Foxy Bingo is an English online

bingo Bingo or B-I-N-G-O may refer to: Arts and entertainment Gaming * Bingo, a game using a printed card of numbers ** Bingo (British version), a game using a printed card of 15 numbers on three lines; most commonly played in the UK and Ireland ** Bi ...

site that launched in 2005. The brand is owned by

Cashcade Cashcade Ltd is a UK-based online gambling marketing company that was a pioneer in the introduction of the concept of ‘free bingo’, as well as the delivery of online bingo to the mass market. It was founded in 2001 by Simon Collins and Patri ...

which is one of the

gambling Gambling (also known as betting or gaming) is the wagering of something of value ("the stakes") on a random event with the intent of winning something else of value, where instances of strategy are discounted. Gambling thus requires three el ...

brands owned by

GVC Holdings Entain plc, formerly GVC Holdings, is an international sports betting and gambling company. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. It owns brands such as bwin, Coral, Ladbrokes, PartyPoker, and S ...

PLC (LSE: GVC), a constituent of the

FTSE 250 The FTSE 250 Index ( "Footsie") is a capitalisation-weighted index consisting of the 101st to the 350th largest companies listed on the London Stock Exchange. Promotions and demotions to and from the index occur quarterly in March, June, Septemb ...

index.

History

* Foxy Bingo was founded in 2005 with two bingo and

chat rooms The term chat room, or chatroom (and sometimes group chat; abbreviated as GC), is primarily used to describe any form of synchronous conferencing, occasionally even asynchronous conferencing. The term can thus mean any technology, ranging from ...

by UK]-based online gambling company, Cashcade. In July 2009, Cashcade was bought by

PartyGaming PartyGaming plc was a network of gambling sites operated by Ruth Parasol in the Caribbean. Founded in 1997, the network eventually operated under an umbrella company called iGlobalMedia, which then changed its name to PartyGaming. PartyGaming's fl ...

.^{/sup> In 2011 PartyGaming merged with bwin Interactive Entertainment AG to form bwin.party Digital Entertainment

bwin.party Digital Entertainment was an online gambling company, formed by the March 2011 merger of PartyGaming plc and bwin Interactive Entertainment AG. Formerly the world's largest publicly traded online gambling firm, it was best known fo ...
.
* In September 2015, bwin.party was bought by GVC Holdings

Entain plc, formerly GVC Holdings, is an international sports betting and gambling company. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. It owns brands such as bwin, Coral, Ladbrokes, PartyPoker, and S ...
. Foxy Bingo’s sister site, Foxy Casino, was also launched in 2015. In 2019 Foxy Casino was relaunched as Foxy Games.

Marketing

* Celebrities associated with the brand include British television personality Katie Price

Katrina Amy Alexandra Alexis Price (''née'' Infield; born 22 May 1978) is an English media personality and model. She gained recognition in the late 1990s for her Glamour photography, glamour modelling work and had regular appearances on Pag ...
between 2006 and 2008, and stars of the reality TV show

Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 19 ...
''The Only Way is Essex

''The Only Way Is Essex'' (often abbreviated as ''TOWIE'' ) is a British reality television series based in Brentwood, Essex, England. It shows "real people in modified situations, saying unscripted lines but in a structured way." Originally b ...
'', Joey Essex

Joey Don Essex (born 29 July 1990) is an English television personality. From 2011 to 2013, he made appearances on the ITV reality series ''The Only Way Is Essex''. In 2013 he participated in the first series of '' Splash!'' and the thirteenth ...
and Lauren Goodger

Lauren Rose Goodger (born 19 September 1986) is an English television personality, glamour model, media personality and columnist. She starred in the ITVBe reality show ''The Only Way Is Essex'' from 2010 until 2012, debuting in the first serie ...
(with her boyfriend Jake McLean), in 2015.
* The voice of the Foxy Bingo mascot is Adam Catterall.
* The site rebranded in March 2017 using the American

American(s) may refer to:
* American, something of, from, or related to the United States of America, commonly known as the "United States" or "America"
** Americans, citizens and nationals of the United States of America
** American ancestry, pe ...
actress Heather Graham

Heather Joan Graham (born January 29, 1970) is an American actress. After appearing in television commercials, her first starring role in a feature film came with the teen comedy ''License to Drive'' (1988), followed by the critically acclaimed ...
as the new face of a £10 million Marketing Campaign.

Sponsorship & partnerships

Foxy Bingo has had many sponsorship deals such as:
* 2011 Foxy Bingo & Smooth Radio – on July 11th, Foxy Bingo sponsored both Smooth Radio’s weekday afternoon show with David Jensen and Real Radio’s evening show with David Heane for 13 weeks
* Foxy Bingo sponsored ''The Jeremy Kyle Show

''The Jeremy Kyle Show'' is a British tabloid talk show presented by Jeremy Kyle and produced by ITV Studios. It premiered on the ITV network on 4 July 2005, and ran for seventeen series until its cancellation on 10 May 2019. It was the most p ...
'', a British tabloid talk show presented by Jeremy Kyle

Jeremy Kyle (born 7 July 1965) is an English broadcaster and writer. He is known for hosting the tabloid talk show ''The Jeremy Kyle Show'' on ITV from 2005 to 2019. He also hosted a US version of his eponymous show, which ran for two season ...
for nine years from February 2008 until March 2017.

Charity & community contributions

* 2014 'Think Pink' charity campaign
* 2014 Super League Grand Final
* 2016 Sue Ryder Mascot World Cup

References

{{reflist

Entain
Bingo}