Flávio Gurgel Rocha (born 14 February 1958) is a Brazilian former

federal deputy The Chamber of Deputies ( pt, Câmara dos Deputados) is a federal legislative body and the lower house of the National Congress of Brazil. The chamber comprises 513 deputies, who are elected by proportional representation to serve four-year t ...

and businessman, current

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

and

Chairman The chairperson, also chairman, chairwoman or chair, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the grou ...

Lojas Riachuelo Lojas Riachuelo (English language, English: ''Riachuelo Stores'') is a Brazilian department store company founded in 1947 in the city of Natal, Brazil. Currently, the company operates 302 stores. The company its headquartered in Natal, Brazil, ...

, one of the largest retailers in the country.

Biography

Born on the 14th of February 1958, Flávio Rocha is the current CEO of apparel retailer

and of its financial services subsidiary, Midway Financeira. His family also owns Confecções Guararapes, the group’s industrial company, as well as Transportadora Casa Verde, the Group's logistics subsidiary. Riachuelo is one of 15 biggest employers of the country, with over 40,000 employees (2017). In 1986, was elected federal deputy for Rio Grande do Norte for the

National Reconstruction Party Act ( pt, Agir), formerly named National Reconstruction Party ( pt, Partido da Reconstrução Nacional; PRN) and Christian Labour Party ( pt, Partido Trabalhista Cristão; PTC), is a political party in Brazil. The party was founded in 1985 as t ...

(PRN), being reelected in 1990 for the

Liberal Party The Liberal Party is any of many political parties around the world. The meaning of ''liberal'' varies around the world, ranging from liberal conservatism on the right to social liberalism on the left. __TOC__ Active liberal parties This is a li ...

(PL). In 1994, he attempted to run for The Presidency with the PL, but later formed a coalition to support the winning party, the PSDB, led by

Fernando Henrique Cardoso Fernando Henrique Cardoso (; born 18 June 1931), also known by his initials FHC (), is a Brazilian sociologist, professor and politician who served as the 34th president of Brazil from 1 January 1995 to 31 December 2002. He was the first Brazi ...

. Rocha and his wife are members of the neo-Pentecostal church Comunidade Evangélica Sara Nossa Terra.

Political profile

Rocha defends the free market as a natural vehicle to fight corruption, and is one of the main defenders of

economic liberalism Economic liberalism is a political and economic ideology that supports a market economy based on individualism and private property in the means of production. Adam Smith is considered one of the primary initial writers on economic liberalism ...

in Brazil. He defends a smaller and more efficient Government. In 2016, he received the Entrepreneur of the Year award from the magazine ''Isto É Dinheiro'' in the Retail category. A former federal deputy between 1987 and 1995, Rocha was one of the first businessmen to support the ''

impeachment Impeachment is the process by which a legislative body or other legally constituted tribunal initiates charges against a public official for misconduct. It may be understood as a unique process involving both political and legal elements. In ...

'' of former president

Dilma Rousseff Dilma Vana Rousseff (; born 14 December 1947) is a Brazilian economist and politician who served as the 36th president of Brazil, holding the position from 2011 until her impeachment and removal from office on 31 August 2016. She is the first w ...

and the candidacy of

João Doria João Agripino da Costa Doria Júnior (; born 16 December 1957) is a Brazilian politician, businessman and journalist who served as Governor of São Paulo, from January 2019 to March 2022. He previously served as the 52nd Mayor of São Paulo fr ...

to become mayor of São Paulo. In January 2018, Rocha launched the manifest "''Brasil 200''", which defends a

liberal Liberal or liberalism may refer to: Politics * a supporter of liberalism ** Liberalism by country * an adherent of a Liberal Party * Liberalism (international relations) * Sexually liberal feminism * Social liberalism Arts, entertainment and m ...

economic agenda and

conservatism Conservatism is a cultural, social, and political philosophy that seeks to promote and to preserve traditional institutions, practices, and values. The central tenets of conservatism may vary in relation to the culture and civilizati ...

in social values. The name is a reference to the 200 years of independence of Brazil.

References

{{DEFAULTSORT:Rocha, Flávio 1958 births Living people Members of the Chamber of Deputies (Brazil) from Rio Grande do Norte Democrats (Brazil) politicians Liberal Party (Brazil, 1985) politicians Liberal Front Party (Brazil) politicians Christian Labour Party politicians Liberal Party (Brazil, 2006) politicians Republicans (Brazil) politicians Politicians from Recife Brazilian businesspeople Brazilian Pentecostals