Foodbeast (stylized in all caps) is a food and drink

publication To publish is to make content available to the general public.Berne Conve ...

and influencer network company headquartered in Santa Ana, California.

History

Founded by Elie Ayrouth in 2008, Members of the Foodbeast staff were featured on an

MTV2 MTV2 (formerly M2) is an American pay television Cable television, channel owned by the Paramount Media Networks division of Paramount Global. The channel launched initially as an all-music video service, once the original MTV had started to sh ...

show entitled "Jobs That Don't Suck" in April 2014. Their episode chronicled the day-to-day of founders Elie Ayrouth, Rudy Chaney as they opened food packages and visited the

Taco Bell Taco Bell is an American-based chain of fast food restaurants founded in 1962 by Glen Bell (1923–2010) in Downey, California. Taco Bell is a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican-inspired foods, includi ...

test kitchen.

Food Festivals

In the summer of 2019, Foodbeast launched an offshoot of their Noods Noods Noods festival called Nood Beach. The festival, hosted in

Huntington Beach Huntington Beach is a seaside city in Orange County in Southern California, located southeast of Downtown Los Angeles. The city is named after American businessman Henry E. Huntington. The population was 198,711 during the 2020 census, maki ...

, featured dozens of noodle vendors and music headliners

Snoop Dogg Calvin Cordozar Broadus Jr. (born October 20, 1971), known professionally as Snoop Dogg (previously Snoop Doggy Dogg and briefly Snoop Lion), is an American rapper. His fame dates back to 1992 when he featured on Dr. Dre's debut solo single, " ...

E-40 Earl Tywone Stevens Sr. (born November 15, 1967), better known by his stage name E-40, is an American rapper. He is a founding member of the rap group The Click, and the founder of Sick Wid It Records. He has released 26 studio albums to date, a ...

, and

Dash Berlin Dash Berlin is a Dutch electronic music duo started in 2007 in The Hague by Eelke Kalberg and Sebastiaan Molijn. Dash Berlin were voted the seventh most popular DJs in the world according to ''DJ Mag'' in 2012; Kalberg and Molijn were record pro ...

Foodbeast 'Dream Machine'

On February 28th, 2019 Foodbeast released a social-media-powered vending machine in collaboration with Nissin Foods USA. 'The Dream Machine,' began as a joke in a creative meeting, according to Foodbeast CTO Rudy Chaney. Foodbeast released two machines, one in a mall in Las Vegas, and another in Los Angeles. “We’re hoping this machine allows for the democratization of the Instagram influencer experience,” Chaney told

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Controversy

In-N-Out 'Monkey Style' Burger

On June 28, 2013, a video was uploaded to Foodbeast.com's YouTube channel entitled
Ordering a Monkey Style Burger from In-N-Out.
The video depicted Ayrouth in an

In-N-Out In-N-Out Burger is an American regional chain of fast food restaurants with locations primarily in California and the Southwest. It was founded in Baldwin Park, California, in 1948 by Harry (1913–1976) and Esther Snyder (1920–2006). The cha ...

drive thru ordering what he claims is a "Monkey Style" burger, a hamburger topped with the chain's Animal Style fries (cheese, grilled onions and spread). Playing off In-N-Out fandom, the video and subsequent screenshots quickly made their way across the web, with major news outlets scrutinizing every frame of the video. What resulted was waves of interested patrons ordering their burger 'Monkey Style' to no avail. "There is no such thing," Carl Van Fleet, a vice president at In-N-Out Burger, said in a statement. "It seems to be a story that originated somewhere in cyberspace. For a variety of reasons, we're unable to prepare burgers in the manner that a few websites have described as 'monkey style.' "

CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainmen ...

covered the story in a late-night piece, with their KCAL9 team asking Ayrouth "if he tried to create a hoax by simply putting an order of fries on top of a burger." KCAL9 states that he did not respond to the questioning.

References

{{reflist Websites about food and drink American blogs