Ford Focus

The Ford Focus is a compact car (C-segment in Europe) manufactured by Ford Motor Company since 1998. It was created under Alexander Trotman's Ford 2000 plan, which aimed to globalize model development and sell one compact vehicle worldwide. The original Focus was primarily designed by Ford of Europe's German and British teams.
Production of the fourth generation Focus began in 2018 in Germany and China.

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First generation (C170; 1998)

Ford of Europe introduced the Focus in 1998 to the European market as a replacement for the Ford Escort. The decision to name the new car the "Ford Focus" was made in early 1998, as Ford's senior management had been planning to keep the "Escort" nameplate for its new generation of small family cars. A last-minute problem arose in July 1998 when a Cologne court, responding to a case brought by the publisher Burda, ordered Ford to avoid the name "Focus" for the cars in the German market since the name was already taken by one of its magazines (''Focus''). This eleventh-hour dispute was resolved, however, and the car was launched with the name ''Focus''. The Focus MK1 was awarded the 1999 European Car of the Year award. The project manager for the Ford Focus at Dunton was Rose Mary Farenden.

Ford of North America began marketing the Focus in September 1999 for the 2000 model year, with some changes from the European version. The car was launched as a three-door hatchback, four-door sedan, and five-door wagon; a five-door hatchback debuted in 2001.

In 2002, Ford launched its highest performance version of the Focus, called the Focus RS. It came with a 2.0-litre turbocharged ''Duratec RS'' engine, a Quaife ATB limited-slip differential, Brembo brakes, and a host of other performance changes, combined with a much more aggressive appearance, and was available only in Ford's Imperial blue. 70% of the components found on the Focus RS were unique, revised or uprated. This original Focus RS was only available in Europe with a limited run of 4501 cars being built; just under half (2147) of these were sold in the UK.

For decades, in the U.S., small cars like the Focus were seen as a tool to draw in younger buyers looking for a cheap basic transportation and to increase auto makers' fleet average fuel economies to meet U.S. federal standards. Ford was said not to be concerned about losing money on the Focus so the company could sell gas guzzlers for big profits. However, recent sales of new Focuses have been able to maintain lower or overall discounting incentive rates than many competing vehicles in its class. Many industry insiders view cars like the Focus as 'compliance cars' because of their role in helping to bring up the corporate fleet average fuel economy to meet current fuel-economy standards.

Second generation

Europe (C307; 2004)

The second generation Focus was launched at the Paris Motor Show on September 25, 2004, as a three and five-door hatchback and an estate, although the new car was previewed, in 4-door sedan form, as the "Focus Concept" developed by Ford Europe at the Beijing Motor Show in mid-2004.

The basic suspension design, which contributed much to the Mk 1's success, was carried over largely unchanged from its predecessor. Along with a 10 percent stiffer bodyshell, according to Ford this offers a better ride, but critics claimed the car lacked the precise and poised handling of the Mk 1. The same body styles as the Mk 1 Focus were offered, though the sedan did not appear until mid-2005. A two-door coupé-cabriolet with a retractable hardtop was added to the line-up in 2007.

The Focus Mk 2 is larger and considerably heavier than its predecessor: it has a increase in wheelbase, and is longer, taller, and wider. As a result, the interior and boot space have increased. New technologies include a KeyFree system, a solar-reflect windshield, adaptive front lighting, Bluetooth hands-free phones and voice control for audio, telephone, and climate control systems.

Stylistically, the Mk 2 features the same design language found in the Mondeo and Fiesta. Although still recognisable as a Focus, the new car uses styling features from the abandoned B-Proposal for the ''original'' Focus which never reached production.

In 2005, Ford released a MK.II version of Ford's sports division of Focus, the Focus ST. This one produced and could achieve a time of 6.4 seconds, and a top speed, using a 2.5-litre, five-cylinder turbocharged engine originating from Volvo.

2007–2008 saw a minor facelifted version introduced, featuring Ford's Kinetic Design philosophy. Major changes included a new bonnet with more creases, the removal of all mouldings along the doors and sides, new sculpted pull back headlights, and the big trapezoidal lower grille.

In 2009, the new Focus RS was launched, with a modified version of the 2.5-litre engine found in the ST.

North America (C170; 2007)

For the North American market, development followed a separate path. Since debuting at the 2007 North American International Auto Show, the restyled 2008–2011 generation was available as a two-door coupe and four-door sedan; the hatchbacks and wagon were discontinued. The interior was redesigned, including new seats, a new dashboard design with message center on top of the dashboard, ambient lighting, dashboard panels that simulate brushed aluminum, and Ford's voice-controlled Sync audio/Bluetooth system. Also included in the redesign was a support beam behind the dashboard for extra structural rigidity.

Though informally considered as the second generation, it was never officially referred to as such by Ford since its platform was the same as the first generation.

Third generation (C346; 2010)

For the third generation, Ford reunited both international and North American models by releasing the international Mk3 worldwide. The previous North American version was discontinued, and the new model was launched simultaneously in North America and Europe in early 2011, both having started production late in 2010.

Ford unveiled the Ford Focus at the 2010 North American International Auto Show. The car shown was a five-door hatchback model, also debuting a new 2.0-litre direct injection inline-four engine. A five-door station wagon was also made available at launch. The new generation launched simultaneously in North America and Europe in early 2011, with production having started in late 2010. Production in Asia, Africa, Australia and South America was scheduled to follow later but the plan for Australian production was later dropped and that market and New Zealand were supplied, along with Asia, from a new factory in Thailand where output began in June 2012.

Ford previewed the third generation facelifted model at the 2014 Geneva Motor Show. The updated version features a new redesigned front end design, incorporating Ford's new family grille and slimline headlights. The Focus RS was updated to include all-wheel drive.

Fourth generation (C519; 2019)

On April 10, 2018, Ford unveiled the European and Asian-market versions of the fourth-generation Focus, to mark the brand's 20th anniversary. As in the previous generation, the model is available with sedan, hatchback and estate body styles. A crossover-inspired trim level known as the ''Active'' is available with the hatchback and estate body styles. The car also has a ''Vignale