Franchise Prequel
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"Franchise Prequel" is the fourth episode in the twenty-first season of the American animated television series '' South Park''. The 281st overall episode of the series, it first aired on
Comedy Central Comedy Central is an American basic cable channel owned by Paramount Global through its network division's MTV Entertainment Group unit, based in Manhattan. The channel is geared towards young adults aged 18–34 and carries comedy programmin ...
in the United States on October 11, 2017. This episode parodies the
Marvel Cinematic Universe The Marvel Cinematic Universe (MCU) is an American media franchise and shared universe centered on a series of superhero films produced by Marvel Studios. The films are based on characters that appear in American comic books published by ...
and the spread of
fake news Fake news is false or misleading information presented as news. Fake news often has the aim of damaging the reputation of a person or entity, or making money through advertising revenue.Schlesinger, Robert (April 14, 2017)"Fake news in reality ...
through sites such as
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...
while also serving as a lead-in to the launch of the video game '' South Park: The Fractured but Whole''.


Plot

Eric Cartman and his classmates are planning to launch a superhero franchise with an original
Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fi ...
series for their "Coon and Friends" alter egos, but are slandered by
fake news Fake news is false or misleading information presented as news. Fake news often has the aim of damaging the reputation of a person or entity, or making money through advertising revenue.Schlesinger, Robert (April 14, 2017)"Fake news in reality ...
stories on
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Mosk ...
accusing them of burning the American flag and engaging in various sex acts, which damages their reputations. The boys learn
Butters Stotch Leopold "Butters" Stotch is a fictional character in the adult animated television series ''South Park''. He is voiced by series co-creator Matt Stone and loosely based on co-producer Eric Stough. He is a student at South Park Elementary School. ...
is behind this, but he refuses to stop, as he engages in this activity in the guise of his supervillain identity, Professor Chaos, and has started a company to spread fake news for profit. A Netflix staffperson tells Cartman they cannot approve their series until the problem of the damaging information about them is removed from Facebook. Troubled by the fake stories, the boys' parents decide to invite Facebook chairman and CEO Mark Zuckerberg to a town assembly so he can provide insight on the matter. During his speech, he does not address the citizens' concerns, instead dismissing their complaints and pretending to deflect their attempts to "
block Block or blocked may refer to: Arts, entertainment and media Broadcasting * Block programming, the result of a programming strategy in broadcasting * W242BX, a radio station licensed to Greenville, South Carolina, United States known as ''96.3 ...
" him by speaking and moving in the style of
blocking techniques In martial arts, blocking is the act of stopping or deflecting an opponent's attack for the purpose of preventing injurious contact with the body. A block usually consists of placing a limb across the line of the attack. Examples in specific ar ...
from
martial arts film Martial arts films are a subgenre of action films that feature numerous martial arts combat between characters. These combats are usually the films' primary appeal and entertainment value, and often are a method of storytelling and character expres ...
s. After the unsuccessful assembly, he continues to irritate the townspeople by appearing uninvited in their homes and vehicles, showing up at restaurants to eat people's food, and acting as if everyone else's property is his. The townspeople complain to the police about his behavior, who inform the public that they cannot interfere with Zuckerberg's actions because they invited him to town, and let him into their lives. When Coon and Friends confront Butters at his headquarters, Zuckerberg appears, having been paid by Butters to protect him, preventing Coon and Friends from removing the slanderous information from Facebook. Cartman then devises a plan: He and the other boys attack him in front of the other townspeople, who cheer them on. Zuckerberg fights back, beating the children, but Cartman publicly laments that his allies were merely protesting on behalf of persecuted groups like black people and the handicapped, and informs Zuckerberg that the video of him beating the children is being broadcast on
Facebook Live Facebook is a social-network service website launched on February 4, 2004 by Mark Zuckerberg. The following is a list of software and technology features that can be found on the Facebook website and mobile app and are available to users of t ...
. Zuckerberg panics and shuts down the site to prevent the video from spreading further, ending Butters' scheme. Butters' father, Stephen, drags Butters to Russian President
Vladimir Putin Vladimir Vladimirovich Putin; (born 7 October 1952) is a Russian politician and former intelligence officer who holds the office of president of Russia. Putin has served continuously as president or prime minister since 1999: as prime min ...
's office in
Moscow Moscow ( , US chiefly ; rus, links=no, Москва, r=Moskva, p=mɐskˈva, a=Москва.ogg) is the capital and largest city of Russia. The city stands on the Moskva River in Central Russia, with a population estimated at 13.0 millio ...
, where he angrily rebukes Butters for what he has done, and then does the same to Putin for giving him the idea in the first place. The boys are now able to proceed with their franchise plan, but then split up over disagreements related to the franchise's release schedule.


Reception

Jesse Schedeen from
IGN ''IGN'' (formerly ''Imagine Games Network'') is an American video game and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa distri ...
rated the episode an 8 out of 10, saying "While not the strongest episode of the season so far, 'Franchise Prequel' serves as an enjoyable lead-in to ''The Fractured But Whole'' while also lampooning recent Facebook controversies. This episode could have done a little more with its Mark Zuckerberg parody. However, the return of Professor Chaos, the scathing critique of fake news and the adults who read it and the terrific ending more than made up for any problems." Jeremy Lambert with 411 Mania rated it a 5 out of 10, stating "It's tough to judge 'Franchise Prequel' given that it's 100 percent linked to the release of next week's ''South Park'' video game ''The Fractured But Whole''. Some of the stuff that seemed out of nowhere and meaningless in tonight's episode may make sense once we go through the entire story of the videogame." He also added the episode "may be a prequel to the game or it may be a 30-minute (with commercials) advertisement for the game. Either way, it didn't feel like your regular episode of ''South Park''." ''
The A.V. Club ''The A.V. Club'' is an American online newspaper and entertainment website featuring reviews, interviews, and other articles that examine films, music, television, books, games, and other elements of pop-culture media. ''The A.V. Club'' was cre ...
'' contributor Dan Caffrey gave the episode a C+ rating, commenting that "By the end, 'Franchise Prequel' takes some timely jabs at Marvel's byzantine rollout plan for its cinematic universe, as well as our own complicity in the fake news problem by relying so much on Facebook to begin with. But neither of those elements get more than a scene. Most of the episode just focuses on the kids pretending to be superheroes, which I suppose that makes for an alright video game commercial."


References


External links

*
"Franchise Prequel"
Full episode at South Park Studios * {{South Park episodes, 21 Television episodes about Internet culture Television episodes about social media South Park (season 21) episodes Works about Facebook Cultural depictions of Vladimir Putin Cultural depictions of Mark Zuckerberg