio station licensed to St. Louis, Missouri. It broadcasts an adult contemporary radio format and is owned by Audacy, Inc. From mid-November through the Christmas holiday, KEZK switches to an all-Christma ...

. Steve Cochran, who later worked at WGN in

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, hosted a weekday evening talk show on KTRS from 2010 until 2013.

Sports franchises

KTRS broadcast

St. Louis Blues The St. Louis Blues are a professional ice hockey team based in St. Louis. The Blues compete in the National Hockey League (NHL) as a member of the Central Division in the Western Conference. The franchise was founded in 1967 as one of the ...

hockey Hockey is a term used to denote a family of various types of both summer and winter team sports which originated on either an outdoor field, sheet of ice, or dry floor such as in a gymnasium. While these sports vary in specific rules, numbers o ...

games from 2000 to 2006. In 2006, the Blues moved to competitor

KMOX KMOX (1120 AM) is a commercial radio station in St. Louis, Missouri. Owned by Audacy, Inc., it is a 50,000 watt Class A clear-channel station with a non-directional signal. The KMOX studios and offices are on Olive Street at Tucker Bouleva ...

. After five years (2006–10), KTRS sold the rights to

St. Louis Cardinals The St. Louis Cardinals are an American professional baseball team based in St. Louis. The Cardinals compete in Major League Baseball (MLB) as a member club of the National League (NL) Central division. Since the 2006 season, the Cardinals ha ...

baseball Baseball is a bat-and-ball sport played between two teams of nine players each, taking turns batting and fielding. The game occurs over the course of several plays, with each play generally beginning when a player on the fielding tea ...

games to KMOX starting in

2011 File:2011 Events Collage.png, From top left, clockwise: a protester partaking in Occupy Wall Street heralds the beginning of the Occupy movement; protests against Libyan dictator Muammar Gaddafi, who was killed that October; a young man celebrate ...

.Cardinals returned to KMOX in 2011 season and on
(Sept. 1, 2010) (The Cardinals nonetheless retained their ownership stake in KTRS and still airs the games of its owned-and-operated

farm club In sports, a farm team, farm system, feeder team, feeder club, or nursery club is generally a team or club whose role is to provide experience and training for young players, with an agreement that any successful players can move on to a higher ...

, the

.) With the elimination of the Cardinals, KTRS now airs the

Tigers football and men's basketball as well as their weekly sports show, along with occasional

contests.

Storm damage

In July 2006, severe storms knocked over two of the four transmitting towers. The towers were replaced in 2009. A second storm in 2018 knocked over the #4 tower, which required replacement.

References

External links

*
FCC History Cards for KTRS
{{News/Talk Radio Stations in Missouri TRS (AM) Sports in St. Louis News and talk radio stations in the United States Radio stations established in 1922 NBC Radio Network affiliates 1922 establishments in Missouri Radio stations licensed before 1923 and still broadcasting