Florence M. Rice
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Florence M. Rice (March 22, 1919 – March 19, 2020) was an American Harlem-based
consumer activist ''See also Brand activism'' Consumer activism is a process by which activists seek to influence the way in which goods or services are produced or delivered. Kozinets and Handelman define it as any social movement that uses society's drive for c ...
and educator, particularly known for her work in advocating for the rights of minority consumers and her efforts in addressing issues related to economic justice. She was the founder of the Harlem Consumer Education Council, was nicknamed the " Ralph Nader of Harlem", and the "mother of the Harlem Consumer Movement".


Early life

Florence M. Rice was born in Buffalo, New York, on March 22, 1919. Florence's family immigrated to the United States from the West Indies before she was born. She spent many years in the Colored Orphan Asylum, one of the first charitable institutions dedicated to the needs of African-American children. Florence M. Rice was the founder of the Harlem Consumer Education Council, Inc. in the 1960s. It is a private, non-profit, consumer advocacy organization, established to address issues of poverty, neglect, and exploitation confronting poor and low-income citizens in New York City's Harlem community. Rice was an early champion for abortion rights for women. She spoke out openly about her life in the 1930s, as a young woman working at a laundry mat in Harlem, and having an illegal abortion. Rice became a prominent consumer advocate in the
1960s File:1960s montage.png, Clockwise from top left: U.S. soldiers during the Vietnam War; the Beatles led the British Invasion of the U.S. music market; a half-a-million people participate in the 1969 Woodstock Festival; Neil Armstrong and Buzz ...
and
1970s File:1970s decade montage.jpg, Clockwise from top left: U.S. President Richard Nixon doing the V for Victory sign after his resignation from office following the Watergate scandal in 1974; The United States was still involved in the Vietnam War i ...
. She founded the Harlem Consumer Education Council in
1967 Events January * January 1 – Canada begins a year-long celebration of the 100th anniversary of Confederation, featuring the Expo 67 World's Fair. * January 5 ** Spain and Romania sign an agreement in Paris, establishing full consular and ...
, which aimed to educate and protect minority consumers in Harlem and other underserved communities. In
1969 This year is notable for Apollo 11's first landing on the moon. Events January * January 4 – The Government of Spain hands over Ifni to Morocco. * January 5 **Ariana Afghan Airlines Flight 701 crashes into a house on its approach to ...
, she joined other outspoken women in talking openly about their illegal abortion experiences. Her work focused on issues such as deceptive advertising, predatory lending, and unfair business practices that disproportionately affected
African Americans African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ens ...
and other minorities.


Career

After completing the eighth grade, Florence Rice went to work as a domestic seamstress. She became a member of the
International Ladies Garment Workers Union The International Ladies' Garment Workers' Union (ILGWU), whose members were employed in the Clothing#Gender differentiation, women's clothing industry, was once one of the largest trade union, labor unions in the United States, one of the firs ...
. In 1962, she participated in a congressional hearing held by Adam Clayton Powell Jr., which probed discriminatory union policies and practices towards African Americans and Latinos. She testified regarding the situation in the International Ladies' Garment Workers' Union. It is noted that after the congressional hearings, Rice was
blacklisted Blacklisting is the action of a group or authority compiling a blacklist (or black list) of people, countries or other entities to be avoided or distrusted as being deemed unacceptable to those making the list. If someone is on a blacklist, t ...
and marginalized by the garment industry, which prompted her to start the Harlem Consumer Education Council in the 1960s. Rice was a member of ILGWU Local 155, and it is documented in the book ''Race Traitor'', by Noel Ignatiev and John Garvey, that she said she was told that if she testified at the Congressional Committee Hearings before the Ad Hoc Subcommittee on the Investigation of the Garment Industry, she would "never work again in the garment industry". The Harlem Consumer Education Council waged
boycott A boycott is an act of nonviolent, voluntary abstention from a product, person, organization, or country as an expression of protest. It is usually for moral, social, political, or environmental reasons. The purpose of a boycott is to inflict som ...
s and
picket lines Picketing is a form of protest in which people (called pickets or picketers) congregate outside a place of work or location where an event is taking place. Often, this is done in an attempt to dissuade others from going in (" crossing the pick ...
against many Harlem grocery stories that would not hire African Americans. Rice also challenged corporations that discriminated against African Americans. One of her biggest victories was against the New York State Public Service Commission, which was forced to stop charging low-income residents pre-installation fees. Rice organized Harlem housewives to check store prices and products. They picketed supermarkets and once closed a paint store in Harlem for false advertising that they would give free cans of paint. Her early experiences documented in an article by Caroline Bird in ''New York Magazine'', titled "Black Womanpower", on March 10, 1969. Rice was known for her educational efforts, conducting workshops, seminars, and public speaking engagements to raise awareness about consumer rights and economic issues. She was a powerful voice in advocating for financial literacy and economic empowerment in minority communities. Florence M. Rice is a board director member for the Consumer Federation of America. In the early days of the women's movement, Rice was a long-time friend and activist associate of Florynce Kennedy. Correspondence between them can be found in Harvard University's Arthur and Elizabeth Schlesinger Library on the History of Women in America. (Papers of Florynce Kennedy).


1970s

In the 1970s, Rice was appointed Special Consultant to the Consumer Advisory Council of the Federal Reserve Board. She has taught consumer education at Malcolm-King Harlem College. During the 1970s, Rice was appointed Special Consultant to the Consumer Advisory Council of the Federal Reserve Board. In 1975, she was an Official Member of the United States Delegation to the World Congress of the International Women's Year in Berlin. In 1976, she was a representative to the United Nations Congress of Non-governmental Organizations.


1980s

In the 1988 presidential election, Rice was one of former U.S. Senator
Eugene McCarthy Eugene Joseph McCarthy (March 29, 1916December 10, 2005) was an American politician, writer, and academic from Minnesota. He served in the United States House of Representatives from 1949 to 1959 and the United States Senate from 1959 to 1971. ...
's vice-presidential running mates only in Michigan, New Jersey, and Pennsylvania. She received a total of 25,109 votes.


1990s

In the 1990, Rice was the initiator for the creation of the Bell Atlantic Technology Center in Harlem. The center's focus was getting the latest technology in the hands of students, senior citizens, and the community. In 1998 the outspoken Rice and other community activists in New York City challenged Reverend Calvin Butts' endorsement of George Pataki for governor. In 1999, she, along with community activists and Con Edison workers, protested outside of Con Edison annual shareholders' meeting at
Madison Square Garden Madison Square Garden, colloquially known as The Garden or by its initials MSG, is a multi-purpose indoor arena in New York City. It is located in Midtown Manhattan between Seventh and Eighth avenues from 31st to 33rd Street, above Pennsylva ...
protesting the shutting down of customer service office in Harlem.


2000s–2020s

In the 2000s, Rice again confronted social justice issues, when her apartment was gutted. She stated that her apartment was gutted under the guise of renovating it, and trying to force her out of her apartment. It was destroyed. On November 26, 2004, in New York, a bill was put in place, and a proclamation given to Rice. The bill was named in her honor. Her battle with landlords set off many demonstrations and brought awareness to unwarranted evictions of elderly citizens. "With this bill, landlords will no longer be allowed to evict our senior citizens without recourse," Barron told a group of supporters gathered at the steps of City Hall. "Landlords now must go through the Housing Preservation and Development Department before any action can be taken." "This law is named in tribute to Florence Rice who has been unfazed by the most daunting challenges from Con-Ed and New York Telephone," reads the proclamation given to Rice, said Paul Washington, Barron's chief of staff. In 2014, she launched the War on Seniors Campaign. This campaign lasted six months, when every year from April to October efforts were made to address issues that relate to senior citizens. Rice hosted a weekly show ''30 Minutes with Florence Rice'' on Manhattan Neighborhood Network. Even in her later years, Rice remained active in her advocacy work, continuing to inspire new generations of activists and community leaders. She passed away in 2020, leaving behind a legacy of significant contributions to consumer rights and civil rights in the United States. Rice died in New York on March 19, 2020, three days shy of her 101st birthday.


Awards

*Florence Rice is the recipient of the Lane Bryant Award for volunteer Service, The Sojourner Truth Award *The Ophelia DeVore Award for Community Service *The National Urban League Frederick Douglass Award *The Consolidated Edison Better Business Award *The Josephine Shaw Lowell Award *The New York Consumer Assembly Prestigious Special Award *The Harold C. Burton Republican Club's 1977 Woman of the Year Award *On June 29, 2006, Ms Florence Rice was interviewed and became a part of The HistoryMakers.


References


External links


''People Organize'', hosted by Paul McIsaac
In 1975 Florence M. Rice, Flo Kennedy, Pete Seeger, Patricia Green, and Brent Charman discuss their work in community organizing.
Host Florence Rice talks about the City College shutdown of the Morales/Shakur Center in New York City
YouTube video clip.
"Verizon's Jim Gerace thanks Florence M. Rice"
Jim Gerace – president – New York Region, thanks Florence M. Rice and dedicates the New York Urban League's Technology Education Center technology room in her name at the Harlem Renaissance High School on April 12, 2010. YouTube video clip,
Conversations with Harold Channer: "Florence Rice & Nat Wood 04-02-09 Air date"
Florence M Rice – Pioneer Early Public Access Cable Television Producer of Consumer Education Programming in Manhattan. A long time Citizens Advocate for and Disseminator of Educational Information about Consumer Rights in Harlem and the Wider New York City area.
Host Sarah Ludwig talks with local NYC advocate Florence Rice about her work that spans decades.Hannibal Rushadeen speaks with activists Florence M. Rice at Manhattan Neighborhood Network Television Studios in New York City
Produced by Harlem World Productions in association with 30 Frames A Second Productions.
A Conversation with Long Time Community Activist Florence RiceConversations with Harold Channer: "Florence Rice - Air date: 02-21-06"
Having lived in the same building on 158th Street in Harlem for over 61 years, Mrs. Rice now advocates for herself as she exposes how she was "constructively evicted," from the place she calls home. She has taken refuge with her daughter. {{DEFAULTSORT:Rice, Florence M. 1919 births 2020 deaths 1988 United States vice-presidential candidates African-American candidates for Vice President of the United States Female candidates for Vice President of the United States Consumer rights activists People from Harlem African-American educators African-American women educators American education activists American anti-racism activists Housing rights activists from New York City American workers' rights activists American elder rights activists Activists for African-American civil rights American women's rights activists American community activists African Americans in New York City African-American centenarians American women centenarians 20th-century African-American women politicians 20th-century African-American politicians 20th-century American politicians American women civil rights activists 21st-century African-American people 21st-century African-American women 20th-century American women politicians 21st-century American women 21st-century American people