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Franco-American is a
brand name A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...
of the Campbell Soup Company. Founded by Alphonse Biardot as Franco-American Food Company, it sells gravy and condensed soups.


History

The company was founded as Franco-American Food Company by Alphonse Biardot, who immigrated to the United States from France in 1880. In 1886, he and his two sons opened a commercial kitchen in Jersey City,
New Jersey New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware ...
, featuring the foods of his native country. The company proved a success, particularly with its line of canned soup and pasta, and it was acquired by Campbell's in 1915. The Franco-American name was phased out over the next two decades for soup products and in the late 1990s for pasta products. However their product line was still sufficient to continue advertising well into the 1970s, with Barry Manilow performing their jingle "Who Can? Franco Ameri-Can". On November 18, 2004, Campbell's announced it was discontinuing the name for pasta products in favor of its own "to boost sales of what had been Franco-American's canned SpaghettiOs, RavioliOs, Macaroni and Cheese, and regular spaghetti, along with beef, chicken and turkey gravy varieties sold in cans and jars". As of 2008, the Campbell Soup Company continues to sell gravy under the Franco-American name,Campbell's Gravies
at CampbellSoup.com along with a small line of condensed soups that are similar to soups sold under the Campbell's brand. Their logo can still be found on the back of SpaghettiOs cans, next to the copyright.


References

{{Reflist Campbell Soup Company brands