Ford Of Germany
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Ford-Werke GmbH is a German car manufacturer headquartered in
Niehl, Cologne Niehl is a ''Stadtteil'' (quarter) of the city of Cologne, Germany. Situated north of the city centre, on the left bank of the Rhine, it is part of the district of Nippes Nippes ( French) or Nip ( Haitian Creole) is one of the ten departments ...
,
North North is one of the four compass points or cardinal directions. It is the opposite of south and is perpendicular to east and west. ''North'' is a noun, adjective, or adverb indicating Direction (geometry), direction or geography. Etymology T ...
Rhine-Westphalia. It is a
subsidiary A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a s ...
of
Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobi ...
, which operates two large manufacturing facilities in Germany, a plant in Cologne and a plant in Saarlouis.


Berlin origins

The earliest presence of the Ford Motor Company in Germany was a parts operation set up in Hamburg in 1912. At the end of 1924 the US
Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobi ...
established a sales office in
Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...
which at the start of 1925 received a permit to import 1,000 tractors. In 1920 the
government A government is the system or group of people governing an organized community, generally a state. In the case of its broad associative definition, government normally consists of legislature, executive, and judiciary. Government is a ...
had imposed a tariff so high that it amounted to a prohibition against importing foreign automobiles, but this was reversed in October 1925. The move had evidently been anticipated by Ford, since on 18 August 1925 the ''Ford Motor Company Aktiengesellschaft'' had been entered in the Berlin Companies Register. Oswald, p 411 During 1925 an assembly plant was constructed in a rented warehouse in the Westhafen (western port) district of Berlin, which was well located for receiving deliveries of kits and components via the country's canal network. On 1 April 1926 the first German assembled Model T was produced, using imported parts. The Berlin assembly operation produced 1,177 Model Ts in 1926 and a further 2,594 during 1927 which was the Model T's final year: in August 1927 Model T production in Berlin ended, and it was nearly a year before, on 20 August 1928, Ford auto-production in Berlin recommenced, now of the Ford Model A.


Relocation to Cologne

In March 1929
General Motors The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and ...
purchased a controlling 80% holding in
Opel Opel Automobile GmbH (), usually shortened to Opel, is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021. It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Grou ...
.
Henry Ford Henry Ford (July 30, 1863 – April 7, 1947) was an American industrialist, business magnate, founder of the Ford Motor Company, and chief developer of the assembly line technique of mass production. By creating the first automobile that mi ...
's reaction was a prompt decision to build a complete Ford auto-factory in Germany, and before the end of 1929 a site at Cologne (Niehl) made available by the mayor of the city, Konrad Adenauer was acquired by Ford. The 170,000 m2 site was originally intended to support an annual production of 250,000 cars, suggesting a continuation of the spirit of boundless economic optimism that seized western industry in the months preceding the
1929 Wall Street crash The Wall Street Crash of 1929, also known as the Great Crash, was a major American stock market crash that occurred in the autumn of 1929. It started in September and ended late in October, when share prices on the New York Stock Exchange colla ...
. Locating the plant directly beside the
Rhine ), Surselva, Graubünden, Switzerland , source1_coordinates= , source1_elevation = , source2 = Rein Posteriur/Hinterrhein , source2_location = Paradies Glacier, Graubünden, Switzerland , source2_coordinates= , so ...
ensured that, as with Ford's other principal European manufacturing locations in
Manchester Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of Salford to the west. The t ...
,
Dagenham Dagenham () is a town in East London, England, within the London Borough of Barking and Dagenham. Dagenham is centred east of Charing Cross. It was historically a rural parish in the Becontree Hundred of Essex, stretching from Hainault Forest ...
and Berlin, excellent access existed to the water transport network. On 2 October 1930 Henry Ford, then age 67, together with Adenauer, age 55, laid the foundation stone for the Cologne Ford Plant: construction, which cost 12 Million Marks, progressed rapidly. The assembly operation in Berlin came to an end on 15 April 1931, and on 4 May 1931 the first Cologne produced Ford rolled off the production line. The first vehicle produced was a Ford Model A based truck which, whether by coincidence or by design would also be the first vehicle produced by Ford's new plant at
Dagenham Dagenham () is a town in East London, England, within the London Borough of Barking and Dagenham. Dagenham is centred east of Charing Cross. It was historically a rural parish in the Becontree Hundred of Essex, stretching from Hainault Forest ...
, England in October 1931. From that time an increasing proportion of the Ford vehicles sold in Germany were also made in Germany rather than being imported. The Model A was joined at Cologne in 1932 by the Model B. Small car manufacture started in 1933 with the
Ford Köln The Ford Köln is an automobile that was produced by Ford Germany from 1933 until 1936 at its Cologne plant. Origins The English Ford company had developed the car and introduced it in 1932 as the Ford Model Y. The German-built version, rena ...
, a year after its British launch as the Model Y. With 2,453 produced in 1933 alone, the Köln propelled Ford to eighth place in the German passenger car sales charts for that year, Oswald, pp 112 & 531 but it did not have the same impact in Germany as it did in Britain, and was undercut in price by the
small Small may refer to: Science and technology * SMALL, an ALGOL-like programming language * Small (anatomy), the lumbar region of the back * ''Small'' (journal), a nano-science publication * <small>, an HTML element that defines smaller text ...
Opel Opel Automobile GmbH (), usually shortened to Opel, is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021. It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Grou ...
. The
Ford Rheinland The Ford Rheinland is an automobile that was built by Ford Germany that was in production from 1933 to 1936. The name comes from the German region of the Rhineland. In total 5575 of them were made. The engine, taken from Model B, was a four-cyl ...
was a unique model for the German market made by fitting a four-cylinder 3285 cc engine into a Model B V-8 chassis but most products continued to be Detroit designs albeit with local names. The
Eifel The Eifel (; lb, Äifel, ) is a low mountain range in western Germany and eastern Belgium. It occupies parts of southwestern North Rhine-Westphalia, northwestern Rhineland-Palatinate and the southern area of the German-speaking Community of ...
was the German version of the 10 hp which was sold in Britain as the Model C. 61,495 Eifels were produced by Ford Germany between 1935 and 1940, which was well over half of all the German Ford produced in the period, enabling Ford's German sales to overtake those of
Adler Adler may refer to: Places *Adler, Alabama, an unincorporated community in Perry County *Adler Planetarium, Chicago, Illinois, USA *Adler Township, Nelson County, North Dakota, USA *Adler University, formerly Adler School of Professional Psycholo ...
in 1938, making Ford Germany's fourth largest automaker, behind
Opel Opel Automobile GmbH (), usually shortened to Opel, is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021. It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Grou ...
,
Mercedes-Benz Mercedes-Benz (), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive brand established in 1926. Mercedes-Benz AG (a Mercedes-Benz Group subsidiary established in 2019) is headquartere ...
and
DKW DKW (''Dampf-Kraft-Wagen'', en, "steam-powered car", also ''Deutsche Kinder-Wagen'' en, "German children's car". ''Das-Kleine-Wunder'', en, "the little wonder" or ''Des-Knaben-Wunsch'', en, "the boy's wish"- from when the company built to ...
. The Eifel was joined in 1939 by
the first The First may refer to: * ''The First'' (album), the first Japanese studio album by South Korean boy group Shinee * ''The First'' (musical), a musical with a book by critic Joel Siegel * The First (TV channel), an American conservative opinion ne ...
of the long running
Taunus The Taunus is a mountain range in Hesse, Germany, located north of Frankfurt. The tallest peak in the range is ''Großer Feldberg'' at 878 m; other notable peaks are ''Kleiner Feldberg'' (825 m) and ''Altkönig'' (798 m). The Taunus range spans ...
range.


''Ford-Werke'' AG later ''Ford-Werke'' GmbH

The company was re-organised in 1939 and changed its name to ''Ford-Werke''. With the outbreak of the War, car production continued at first with the
Taunus The Taunus is a mountain range in Hesse, Germany, located north of Frankfurt. The tallest peak in the range is ''Großer Feldberg'' at 878 m; other notable peaks are ''Kleiner Feldberg'' (825 m) and ''Altkönig'' (798 m). The Taunus range spans ...
being made until 1942 but increasingly military production took over. ''Ford-Werke'' built both conventional trucks and Maultier half-tracks for the German armed forces. Most notably, ''Ford-Werke'' manufactured the turbines used in the
V-2 rocket The V-2 (german: Vergeltungswaffe 2, lit=Retaliation Weapon 2), with the technical name ''Aggregat 4'' (A-4), was the world’s first long-range guided ballistic missile. The missile, powered by a liquid-propellant rocket engine, was developed ...
s.Wallace, Max. (2003). ''The American axis: Henry Ford, Charles Lindbergh, and the rise of the Third Reich''. New York: St. Martin’s Press. In spite of the heavy
bombing of Cologne The German city of Cologne was bombed in 262 separate air raids Car making restarted in late 1948 with the Taunus.
Henry Ford II Henry Ford II (September 4, 1917 – September 29, 1987), sometimes known as "Hank the Deuce", was an American businessman in the automotive industry. He was the oldest son of Edsel Ford I and oldest grandson of Henry Ford I. He was president ...
visited the factory in 1948 during his visit to Germany when he was considering a purchase of
Volkswagen Volkswagen (),English: , . abbreviated as VW (), is a German Automotive industry, motor vehicle manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Founded in 1937 by the German Labour Front under the Nazi Party and revived into a ...
, with which he did not ultimately proceed. In 1952 a new Taunus appeared and this had much in common with the British Ford products and was a great success enabling record production figures to be reached. The company was now being run by Ehrhart Vitger and he spent time recruiting new dealers to replace those lost in East Germany but the company continued to rank third in sales in Germany behind VW and Opel. Ford began to integrate the operations of its European subsidiaries in the 1960s with the launch of the 1965
Ford Transit The Ford Transit is a family of light commercial vehicles manufactured by the Ford Motor Company since 1965, primarily as a cargo van, but also available in other configurations including a large passenger van (marketed as the Ford Tourneo in ...
panel van, which was a joint development between Ford of Britain and ''Ford-Werke'', however it was the Ford Escort in 1968 that truly marked the end of unique models in European countries and followed the creation of Ford Europe in 1967 from the assets of the British and German operations but the corporate entities continue.
General Motors The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and ...
would later follow Ford's lead in the 1970s by integrating its Opel and
Vauxhall Vauxhall ( ) is a district in South West London, part of the London Borough of Lambeth, England. Vauxhall was part of Surrey until 1889 when the County of London was created. Named after a medieval manor, "Fox Hall", it became well known for ...
subsidiaries into GM Europe.


Use of forced labor during World War II

During the Second World War, ''Ford Werke'' employed slave laborers although not required by the Nazi regime. The deployment of slave labor began before the ''Ford-Werke'' was separated from the Ford Motor Company in
Dearborn, Michigan Dearborn is a city in Wayne County in the U.S. state of Michigan. At the 2020 census, it had a population of 109,976. Dearborn is the seventh most-populated city in Michigan and is home to the largest Muslim population in the United States pe ...
, while America had not yet entered the war.
Robert Hans Schmidt The name Robert is an ancient Germanic given name, from Proto-Germanic "fame" and "bright" (''Hrōþiberhtaz''). Compare Old Dutch ''Robrecht'' and Old High German ''Hrodebert'' (a compound of '' Hruod'' ( non, Hróðr) "fame, glory, honou ...
presided over ''Ford-Werke'' during the Second World War, and engaged slave labor and the illegal manufacture of munitions, including such manufacturing during the period before the U.S. entry into the War. Once the War was over, "notwithstanding all his carefully publicized efforts to erase the stain of the company's past, no evidence emerged that either Henry Ford II or any other top-level Ford Motor Company executive ever raised any moral objects to rehiring chmidt who had presided over one of the company's darkest chapters. However, a three-year study which was published by the Ford Motor Company in December 2001 maintained that the U.S. headquarters had no control over what happened at the German ''Ford-Werke'' when the Nazi forced labour policy went into effect. It was also maintained that the German subsidiary did not provide profit for the U.S. headquarters. John Rintamaki, Ford´s chief of staff, would acknowledge that ''Ford-Werke'' used forced labour, stating that "The use of forced and slave labor in Germany, including at Ford-Werke, was wrong and cannot be justified." In 1942, German soldiers swept into the city of Rostov in the Soviet Union, moving among the homes of Rostov families, forcing them to register at a labor registration center.
Elsa Iwanowa Elsa may refer to: ELSA (acronym) *ELSA Technology, a manufacturer of computer hardware *English Language Skills Assessment *English Longitudinal Study of Ageing *Ethical, Legal and Social Aspects research *European Law Students' Association *Euro ...
, who was 16 years old at the time, and many other Russians were transported in cattle cars to
Wuppertal Wuppertal (; "''Wupper Dale''") is, with a population of approximately 355,000, the seventh-largest city in North Rhine-Westphalia as well as the 17th-largest city of Germany. It was founded in 1929 by the merger of the cities and to ...
in the western part of Germany, where they were exhibited to visiting businessmen. From there Elsa Iwanowa and others were forced to become slave laborers for ''Ford-Werke''. "On March 4, 1998, fifty-three years after she was liberated from the German Ford plant, Elsa Iwanowa demanded justice, filing a class-action lawsuit in U.S. District Court against the Ford Motor Company." In court, Ford acknowledged that Elsa Iwanowa and many others like her were "forced to endure a sad and terrible experience" at ''Ford-Werke''; Ford, however, maintained that cases like that of Elsa Iwanowa are best redressed on "a nation-to-nation, government-to-government" basis. By November 1998, compensation lawsuits were filed against Ford and GM put both the German subsidiaries of both companies under heavy scrutiny for their roles in aiding Nazi forced labor at their production lines in territory controlled by Nazi Germany during World War II. In 1999, the court dismissed Elsa Iwanowa's suit; however, a number of German companies, including GM subsidiary Opel, agreed to contribute $5.1 billion to a fund that would compensate the surviving slave laborers. After being the subject of much adverse publicity, Ford, in March 2000, reversed direction, and agreed to contribute $13 million to the industry-government restitution fund for an estimated 1.2 million survivors of Nazi forced labor during World War II.


Ford Motor Co. AG

Until 27 January 1950 all Ford's European operations other than in the USSR were run from Dagenham and owned by
Ford Motor Company Limited Ford of Britain (officially Ford Motor Company Limited)The Ford 'companies' or corporate entities referred to in this article are: * Ford Motor Company, Dearborn, Michigan, USA, incorporated 16 June 1903 * Ford Motor Company Limited, incorporat ...
,
Dearborn Dearborn may refer to: People * Dearborn (surname) ** Henry Dearborn (1751–1829), U.S. Secretary of War under President Thomas Jefferson, Senior Officer of the U.S. Army during the War of 1812 Places in the United States Forts * Fort Dearborn, ...
's 55% owned subsidiary. In Ford Motor Company Limited's published reports to their British shareholders Germany and the other Ford European interests were referred to as 'the associated companies'. These associate companies had been established in order to allow for substantial holdings by local shareholders. The company (Ford Motor Company Limited of Dagenham) has been formed to acquire and carry on as a going concern the business of motor vehicle manufacturers of: * Ford Motor Company (England) Limited, Manchester * Henry Ford and Son Limited, Cork
It will also acquire through holding their share capitals: * Automobiles Ford S.A., Paris * Ford Motor Company A/S, Copenhagen * Ford Motor Company S.A.E., Barcelona * Ford Motor Company of Belgium S.A., Antwerp * Ford Motor Company d'Italia S.A., Trieste * N.V. Ford Motor Company of Holland, Rotterdam * Ford Motor Company A.B., Stockholm * Ford Motor Company A.G., Berlin * Ford Motor Company of Finland O/Y, Helsingfors
The new company will offer 40% of the share capital of all the Continental companies to the public in their respective countries.
The Company will also acquire the sole and exclusive rights . . . Ford products in the following parts of the world: * United Kingdom and Ireland the Channel Islands and the Isle of Man * The continent of Europe (excluding USSR) * Asia Minor, Iraq, Persia, Afghanistan, Egypt and certain other parts of Africa
and the benefit of all the patents inventions, drawings, designs . . . . . owned by the Ford Motor Company of America and Mr Henry Ford
On the outbreak of the second world war those shares in Ford Motor Company AG not belonging to German shareholders were placed under the control of the German Commissioner for dealing with enemy property.


Aston Martin Engine Plant

In October 2004, when
Aston Martin Aston Martin Lagonda Global Holdings PLC is an English manufacturer of luxury sports cars and grand tourers. Its predecessor was founded in 1913 by Lionel Martin and Robert Bamford. Steered from 1947 by David Brown, it became associated with ...
was a wholly owned subsidiary of Ford, the company set up a dedicated engine production plant within the Ford Niehl plant, with capacity to produce up to 5000 engines a year by 100 specially trained personnel. Like traditional Aston Martin engine production in
Newport Pagnell Newport Pagnell is a town and civil parish in the City of Milton Keynes, Buckinghamshire, England. The Office for National Statistics records Newport Pagnell as part of the Milton Keynes urban area. It is separated from the rest of the urban ...
, assembly of each unit is entrusted to a single technician from a pool of 30, with V8 and V12 variants assembled in under 20 hours. By bringing engine production back to within the company, the promise was that Aston Martin would be able to produce small runs of higher performance variants engines.


Marketing


Slogans

Ford's corporate tagline is '' Eine Idee weiter.'', meaning “A step ahead” (literally, “An idea further”). This
German German(s) may refer to: * Germany (of or related to) **Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ger ...
tagline is used in German speaking countries in Europe.


Sales and market share in Germany


Models


Current model range

The following tables list Ford production vehicles that were sold in Germany in 2020:


Passenger cars


Light commercial vehicles


ST models

Ford produce high-performance derivatives of their cars developed by their Ford Team RS division.


Former Ford Germany model range

This is a list of models produced by Ford Germany prior to the creation of Ford of Europe. Although the Taunus TC and MK3 Ford Cortina were related, the body work and engines were different. * Ford Model A * Ford Model B *
Ford Rheinland The Ford Rheinland is an automobile that was built by Ford Germany that was in production from 1933 to 1936. The name comes from the German region of the Rhineland. In total 5575 of them were made. The engine, taken from Model B, was a four-cyl ...
*
Ford Model Y The Ford Model Y is an automobile that was produced by Ford Britain, Ford SAF and Ford Germany from 1932 to 1937. It was the first Ford automobile specifically designed for markets outside the United States, replacing the Model A in Europe. Prod ...
*
Ford Köln The Ford Köln is an automobile that was produced by Ford Germany from 1933 until 1936 at its Cologne plant. Origins The English Ford company had developed the car and introduced it in 1932 as the Ford Model Y. The German-built version, rena ...
*
Ford Eifel The Ford Eifel is a car manufactured by Ford Germany between 1935 and 1940. It initially complemented, and then replaced, the Ford Köln. It was itself replaced by the Ford Taunus. Between 1937 and 1939, it was also assembled in Hungary and De ...
* Ford Taunus G93A "Buckeltaunus" * Ford Taunus P1 *
Ford Taunus P2 The Ford Taunus 17 M is a middle sized family saloon/sedan that was produced by Ford Germany between August 1957 and August 1960. The Taunus 17M name was also applied to subsequent Ford models which is why the car is usually identified, in retrosp ...
* Ford Taunus P3 * Ford Taunus P4 *
Ford Taunus P5 The Ford Taunus 17 M is a middle-weight family saloon/sedan that was produced by Ford Germany between 1964 and 1967. The entire range was first presented in September 1964 and volume production of the two and four door saloons/sedans began in N ...
*
Ford Taunus P6 The Ford Taunus 12 M is a range of large family saloons/sedans that were produced by Ford Germany between 1966 and 1970. There were two different engine sizes in the 12M. Two larger engines were available in the otherwise very similar Ford Taunus ...
*
Ford P7 The Ford P7 is a range of large family saloons/sedans produced by Ford Germany between autumn 1967 and December 1971. The P7 was marketed as the Ford 17M, Ford 20M and Ford 26M. At launch, the 17M was available with four different engine size ...
* Ford Taunus TC


Notes


See also

*
Henry Ford Henry Ford (July 30, 1863 – April 7, 1947) was an American industrialist, business magnate, founder of the Ford Motor Company, and chief developer of the assembly line technique of mass production. By creating the first automobile that mi ...
*
Ford of Europe Ford of Europe GmbH is a subsidiary company of Ford Motor Company founded in 1967 in Cork (city), Cork, Republic of Ireland, Ireland, with headquarters in Cologne, Germany. History Ford of Europe was founded in 1967 by the merger of Ford of Bri ...
*
Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobi ...
*
Ford of Britain Ford of Britain (officially Ford Motor Company Limited)The Ford 'companies' or corporate entities referred to in this article are: * Ford Motor Company, Dearborn, Michigan, USA, incorporated 16 June 1903 * Ford Motor Company Limited, incorporat ...
*
List of German cars Current major manufacturers Current minor manufacturers * 9FF (2001–present) * Aaglander (2003–present) * AC Schnitzer (1987–present) * Alpina (1965–present) * Apollo Automobil (2016-present) * Arden * Artega (2016-present) * ...
*
Merkur Merkur (, '' Mercury'') is a defunct automobile brand that was marketed by the Lincoln- Mercury division of Ford Motor Company from 1985 to 1989. Drawing its name from the German word for Mercury, Merkur was targeted at buyers of European execut ...


References

*


External links

* * {{Authority control
Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
Car manufacturers of Germany Vehicle manufacturing companies established in 1925 1925 establishments in Germany German subsidiaries of foreign companies