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Oscar Brand (February 7, 1920 – September 30, 2016) was a Canadian-born American
folk Folk or Folks may refer to: Sociology *Nation *People * Folklore ** Folk art ** Folk dance ** Folk hero ** Folk music *** Folk metal *** Folk punk *** Folk rock ** Folk religion * Folk taxonomy Arts, entertainment, and media * Folk Plus or Fol ...
singer-songwriter, radio host, and author. In his career, spanning 70 years, he composed at least 300 songs and released nearly 100 albums, among them Canadian and American patriotic songs. Brand's music ran the gamut from novelty songs to serious social commentary and spanned a number of genres. Brand also wrote a number of short stories. And for 70 years, he was the host of a weekly folk music show on
WNYC WNYC is the trademark and a set of call letters shared by WNYC (AM) and WNYC-FM, a pair of nonprofit, noncommercial, public radio stations located in New York City. WNYC is owned by New York Public Radio (NYPR), a nonprofit organization that di ...
Radio in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
, which is credited as the longest running radio show with only one host in broadcasting history.


Life and career

Brand was born to a Jewish family in
Winnipeg Winnipeg () is the capital and largest city of the province of Manitoba in Canada. It is centred on the confluence of the Red and Assiniboine rivers, near the longitudinal centre of North America. , Winnipeg had a city population of 749,6 ...
,
Manitoba Manitoba ( ) is a Provinces and territories of Canada, province of Canada at the Centre of Canada, longitudinal centre of the country. It is Canada's Population of Canada by province and territory, fifth-most populous province, with a population o ...
, Canada. His father was a Romanian-born flooring contractor, Isidore Brand. His mother was named Beatrice. In 1927, the family moved to Minneapolis, then to Chicago and ultimately to New York City. As a young man, Oscar lived in Borough Park, Brooklyn and graduated from
Erasmus Hall High School Erasmus Hall High School was a four-year public high school located at 899–925 Flatbush Avenue between Church and Snyder Avenues in the Flatbush neighborhood of the New York City borough of Brooklyn. It was founded in 1786 as Erasmus Hall Aca ...
and later from
Brooklyn College Brooklyn College is a public university in Brooklyn, Brooklyn, New York. It is part of the City University of New York system and enrolls about 15,000 undergraduate and 2,800 graduate students on a 35-acre campus. Being New York City's first publ ...
with a BS in psychology. In his long career he played alongside such legends of folk music as
Lead Belly Huddie William Ledbetter (; January 20, 1888 – December 6, 1949), better known by the stage name Lead Belly, was an American folk music, folk and blues singer notable for his strong vocals, Virtuoso, virtuosity on the twelve-string guita ...
,
Woody Guthrie Woodrow Wilson Guthrie (; July 14, 1912 – October 3, 1967) was an American singer-songwriter, one of the most significant figures in American folk music. His work focused on themes of American socialism and anti-fascism. He has inspired ...
, Josh White, Jean Ritchie, the Weavers and
Pete Seeger Peter Seeger (May 3, 1919 – January 27, 2014) was an American folk singer and social activist. A fixture on nationwide radio in the 1940s, Seeger also had a string of hit records during the early 1950s as a member of the Weavers, notably ...
. He wrote various books on the folk song and folk song collections, including ''The Ballad Mongers: Rise of the American Folk Song'', ''Songs Of '76: A Folksinger's History Of The Revolution'' and ''Bawdy Songs & Backroom Ballads'', the latter comprising four volumes. Brand was known for composing catchy and themed folk songs, including the eponymous theme to his initially CTV and then CBC television show ''
Let's Sing Out ''Let's Sing Out'' was a Canadian music television series which aired on CTV from 1963 to 1966, then on CBC Television until 1968. Premise This series, patterned after the American ''Hootenanny'' show, featured contemporary folk music hosted by ...
'' and the Canadian patriotic song "
Something to Sing About "Something to Sing About" (actual title: "This Land of Ours") is one of Canada's national songs, a patriotic song written by folk singer Oscar Brand that sings the praises of the many different regions of Canada. It has some similarities to "Sco ...
" (actual title: "This Land of Ours"), which is one of Canada's national songs. He was also a frequent performer at the
Mariposa Folk Festival Mariposa Folk Festival is a Canadian music festival founded in 1961 in Orillia, Ontario. It was held in Orillia for three years before being banned because of disturbances by festival-goers. After being held in various places in Ontario for a f ...
during this period, including performances in 1962, 1968, 1969, and 1987, as well as the 50th anniversary in 2010. He collaborated on a number of musicals, most notably ''
The Education of H*Y*M*A*N K*A*P*L*A*N ''The Education of H*Y*M*A*N K*A*P*L*A*N'' is a musical with lyrics and music by Oscar Brand and Paul Nassau. The musical book by Benjamin Bernard Zavin is based on Leo Rosten's stories of the fictional character Hyman Kaplan. Productions The m ...
'' (a musical version of Leo Rosten's stories about the fictional Jewish character
Hyman Kaplan Hyman Kaplan, or H*Y*M*A*N K*A*P*L*A*N as he habitually signs himself, is a fictional character in a series of well-received humorous stories by Leo Rosten, published under the pseudonym "Leonard Q. Ross" in ''The New Yorker'' in the 1930s and lat ...
), ''How to Steal an Election'', and '' A Joyful Noise''. He hosted the radio show ''Oscar Brand's Folksong Festival'' on Saturdays at 10:00 p.m. on
WNYC WNYC is the trademark and a set of call letters shared by WNYC (AM) and WNYC-FM, a pair of nonprofit, noncommercial, public radio stations located in New York City. WNYC is owned by New York Public Radio (NYPR), a nonprofit organization that di ...
-AM 820 in New York City, which ran into its 70th year. The show ran more or less continuously since its debut on December 10, 1945, making it the longest-running radio show with the same host, according to the
Guinness Book of World Records ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a reference book published annually, listing world ...
. Over its run it introduced such talents to the world as
Bob Dylan Bob Dylan (legally Robert Dylan, born Robert Allen Zimmerman, May 24, 1941) is an American singer-songwriter. Often regarded as one of the greatest songwriters of all time, Dylan has been a major figure in popular culture during a career sp ...
,
Joan Baez Joan Chandos Baez (; born January 9, 1941) is an American singer, songwriter, musician, and activist. Her contemporary folk music often includes songs of protest and social justice. Baez has performed publicly for over 60 years, releasing more ...
,
Woody Guthrie Woodrow Wilson Guthrie (; July 14, 1912 – October 3, 1967) was an American singer-songwriter, one of the most significant figures in American folk music. His work focused on themes of American socialism and anti-fascism. He has inspired ...
, Arlo Guthrie, Huddie Ledbetter,
Joni Mitchell Roberta Joan "Joni" Mitchell ( Anderson; born November 7, 1943) is a Canadian-American musician, producer, and painter. Among the most influential singer-songwriters to emerge from the 1960s folk music circuit, Mitchell became known for her sta ...
,
Peter, Paul & Mary Peter, Paul and Mary was an American folk group formed in New York City in 1961 during the American folk music revival phenomenon. The trio consisted of tenor Peter Yarrow, baritone Paul Stookey, and contralto Mary Travers. The group's reperto ...
,
Judy Collins Judith Marjorie Collins (born May 1, 1939) is an American singer-songwriter and musician with a career spanning seven decades. An Academy Award-nominated documentary director and a Grammy Award-winning recording artist, she is known for her ec ...
, the Kingston Trio,
Pete Seeger Peter Seeger (May 3, 1919 – January 27, 2014) was an American folk singer and social activist. A fixture on nationwide radio in the 1940s, Seeger also had a string of hit records during the early 1950s as a member of the Weavers, notably ...
and the Weavers. In order to make sure that his radio program could not be censored he refused to be paid by WNYC for the next 70 years. He wrote the lyrics to the song "A Guy is a Guy" (1952), which became a hit for
Doris Day Doris Day (born Doris Mary Kappelhoff; April 3, 1922 – May 13, 2019) was an American actress, singer, and activist. She began her career as a big band singer in 1939, achieving commercial success in 1945 with two No. 1 recordings, " Sent ...
. He also wrote the English lyrics to the song "Shlub-a-Dubba-Dub" (1961) which became a minor hit for Mitch Miller. He contributed stories and songs for the "Young People's Records" label, including "Noah's Ark". He was a friend of the folksinger Jean Ritchie for many years. They recorded several duets together, including the British song "Keys to Canterbury". Although Brand was anti-Stalinist and was never a member of any Communist party, the
House Committee on Un-American Activities The House Committee on Un-American Activities (HCUA), popularly dubbed the House Un-American Activities Committee (HUAC), was an investigative committee of the United States House of Representatives, created in 1938 to investigate alleged disloy ...
referred to his show as a "pipeline of communism", because of his belief in the rights under the
First Amendment First or 1st is the ordinal form of the number one (#1). First or 1st may also refer to: *World record, specifically the first instance of a particular achievement Arts and media Music * 1$T, American rapper, singer-songwriter, DJ, and rec ...
of blacklisted artists to have a platform to reach the public. Accordingly, in June 1950, Brand was named in the premier issue of '' Red Channels'' as a Communist sympathizer, along with Paul Robeson, Josh White and
Pete Seeger Peter Seeger (May 3, 1919 – January 27, 2014) was an American folk singer and social activist. A fixture on nationwide radio in the 1940s, Seeger also had a string of hit records during the early 1950s as a member of the Weavers, notably ...
. While Brand was not as well-known or radical an activist as some of his contemporaries, he was a long-standing supporter of civil rights. However, after Brand was contacted by HUAC, he "broke with the left-wing folk music world. He then met privately with a representative from HUAC" He told stories of buying food for Lead Belly when the two traveled together in segregated areas, and participated in the 1965
Selma to Montgomery marches The Selma to Montgomery marches were three protest marches, held in 1965, along the 54-mile (87 km) highway from Selma, Alabama, to the state capital of Montgomery. The marches were organized by nonviolent activists to demonstrate the ...
. Brand was one of the original organizers of the Newport Folk Festival which began in 1959. In the early 1960s, Brand brought his substantial connections in the worldwide folk music community home to his native Canada with his CTV and then CBC television program ''
Let's Sing Out ''Let's Sing Out'' was a Canadian music television series which aired on CTV from 1963 to 1966, then on CBC Television until 1968. Premise This series, patterned after the American ''Hootenanny'' show, featured contemporary folk music hosted by ...
''. The program was staged at and broadcast from university campuses across Canada and both revived the careers of long-forgotten pioneers of the folk music movement such as
Malvina Reynolds Malvina Reynolds (August 23, 1900 – March 17, 1978) was an American folk/blues singer-songwriter and political activist, best known for her songwriting, particularly the songs "Little Boxes", "What Have They Done to the Rain" and "Morningtown ...
, the Womenfolk, The Weavers and others and introduced then-unknown Canadian singers such as
Joni Mitchell Roberta Joan "Joni" Mitchell ( Anderson; born November 7, 1943) is a Canadian-American musician, producer, and painter. Among the most influential singer-songwriters to emerge from the 1960s folk music circuit, Mitchell became known for her sta ...
and
Gordon Lightfoot Gordon Meredith Lightfoot Jr. (born November 17, 1938) is a Canadian singer-songwriter and guitarist who achieved international success in folk, folk-rock, and country music. He is credited with helping to define the folk-pop sound of the 1960 ...
. His score for the 1968 Off-Broadway show, ''How to Steal An Election'' sent up the current belief that charisma would help a candidate win. Songs included "Charisma" (sung by
Calvin Coolidge Calvin Coolidge (born John Calvin Coolidge Jr.; ; July 4, 1872January 5, 1933) was the 30th president of the United States from 1923 to 1929. Born in Vermont, Coolidge was a History of the Republican Party (United States), Republican lawyer ...
) and "Down Among the Grassroots". The album cover was decorated with election buttons including the 1968 Nixon campaign. Brand also served during the 1960s as a board member of the
Children's Television Workshop Sesame Workshop (SW), originally known as the Children's Television Workshop (CTW), is an American nonprofit organization that has been responsible for the production of several educational children's programs—including its first and best-know ...
and participated in the development of
Sesame Street ''Sesame Street'' is an American educational children's television series that combines live-action, sketch comedy, animation and puppetry. It is produced by Sesame Workshop (known as the Children's Television Workshop until June 2000) a ...
. Because of some mild disagreements that had occurred between Brand and the board members regarding the appropriate setting for the show, it has been reputed that as a playful joke, the character of
Oscar the Grouch Oscar the Grouch is a Muppet character created by Jim Henson and Jon Stone for the PBS/HBO children's television program ''Sesame Street''. He has a green body, no visible nose, and lives in a trash can. Oscar's favorite thing is trash, as eviden ...
was named after him, although there are dueling tales as to the origin of the character. Brand composed the original theme and provided musical direction for the 1976
Smithsonian Institution The Smithsonian Institution ( ), or simply the Smithsonian, is a group of museums and education and research centers, the largest such complex in the world, created by the U.S. government "for the increase and diffusion of knowledge". Founded ...
half-hour documentary, ''Celebrating a Century: The 1876 Philadelphia Centennial Exhibition''. In May 1976, Brand appeared in
Madison Square Garden's Felt Forum The Hulu Theater at Madison Square Garden is a theater located in New York City's Madison Square Garden. It seats between 2,000 and 5,600, and is used for concerts, shows, sports, meetings, and other events. It is located beneath the main Madison ...
at the memorial celebration for
Phil Ochs Philip David Ochs (; December 19, 1940 – April 9, 1976) was an American songwriter and protest singer (or, as he preferred, a topical singer). Ochs was known for his sharp wit, sardonic humor, political activism, often alliterative lyrics, and ...
, performing Ochs' " Love Me I'm A Liberal" with updated lyrics. Brand was given the
Peabody Award The George Foster Peabody Awards (or simply Peabody Awards or the Peabodys) program, named for the American businessman and philanthropist George Peabody, honor the most powerful, enlightening, and invigorating stories in television, radio, and ...
for broadcast excellence in 1982 for his broadcast ''The Sunday Show'' on
National Public Radio National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other n ...
, and was awarded the Personal Peabody Award in 1995 (shared with
Oprah Winfrey Oprah Gail Winfrey (; born Orpah Gail Winfrey; January 29, 1954), or simply Oprah, is an American talk show host, television producer, actress, author, and philanthropist. She is best known for her talk show, ''The Oprah Winfrey Show'', br ...
). Brand authored a number of short stories, including: *"The Miser's Gold", about two young brothers who dare each other to spend the night in an allegedly haunted house - only to discover that "allegedly" is inapplicable. The boys encounter the ghost of a wealthy but lonely man; greatly amused by their reasons for being there, he names them as heirs to his considerable fortune. *"The Hitchhiker", about a young man who, on his way home from a party, picks up a beautiful young woman who turns out to be much more than she seems. Dramatic readings of these stories were issued as cut-out cardboard records on the back of Honeycomb cereal boxes. On January 18, 2010,
WoodSongs Old-Time Radio Hour The '' WoodSongs Old-Time Radio Hour'' is a radio program created, produced, and hosted by folksinger Michael Johnathon. Background WoodSongs Old-Time Radio Hour is a live audience celebration of grassroots music and the artists who make it. T ...
celebrated Brand's upcoming 90th birthday and the 65th anniversary of his radio career before an audience from Lexington, Kentucky, where host Michael Johnathan and guest Josh White, Jr. performed with Brand and talked with him about his life. On February 7, 2010, CBC Radio's ''Sunday Edition'' celebrated Brand's life on the occasion of his 90th birthday. Brand died of pneumonia on September 30, 2016, at the age of 96.


Discography


References


External links


Official website


University of Manitoba's Archives & Special Collections
Profile
''Canadian Encyclopedia''
The Folksong Festival

Classic audio segments from Oscar Brand's WNYC program in the 1940s and 50s
* {{DEFAULTSORT:Brand, Oscar 1920 births 2016 deaths American folk singers American male singers Tradition Records artists Anti-communism in the United States Brooklyn College alumni Canadian folk singers Canadian emigrants to the United States Canadian male singers Fast Folk artists Jewish American musicians Jewish Canadian musicians Musicians from Winnipeg NPR personalities Peabody Award winners Radio personalities from New York City Riverside Records artists Singers from New York City Audio Fidelity Records artists Jewish folk singers Hollywood blacklist 21st-century American Jews