''PAW Patrol'' is a Canadian computer-animated

children's A child ( : children) is a human being between the stages of birth and puberty, or between the developmental period of infancy and puberty. The legal definition of ''child'' generally refers to a minor, otherwise known as a person younger ...

television series A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite television, satellite, or cable television, cable, excluding breaking news, television adverti ...

created by

Keith Chapman Keith Chapman (born 1959) is a British television writer and producer, best known as the creator of children's television programmes ''Bob the Builder'' and ''PAW Patrol.'' Biography He worked for Jim Henson International, designing characters ...

. It is produced by

Spin Master Entertainment Spin Master is a Canadian multinational corporation, multinational toy and entertainment company that markets consumer products for children. Its brands include ''Bakugan'', Gund, Etch A Sketch, Meccano/ Erector, Air Hogs, ''PAW Patrol'', Aqu ...

, with animation provided by

Guru Studio Guru Studio (stylized and known as GURU, and simply guru in their previous logo) is a Toronto-based entertainment company best known for ''PAW Patrol'', ''Justin Time (TV series), Justin Time'' and ''Ever After High''. The company is currently p ...

. In Canada, the series is primarily broadcast on

TVOKids TVOkids (short for TVOntariokids and stylized as tvokids) is the brand for most of the children's programming aired by TVOntario (TVO) in Canada. It was launched on April 1, 1994 and runs from 6:00 a.m. to 7:00 p.m. daily. The brand also operate ...

, which first ran previews of the show in August 2013. The series premiered on

Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...

in the United States on August 12, 2013. The series focuses on a young boy named Ryder who leads a crew of

search and rescue dogs Searching or search may refer to: Computing technology * Search algorithm, including keyword search ** :Search algorithms * Search and optimization for problem solving in artificial intelligence * Search engine technology, software for findi ...

that call themselves the PAW Patrol. They work together on missions to protect the shoreside community of Adventure Bay and surrounding areas. Each dog has a specific set of skills based on

emergency services Emergency services and rescue services are organizations that ensure public safety and health by addressing and resolving different emergencies. Some of these agencies exist solely for addressing certain types of emergencies, while others deal wit ...

professions, such as a

firefighter A firefighter is a first responder and rescuer extensively trained in firefighting, primarily to extinguish hazardous fires that threaten life, property, and the environment as well as to rescue people and in some cases or jurisdictions also ...

, a

police officer A police officer (also called a policeman and, less commonly, a policewoman) is a warranted law employee of a police force. In most countries, "police officer" is a generic term not specifying a particular rank. In some, the use of the ...

, and an aviation pilot. They all reside in

doghouse A doghouse, also known as a kennel, is an outbuilding to provide shelter for a dog from various weather conditions. Background Humans and domesticated dogs have been companions for more than 15,000 years, beginning with the wolf and hunter–ga ...

s that transform into customized

vehicle A vehicle (from la, vehiculum) is a machine that transports people or cargo. Vehicles include wagons, bicycles, motor vehicles (motorcycles, cars, trucks, buses, mobility scooters for disabled people), railed vehicles (trains, trams), wa ...

s, or "pupmobiles", for their missions. They are also equipped with special hi-tech

backpack A backpack—also called knapsack, schoolbag, rucksack, rucksac, pack, sackpack, booksack, bookbag or backsack—is, in its simplest frameless form, a fabric sack carried on one's back and secured with two straps that go over the shoulders ...

s called "pup packs" that contain tools relating to the pups' jobs. Spin Master has developed the show into a

media franchise A media franchise, also known as a multimedia franchise, is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film, a work of literature, a television program or ...

and released an ongoing line of toys based on it. ''PAW Patrol'' toy sales have generated millions of dollars in revenue for the corporation and increased Spin Master's presence in the preschool toy market. The show, and its associated products, have received a variety of awards and nominations from associations such as the

Academy of Canadian Cinema & Television The Academy of Canadian Cinema & Television is a Canadian non-profit organization created in 1979 to recognize the achievements of the over 4,000 Canadian film industry and television industry professionals, most notably through the Canadian Scre ...

and the

Academy of Television Arts & Sciences The Academy of Television Arts & Sciences (ATAS), also colloquially known as the Television Academy, is a professional honorary organization dedicated to the advancement of the television industry in the United States. It is a 501(c)(6) non-prof ...

. As of March 24, 2022, the series has been renewed for a tenth season. A theatrical feature film, titled '' PAW Patrol: The Movie'', was released on August 20, 2021, with a sequel, '' PAW Patrol: The Mighty Movie'', scheduled to release theatrically on October 13, 2023. A spin-off series centered on Rubble, titled ''Rubble & Crew'', is set to premiere on February 3, 2023.

Format

Each episode of ''PAW Patrol'' follows a similar pattern and features recurring topics. Episodes normally open with a scene depicting the dogs going about their everyday lives in Adventure Bay, often playing with

dog toy A dog toy is a toy that is specifically for dogs to play with. Dog toys come in many varieties, including dog bones, puppy toys, balls, tug toys, training aids, squeaky toys, discs and frisbees, plush toys, and sticks. Dog toys serve different p ...

s or engaging in activities at the local playground. Ryder, a ten-year-old boy, is advised of a problem by receiving a call for help or by witnessing a situation himself. His most frequent callers are an accident-prone

marine biologist Marine biology is the scientific study of the biology of marine life, organisms in the sea. Given that in biology many scientific classification, phyla, family (biology), families and genera have some species that live in the sea and others th ...

named Cap'n Turbot and the town's mayor, Mayor Goodway. Ryder always alerts the dogs via their blinking

pet tag A dog tag, cat tag, pet ID tag, or pet tag is a small flat tag worn on pets' collars or harnesses. Humane societies and rescue organizations recommend that dogs and cats wear these tags, which present that the wearer is not a stray, and conta ...

s. The team members report to their base, the Lookout, and enter its elevator. Marshall typically arrives last causing a humorous mishap that makes the other dogs laugh as the elevator rises, although Rubble causes the elevator gag in some episodes. When they reach the top floor, they arrange themselves in a line. Chase announces that the team is ready for action as Ryder tells the pups what has happened. He chooses several members of the team, normally two

first responder A first responder is a person with specialized training who is among the first to arrive and provide assistance or incident resolution at the scene of an emergency, such as an accident, disaster, medical emergency, structure fire, crime, or terr ...

s, to help solve whatever problem has emerged. They ride a slide down to their vehicles and complete their mission. When they have finished, Ryder says his catchphrase: "Whenever you're in trouble, just yelp for help!". Then Ryder congratulates the pups.

Episodes

Characters

PAW Patrol members

Original members

* Ryder (voiced by Owen Mason in Season 1 to the middle of Season 2, by Elijha Hammill in the middle of Season 2 to late Season 3, Jaxon Mercey in Late Season 3 to the middle of Season 6, Joey Nijem in late Season 6 to the middle of Season 7, Beckett Hipkiss in late Season 7 to late Season 8, Kai Harris in late Season 8 onwards, Will Brisbin in '' PAW Patrol: The Movie''.) - Ryder is the tech-savvy and gifted boy who is the leader of the PAW Patrol. He is the caregiver of his best friend Chase. His standard vehicle is the

red Red is the color at the long wavelength end of the visible spectrum of light, next to orange and opposite violet. It has a dominant wavelength of approximately 625–740 nanometres. It is a primary color in the RGB color model and a secondar ...

ATV that is able to convert into a

PWC PricewaterhouseCoopers is an international professional services brand of firms, operating as partnerships under the PwC brand. It is the second-largest professional services network in the world and is considered one of the Big Four accounting ...

and

snowmobile A snowmobile, also known as a Ski-Doo, snowmachine, sled, motor sled, motor sledge, skimobile, or snow scooter, is a motorized vehicle designed for winter travel and recreation on snow. It is designed to be operated on snow and ice and does not ...

. * Chase (voiced by Tristan Samuel in Season 1, Max Calinescu in Seasons 2 to Season 4, Justin Paul Kelly in Season 5 onwards,

Iain Armitage Iain Armitage (; born July 15, 2008) is an American child actor. He is known for starring as Sheldon Cooper in ''Young Sheldon'', a prequel to ''The Big Bang Theory'', and Ziggy Chapman in '' Big Little Lies''. In 2018, Armitage received the You ...

in ''PAW Patrol: The Movie'') - Chase is a 7-year-old

German Shepherd The German Shepherd or Alsatian is a German breed of working dog of medium to large size. The breed was developed by Max von Stephanitz using various traditional German herding dogs from 1899. It was originally bred as a herding dog, for he ...

who serves as a police, spy dog and the second-in-command of the PAW Patrol. He is Ryder's best friend. He has a good sense of smell and sight. He also has a cat and feather allergy. His usual vehicle is the royal blue-coloured

police cruiser A police car (also called a police cruiser, police interceptor, patrol car, area car, cop car, prowl car, squad car, radio car, or radio motor patrol) is a ground vehicle used by police and law enforcement for transportation during patrols a ...

. * Marshall (voiced by

Gage Munroe Gage Munroe (born January 4, 1999) is a Canadian actor. He has performed roles on television programs like '' Stoked'', ''Murdoch Mysteries'', '' Mr Moon'', ''Falling Skies'' and ''Alphas'', and has appeared in films like the 2008 Canadian drama ' ...

in Season 1, Drew Davis in Season 2 to Season 5, Lukas Engel in Season 6, Kingsley Marshall in Late-Season 6 to Season 8, Christian Corrao in Season 9 onwards) - Marshall is a clumsy but competent 6-year-old Dalmatian who serves as a firefighter and paramedic dog. He is Chase's best friend. He arrives last and always causing a humorous mishap with the other pups in the elevator. His main vehicle is a

fire truck A fire engine (also known in some places as a fire truck or fire lorry) is a road vehicle (usually a truck) that functions as a firefighting apparatus. The primary purposes of a fire engine include transporting firefighters and water to an i ...

. * Skye (voiced by Kallan Holley in Season 1 to Season 5,

Lilly Bartlam Lilly Noelle Bartlam (born July 17, 2006) is a Canadian actress.Dan Rolph"Detention Adventure adds Grand Bend’s Lilly Bartlam to cast" '' Exeter Lakeshore Times-Advance'', October 21, 2020. She received two Canadian Screen Award nominations at ...

in Season 6 onwards) - Skye is a 7-year-old

cockapoo A cockapoo, (portmanteaux of ''cocker spaniel'' and ''poodle''), is a dog crossbreed bred from a Cocker Spaniel and a Poodle, most commonly the Miniature Poodle. The Cockapoo was first bred by designer dog breeders in the United States with the a ...

who serves as the team's air rescue pup. She usually pilots a

grey Grey (more common in British English) or gray (more common in American English) is an intermediate color between black and white. It is a neutral or achromatic color, meaning literally that it is "without color", because it can be composed o ...

helicopter A helicopter is a type of rotorcraft in which lift and thrust are supplied by horizontally spinning rotors. This allows the helicopter to take off and land vertically, to hover, and to fly forward, backward and laterally. These attributes ...

with

pink Pink is the color of a namesake flower that is a pale tint of red. It was first used as a color name in the late 17th century. According to surveys in Europe and the United States, pink is the color most often associated with charm, politeness, ...

highlights. * Rocky (voiced by Stuart Ralston in Season 1 to Season 2, Samuel Faraci in Season 3 to the middle of Season 7, Jackson Reid in late Season 7 onwards, Callum Shoniker in ''PAW Patrol: The Movie'') - Rocky is a 6-year-old

mixed breed A mixed breed is a domesticated animal descended from multiple breeds of the same species, often breeding without any human intervention, recordkeeping, or selective breeding. Examples include: * Mixed-breed dog, a dog whose ancestry is compl ...

who serves as a recycling and handyman pup. He dislikes getting wet during water-missions. His main vehicle is a lime green-colored cross between a

garbage truck A garbage truck is a truck specially designed to collect municipal solid waste and transport it to a solid waste treatment facility, such as a landfill, recycling center or transfer station. In Australia they are commonly called rubbish truc ...

and a

forklift A forklift (also called lift truck, jitney, hi-lo, fork truck, fork hoist, and forklift truck) is a powered industrial truck used to lift and move materials over short distances. The forklift was developed in the early 20th century by various c ...

that can convert into a

tugboat A tugboat or tug is a marine vessel that manoeuvres other vessels by pushing or pulling them, with direct contact or a tow line. These boats typically tug ships in circumstances where they cannot or should not move under their own power, su ...

as of Season 3. * Rubble (voiced by Devan Cohen in Season 1 to Season 5, Keegan Hedley in Season 6 to the middle of Season 8, Lucien Duncan-Reid in the middle of Season 8 onwards) - Rubble is a 5-year-old

bulldog The Bulldog is a British breed of dog of mastiff type. It may also be known as the English Bulldog or British Bulldog. It is of medium size, a muscular, hefty dog with a wrinkled face and a distinctive pushed-in nose.yellow Yellow is the color between green and orange on the spectrum of light. It is evoked by light with a dominant wavelength of roughly 575585 nm. It is a primary color in subtractive color systems, used in painting or color printing. In the R ...

bulldozer A bulldozer or dozer (also called a crawler) is a large, motorized machine equipped with a metal blade to the front for pushing material: soil, sand, snow, rubble, or rock during construction work. It travels most commonly on continuous track ...

that usually has a

drill A drill is a tool used for making round holes or driving fasteners. It is fitted with a bit, either a drill or driverchuck. Hand-operated types are dramatically decreasing in popularity and cordless battery-powered ones proliferating due to ...

, but as of Season 2, it also has a crane. * Zuma (voiced by Alex Thorne in Season 1 to the middle of Season 4, Carter Thorne in the middle of Season 4 to Season 5, Shayle Simons in Season 6 to Season 8, Jordan Mazeral in Season 9 onwards) - Zuma is a 5-year-old chocolate Labrador Retriever who serves as an aquatic rescue pup and Rocky's best friend. His main vehicle is the orange-colored

hovercraft A hovercraft, also known as an air-cushion vehicle or ACV, is an amphibious Craft (vehicle), craft capable of travelling over land, water, mud, ice, and other surfaces. Hovercraft use blowers to produce a large volume of air below the hull ...

which can run quite well on land as well as water, able to launch a

lifebuoy A lifebuoy is a life-saving buoy designed to be thrown to a person in water, to provide buoyancy and prevent drowning. Some modern lifebuoys are fitted with one or more seawater-activated lights, to aid rescue at night. Other names Other nam ...

and as of Season 2, is able to convert into a

submarine A submarine (or sub) is a watercraft capable of independent operation underwater. It differs from a submersible, which has more limited underwater capability. The term is also sometimes used historically or colloquially to refer to remotely op ...

that is equipped with a large claw-arm.

Later members

* Cap'n Turbot (voiced by

Ron Pardo Ron Pardo (born May 15, 1967) is a Canadian actor and comedian. He has performed roles in over 90 animated series. On ''PAW Patrol'', Pardo has voiced Cap'n Turbot since the first episode, and later voiced the breakout villain Mayor Humdinger as ...

) - Cap'n Turbot is the PAW Patrol's most frequent caller and an occasional member of the team in the Mer-pup themed special episodes. He is a marine biologist who knows all kinds of animal facts. His main vehicle is a boat called the ''Flounder''. Along with Everest, Cap'n Turbot was added to the opening theme in

season three A season is a division of the year based on changes in weather, ecology, and the number of daylight hours in a given region. On Earth, seasons are the result of the axial parallelism of Earth's tilted orbit around the Sun. In temperate and pola ...

. * Robo-Dog - Robo-Dog is a

robot A robot is a machine—especially one programmable by a computer—capable of carrying out a complex series of actions automatically. A robot can be guided by an external control device, or the control may be embedded within. Robots may be c ...

ic dog introduced in "Pups Save Ryder's Robot". He serves as the driver for the PAW Patrol's larger vehicles. Unlike the other dogs, he communicates only in

barks Barks may refer to: * Carl Barks (1901 – 2000) was an American cartoonist, author, and painter * Coleman Barks (b. 1937), an American poet, and former literature faculty at the University of Georgia * Samantha Barks (b. 1990), a Manx actress and ...

. * Everest (voiced by Berkley Silverman) - Everest is an 8-year-old

purple Purple is any of a variety of colors with hue between red and blue. In the RGB color model used in computer and television screens, purples are produced by mixing red and blue light. In the RYB color model historically used by painters, pu ...

hue In color theory, hue is one of the main properties (called Color appearance model#Color appearance parameters, color appearance parameters) of a color, defined technically in the CIECAM02 model as "the degree to which a Stimulus (physiology ...

d Siberian Husky who serves as a snow rescue pup in emergencies relating to snow, ice or mountains. She is Skye's best friend. She was introduced in the episode "The New Pup". Everest, along with Cap'n Turbot, was added to the opening theme in

. Her main vehicle is a

silver Silver is a chemical element with the Symbol (chemistry), symbol Ag (from the Latin ', derived from the Proto-Indo-European wikt:Reconstruction:Proto-Indo-European/h₂erǵ-, ''h₂erǵ'': "shiny" or "white") and atomic number 47. A soft, whi ...

snowcat A snowcat (short for snow and caterpillar) is an enclosed-cab, truck-sized, fully tracked vehicle designed to move on snow. Major manufacturers are Pisten Bully (Germany), Prinoth (Italy) and Tucker (United States). Snow groomers A snow ...

with bright

teal alt=American teal duck (male), Green-winged teal (male) Teal is a greenish-blue colour. Its name comes from that of a bird — the Eurasian teal (''Anas crecca'') — which presents a similarly coloured stripe on its head. The word is ofte ...

and

orange Orange most often refers to: *Orange (fruit), the fruit of the tree species '' Citrus'' × ''sinensis'' ** Orange blossom, its fragrant flower *Orange (colour), from the color of an orange, occurs between red and yellow in the visible spectrum * ...

highlights, which is equipped with a trail clearing claw. * Tracker (voiced by David Lopez in Season 3 to Season 7, Mateo Carnovale in Season 8 onwards) - Tracker is a 4-year-old brown-and-white

Chihuahua Chihuahua may refer to: Places *Chihuahua (state), a Mexican state **Chihuahua (dog), a breed of dog named after the state **Chihuahua cheese, a type of cheese originating in the state **Chihuahua City, the capital city of the state **Chihuahua Mun ...

/ Potcake mix who serves as a jungle rescue pup. He is the youngest pup on the PAW Patrol. He was introduced in the Season 3 episode "Tracker Joins the Pups". His main vehicle is a

white White is the lightest color and is achromatic (having no hue). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully reflect and scatter all the visible wavelengths of light. White on ...

and

olive The olive, botanical name ''Olea europaea'', meaning 'European olive' in Latin, is a species of small tree or shrub in the family Oleaceae, found traditionally in the Mediterranean Basin. When in shrub form, it is known as ''Olea europaea'' ...

Jeep Jeep is an American automobile marque, now owned by multi-national corporation Stellantis. Jeep has been part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with remaining assets, from its previous owner American Moto ...

in zebra print, and he is bilingual, speaking both Spanish and English. * Tuck (voiced by Eamon Hanson in Season 6 to Season 7, Roman Pesino in Season 9 onwards) and Ella (voiced by Isabella Leo) - Tuck and Ella are two

Golden Retriever The Golden Retriever is a Scottish breed of retriever dog of medium size. It is characterised by a gentle and affectionate nature and a striking golden coat. It is commonly kept as a pet and is among the most frequently registered breeds ...

siblings who are known as the Mighty Twins. A meteor gave them superpowers where Tuck can shrink at will and Ella can grow at will. They were introduced in the Season 6 episode, "Mighty Pups, Super Paws: Pups Meet the Mighty Twins". Their vehicle is a

sky-blue Sky blue is a shade of light blue comparable to that of a clear daytime sky. The term (as "sky blew") is attested from 1681. A 1585 translation of Nicolas de Nicolay's 1576 ''Les navigations, peregrinations et voyages faicts en la Turquie'' in ...

"Mighty

Car A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primarily on roads, seat one to eight people, have four wheels, and mainly transport people instead of goods. The year 1886 is regarded as ...

" that splits into two "Mighty

Motorcycle A motorcycle (motorbike, bike, or trike (if three-wheeled)) is a two or three-wheeled motor vehicle steered by a handlebar. Motorcycle design varies greatly to suit a range of different purposes: long-distance travel, commuting, cruising ...

s". * Rex (voiced by Luxton Handspiker in Season 7, Hartley Bernier in Season 9 onwards) - Rex is a

paraplegic Paraplegia, or paraparesis, is an impairment in motor or sensory function of the lower extremities. The word comes from Ionic Greek () "half-stricken". It is usually caused by spinal cord injury or a congenital condition that affects the neural ...

Bernese Mountain Dog The Bernese Mountain Dog (german: Berner Sennenhund) is a large dog breed, one of the four breeds of Sennenhund- type dogs from Bern, Switzerland and the Swiss Alps. These dogs have roots in the Roman mastiffs. The name ''Sennenhund'' is derived f ...

who uses a high-tech dog

wheelchair A wheelchair is a chair with wheels, used when walking is difficult or impossible due to illness, injury, problems related to old age, or disability. These can include spinal cord injuries ( paraplegia, hemiplegia, and quadriplegia), cerebr ...

to get around and serves him as an expert on dinosaurs and operates in the Dino Wilds where dinosaurs still live. He was introduced in the Season 7 episode "Dino Rescue: Pups and the Lost Dino Eggs". His vehicle is the

azure Azure may refer to: Colour * Azure (color), a hue of blue ** Azure (heraldry) ** Shades of azure, shades and variations Arts and media * ''Azure'' (Art Farmer and Fritz Pauer album), 1987 * Azure (Gary Peacock and Marilyn Crispell album), 2013 ...

and

chartreuse Chartreuse () may refer to: Food and drink * Chartreuse (liqueur), a French liqueur * Chartreuse (dish), a French dish of vegetables or meat tightly wrapped in vegetable leaves and cooked in a mould Religion * Carthusians, a Catholic religi ...

''Dino Patroller'' that has a ramp that allows him to enter and exit the PAW Patrol base. * Liberty (voiced by

Marsai Martin Caila Marsai Martin (born August 14, 2004) is an American actress, best known for her role as Diane Johnson on the ABC sitcom ''Black-ish'' (2014–2022). In 2019, Martin starred in the comedy film '' Little'', which she also produced, becomin ...

in ''PAW Patrol: The Movie'', Tymika Tafari in Season 9 onwards) - Liberty is a

dachshund The dachshund ( or ; German: "badger dog"), also known as the wiener dog, badger dog, and sausage dog, is a short-legged, long-bodied, hound-type dog breed. The dog may be smooth-haired, wire-haired, or long-haired, and comes in a variety of c ...

from Adventure City. She was introduced in '' PAW Patrol: The Movie''. Her main vehicle is a coral-pink scooter with

blue Blue is one of the three primary colours in the RYB colour model (traditional colour theory), as well as in the RGB (additive) colour model. It lies between violet and cyan on the spectrum of visible light. The eye perceives blue when obs ...

and

highlights. * The Cat Pack - The Cat Pack are a group of talking cats formed by Wild Cat who sometimes help out the pups. The Cat Pack help the PAW Patrol by thinking and acting like a cat. Each of its members has high-tech armor and vehicles that are modeled after a

big cat The term "big cat" is typically used to refer to any of the five living members of the genus '' Panthera'', namely the tiger, lion, jaguar, leopard, and snow leopard. Despite enormous differences in size, various cat species are quite similar ...

. ** Wild Cat (voiced by Tristan Mammitzsch) - Wild Cat (sometimes called Wild) is the first feline member of the PAW Patrol and the leader of the Cat Pack. He is graceful and smooth with the speed of a cheetah, but has a fear of mice. He was introduced in the Season 7 episode "Moto Pups: Pups vs. the Ruff-Ruff Pack". His vehicle is a cheetah-themed motorcycle with retractable claws in its wheels. ** Rory (voiced by Tianna SwamiNathan) - A

British Shorthair The British Shorthair is the pedigreed version of the traditional British domestic cat, with a distinctively stocky body, dense coat, and broad face. The most familiar colour variant is the "British Blue", with a solid grey-blue coat, orange eyes, ...

and a member of the Cat Pack. Her uniform is modeled after a

white tiger The white tiger or bleached tiger is a leucistic pigmentation variant of the Mainland tiger. It is reported in the wild from time to time in the Indian states of Madhya Pradesh, Assam, West Bengal, Bihar, Odisha, in the Sunderbans region and ...

and rides a white tiger-themed car where she possesses tiger-like pouncing abilities. ** Leo (voiced by Kingston Crooks) - Leo is a tabby cat and a member of the Cat Pack. He has the strength of a

lion The lion (''Panthera leo'') is a large Felidae, cat of the genus ''Panthera'' native to Africa and India. It has a muscular, broad-chested body; short, rounded head; round ears; and a hairy tuft at the end of its tail. It is sexually dimorphi ...

and rides a lion-themed jeep. ** Shade (voiced by Markeda McKay) - Shade is a

tuxedo cat Black tie is a semi-formal Western dress code for evening events, originating in British and American conventions for attire in the 19th century. In British English, the dress code is often referred to synecdochically by its principal element fo ...

and a member of the Cat Pack. Her uniform is modeled after a

black jaguar A black panther is the melanistic colour variant of the leopard (''Panthera pardus'') and the jaguar (''Panthera onca''). Black panthers of both species have excess black pigments, but their typical rosettes are also present. They have been ...

and rides a black jaguar-themed car while possessing jaguar-like stealth. * Al (voiced by Nylan Parthipan) - Al is a

Basset Hound The Basset Hound is a short-legged breed of dog in the hound family. The Basset is a scent hound that was originally bred for the purpose of hunting hare. Their sense of smell and ability to ''ground-scent'' is second only to the Bloodhound.Har ...

truck driver A truck driver (commonly referred to as a trucker, teamster, or driver in the United States and Canada; a truckie in Australia and New Zealand; a HGV driver in the United Kingdom, Ireland and the European Union, a lorry driver, or driver in ...

with trucking experience and even speaks trucker. He was introduced in the Season 9 episode "Big Truck Pups: Pups Stop a Flood" where he helped the PAW Patrol and Mayor Goodway prevent a dam from bursting. His vehicle is a

gray Grey (more common in British English) or gray (more common in American English) is an intermediate color between black and white. It is a neutral or achromatic color, meaning literally that it is "without color", because it can be composed o ...

and

big truck Big Truck (February 12, 2005 – March 4, 2010) was an American Thoroughbred Racehorse. Sired by Hook and Ladder, he was a great-grandson of Northern Dancer, out of the mare Just A Ginny, a daughter of the 1994 Kentucky Derby winner, Go for G ...

with two grabber claws. * Coral (voiced by Kaia Ozdemir) - Coral is a

Mer-pup from Puplantis, later revealed to be Skye's long-lost cousin. She was introduced in the Season 9 episode "Aqua Pups: Pups Save a Floating Castle", assisting her cousin and her team in saving what was for the longest time her home. Her vehicle is a

and

submarine in the shape of a

seahorse A seahorse (also written ''sea-horse'' and ''sea horse'') is any of 46 species of small marine fish in the genus ''Hippocampus''. "Hippocampus" comes from the Ancient Greek (), itself from () meaning "horse" and () meaning "sea monster" or " ...

, which can also transform into a

motorcycle A motorcycle (motorbike, bike, or trike (if three-wheeled)) is a two or three-wheeled motor vehicle steered by a handlebar. Motorcycle design varies greatly to suit a range of different purposes: long-distance travel, commuting, cruising ...

for land travel.

Supporting characters

* Mayor Goodway (voiced by Deann Degruijter in Season 1 to early-Season 7, Kim Roberts in late-Season 7 onwards) - Mayor Goodway is the

mayor In many countries, a mayor is the highest-ranking official in a municipal government such as that of a city or a town. Worldwide, there is a wide variance in local laws and customs regarding the powers and responsibilities of a mayor as well a ...

of Adventure Bay who lives at the City Hall and is one of the PAW Patrol's frequent callers. She can be very panicky at times and also outsmarting her biggest rival, Mayor Humdinger. ** Chickaletta - Chickaletta is Mayor Goodway's pet

chicken The chicken (''Gallus gallus domesticus'') is a domesticated junglefowl species, with attributes of wild species such as the grey and the Ceylon junglefowl that are originally from Southeastern Asia. Rooster or cock is a term for an adult m ...

that she carries around in her purse. She generally ignores what is going on around her. Chickaletta is also shown to be a member of the Mini-Patrol. * Francois Turbot (voiced by Peter Cugno) - Francois Turbot is Cap'n Turbot's cousin and research partner, who lives with him in the Seal Island lighthouse. He works as a

zoologist Zoology ()The pronunciation of zoology as is usually regarded as nonstandard, though it is not uncommon. is the branch of biology that studies the Animal, animal kingdom, including the anatomy, structure, embryology, evolution, Biological clas ...

, artist, and nature photographer. He has a thick French accent and often uses French phrases in place of English words. * Katie (voiced by Katherine Forrester) - Katie is a young girl who works at the Adventure Bay pet parlor. She is loving and caring. ** Cali - Cali is Katie's pet cat whom she is usually seen with. She is also a member of the Mini-Patrol. * Mr. Porter (voiced by Blair Williams) - Mr. Porter is the proprietor of Porter's Café in Adventure Bay as well as the grandfather of Alex Porter. * Alex Porter (voiced by Christian Distefano in Season 1 to Mid-Season 5, Wyatt White in Mid-Season 5 to Mid-Season 9, Simon Webster in Mid-Season 9-present) - Alex Patrol is a young boy who lives in Adventure Bay and is Mr. Porter's grandson. He is rather impatient. He is the leader of the Mini-Patrol, a PAW Patrol-inspired group consisting of himself and some pet animals which is seldom successful. * Jake (voiced by

Scott McCord William Scott McCord is a Canadian actor. He is known for his versatility and character work in film, television, animation and on stage. He is a Lifetime Member of ''The Actors Studio''. On television he has appeared in series regular, recurri ...

) - Jake is a snowboarder from Adventure Bay who operates the snowboarding resort and is the caregiver of Everest. * Farmer Yumi (voiced by Hiromi Okuyama in Season 1, Stephany Seki in Season 2-present) - Farmer Yumi is a farmer in Adventure Bay. She cares greatly for her animals. ** Farmer Al (voiced by

) - Farmer Al is the farmer of Moo Juice Dairy Farm in Adventure Bay and the husband of Farmer Yumi. * Carlos (voiced by Lucius Hoyos in Season 2, Jaiden Cannatelli in Mid-Season 3 to Mid-Season 7, Diego Rieger in late Season 7 to Season 8, Lucas Miranda in Season 9-Present) - Carlos is Ryder's pen pal from the jungle and he is the caretaker of Tracker. * Daring Danny X (voiced by

Daniel DeSanto Daniel DeSanto is a Canadian actor. Early life Raised in the Toronto suburb of Etobicoke, DeSanto made his acting debut at the age of 8 as the lead protagonist in ''Brown Bread Sandwiches'' (a.k.a. ''La famiglia Buonanotte''), a film about Ita ...

in Season 3 to early Season 5,

Jonathan Malen Jonathan Malen is a Canadian actor, best known for providing the voice for Jimmy Z in ''Wild Kratts''. Personal life Jonathan Malen and actress Lauren Collins Lauren Felice Collins (born August 29, 1986) is a Canadian actress, best known f ...

in late Season 5-present) - Danny is a 10-year-old boy who made his debut in "Pups Save Daring Danny X". He was motivated to become a daredevil by a stunt Ryder performed during a rescue. A running gag is that when someone refers him as "Danny" or "Daring Danny", he would quote "That's Daring Danny X". * Princess of Barkingburg (voiced by Caoimhe Judd) - A young girl who is the ruler of Barkingburg. The PAW Patrol often help her out when it comes to different threats to Barkingburg. ** Earl of Barkingburg (voiced by Adrian Truss) - An unnamed elderly man who works as the Earl of Barkingburg. He is often seen with the Princess of Barkingburg and often acts as an advisor to her.

Villains

* Mayor Humdinger (voiced by

) - Mayor Humdinger is the mayor of a neighboring town called Foggy Bottom who is the main antagonist of the series. He is the PAW Patrol and Mayor Goodway's biggest rival where he is always coming up with new plans to upstage Adventure Bay and make Foggy Bottom better which always get thwarted by the PAW Patrol. For some of his schemes, Humdinger would take up an alias that would eventually get his identity exposed. A running gag is that he would get annoyed if something happens to his top hat. In ''PAW Patrol: The Movie'', Humdinger briefly became the Mayor of Adventure City due to his name being the only one on the ballot and the leading candidate suddenly dropping out until his latest plan was thwarted by the PAW Patrol which led to his arrest and removal from his position of Mayor of Adventure City. ** Kitten Catastrophe Crew - The Kitten Catastrophe Crew are Mayor Humdinger's helpers and the villainous feline counterparts of the PAW Patrol. They will usually do what they are asked, but sometimes they can be stubborn and disobey Mayor Humdinger. ** Meow Meow - A robotic cat that serves as Mayor Humdinger's answer for Robo-Dog. When a special zapper was used on Meow Meow during the "Cat Pack" episodes, Meow Meow grows to the size of a tiger, speaks English, and eats metal in order to keep it's energy meter high. ** Harold Humdinger (voiced by Chance Hurtsfield) - Harold Humdinger is the nephew of Mayor Humdinger who possesses technopathy when empowered by a meteor fragment making him the antagonist of the "Mighty Pups, Super Paws" episodes. ** The Cheetah (voiced by

Addison Holley Addison Holley (born May 18, 2000) is a Canadian actress who has had starring roles in several television series. Holley was born in Burlington, Ontario. In 2016, she was nominated for the Daytime Emmy Award for Outstanding Performer in a Child ...

) - The Cheetah is Mayor Humdinger's cousin and Harold Humdinger's cousin once removed who first showed up in "Ready Race Rescue". She is a race car driver who will do anything to win a race. * Sweetie (voiced by Anya Cooke) - Sweetie is a

West Highland White Terrier The West Highland White Terrier, commonly known as the Westie, is a breed of dog from Scotland with a distinctive white harsh coat with a somewhat soft white undercoat. It is a medium-sized terrier, although with longer legs than other Scott ...

who is the pet dog of the Princess of Barkingburg who often conspires to become the next Queen of Barkingburg. ** Busby - Busby is a robotic toy frog who serves as Sweetie's chew toy and minion. * Sid Swashbuckle (voiced by Charles Vandervaart) - Sid Swashbuckle is a pirate who is the captain of the Swashbuckle Sloop. ** Arrby (voiced by Meesha Contreras) - Arrby is a dachshund pirate dog who is the first mate of Sid Swashbuckle. * Ruff-Ruff Pack - The Ruff-Ruff Pack are a group of dogs that make up their own

biker gang An outlaw motorcycle club is a motorcycle subculture generally centered on the use of cruiser motorcycles, particularly Harley-Davidsons and choppers, and a set of ideals that purport to celebrate freedom, nonconformity to mainstream culture, ...

and have a rivalry with Wild Cat. ** Hubcab (voiced by Julain Crispo in Season 7, Kyle Hogdson in Season 9 present) - Hubcap is a French Bulldog and the leader of the Ruff-Ruff Pack. ** Dwayne (voiced by Osias Reid Kyle in Season 7, Levi Dombokah in Season 9 present) - Dwayne is a

Great Dane The Great Dane is a large sized dog breed originating from Germany. The Great Dane descends from hunting dogs from the Middle Ages used to hunt wild boar and deer, and as guardians of German nobility. It is one of the largest breeds in the world ...

and member of the Ruff-Ruff Pack who is not very bright. He operates the motorcycle that has a sidecar which Hubcap rides in. ** Gasket (voiced by Madison Abbott) - Gasket is a Siberian Husky and member of the Ruff-Ruff Pack. She would be the ones to invent things that would help the Ruff-Ruff Pack. A running gag is that she would come up with an idea which Hubcap would take credit for.

Production

According to Spin Master, the concept for ''PAW Patrol'' stemmed from a prototype for a transforming truck toy that Spin Master co-founder

Ronnen Harary Ronnen Harary (born 1971) is a Canadian entrepreneur, television and film producer, philanthropist, and billionaire. He is a co-founder of Canada-based children's entertainment company Spin Master and the co-creator of PAW Patrol, a preschool seri ...

designed in 2010. Later the same year, the company requested some proposals for a television show based on the transforming toy, and accepted one from ''

Bob the Builder ''Bob the Builder'' is a British animated children's television series created by Keith Chapman for HIT Entertainment and Hot Animation. The series follows the adventures of Bob, a building contractor, specialising in masonry, along with hi ...

'' creator Keith Chapman. Chapman sketched early designs of the PAW Patrol team under the working title ''Raffi & the Rescue Dogs''. Spin Master hired toy designers to develop the format further; after the concept was in place, they started designing merchandise. Chapman's original pitch focused on the idea that the six PAW Patrol dogs were rescued by Ryder before joining the team.

Scott Kraft Scott Kraft is an American television writer and executive producer. Early life and career Kraft obtained his Bachelor of Arts from the University of Pennsylvania and an MFA from Antioch University. Kraft co-wrote the 1992 action-drama ''The Si ...

, the show's first writer, and Jamie Whitney, the show's first director, decided to abandon the rescued dog theme in 2012. The name of the series' protagonist, Ryder, was changed multiple times during production; he was originally called Raffi, Roddy, and Robbie before Spin Master settled on Ryder. According to a 2017 Spin Master interview, "everything pup-related was debated endlessly: names, sizes, ages, breeds." The pups' designs underwent major changes after Chapman's pitch; they were very realistic at first, with unique fur and textures based on their breeds, but they were later simplified and made more cartoonish. Cap'n Turbot's unique design, with his distinctive bead eyes and large nose, was based on the design of Chapman's Bob the Builder character. Ryder's hairstyle was based on Ronnen Harary's hair. In January 2012, Spin Master began approaching television broadcasters. The company negotiated a broadcast partnership with Nickelodeon, and the network first announced that it had picked up ''PAW Patrol'' at the 2013 Licensing Expo in Las Vegas, Nevada. The series became Spin Master's first solely-owned

intellectual property Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, cop ...

(IP) once it was released in August 2013. Since it began production, the show's animation has been provided by

. In a 2016 interview with ''

Maclean's Magazine ''Maclean's'', founded in 1905, is a Canadian news magazine reporting on Canadian issues such as politics, pop culture, and current events. Its founder, publisher John Bayne Maclean, established the magazine to provide a uniquely Canadian perspe ...

'', Guru president Frank Falcone stated that his studio's animators were originally suspicious of the show's "

toyetic Toyetic is a term referring to the suitability of a media property, such as a cartoon or movie, for merchandising tie-in lines of licensed toys, games and novelties. The term is attributed to Bernard Loomis, a toy development executive for Kenner T ...

" concept. The series' rock-inspired

original score A film score is original music written specifically to accompany a film. The score comprises a number of orchestral, instrumental, or choral pieces called cues, which are timed to begin and end at specific points during the film in order to e ...

was composed by the Ontario-based group Voodoo Highway Music & Post. The opening theme song and the ending song used in each episode include vocals performed by Scott Simons. With each season of the show, new supporting characters and themes are introduced in its episodes. In a May 2016 interview for the ''

Toronto Star The ''Toronto Star'' is a Canadian English-language broadsheet daily newspaper. The newspaper is the country's largest daily newspaper by circulation. It is owned by Toronto Star Newspapers Limited, a subsidiary of Torstar Corporation and part ...

'', Spin Master president Ben Gadbois stated that his company would continue to introduce additional characters and concepts to increase the franchise's longevity and to expand upon the success of tie-in merchandise. In August of the same year, Ronnen Harary explained that these changes were intended to keep the show's content "fresh" and "relevant".

Release

The series has been sold to TV networks in over 160 countries. In the United States, the series is aired on

as well as the

Nick Jr. Nick Jr. (known on-air as the Nick Jr. Channel) is an American pay television channel spun off from Nickelodeon's long-running programming block of the same name. It is run by Paramount Global through its networks division's Kids and Family Gr ...

channel. Select episodes are available to stream on the

Noggin Noggin may refer to: General * Noggin or gill (volume), a unit of volume * Noggin (cup), a small cup * Noggin, slang for head * Noggin (protein), a signalling molecule involved in embryonic development * Noggin or dwang, a carpentry term Entertai ...

app and

Paramount+ Paramount (from the word ''paramount'' meaning "above all others") may refer to: Entertainment and music companies * Paramount Global, also known simply as Paramount, an American mass media company formerly known as ViacomCBS. The following busin ...

. In Canada, the series is primarily shown on

Knowledge Kids Knowledge Network, also branded as British Columbia's Knowledge Network, is a Canadian publicly funded educational cable television network serving the province of British Columbia. It is owned by the Knowledge Network Corporation, a Crown corp ...

Télé-Québec The Société de télédiffusion du Québec (; en, Quebec Television Broadcasting Corporation), branded as Télé-Québec (), is a Canadian French-language public educational television network in the province of Quebec. It is a provincial Crown ...

City Saskatchewan Citytv Saskatchewan (formerly the Saskatchewan Communications Network, or SCN) is a Canadian English language cable television channel in the province of Saskatchewan. Headquartered in the provincial capital of Regina, the channel is owned by t ...

Treehouse A tree house, tree fort or treeshed is a platform or building constructed around, next to or among the trunk or branches of one or more mature trees while above ground level. Tree houses can be used for recreation, work space, habitation, a han ...

, and

CBC Kids ''CBC Kids'' is a Canadian children's block on CBC Television. The block was launched as Hodge Podge Lodge in 1987 and contains programming targeted at children. The block airs on weekdays from 7:00 a.m. to 11:00 a.m., Saturdays from 6:00 a.m. ...

. As required for Canadian-American programs aired on federally-funded networks, ''PAW Patrol'' has been dubbed in

French French (french: français(e), link=no) may refer to: * Something of, from, or related to France ** French language, which originated in France, and its various dialects and accents ** French people, a nation and ethnic group identified with Franc ...

for Quebec broadcasts and for its broadcast in France on

TF1 TF1 (; standing for ''Télévision Française 1'') is a French commercial television network owned by TF1 Group, controlled by the Bouygues conglomerate. TF1's average market share of 24% makes it the most popular domestic network. TF1 is par ...

Canal Panda Canal Panda was an Iberian pay television channel, the first one dedicated to kids programming, mostly animated series for children aged 6–14. The channel was founded in 1996 as ''Panda Club'' in Spain and Portugal, but the name was changed t ...

airs a

European Portuguese European Portuguese ( pt, português europeu, ), also known as Portuguese of Portugal (Portuguese: português de Portugal), Iberian Portuguese (Portuguese: português ibérico), and Peninsular Portuguese (Portuguese: português peninsular), refer ...

dub, and it aired on

MBC3 MBC 3 is a free-to-air children's channel launched on 8 December 2004, and appeals to children under the age of 15. All foreign television animated programs have been dubbed into Arabic. The channel also produces its own original programmes. It ...

in the Middle East. In the United Kingdom, a

British English British English (BrE, en-GB, or BE) is, according to Lexico, Oxford Dictionaries, "English language, English as used in Great Britain, as distinct from that used elsewhere". More narrowly, it can refer specifically to the English language in ...

dub was released in November 2013, using the same scripts as the Canadian-American version with minor changes and shown on Channel 5 and Nick Jr. UK. Also, a

Welsh Welsh may refer to: Related to Wales * Welsh, referring or related to Wales * Welsh language, a Brittonic Celtic language spoken in Wales * Welsh people People * Welsh (surname) * Sometimes used as a synonym for the ancient Britons (Celtic peop ...

-language dub of the show titled ''Patrôl Pawennau'' is shown on S4C as part of its

Cyw Cyw (Welsh language, Welsh for "Chick", ) is the name of a Welsh-language children's television block from S4C (Channel 4 Wales), which launched on 23 June 2008. Primarily aimed at children in the 3 to 6 age group, Cyw operates from Monday to ...

block. Anione, JEI TV, and KBS have all broadcast the

Korean Korean may refer to: People and culture * Koreans, ethnic group originating in the Korean Peninsula * Korean cuisine * Korean culture * Korean language **Korean alphabet, known as Hangul or Chosŏn'gŭl **Korean dialects and the Jeju language ** ...

-dubbed version. The show has been aired in the

Icelandic language Icelandic (; is, íslenska, link=no ) is a North Germanic language spoken by about 314,000 people, the vast majority of whom live in Iceland, where it is the national language. Due to being a West Scandinavian language, it is most closely re ...

on Iceland's public broadcaster

RÚV Ríkisútvarpið (RÚV) (pronounced or ) ( en, 'The Icelandic National Broadcasting Service') is Iceland's national public-service broadcasting organization. Operating from studios in the country's capital, Reykjavík, as well as regional cent ...

since 2015. The first two seasons were shown in

Finnish Finnish may refer to: * Something or someone from, or related to Finland * Culture of Finland * Finnish people or Finns, the primary ethnic group in Finland * Finnish language, the national language of the Finnish people * Finnish cuisine See also ...

Yle TV2 Yle TV2 ( fi, Yle TV Kaksi; sv, Yle TV Två) is a Finnish television channel owned and operated by Yle. TV2 was launched in 1965 as the successor to the former television channels TES-TV (Tesvisio) and Tamvisio, and broadcasts public service p ...

. The

video on demand Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of o ...

platform

Le.com Le.com (), known legally as Leshi Internet Information and Technology Corp., Beijing, is a Chinese technology company, and one of the largest online video companies in China. It is headquartered in Chaoyang District, Beijing. Leshi Internet ...

obtained broadcast rights for a

Mandarin Chinese Mandarin (; ) is a group of Chinese (Sinitic) dialects that are natively spoken across most of northern and southwestern China. The group includes the Beijing dialect, the basis of the phonology of Standard Chinese, the official language of ...

-dubbed version of ''PAW Patrol'' in April 2016. It aired on

MiniMini+ MiniMini+ is a Polish television channel owned and operated by ITI Neovision SA. Its programmes are aimed primarily at children aged 3–8. History Before the launch of MiniMini, Minimax (now known as Teletoon+) launched a programming bloc ...

in Poland,

e-Junior e-junior is the first UAE children TV channel created by e-Vision which is part of Etisalat the largest telecom operator in the Middle East. "e-junior" was launched in the year 2001, it targets kids up to 14 years old. the channel content is a ...

in the United Arab Emirates, and

Clan TVE Clan is a Spanish free-to-air television channel owned and operated by Televisión Española (TVE), the television division of state-owned public broadcaster Radiotelevisión Española (RTVE). It is the corporation's television channel for ki ...

in Spain. On April 6, 2019,

TV Tokyo JOTX-DTV (channel 7), branded as and known colloquially as , is a television station headquartered in the Sumitomo Fudosan Roppongi Grand Tower in Roppongi, Minato, Tokyo, Japan, owned and operated by the subsidiary of listed certified b ...

premiered a

Japanese Japanese may refer to: * Something from or related to Japan, an island country in East Asia * Japanese language, spoken mainly in Japan * Japanese people, the ethnic group that identifies with Japan through ancestry or culture ** Japanese diaspor ...

dub of the show, starring

Megumi Han is a Japanese actress and voice actress employed by Atomic Monkey. She is the daughter of the voice actress Keiko Han. Career In 2008, after a general public call for the movie ''Sakura no Sono'', she made her debut as Satoshi Wada while studyin ...

as Ryder, who is renamed "Kento" (ケント). In India, a

Hindi Hindi (Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of northern, central, eastern, and western India. Hindi has been de ...

dub of the series airs on

Nick Jr. India Nick Junior is an Indian children's pay television kids channel which is devoted to toddlers. The channel is the Indian equivalent to the original American network and a part of the Nickelodeon franchise. History The channel was a block on Nick ...

Reception

Critical reception

''PAW Patrol'' has received largely positive reviews from critics.

Common Sense Media Common Sense Media (CSM) is an organization that reviews and provides ratings for media and technology with the goal of providing information on their suitability for children.

reviewer Emily Ashby gave the show a four-star rating, stating that "perhaps the show's best attribute is how it demonstrates the value of thoughtful problem-solving". Randy Miller of ''

DVD Talk DVD Talk is a home video news and review website launched in 1999 by Geoffrey Kleinman. History Kleinman founded the site in January 1999 in Beaverton, Oregon. Besides news and reviews, it features information on hidden DVD features known as ...

'' recommended the show, calling it "packed with all the harmless action and cornball jokes that kids can't help but snicker at".

Stuff.co.nz Stuff is a New Zealand news media website owned by newspaper conglomerate Stuff (company), Stuff Ltd (formerly called Fairfax). It is the most popular news website in New Zealand, with a monthly unique audience of more than 2 million. Stuff w ...

reviewer Pattie Pegler also wrote favourably of the series, but felt that some of the characters "seem rather arbitrary, like Rocky the Recycling Pup". The About Group's Carey Bryson gave the series a mixed review, criticizing its "formulaic" nature but affirming that the "show is not without funny moments". A research study, commissioned by

Sky The sky is an unobstructed view upward from the surface of the Earth. It includes the atmosphere and outer space. It may also be considered a place between the ground and outer space, thus distinct from outer space. In the field of astronomy, ...

in March 2016, reported that 16 percent of surveyed British and Irish children named ''PAW Patrol'' as their favorite program. Criticism had been directed toward the show's unequal gender representation because initially the team of dogs was primarily male and included only one female character. Brandy King of the

Center on Media and Child Health The Center on Media and Child Health (CMCH) is a non-profit organization based at Boston Children's Hospital. CMCH was founded in 2002, by Michael Rich, pediatrician; Associate Professor of Pediatrics at Harvard Medical School; and Associate Prof ...

"found the gender imbalance immediately noticeable" while watching the program. ''

Today's Parent ''Today's Parent'' is a Canadian bi-monthly magazine for parents of children from birth to age 14. Topics like health, education, behaviour, and nutrition are covered each month. Due to falling print ad revenues, ''Today's Parent'' was published o ...

'' noted in April 2015 that ''PAW Patrol'' images appeared frequently on

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

with the

hashtag A hashtag is a metadata tag that is prefaced by the hash (also known as pound or octothorpe) sign, ''#''. On social media, hashtags are used on microblogging and photo-sharing services such as Twitter or Instagram as a form of user-generated ...

"#IncludeTheGirls". In response to these criticisms, the writers added an additional female character named Everest, a Siberian Husky and snow rescue dog, starting in season 2. The show's mobile app game, PAW Patrol: Air and Sea Adventure, was accused of behaving manipulatively towards younger viewers in a 2018 study by the University of Michigan which focused on app-based advertising techniques. Within the game, characters recognizable from the show would express disappointment if players did not purchase items with money. In a 2020 paper published in the journal ''

Crime, Media, Culture ''Crime, Media, Culture'' is a peer-reviewed academic journal covering work at the intersections of criminological and cultural inquiry. It promotes a broad cross-disciplinary understanding of the relationship between crime, criminal justice, med ...

'', ''PAW Patrol'' is criticized for sending the message that corporations are more capable of providing social services than the state. Author Liam Kennedy argues that the show "encourages complicity in a global capitalist system that (re)produces inequalities and causes environmental harms." Kennedy suggests that ''PAW Patrol'' echoes the "core tenets of

neoliberalism Neoliberalism (also neo-liberalism) is a term used to signify the late 20th century political reappearance of 19th-century ideas associated with free-market capitalism after it fell into decline following the Second World War. A prominent fa ...

" by depicting the state and politicians as either unethical or incompetent while the PAW Patrol corporation is entrusted with crimefighting and conservation.

Ratings

''PAW Patrol'' has received consistently high ratings on Nickelodeon. Viacom CEO

Philippe Dauman Philippe Pierre Dauman (born March 1, 1954) is an American businessman who served as President, CEO and Chairman of Viacom from September 2006 until May 20, 2016. Dauman was a longtime associate of the company's chairman Sumner Redstone. Dauman ...

cited the series as a source of Nickelodeon's 2014 ratings growth. It ranked as the highest-rated, preschool TV program in the United States in November 2013 and held that position throughout the spring 2014 season. The spot was briefly overtaken by ''

Team Umizoomi ''Team Umizoomi'' is an American live-action and computer-animated musical children's television series with an emphasis on mathematical concepts, such as counting, sequences, shapes, patterns, measurements, and equalities. Neither imperial nor ...

'' reruns in July 2016, but ''PAW Patrol'' reclaimed the title later the same month.

Bloomberg L.P. Bloomberg L.P. is a privately held financial, software, data, and media company headquartered in Midtown Manhattan, New York City. It was co-founded by Michael Bloomberg in 1981, with Thomas Secunda, Duncan MacMillan (Bloomberg), Duncan MacMi ...

described ''PAW Patrol'' as part of a "creative resurgence" that increased the Nick Jr. channel's viewership in 2016. At Nickelodeon's 2016 upfront presentation for future advertisers,

Cyma Zarghami Cyma Zarghami ( fa, سیما ضرغامی, born December 15, 1962) is an Iranian-born American film studio and former cable television executive who served as the president of Nickelodeon and Viacom Media Networks Kids & Family Group until 2018. Sh ...

named ''PAW Patrol'' one of two preschool shows to have significantly helped boost ratings for the network (the other being ''

Blaze and the Monster Machines ''Blaze and the Monster Machines'' is a computer-animated interactive children's television series with a focus on teaching science, technology, engineering, and mathematics (STEM) that premiered on Nickelodeon on October 13, 2014. The series r ...

''). In March 2015, two back-to-back premieres of the show ranked among the top twenty weekday showings (among total viewers) in Australia. In May 2015, it was reported that ''PAW Patrol'' broadcasts on TF1 had been viewed by 45 per cent of households in France with preschool-aged children.

Cultural impact

The show has received recognition from public figures and celebrities. Canadian Prime Minister

Justin Trudeau Justin Pierre James Trudeau ( , ; born December 25, 1971) is a Canadian politician who is the 23rd and current prime minister of Canada. He has served as the prime minister of Canada since 2015 and as the leader of the Liberal Party since 2 ...

and his children are fans of the show; Trudeau mentioned the characters by name in a 2017 speech. After performing at the

Super Bowl LII halftime show The Super Bowl LII Halftime Show (officially known as the Pepsi Super Bowl LII Halftime Show) took place on February 4, 2018 at U.S. Bank Stadium in Minneapolis, Minnesota, as part of Super Bowl LII. Justin Timberlake was the featured performer ...

Justin Timberlake Justin Randall Timberlake (born January 31, 1981) is an American singer, songwriter, and actor. He is one of the world's best-selling music artists, with sales of over 88 million records. Timberlake is the recipient of numerous awards and ac ...

filmed a segment for ''

The Tonight Show Starring Jimmy Fallon ''The Tonight Show Starring Jimmy Fallon'' is an American late-night talk show hosted by Jimmy Fallon that airs on NBC. The show premiered on February 17, 2014, and is produced by Broadway Video and Universal Television. It is the seventh incar ...

'' in which he named Chase as his favourite ''PAW Patrol'' character and held a Chase plush toy. During his opening monologue for the

90th Academy Awards The 90th Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences (AMPAS), honored the best films of 2017, and took place at the Dolby Theatre in Hollywood, Los Angeles, California. The ceremony was held on March 4, ...

, host

Jimmy Kimmel James Christian Kimmel (born November 13, 1967) is an American television host, comedian, writer, and producer. He is the host and executive producer of ''Jimmy Kimmel Live!'', a late-night talk show that premiered on ABC on January 26, 2003, ...

joked that

Timothée Chalamet Timothée Hal Chalamet (; ; born December 27, 1995) is an American actor. He has received List of awards and nominations received by Timothée Chalamet, various accolades, including nominations for an Academy Award, two Golden Globe Awards, a ...

was missing ''PAW Patrol'' to attend the ceremony, but "Ryder and his team of pups saved the day, so". The show was satirized by ''

The Onion ''The Onion'' is an American digital media company and newspaper organization that publishes satirical articles on international, national, and local news. The company is based in Chicago but originated as a weekly print publication on August 2 ...

'' in a 2018 parody article; referencing

police brutality in the United States Police brutality is the repression by personnel affiliated with law enforcement when dealing with suspects and civilians. The term is also applied to abuses by "corrections" personnel in municipal, state, and federal prison camps, including mi ...

, the article claimed that the show's writers defended police dog, Chase, for shooting an unarmed black lab. In the wake of the

George Floyd protests The George Floyd protests were a series of protests and civil unrest against police brutality and racism that began in Minneapolis on May 26, 2020, and largely took place during 2020. The civil unrest and protests began as part of internati ...

, the show was criticized for presenting a "good-cop archetype" after a post appeared on the show's

account announcing that they would go dark in memory of Floyd received negative backlash. In July 2020, White House Press Secretary Kayleigh McEnany claimed the show was canceled due to "

cancel culture Cancel culture, or rarely also known as call-out culture, is a phrase contemporary to the late 2010s and early 2020s used to refer to a form of ostracism in which someone is thrust out of social or professional circles—whether it be online, on ...

" but the show denied any such termination.

Awards and nominations

In 2014, the series' theme song was nominated for Outstanding Original Song – Main Title and Promo in the 41st Daytime Creative Arts Emmy Awards. In 2016, the season two episode " Pups Save a Mer-Pup" was nominated for Best Animated Television/Broadcast Production for Preschool Children in the

43rd Annie Awards The 43rd Annual Annie Awards honoring excellence in the field of animation of 2015 was held on February 6, 2016, at the University of California, Los Angeles's Royce Hall in Los Angeles, California, presenting in 36 categories. This year, a new c ...

. As of 2022, ''PAW Patrol'' has received twenty two

Canadian Screen Award The Canadian Screen Awards (french: link=no, Les prix Écrans canadiens) are awards given for artistic and technical merit in the film industry recognizing excellence in Canadian film, English-language television, and digital media (web series) p ...

nominations with seventh wins.

Films

In November 2017, Ronnen Harary confirmed that Spin Master was "currently considering whether to extend the ''PAW Patrol'' franchise into feature films at some point in the next 12 to 24 months." Animation tests were conducted in 2017 to measure how the characters "would translate onto the big screen" and the company developed a film script. On May 9, 2019, it was confirmed during Spin Master's First Quarter 2019 Earnings Conference Call that an animated theatrical film based on the series, titled ''PAW Patrol: The Movie'' was in the works with an August 2021 release date. On November 8, 2019, it was announced that

Mikros Image Mikros Image is a French company specializing in the creation of digital visual effects, post-production and animation. With studios in Paris, London, Brussels, Liege, and Montreal, the company was acquired by Technicolor SA in 2015. Portfolio ...

Montreal Montreal ( ; officially Montréal, ) is the List of the largest municipalities in Canada by population, second-most populous city in Canada and List of towns in Quebec, most populous city in the Provinces and territories of Canada, Canadian ...

would handle the animation. Development of the film was confirmed on February 21, 2020, with

Cal Brunker Callan Stuart "Cal" Brunker (born November 16, 1978) is a Canadian animator, storyboard artist, screenwriter, and film director. He is best known for directing The Weinstein Company's animated film ''Escape from Planet Earth'' (2013), '' The Nut ...

attached as director.

produced the movie with an association in both

Nickelodeon Movies Nickelodeon Movies is the film production arm of American children's network Nickelodeon and the family film distribution label of Paramount Pictures launched on February 25, 1995 and based in Los Angeles, California. The division has earned n ...

and

Paramount Pictures Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...

. On April 24, 2020, the release date was announced to be August 20, 2021. A first look at the film was shown on Nickelodeon Kids' Choice Awards 2021 on March 13, 2021. It was announced on November 3, 2021, that a sequel, titled ''PAW Patrol: The Mighty Movie'', will be released on October 13, 2023.

Box office performance

Other media

Video games

In February 2018, a video game based on the series, titled '' PAW Patrol: On a Roll'' was announced. Developed by

Torus Games Torus Games is an Australian video game developer founded in 1994 by Bill McIntosh. The company is located in Bayswater, Victoria. Its managing director is Bill McIntosh. The company being a family business. History They'd begin developing ...

and published by

Outright Games Outright Games Ltd. is a British video game publisher focused on licensed games, mainly based on family-friendly properties similar to GameMill Entertainment. The company was co-founded in 2016 by Terry Malham as well as his children, Terry Malha ...

, it was released for

PlayStation 4 The PlayStation 4 (PS4) is a home video game console developed by Sony Interactive Entertainment. Announced as the successor to the PlayStation 3 in February 2013, it was launched on November 15, 2013, in North America, November 29, 2013 in ...

Xbox One The Xbox One is a home video game console developed by Microsoft. Announced in May 2013, it is the successor to Xbox 360 and the third base console in the Xbox series of video game consoles. It was first released in North America, parts of ...

Nintendo Switch The is a hybrid video game console developed by Nintendo and released worldwide in most regions on March 3, 2017. The console itself is a Tablet computer#Gaming tablet, tablet that can either be docking station, docked for use as a home video ...

, and

Microsoft Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for serv ...

on October 23, 2018. Another video game, titled ''PAW Patrol Mighty Pups: Save Adventure Bay'', was announced on July 17, 2020. Developed by Drakhar Studio and also published by Outright Games, it was released for PlayStation 4, Xbox One, Nintendo Switch, Stadia, and Microsoft Windows on November 6, 2020. Another video game for the film, titled '' PAW Patrol The Movie: Adventure City Calls'' was announced on June 10, 2021. Developed by Drakhar Studio and also published by Outright Games, it was released for PlayStation 4, Xbox One, Nintendo Switch, Stadia, and Microsoft Windows on August 13, 2021. It was announced in May 2022 that Outright Games is releasing a racing game for the series titled ''PAW Patrol: Grand Prix''. Developed by 3D Clouds and was released for PlayStation 4,

PlayStation 5 The PlayStation 5 (PS5) is a home video game console developed by Sony Interactive Entertainment. Announced as the successor to the PlayStation 4 in April 2019, it was launched on November 12, 2020, in Australia, Japan, New Zealand, North Ame ...

, Xbox One, Xbox Series X|S, Nintendo Switch, Google Stadia, and Microsoft Windows on September 30, 2022. A DLC for Grand Prix titled ''Race in Barkingburg'' was released on December 2, 2022.

Live events

In April 2016, a stage show titled ''PAW Patrol Live: Race to the Rescue'' was announced. The show features the PAW Patrol characters competing in a race. It toured Canada, the United States, Mexico, New Zealand, Australia and the Philippines. A sequel show, titled ''PAW Patrol Live: The Great Pirate Adventure'', was announced in June 2017. It follows the PAW Patrol as they rescue Cap'n Turbot from a cavern, and it will tour the same countries as its predecessor. The shows are produced by

VStar Entertainment Group VStar Entertainment Group is a family entertainment production company headquartered in Minneapolis, Minnesota, United States. It produced Sesame Street Live, a live touring stage show based on the television series. It has also produced stage s ...

, which is best known for producing the popular

Sesame Street Live ''Sesame Street Live'' is a live touring show based on the children's television show ''Sesame Street'' produced by Feld Entertainment. History The VEE Corporation was started in March 1980 by founder Vincent Egan, who had an idea to produce a l ...

touring shows for 37 years.

Mascots A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fic ...

based on the ''PAW Patrol'' characters have appeared at events across Canada, the United States, and the United Kingdom. They joined an "

Etch A Sketch Etch A Sketch is a mechanical drawing toy invented by André Cassagnes of France and subsequently manufactured by the Ohio Art Company. It is now owned by Spin Master of Toronto, Ontario, Canada. An Etch A Sketch has a thick, flat gray screen i ...

Day" celebration at Spin Master's office in Toronto on July 26, 2016. The characters, along with replicas of the Lookout tower from the program, were included as part of the Nick Jr. Play Date Tour in autumn 2015. Marshall and Chase made appearances at shopping malls throughout Nottingham, Suffolk, and Somerset in the U.K. in the summer of 2016. Multiple meet-and-greet events attracted far more attendees than expected, with some reaching over 5,000 visitors. They appeared for the first time in Northern Ireland at

Glenarm Castle Glenarm Castle, Glenarm, County Antrim, Northern Ireland, is the ancestral home of the Earl of Antrim. History There has been a castle at Glenarm since the 13th century, where it resides at the heart of one of Northern Ireland's oldest estates. ...

on July 13, 2016. They are scheduled to appear regularly in a Nickelodeon-themed area of the

Thurrock Thurrock () is a unitary authority area with borough status and unparished area in the ceremonial county of Essex, England. It is part of the London commuter belt and an area of regeneration within the Thames Gateway redevelopment zone. The l ...

Lakeside Shopping Centre Lakeside Shopping Centre, is a large out-of-town shopping centre located in West Thurrock, Essex just beyond the eastern boundary of Greater London. It was constructed on the site of a former chalk quarry. The first tenants moved into the compl ...

located on the outskirts of London, England. Like many children's properties, unauthorized productions and events using copyright infringing costumes featuring the show's characters have attracted the attention of Spin Master and Nickelodeon. In February 2016, several

Greene King Greene King is a large pub retailer and brewer. It is based in Bury St Edmunds, Suffolk, England. The company owns pubs, restaurants and hotels. It was listed on the London Stock Exchange until it was acquired by CK Assets in October 2019. ...

pubs in the U.K. scheduled breakfast events with costumed characters modelled after the pups. Nickelodeon forced the chain to stop every event by threatening a lawsuit if they went ahead. There was some consumer backlash as a result, but the events were not held.

Rubble spin-off series

On November 3, 2021, Nickelodeon and Spin Master stated that an untitled spin-off series focusing on one of the main six pups was in development, and is set to premiere in 2023. On March 24, 2022, it was announced that the spin-off series would focus on Rubble. In November 2022, the series' title was revealed to be ''Rubble & Crew''. Rather than Guru Studio, the spinoff will be animated by

Jam Filled Entertainment Jam Filled Entertainment is a Canadian animation studio based in Ottawa, Ontario with additional facilities in Toronto and Halifax and is a division of Boat Rocker Media. It is best known for animating ''Thomas & Friends'' between 2013 and 2020, ...

, and it is set to debut in February 3, 2023.

Merchandise

On May 18, 2014, Spin Master introduced a toy line based on the television series at

Toys "R" Us Toys "R" Us is an American toy, clothing, and baby product retailer owned by Tru Kids (doing business as Tru Kids Brands) and various others. The company was founded in 1957; its first store was built in April 1948, with its headquarters loc ...

locations across Canada. The line was not distributed to international markets until June 22 of the same year. Dion Vlachos was in charge of the U.S. product launch. ''PAW Patrol'' has since become one of Spin Master's most profitable brands. Analysts for the

National Bank of Canada The National Bank of Canada (french: Banque Nationale du Canada) is the sixth largest commercial bank in Canada. It is headquartered in Montreal, and has branches in most Canadian provinces and 2.4 million personal clients. National Bank is the ...

reported that toys and games based on the show accounted for approximately $245 million U.S. (or 25 per cent) of Spin Master's gross product sales for 2015. Spin Master chairman Anton Rabie noted in August 2016 that the "continuing strength" of ''PAW Patrol'' toys, in addition to new acquisitions and movie licenses, made up 40.5 per cent of the firm's second-quarter revenue. Marketing manager Emma Eden said that the toys were responsible for increasing the company's presence in the preschool market. Throughout 2016, Spin Master's revenue grew more in this market than in any other toy category. ''PAW Patrol'' has been cited as the sole reason for this. The

NPD Group The NPD Group, Inc. (NPD; formerly National Purchase Diary Panel Inc. and NPD Research Inc.) is an American market research company founded on September 28, 1966, and based in Port Washington, New York. In 2017, NPD ranked as the 8th largest mar ...

named ''PAW Patrol'' the top new toy brand of 2015 in the United Kingdom. The group also reported that it was the best-selling preschool license in France in the first quarter of 2015.

Dave Brandon David Allen Brandon (born May 15, 1952) is an American businessman. He is the former chief executive officer of Toys "R" Us. From 1999 to 2009, he served as the president and chief executive officer of Domino's, and from 2010 to 2014, he was th ...

, the

chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

of Toys "R" Us, listed the PAW Patroller vehicle toy as one of the 2015 holiday season's "hottest" items.

Argos Argos most often refers to: * Argos, Peloponnese, a city in Argolis, Greece ** Ancient Argos, the ancient city * Argos (retailer), a catalogue retailer operating in the United Kingdom and Ireland Argos or ARGOS may also refer to: Businesses ...

the U.K. catalogue retailer included the ''PAW Patrol'' Air Patroller vehicle on its list of the toys it predicts will be bestsellers during the Christmas 2016 season. In 2018, it was estimated that total retail sales to date were approximately .

References

External links

*
''PAW Patrol''
at NickJr.com
''PAW Patrol''
at TVOKids.com * {{Nick Jr. 2010s Canadian animated television series 2020s Canadian animated television series 2010s Canadian children's television series 2020s Canadian children's television series 2013 Canadian television series debuts Animated television series about dogs Animated television series about children Canadian children's animated action television series Canadian children's animated adventure television series Canadian children's animated comedy television series Canadian children's animated fantasy television series Canadian computer-animated television series English-language television shows Nick Jr. original programming TVOntario original programming Toy brands Television shows adapted into video games