Prva (; sr-Cyrl, Прва) or Prva Srpska Televizija ( sr-Cyrl, Прва српска телевизија, lit=First Serbian Television), is a Serbian commercial television network with national coverage.
Launched on 31 December 2006 at 7 pm as Fox Televizija, the network has from December 2009 until December 2018 been owned by the Greek media company
Antenna Group.
From its inception until December 2009, it was majority-owned by the global media conglomerate
News Corporation
News Corporation (abbreviated News Corp.), also variously known as News Corporation Limited, was an American multinational mass media corporation controlled by media mogul Rupert Murdoch and headquartered at 1211 Avenue of the Americas in Ne ...
, which attached its Fox brand to the operation, naming Dan Bates as the CEO. During its time under News Corporation, Fox televizija closely co-operated with News Corporation owned networks in neighbouring countries such as
bTV in Bulgaria and
Fox Turkey, sharing production capabilities on specific projects and making use of their experiences. Though quickly establishing itself on the Serbian television market and improving its viewership stake year after year, Fox televizija was a money-losing operation, posting an annual loss both in 2007 and 2008. By August 2009, major restructuring was initiated at the network with 60% of its news division staff being laid off in preparation for the network sale that occurred several months later.
Following the December 2009 sale of Fox televizija to Antenna Group and a transitional period of several months during which Bates continued as CEO, the job was handed over to Dejan Jocić in March 2010 though the Fox televizija name continued to be used until the start of the next television season on 18 September 2010, when the network was re-branded as Prva srpska televizija or Prva. Jocić, a German-born Serb and former
ProSieben
ProSieben (, ''sieben'' is German for "seven"; often stylized as Pro7) is a German free-to-air television network owned by ProSiebenSat.1 Media.
It was launched on 1 January 1989. It is Germany's second-largest privately owned television company ...
managing director, presided over Prva's expansion into the Montenegrin television market with the August 2012 establishment of its sister channel – Prva TV Crna Gora.
Three years later, on 16 April 2013, the network's editor-in-chief Dragan Nenadović was prompted to the position of Prva's CEO.
History
Fox televizija
News Corp was one of the five commercial groups that won the national broadcasting license in Serbia at a public
tender organized by Serbian Broadcasting Agency in April 2006. In doing so, they beat out stiff competition from German
RTL Group
RTL Group (for "Radio Television Luxembourg") is a Luxembourg-based international media conglomerate, with another corporate centre in Cologne, Germany. The company operates 68 television channels and 31 radio stations in Germany, France and ...
that also wanted to start a Serbian operation. News Corp named Dan Bates, an experienced television executive to be the CEO of its upstart Serbian operation.
Some three months later on 6 September 2006, an entity named Fox televizija started broadcasting a test signal consisting only of the superimposed Fox logo. Three days later on 9 September 2006 at precisely 8 pm, they played their first actual moving picture programme – a nature documentary that lasted some 45 minutes – before reverting to the Fox logo test signal. The exact same setup (test signal most of the day with a single taped programme at 8 pm) continued over the following ten days or so. Their primetime lineup was then somewhat expanded with a few Latin telenovelas, an occasional feature film, and a weekly
ULEB Cup basketball game featuring Serbian teams (the basketball broadcasts were their first in-house productions). During daytime hours, they played a test signal, old episodes of canceled Croatian talk-show ''
Sanja
Sanja is a South Slavic feminine given name, meaning "she dreams".
Notable persons with this name
* Sanja Ančić (born 1988), Croatian tennis player
* Sanja Bestic (born 1982), Serbian-American director, writer and producer
*Sanja Bizjak (born ...
'', and music videos. On 5 December 2006, before the
ULEB Cup match featuring
Red Star Belgrade
Fudbalski klub Crvena zvezda ( sr-Cyrl, Фудбалски клуб Црвена звезда, lit=Red Star Football Club, ), commonly known as Red Star Belgrade in English-language media, is a Serbian professional football club based in Bel ...
vs
PAOK basketball teams, a riot broke out between two sets of fans in Pionir Hall and the footage shot by Fox televizija was shown across the world.
On 22 December 2006, Fox televizija aired its first news programme featuring live reports from Belgrade's
Republic Square during the decorative tree lighting ceremonies. Then on 31 December at 7 pm, Fox televizija finally launched officially with a live-to-air broadcast called ''Fox stiže'' as part of their newscast ''Fox Danas'' hosted that day by Zoran Baranac and Jovana Jakić. Amongst other things, the programme featured
News Corp
News Corporation, stylized as News Corp, is an American mass media and publishing company headquartered in Midtown Manhattan, New York City. The second incarnation of the News Corporation (1980–2013), original News Corporation, it was formed ...
's chairman
Rupert Murdoch
Keith Rupert Murdoch ( ; born 11 March 1931) is an Australian-born American business magnate. Through his company News Corp, he is the owner of hundreds of local, national, and international publishing outlets around the world, including ...
wishing the citizens of Serbia a Happy New Year 2007 and an unsuccessful attempt to link up with
Fox News
The Fox News Channel, abbreviated FNC, commonly known as Fox News, and stylized in all caps, is an American multinational conservative cable news television channel based in New York City. It is owned by Fox News Media, which itself is owne ...
' studio in
Baghdad
Baghdad (; ar, بَغْدَاد , ) is the capital of Iraq and the second-largest city in the Arab world after Cairo. It is located on the Tigris near the ruins of the ancient city of Babylon and the Sassanid Persian capital of Ctesiphon ...
via satellite.
During its initial period of official broadcasting, Fox televizija's entertainment programming mostly relied on old and inexpensive American sitcoms, dramas, and soaps such as ''
The Bold and the Beautiful
''The Bold and the Beautiful'' (often referred to as ''B&B'') is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS. It premiered on March 23, 1987, as a sister show to the Bells' other soap opera ''The Yo ...
'', ''
ALF'', ''Hollywood Safari'', ''
El Cuerpo del Deseo
''El cuerpo del deseo'' (literally: ''The Body of Desire''), is a Spanish-language telenovela produced by Telemundo and filmed in Florida. This limited-run series is about a man who comes back from the dead and discovers dark secrets about his be ...
'', ''
Police Academy
A police academy, also known as a law enforcement training center, police college, or police university, is a training school for police cadets, designed to prepare them for the law enforcement agency they will be joining upon graduation, or othe ...
'', with ''
One Tree Hill One Tree Hill may refer to:
* "One Tree Hill" (song), a 1987 song by U2 referencing One Tree Hill, New Zealand volcanic peak
* ''One Tree Hill'' (TV series), a 2003–2012 American drama series named for the U2 song
** ''One Tree Hill'' (soundtr ...
'', ''
Cold Case
A cold case is a crime, or a suspected crime, that has not yet been fully resolved and is not the subject of a current criminal investigation, but for which new information could emerge from new witness testimony, re-examined archives, new or re ...
'', and ''
The Amazing Race
''The Amazing Race'' is an adventure reality game show franchise in which teams of two people race around the world in competition with other teams. The ''Race'' is split into legs, with teams tasked to deduce clues, navigate themselves in forei ...
'' being the only possible exceptions to the 'cheap & old' rule. As far as locally produced content, in addition to the evening newscast ''Fox Danas'' at 7 pm and the nightly one ''Fox Fokus'' at 10 pm, Fox's news division covered the Serbian parliamentary elections on 21 January 2007 with a one-off programme ''Ubedi pobedi'' hosted by news division head Tanja Vidojević.
During April 2007, in co-operation with Adrenalin production, the network started its most ambitious project up to that point with an hour-long entertainment talk-show hosted by actor Marko Živić airing nightly on weekdays at 10:30 pm. Pretty much simultaneously, a daytime lifestyle talk-show ''Katarina'' hosted by former model Katarina Rebrača began to air daily at 10 am as well as the morning 7 am programme called ''Fox i prijatelji''.
2007–08 season
For the new season, its first one in earnest, Fox televizija renewed the lineup with a locally produced franchised quiz-show ''
Da li ste pametniji od đaka petaka? ''Da li ste pametniji od đaka petaka?'' was a Serbian game show broadcast by Fox televizija. It is a licensed version of the global '' Are You Smarter Than a 5th Grader?'' franchise.
The show was aired weekly and it lasted only for one season. The ...
''. It also passed on ''Marko Živić Show'' and ''Katarina'', meaning that both shows ended after just couple of months on the air. Other new programmes were WWE Wrestling with local commentators (eventually got moved to a late night slot after viewer complaints), ''U tuđoj koži'' in which local celebrities swap lives for a day (got canceled after only a couple of episodes due to extremely low ratings only to eventually resurface on competing
RTV Pink
Pink is a privately owned, national radio station and TV channel in Serbia. Pink is the leading commercial station in the Serbian television broadcast market. Pink's parent company is the Belgrade-based Pink International Company
Pink Interna ...
), and ''Ludi kamen'' (dating game show that continues to this day). Another new show was ''
Ne daj se, Nina
''Ne daj se, Nina'' (''Don't Give Up, Nina'') is a Croatian and Serbian television series, a re-made version of Colombian television series ''Yo soy Betty, la fea''. The show had its premiere on 29 October 2007 in Serbia, on Fox televizija. RTL ...
'', made in co-operation with Croatian
RTL Televizija
RTL (previously known as RTL Televizija) is a Croatian free-to-air television network founded on 30 April 2004. It was owned by the RTL Group from 2004 to 2022. Since 1 June 2022, it is owned by the CME Group. The logo consisted of three prima ...
.
The network also started flexing its muscle in sports arena obtaining the rights for Spanish football
Primera División, and later in October 2007, the rights for
Adriatic Basketball League.
November 2007 saw the premiere of late night talk-show ''
Oralno doba'' hosted by
Lane Gutović
In road transport, a lane is part of a roadway that is designated to be used by a single line of vehicles to control and guide drivers and reduce traffic conflicts. Most public roads (highways) have at least two lanes, one for traffic in each ...
. On 31 December 2007, the first anniversary of official broadcasting, ''Fox Danas'' and ''Fox Fokus'' newscasts both got axed and were replaced by two editions of ''Fox Vesti''.
Then in spring 2008, in cooperation with its sister networks bTV and Fox Turkey, Fox televizija started airing the local version of the French reality show ''
Fort Boyard''. Around the same time, daytime programme ''Posle kafe'' began airing weekdays at 11 am hosted initially by Danka Novović, Olja Rakić, and Bojana Kesić who were soon joined by other hosts as well. In early summer 2008, morning programme ''Fox i prijatelji'' (a local version of the Fox News programme
Fox and Friends
''Fox & Friends'' is an American daily morning news and talk program that airs on Fox News. It premiered on February 1, 1998, and is currently hosted by Steve Doocy, Ainsley Earhardt and Brian Kilmeade on weekdays. Will Cain, Rachel Campos-Du ...
) axed.
For the summer 2008, while its regular programmes were on hiatus, Fox televizija shifted lineup a bit and aired as ''Fox Non-Stop'' nightly from 9 pm with a succession of movies and mini-series. During the same summer on 21 July 2008, the network got a scoop by first reporting the arrest of
Radovan Karadžić
Radovan Karadžić ( sr-cyr, Радован Караџић, ; born 19 June 1945) is a Bosnian Serb politician, psychiatrist and poet. He was convicted of genocide, crimes against humanity and war crimes by the International Criminal Tr ...
late in the night and interrupting its regularly scheduled programming to go live on air in breaking news format until early morning hours.
Rumoured 2008 sale
In mid-July 2008 speculation appeared that News Corp was considering offers to sell all its Eastern European assets including Fox televizija. The company reportedly hired
Lehman Brothers
Lehman Brothers Holdings Inc. ( ) was an American global financial services firm founded in 1847. Before Bankruptcy of Lehman Brothers, filing for bankruptcy in 2008, Lehman was the fourth-largest investment bank in the United States (behind Gol ...
financial-services firm to ascertain the value and strategic options of its three Eastern European stations after being approached by multiple suitors.
By early September, the activity reportedly intensified with various Serbian press outlets reporting that German RTL Group and
Bermuda
)
, anthem = "God Save the King"
, song_type = National song
, song = " Hail to Bermuda"
, image_map =
, map_caption =
, image_map2 =
, mapsize2 =
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, subdivision_type = Sovereign state
, subdivision_name =
, e ...
-based
Ronald Lauder
Ronald (Ron) Steven Lauder (born February 26, 1944) is an American businessman, billionaire, philanthropist, art collector, and political activist. He is the president of the World Jewish Congress since 2007. He and his brother, Leonard Lauder, ...
-managed
CME were the most interested parties in buying the three Fox stations based in Serbia, Latvia, and Bulgaria.
However, by late October, both parties pulled out of the deal. CME left reportedly due to
global financial crisis
Global means of or referring to a globe and may also refer to:
Entertainment
* ''Global'' (Paul van Dyk album), 2003
* ''Global'' (Bunji Garlin album), 2007
* ''Global'' (Humanoid album), 1989
* ''Global'' (Todd Rundgren album), 2015
* Bruno ...
, while RTL decided to pursue other course of action as far as entering the Serbian television market is concerned, with their interest turning to buying
TV Avala
TV Avala (full legal name: TV Avala d.o.o., Serbian Cyrillic: ТВ Авала) was a Serbian television network with national frequency. Registered as a limited liability company, the station was given a national TV frequency in Serbia in April 2 ...
.
2009 layoffs
On 20 August 2009, ahead of its third full season on air, Fox televizija initiated massive cost-cutting measures. The move had the biggest effect on the network's news division where 60% of the employees (on-air personalities and technical staff) got laid off. On the same occasion, the network canceled the morning news program ''Fox 900 sekundi'' that had been on the air for less than a year. Fox televizija's spokesperson said the layoffs were initiated due to the "financial consequences of the economic crisis". In total, around sixty Fox televizija's full-time employees, including the news division head Tanja Vidojević, got laid off as well as tens of contractors as part of cost-cutting measures throughout News Corp.'s assets worldwide during spring and summer 2009 following heavy losses reported by News Corp. at the beginning of the year.
In September 2010, Fox televizija changed its name to Prva srpska televizija.
2008–09 season
Starting its second full season on 22 September 2008, Fox televizija introduced a variety of changes, the most noticeable being a new visual identity similar to other News Corp stations around Europe. Also on the same day, ''Fox Vesti'' evening newscast at 7 pm got moved to 6 pm and extended from 30 minutes to a full hour while the 7 pm slot got taken over by hit American drama ''Lost'' that thus premiered on the network. Also ''Fox Vesti'' at 10 pm got moved an hour later to 11 pm. In the morning, news programme ''Fox 900 sekundi'' premiered at 7 am as replacement for ''Fox i prijatelji''. About a month later ''
Survivor Srbija
Survivor(s) may refer to:
Actual survivors
*
*Last survivors of historical events
Arts, entertainment, and media Fictional entities
* Survivors, characters in the 1997 ''KKnD'' video-game series
* ''The Survivors'', or the ''New Survivors Found ...
'' (local version of the global reality show that got shot during summer 2008) started airing. In late December, ''Fajront Republika'', weekly entertainment talk-show premiered and right away established a devoted youth following that translated into strong ratings.
![Prva](https://upload.wikimedia.org/wikipedia/commons/1/14/Prva.png)
On 14 February 2009, the first season finale of ''Survivor Srbija'' aired live, bringing the network its biggest audience share ever. After the end of ''Survivor'' season, the network introduced a Japanese
sports entertainment
Sports entertainment is a type of spectacle which presents an ostensibly competition, competitive event using a high level of theatre, theatrical flourish and extravagant presentation, with the purpose of entertainment, entertaining an audience. Un ...
show ''
Ninja Warrior
''Sasuke'' (サスケ; stylized in Japan as ''SASUKE'', also known as ''Shin-Sasuke'' (stylized as ''新SASUKE'' from Seasons 18 to 21, ''Sasuke Rising'' from Seasons 28 to 30 and ''Sasuke Ninja Warrior'' since Season 35) is a Japanese sports ...
'', which has managed to post strong ratings as well.
2009–10 season
A new, third full season begins on 8 October 2009, with shows ''Fajront Republika'' by Zoran Kesić and ''Ludi Kamen'' with Srđan Karanović, but from this season and with Aleksandra Obradović, and new show ''Mame u štrajku''. Tomorrow begins quiz ''Serbian Open'', with Serbian contestants. On 19 October 2009, the drama series ''Na terapiji'', recorded from December 2008 to March 2009, which contains 45 episodes, and reality show ''Survivor Serbia 2'' begin. The programme ''Posle kafe'' is replaced by the programme ''Važne stvari''.
On 12 October 2009, Fox televizija introduced an all-new visual identity, whose the background color is orange, in the foreground for the television logo creation the letter "X" is taken instead of the letter "O", and there is also a new characteristic music, and the television logo has now dropped from upper right corner of the screen, less than three years after launching. New slogan of television is ''Uključi se!'', and their website is also redesigned. On same day the studio for ''Fox Vesti'' is changed, with the presence of television logo in upper left corner of the screen, he now looks very different: only the TVs are in the background, while the rest is colored in black, and they are added some light effects in orange color, instead of blue color on big inscription is now orange color, and there is no pipe behind board which has separated studio from editorial part.
2013–14 season
Season started on 2 September 2013.
Prva got a modified look, making it the logo move to bottom right instead of center right before or after commercials or promos, and little dark the areas except for the P who stays white. Nothing happened with the marks on-screen. It didn't change the logo. Popular series ''Kako vreme prolazi'', ''Plač Violine'' and ''Otvorena vrata'' continued to air. Also, the 5th season of ''Veče sa Ivanom Ivanovićem'' started on 13 September. On 12 October, Prva started to air new show – ''
Tvoje lice zvuči poznato'' or TLZP, Serbian version of
Your Face Sounds Familiar
''Your Face Sounds Familiar'' ( Spanish: ''Tu cara me suena'') is a Spanish interactive reality television franchise series where celebrity contestants impersonate singers. The format, similar to Dutch television series ''Soundmixshow'', was ...
TV show. Also, new seasons of popular shows started to air – ''Domaćine, oženi se'', ''Galileo'', ''Žene'', ''Exkluziv'', ''Exploziv'' and there are also two new shows: ''Moja velika svadba'' (that was previously aired on RTV Pink) and ''Volim prirodu''. There are also some new TV series in this season: ''Ispovest'', ''Institut'', ''Sinđelići'' (Serbian remake of
Los Serrano
''Los Serrano'' is a Spanish television drama comedy which premiered on 22 April 2003 and aired on Telecinco. It tells the story of the Serrano family, who lives in Round Santa Justa No 133, located in the fictional neighborhood of Santa Justa, in ...
) and ''
Karadayı
''Karadayı'' ( en, The Uncle in Black) is a Turkish television drama series produced by Ay Yapım and broadcast on ATV. It was directed by Uluç Bayraktar (who also directed '' Ezel''). It originally aired on 8 October 2012 in Turkey. It sta ...
''. ''Papijeva ekipa'' and ''Žene sa Dedinja'' will start airing soon. Prva also launched cable TV channel,
Prva Plus
Prva Plus is a Serbian cable television channel owned by Antenna Group.
Programmings
Series and miniseries
*2 Broke Girls ''(Dve devojke bez love)''
*Betty White's Off Their Rockers ''(Beti Vajt i otkačeni matorci)''
*Budva na pjenu od mora
...
. In December,
Fatmagül'ün Suçu Ne?
''Fatmagül'ün Suçu Ne?'' ( ''What is Fatmagül's Fault?'' or "What Did Fatmagul Wrong?") is a Turkish television drama series produced by Ay Yapım and broadcast on Kanal D. The series is based on Vedat Türkali's scenario, ''Fatmagül'ün Su ...
started airing. A New Year program returns as the New Year special of
Tvoje lice zvuči poznato, the first one being set in the end of 2011 and was the New Year special of the first season of
Prvi glas Srbije
''Prvi Glas Srbije'' (English: ''The First Voice of Serbia'') is a Serbian television music competition that debuted on Prva Srpska Televizija in 2011. So far, two seasons have been broadcast.
Format
The concept is that an auditionee performs in ...
. On 20 January 2014, the rerun of TV series "Na Terapiji" started airing on every weekday except Friday and also
Umutsuz Ev Kadınları, Turkish version of
Desperate Housewives
''Desperate Housewives'' is an American comedy-drama soap opera television series created by Marc Cherry and produced by ABC Studios and Marc Cherry, Cherry Productions. It aired for eight seasons on American Broadcasting Company, ABC from Octobe ...
started to air. On 25 January 2014, the rerun of "Crni Gruja" started airing on weekends. On 27 January 2014, Prva redesigned its news studio, just changed the background from orange to lavender color, and re-added the balustrade (the one used in late 2000s), ''Ples sa Zvezdama'' (local version of ''
Dancing with the Stars
''Dancing with the Stars'' is the name of various international television series based on the format of the British TV series '' Strictly Come Dancing'', which is distributed by BBC Studios, the commercial arm of the BBC. Currently the forma ...
'') aired from 29 March 2014, until 18 June 2014. On 19 February 2014, Prva announced that ''
Toga se niko nije setio'', local version of ''
Pointless
''Pointless'' is a British television quiz show produced by Banijay subsidiary Remarkable Television for the BBC. It is hosted by Alexander Armstrong. In each episode four teams of two contestants attempt to find correct but obscure answers to ...
'' game show, will start airing soon. ''Draga Saveta ''and ''Otvorena vrata ''started airing on 26 March 2014. ''Toga se niko nije setio'' started airing on 5 April 2014. Fourteen celebrities started dancing in the new dance competition – ''Ples sa Zvezdama'', which started airing'' ''on 29 March 2014. The rerun of the first
Tvoje lice zvuči poznato airs during August, weekends at 4 pm.
2014–15 season
The season started on 1 September 2014, with some little changes: the news program will, since 2010, go back to 6pm. The network also announced that a 6th (also the second-to-last) season of Veče sa Ivanom Ivanovićem will air, also with the 2nd season of Tvoje lice zvuči poznato. It is unknown will the network change its visual identity or not.
2015–16 season
The season will start on 1 September 2015, and along with it, a new visual identity will be accompanied, including a new logo. It is supposed to begin on 1 September at 6pm, at the same time its news program starts.
The new season will include the 2015 regular season of
Veliki brat
''Veliki Brat'' (lit: ''Big Brother'') is a Serbian version of the global reality show franchise '' Big Brother''. The show is recorded and produced in Belgrade by Emotion Production.
Originally, the show began as a Serbian production with housem ...
(together with B92), making it the first ever television show to air on two Serbian television networks. It has also planned a local version of ''My Mom Cooks Better Than Yours''.
Ownership
;Fox televizija
At its inception, Fox televizija was 49% owned by
News Corporation
News Corporation (abbreviated News Corp.), also variously known as News Corporation Limited, was an American multinational mass media corporation controlled by media mogul Rupert Murdoch and headquartered at 1211 Avenue of the Americas in Ne ...
since Serbian laws don't allow foreign-based subjects to own 50% percent or more of a television network with a nationwide broadcasting license. At that time the other 51% stake was spread among Dragan Karanović (21%), ITV2066 d.o.o. (company owned by Branko Salić, 15%), and Istočna TV d.o.o. (company owned by Zoran Popović and Branislav Bukvić, 15%). In 2008, there was a lot of buzz in the media about Fox televizija being sold to
CME group, but nothing came of it.
;Antenna Group acquisition
In late 2009, following an earlier sighting of Greek billionaire and
Antenna Group owner
Minos Kyriakou
Minos Xenophon "Minas" Kyriakou ( el, Μίνως (Μηνάς) Κυριακού, ; 31 May 1942 – 2 July 2017) was a Greek media and shipping magnate and businessman. He was the president of the H ...
in Belgrade, the sale of News Corp's 49% stake in Fox televizija to Greek media company Antenna Group for an undisclosed amount was announced with the change of ownership officially taking effect on the first day of 2010. The brand Fox continued to be used. Though the amount of Greek purchase remained undisclosed it was widely speculated in Serbian media that it was $1 plus the takeover of all of Fox televizija's debts.
ANT1 Group controls the 49% stake in Fox televizija through a Greece-based entity called Warraner Ltd. As for the other 51% stake, it was also taken over by ANT1 Group, however that was done through Serbian-based entity called Nova Broadcasting d.o.o. that's owned by another one of ANT1 Group's subsidiary in Greece – Antenna Stream TV Ltd.
;Kopernikus
In December 2018, "Kopernikus Technology" former owner purchased
B92
RTV B92, or simply B92 (stylized as b92, formerly BΞ92 and B 92), is a Serbian news station and broadcaster with national coverage headquartered in Belgrade.
Founded in 1989 as radio station, it was a rare outlet for Western news and informati ...
and Prva Srpska Televizija from ANT1 Group for 180 million euros, one month after
Telekom Srbija
Telekom Srbija a.d. Beograd is a Serbian state-owned telecommunications operator. It was founded in May 1997 as a joint-stock company, by spinning off the telecommunications business from PTT Srbija (present-day „ Pošta Srbije"). In April 201 ...
bought Kopernikus Technology for 190 million euros.
The transaction between state-owned Telekom Srbija and Kopernikus made public outrage in Serbia as Kopenikus' market worth at the time of purchase was several times lower than the amount it was purchased for; it was also revealed that major stakeholder in company was a close relative to ruling
Serbian Progressive Party
The Serbian Progressive Party ( sr-cyrl, Српска напредна странка, Srpska napredna stranka, SNS) has been the ruling political party of Serbia since 2012.
Founded by Tomislav Nikolić and Aleksandar Vučić in 2008 as a s ...
officer.
Format
Prva's own shows are broadcast in
16:9 format, which gives the people a higher standard of Image known as Widescreen.
According to AGB Nielsen Media Research for the calendar year 2007, among the Serbian channels with national coverage, Fox televizija held fifth place in overall viewership (4.7% TV market share and 2.2 million average daily viewers tuning in for at least one minute) behind
RTS1
RTS1 (Serbian Cyrillic: РТС1; First program of RTS ( sr, Први програм РТС-а/), First channel of RTS (/ ) or only First (/ )) is a Serbian public mainstream TV channel operated by RTS.
Previously on RTS1
Serbian TV series
*Ј ...
(26.5%),
Pink
Pink is the color of a namesake flower that is a pale tint of red. It was first used as a color name in the late 17th century. According to surveys in Europe and the United States, pink is the color most often associated with charm, politeness, ...
(23.5%),
B92
RTV B92, or simply B92 (stylized as b92, formerly BΞ92 and B 92), is a Serbian news station and broadcaster with national coverage headquartered in Belgrade.
Founded in 1989 as radio station, it was a rare outlet for Western news and informati ...
(9.3%), and
RTS2
RTS2 (Serbian Cyrillic: РТС2; Second program of RTS ( sr, Други програм РТС-а/), Second channel of RTS (/ ) or only Second (/ )) is a Serbian public TV channel operated by RTS. It focuses on culture, in addition to offering mus ...
(6.8%).
Over the calendar year 2008, Fox televizija still held the fifth place among the national broadcasters, however its market share increased to 6.4%.
For the overall viewership during 2009 calendar year, Fox's share further increased to 7.8%, which meant that it overtook RTS2 and improved to fourth place in the list, still behind RTS1 (26.0%), Pink (23.8%), and B92 (8.0%), but ahead of RTS2 (5.8%). For a while, Fox was even ahead of B92 in third place, but B92 managed to pull ahead in the end due to ''
Veliki brat
''Veliki Brat'' (lit: ''Big Brother'') is a Serbian version of the global reality show franchise '' Big Brother''. The show is recorded and produced in Belgrade by Emotion Production.
Originally, the show began as a Serbian production with housem ...
'' broadcasts during the last annual quarter.
According to its calendar year 2007 annual financial report submitted to Serbian Economic Register Agency, the company had 80 employees and it posted a loss of
RSD494,513,000 (approximately €6.2 million at the time with the approximate exchange rate of €1=RSD80).
In the 2008 annual report, the company reported 40 employees and a loss of RSD441,330,000 (approximately €4.9 million at the time with the approximate exchange rate of €1=RSD90).
Criticism and controversy
Fox televizija created a minor controversy in early September 2007 when it decided to take its late-night programme, the ''
Marko Živić Show'', off the air. Despite becoming fairly prominent over a short period (it premiered on 24 April 2007), the official statement released by Fox said the cancellation was "a temporary measure that came about through a desire to free up Fox televizija's fall schedule for more movies and series". However, some Serbian print outlets very much wondered why would a network that's struggling for viewership be taking its best rated programme off the air.
Ukinut „Marko Živić šou" – Tv „Foks“ skinula s programa najgledaniju emisiju, ''Blic'', 1 September 2007
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References
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Television stations in Serbia
Television channels and stations established in 2010
2006 establishments in Serbia
ANT1 Group