Forevermark is a

diamond Diamond is a Allotropes of carbon, solid form of the element carbon with its atoms arranged in a crystal structure called diamond cubic. Another solid form of carbon known as graphite is the Chemical stability, chemically stable form of car ...

company and subsidiary of

De Beers Group De Beers Group is an international corporation that specializes in diamond mining, diamond exploitation, diamond retail, diamond trading and industrial diamond manufacturing sectors. The company is active in open-pit, large-scale alluvial and c ...

. Forevermark currently operates in China, Hong Kong, India, Japan, and the United States. Forevermark is present in 32 markets in total across Europe, Asia, Australia, and the United States, and has over 2,400 outlets.

History

Forevermark was launched in 2008 as part of

. Its launch was focused on Asia, establishing Forevermark's first markets in Hong Kong, China, and Japan later in 2009. In 2011, the brand was introduced in the United States and India. Also in 2011, British jewelry designer

Stephen Webster Stephen Webster MBE (born 1959) is a British jewellery designer best known as founder of his eponymous jewellery brand. Biography Born in Gravesend, Kent, Stephen Webster was educated at Gravesend Grammar School and later at the Medway College ...

launched a signature bridal collection with Forevermark. In 2016, Forevermark announced the launch of their Black Label Collection. Also in 2016, British jeweller

Theo Fennell Alister Theodore Fennell (born 1951) is a British jewellery and silverware designer. Early life Fennell was born in 1951 in Egypt. He is the son of Major Alister Ivor Fennell, and his wife, Beryl Ruth Verity Fennell (''née'' Frith). The so ...

partnered with Forevermark for his new signature collection. In 2017, Forevermark launched the Forevermark Zanyah collection in partnership with couturier

Sabyasachi Mukherjee Sabyasachi Mukherjee (born 23 February 1974) is an Indian fashion designer, jewelry designer, retailer and couturier from Kolkata, India. Since 1999, he has sold designer merchandise using the label Sabyasachi. Mukherjee is one of the Associat ...

. Also in 2017, the company launched their Forevermark Tribute Collection in the U.S. and Canada. In 2018, Forevermark opened Libert'aime by Forevermark, a new concept store in China that would be specifically designed to tailor to millennial generation shopping habits. As part of the Tusk Rhino Trail conservation effort, Forevermark partnered with artist Dave White for a sculpture in 2018. In 2019, Nancy Liu replaced Stephen Lussier as CEO of Forevermark. Also in 2019, the company launched their Forevermark Tribute Collection in India and Malaysia. In June 2019, Forevermark launched their Engagement & Commitment collection in the U.S.

Inscriptions

The Forevermark inscription is placed on the table facet of a diamond using proprietary technology from De Beers Group. The inscription is 1/20 of a micron deep (equivalent to 1/5000 the width of a human hair), and it is not visible to the naked eye.

References

{{reflist De Beers Diamond dealers Luxury brands