Forter is a software as a service (

SaaS Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software. SaaS is con ...

) company that provides fraud prevention technology for online retailers and marketplaces. It has offices in

Tel Aviv Tel Aviv-Yafo ( he, תֵּל־אָבִיב-יָפוֹ, translit=Tēl-ʾĀvīv-Yāfō ; ar, تَلّ أَبِيب – يَافَا, translit=Tall ʾAbīb-Yāfā, links=no), often referred to as just Tel Aviv, is the most populous city in the ...

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...

, and New York; its headquarters are in New York.

History

The company was founded in 2014 by software engineers who formerly worked at Fraud Sciences, which was bought and integrated into

PayPal PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support online money transfers, and serves as an electronic alternative to traditional paper ...

in 2008. Before working at Fraud Sciences, the founders served in the Israeli Army's Intelligence unit.

Funding

Forter's funding includes a combined $100 million from Sequoia Capital,

Scale Venture Partners Scale Venture Partners is an early-stage venture capital firm that typically leads Series A or Series B rounds. Over the last 20 years, Scale has made over 380 investments in Cloud, SaaS and Infrastructure companies, with over 159 exits, inclu ...

New Enterprise Associates New Enterprise Associates (NEA) is an American-based venture capital firm. NEA focuses investment stages ranging from seed stage through growth stage across an array of industry sectors. With ~$25 billion in committed capital, NEA is one of the w ...

, March Capital Partners, and Salesforce Ventures.

Technology

According to specialists, the challenge to online retailers seeking to prevent online fraud is to be able to assess the customer's trustworthiness in real-time without blocking a legitimate sale or delaying it so long the customer abandons the purchase. In its 2018 analysis of the online fraud detection and prevention, SaaS firms that included both established and newer firms ( SAS and Feedzai, e.g.),

Gartner Group Gartner, Inc is a technological research and consulting firm based in Stamford, Connecticut that conducts research on technology and shares this research both through private consulting as well as executive programs and conferences. Its clients ...

categorized Forter's technology as fraud analytics. This includes behavioral analysis of customers' established shopping patterns, soft linking (the ability to trace relationships between users even when no overt information is shared) and other techniques. Forter offers clients the option of full restitution in the event of a

chargeback A chargeback is a return of money to a payer of a transaction, especially a credit card transaction. Most commonly the payer is a consumer. The chargeback reverses a money transfer from the consumer's bank account, line of credit, or credit ...

References

{{Reflist Software companies established in 2013 Companies based in Tel Aviv Providers of services to on-line companies Computer security companies Online companies of Israel he:פורטר (חברה)

History

Funding

Technology

See also

References