"Forever Yours" is a single recorded by English musician

Alex Day Alex Richard George Day (born 8 April 1989) is an English musician, vlogger and writer. Day has released seven studio albums, two EPs, and had three UK Top 40 hits.Holiday, RyanYouTube and Chart Sensation Alex Day the Future of Music? ''Forbes ...

from his studio album '' Epigrams and Interludes''. It was released on 10 November 2011 in an effort to take the

Christmas number one In the United Kingdom, Christmas number ones are singles that top the UK Singles Chart in the week in which Christmas Day falls. The singles have often been novelty songs, charity songs or songs with a Christmas theme. Historically, the volume ...

spot in the

UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...

. The song's lyrics describe "accepting that all you will be with someone is friends and that being enough." Day has described the track as "a simple great dance-pop song that a lot of people can get behind."

Campaign for Christmas number one

"Forever Yours" was Day's third attempt to get into the charts using the internet. In 2009, Day was part of the

Chartjackers ''Chartjackers'' is a British documentary series, produced by Hat Trick Productions and commissioned by BBC Switch. It documents the lives of four teenage video bloggers over the course of ten weeks, as they attempt to write, record and release ...

project, which charted at number 36 in the UK. In 2010, Day was part of the collective " Sons of Admirals" along with three other YouTubers. The group's cover of Cat Stevens' song " Here Comes My Baby" peaked at number 61 in the UK Singles Chart. "Forever Yours" was released on 11 November 2011, with the goal to raise as much money as possible, as most of the proceeds from the song will go to World Vision, an organization against child poverty. Day has since released more remixes and versions of the song to maximize profits and sales including an acoustic version and a demo version. Day launched the campaign as a response to ''

X Factor ''The X Factor'' is a television music competition franchise created by British producer Simon Cowell and his company Syco Entertainment. It originated in the United Kingdom, where it was devised as a replacement for ''Pop Idol'' (2001–2003) ...

'' singles routinely topping the

Christmas Christmas is an annual festival commemorating the birth of Jesus Christ, observed primarily on December 25 as a religious and cultural celebration among billions of people around the world. A feast central to the Christian liturgical year ...

Day. He also created a YouTube holiday on December 18 called "Forever Day" as a way to let fans know when buying the single would count for the Christmas Day chart. The song was given 16–1 odds of topping the UK Singles Chart on Christmas by William Hill. In the official 2011 mid-week Christmas charts and the official Christmas chart, Day charted at number four, selling over 50,000 copies in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

, with Christmas number one going to Military Wives for their single " Wherever You Are". The single sold 100,000 copies worldwide in the same period. "Forever Yours" then dropped to number 112 the following week, setting a record for the biggest drop in UK Singles Chart history, falling 108 places. Had Day topped the chart, he would have been the first unsigned artist to do so.

Music video

The

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...

for "Forever Yours" was directed by housemate and fellow YouTuber

Charlie McDonnell Charlie McDonnell (born 1 October 1990) is a British filmmaker, screenwriter, musician, former vlogger, author and Twitch streamer from Bath, Somerset. On 15 June 2011, her YouTube channel charlieissocoollike became the first in the UK to r ...

, and was released on 1 December 2011. In the music video, Day acts as both a superhero and a

zombie A zombie ( Haitian French: , ht, zonbi) is a mythological undead corporeal revenant created through the reanimation of a corpse. Zombies are most commonly found in horror and fantasy genre works. The term comes from Haitian folklore, in w ...

. Day has stated that "the theme of the song is friendship", and that they "just wanted to pay homage to the kind of silly videos you might make when you were young, with your mates". The music video received three million hits on

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...

within a month of its posting. The music video is currently unavailable on McDonnell's channel, due to allegations of inappropriate sexual behaviour made against Day.

Campaign for Christmas number one

Music video

Track listing

Charts

Release history

References