Forest Essentials is an Indian

cosmetics Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect ...

skincare Skin care is a range of practices that support skin integrity, enhance its appearance, and relieve skin conditions. They can include nutrition, avoidance of excessive sun exposure, and appropriate use of emollients. Practices that enhance appea ...

and

perfume Perfume (, ; french: parfum) is a mixture of fragrant essential oils or aroma compounds (fragrances), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. Th ...

company that specialises in

Ayurvedic Ayurveda () is an alternative medicine system with historical roots in the Indian subcontinent. The theory and practice of Ayurveda is pseudoscientific. Ayurveda is heavily practiced in India and Nepal, where around 80% of the population rep ...

preparations for its products. It was founded in 2000 by Mira Kulkarni in

New Delhi New Delhi (, , ''Naī Dillī'') is the capital of India and a part of the National Capital Territory of Delhi (NCT). New Delhi is the seat of all three branches of the government of India, hosting the Rashtrapati Bhavan, Parliament House ...

, India.

History

Mira Kulkarni started the business in 2000 with an investment of Rs.2

lakhs A lakh (; abbreviated L; sometimes written lac) is a unit in the Indian numbering system equal to one hundred thousand (100,000; scientific notation: 105). In the Indian 2,2,3 convention of digit grouping, it is written as 1,00,000. For ex ...

, then only selling handmade soaps and candles. The business expanded after the Delhi hotel

Hyatt Regency Hyatt Hotels Corporation, commonly known as Hyatt Hotels & Resorts, is an American multinational hospitality company headquartered in the Riverside Plaza area of Chicago that manages and franchises luxury and business hotels, resorts, and vacat ...

ordered the soaps for their rooms. In 2005–2006, the company posted sales of Rs.6

crore A crore (; abbreviated cr) denotes ten million (10,000,000 or 107 in scientific notation) and is equal to 100 lakh in the Indian numbering system. It is written as 1,00,00,000 with the local 2,2,3 style of digit group separators (one lakh is e ...

Business

In 2008, the New York-based Estée Lauder Companies acquired a 20% stake in the company, and in October 2021, the brand announced entering the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

by opening 12 retail stores. Kulkarni's son Samrath Bedi currently serves as the managing director of the company. The company has 115 stores in India, supplies to 190 hotels and export to 120 countries. The factories are in

Haridwar Haridwar (; ) is a city and municipal corporation in the Haridwar district of Uttarakhand, India. With a population of 228,832 in 2011, it is the second-largest city in the state and the largest in the district. The city is situated on the righ ...

and Lodsi in

Tehri Garhwal district Tehri Garhwal is a district in the hill state of Uttarakhand, India. Its administrative headquarters is at New Tehri. The district has a population of 618, 931 (2011 census), a 2.35% increase over the previous decade. It is the 7th ranked dist ...

Uttarakhand Uttarakhand ( , or ; , ), also known as Uttaranchal ( ; the official name until 2007), is a state in the northern part of India. It is often referred to as the "Devbhumi" (literally 'Land of the Gods') due to its religious significance and ...

. Forest Essentials sells natural, organic and

cosmetics and has a policy of not testing their products on animals. In November 2022, Forrest Essentials opened its first standalone store in

Covent Garden Covent Garden is a district in London, on the eastern fringes of the West End, between St Martin's Lane and Drury Lane. It is associated with the former fruit-and-vegetable market in the central square, now a popular shopping and tourist si ...

, London which would become the brand's first international store.

References

External links

* Manufacturing companies established in 2000 Personal care brands Cosmetics brands Cosmetics companies of India Indian companies established in 2000 Estée Lauder Companies Luxury brands Ayurvedic companies Indian brands {{India-company-stub