The Fluid Milk Promotion Act of 1990 the designation given to Subtitle H of Title XIX of the Food, Agriculture, Conservation, and Trade Act of 1990 (P.L. 101-624). Subtitle H authorized the establishment of a national fluid milk processor promotion program, or

commodity checkoff program In the United States, a commodity checkoff program promotes and provides research and information for a particular agricultural commodity without reference to specific producers or brands. It collects funds through a checkoff mechanism that is ...

for fluid milk promotion. The program is funded through a 20¢/cwt. assessment on all milk processed for fluid consumption. The Act required the United States Department of Agriculture (USDA) to conduct a referendum among fluid milk processors to determine if a majority favored implementing the program. The Fluid Milk Order was approved by processors and became effective December 10, 1993. The program originally required periodic congressional reauthorization. However, the

2002 farm bill The Farm Security and Rural Investment Act of 2002, also known as the 2002 Farm Bill, includes ten titles, addressing a great variety of issues related to agriculture, ecology, energy, trade, and nutrition. This act has been superseded by the 2007 ...

(P.L. 107-171, Sec. 1506) gave the program permanent authority.

References

{{CRS, article = Report for Congress: Agriculture: A Glossary of Terms, Programs, and Laws, 2005 Edition, url = https://web.archive.org/web/20110810044532/http://ncseonline.org/nle/crsreports/05jun/97-905.pdf, author= Jasper Womach United States federal agriculture legislation