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Living TV Group was a British television consortium originally called Flextech before becoming a subsidiary of
British Sky Broadcasting Sky UK Limited is a British broadcaster and telecommunications company that provides television and broadband Internet services, fixed line and mobile telephone services to consumers and businesses in the United Kingdom. It is a subsidiary of ...
, with Challenge still broadcasting. Living TV Group had several owned channels, available in the United Kingdom on digital territorial television, satellite television and cable television platforms and in Ireland on satellite and cable television. Living TV Group's advertising for all of its channels was handled by former sister company Interactive Digital Sales (IDS) until 1 January 2011, when Sky Media took over.


History


Flextech (1990–2000)

Flextech, was formerly an oil services group, previously floated as an energy investment company back in 1983. It was not until the arrival of chief executive Roger Luard in 1986 that its focus began to change and it became a TV programme provider. Its first media acquisition was in 1990 with a 20% stake in programme producer/distributor HIT Communications, by October 1990 acquired a stake in The Children's Channel, when it brought 25% holding in Starstream Ltd, from BT, who no longer need to make sure quality programming was being broadcast on the Cable network. By 1992, Flextech was a media-only group, having built up stakes in local cable operators selling off its non-core asset. During the summer of 1993, Flextech entered into an agreement with International Family Entertainment (IFE), to hold 39% stake in The Family Channel and to build upon its Television portfolio. Roger Luard, chief executive officer said, "We are delighted to be involved with one of the United States' leading and most successful basic cable networks, and we look forward to co-operating with IFE in opportunities for expansion into Europe and beyond. The channel was announced as a ''Premier family entertainment network in the United Kingdom''. Maidstone Studios, become the station operation base, which also benefited Flextech, as the facility operated the channels' uplink, playout and management operations. In the autumn talks, they were held with
Tele-Communications Inc. Tele-Communications, Inc. (TCI) was a cable television provider in the United States, and for most of its history was controlled by Bob Magness and John Malone. The company was started in 1958 in Bozeman, Montana as Western Microwave, Inc. and Co ...
(TCI- the Denver-based US cable TV giant). Under the original terms of the proposed deal, Flextech would have acquire TCI's European programming business in exchange for shares. By January 1994, the deal was complete with TCI which allowed TCI to acquire 60.4% of Flextech, while Flextech acquired 100% of Bravo, 25% of UK Gold, 31% of UK Living, and 25% of The Children's Channel which increased its share in that channel. In February 1994, Flextech shareholders approved a deal in which Flextech absorbs the European programming interests of United Artists European Holdings. In return, UAEH's US parent, TeleCommunications Inc (TCI), received 60 per cent of the enlarged Flextech. Within days of the deal, Flextech brought a 20% stake in HTV for £27million. Chris Rowlands, HTV's chief executive, said "The deal was a tremendous opportunity for both companies. We will make programmes for Flextech and provide services for them which at the moment they have to buy in". Within a year, the stake was transferred to
Scottish Television Scottish Television (now, legally, known as STV Central Limited) is the ITV network franchisee for Central Scotland. The channel — the largest of the three ITV franchises in Scotland — has been in operation since 31 August 1957 and is th ...
as part of its deal to acquire a 20% stake in
Scottish Television Scottish Television (now, legally, known as STV Central Limited) is the ITV network franchisee for Central Scotland. The channel — the largest of the three ITV franchises in Scotland — has been in operation since 31 August 1957 and is th ...
. As part of the deal, Flextech agreed to license the rights to over 125 hours of the drama and documentary output from STV's library which entered into a production output agreement to commission television programmes from STV with a minimum total value of 6.0 million pounds over three years. In 1995, the company raised £92M after two new American companies invested in the company, "US west" 9% and Hallmark 10%, the addition funds allowed buying the remaining share in The Children's Channel, to gain full control of the channel. Talks were held with BSkyB in the spring of 1996, over a potential merger of the two companies' pay-TV channels, with the aimed of a wholesale consolidation of the subscription market, which would have save costs and created a dominant supplier of programmes in the UK subscription market and Europe. The deal come to nothing, but two years later, both companies agreed to allow Flextech's television channels to be broadcast on sky new digital platform. Flextech started to strengthen its portfolio when it acquired full control over The Family Channel and Maidstone Studios. A new independent sales house was created to manage airtime of over 14 channels. In 1993, Flextech gain its first stake in
UK Gold Gold is a British pay television channel from the UKTV network that was launched in late 1992 as UK Gold before it was rebranded UKTV Gold in 2004. In 2008, it was split into current flagship channel Gold and miscellaneous channel, W, with clas ...
after acquiring Tele-Communications' (TCI) TV interest in Europe. In 1996, it started discussions about increasing its stake to gain full control. At that point, Flextech held 27% with Cox (38%),
BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
(20%) and
Pearson Pearson may refer to: Organizations Education *Lester B. Pearson College, Victoria, British Columbia, Canada *Pearson College (UK), London, owned by Pearson PLC *Lester B. Pearson High School (disambiguation) Companies *Pearson PLC, a UK-based int ...
(15%). By the Autumn, Flextech acquired Cox and Pearson stake thus give Flextech an 80% stake in
UK Gold Gold is a British pay television channel from the UKTV network that was launched in late 1992 as UK Gold before it was rebranded UKTV Gold in 2004. In 2008, it was split into current flagship channel Gold and miscellaneous channel, W, with clas ...
. During 1996, talks began between Flextech and the BBC about a partnership to launch a new range of entertainment channels which had access to the BBC's entire programme library. The deal was signed in March 1997 when the BBC and Flextech unveiled their new venture, which included ''BBC Showcase'', an entertainment channel; ''BBC Horizon'', documentaries; ''BBC Style'', lifestyle; ''BBC Learning'', for schools, and ''BBC Arena'', for the arts, plus three other channels including ''BBC Sport'', ''BBC Catch-Up'', for repeats of popular programmes within days of their original transmission, and a TV version of Radio 1. Initially, it was assumed that the new channels would be BBC-branded but Flextech wanted the channels to have advertisements. The BBC argued that BBC-branded services in the UK should not carry advertising and thought that this would undermine the rationale of the license fee in the UK. A compromise was reached when the BBC launched BBC Showcase and BBC Learning (later renamed BBC Choice and BBC Knowledge shortly before launch) on its own, with the remainder of the deal passing to BBC Worldwide. Eventually the concept of the BBC/Flextech channels led the launch of
UKTV UKTV Media Limited, simply known as UKTV, is a British multi-channel broadcaster, which, since 2019, has been wholly owned by BBC Studios (formerly BBC Worldwide), a commercial subsidiary of the BBC. It was formed on 1 November 1992 through ...
in September 1997, with BBC Horizon becoming UK Horizons, BBC Style becoming UK Style and BBC Arena becoming
UK Arena Alibi is a British pay television channel that was launched on 1 November 1997 as UK Arena. It was renamed UK Drama in 2000, and then UKTV Drama in 2004, and assumed its current name on 7 October 2008. History The channel originally launched ...
. Also, the concept of a television version of
BBC Radio 1 BBC Radio 1 is a British national radio station owned and operated by the BBC. It specialises in modern popular music and current chart hits throughout the day. The station provides alternative genres at night, including electronica, dance, ...
was reused for the UK Play channel, which launched in October 1998, but became defunct in September 2002 and the concept of BBC Catch-Up was later reused for the channel
Watch A watch is a portable timepiece intended to be carried or worn by a person. It is designed to keep a consistent movement despite the motions caused by the person's activities. A wristwatch is designed to be worn around the wrist, attached by ...
, which was launched in October 2008. The concept of a dedicated BBC Sport channel never materialised, however, it has been reused when
BBC Parliament BBC Parliament is a British free-to-air public broadcast television channel from the BBC that broadcasts live and recorded coverage of the House of Commons, House of Lords and Select Committees of the British Parliament, the Scottish Parliamen ...
was temporarily replaced by a dedicated BBC Sport channel in the
2008 Summer Olympics The 2008 Summer Olympics (), officially the Games of the XXIX Olympiad () and also known as Beijing 2008 (), were an international multisport event held from 8 to 24 August 2008, in Beijing, China. A total of 10,942 athletes from 204 Na ...
and the 2012 Summer Olympics, plus a range of dedicated BBC Sport channels was launched specifically for the 2012 Summer Olympics, plus there is a BBC Sport interactive channel that is available on
Freeview Freeview may refer to: * Freeview (Australia), the marketing name for the digital terrestrial television platform in Australia * Freeview (New Zealand), a digital satellite and digital terrestrial television platform in New Zealand *Freeview (UK), ...
channel 301 as a part of the
BBC Red Button BBC Red Button is a brand used for digital interactive television services provided by the BBC, and broadcast in the United Kingdom. The services replaced Ceefax, the BBC's analogue teletext service. BBC Red Button's text services were due to c ...
service. Flextech agreed to acquire
Minotaur International In Greek mythology, the Minotaur ( , ;. grc, ; in Latin as ''Minotaurus'' ) is a mythical creature portrayed during classical antiquity with the head and tail of a bull and the body of a man or, as described by Roman poet Ovid, a being "pa ...
for around $6.5 million in 1999 Minotaur International was responsible for international sales of most programmes commissioned by the network. In 2007
Target Entertainment Group
acquired Minotaur International and formed strategic alliances with Virgin Media Television to act as their preferred distribution partner in 2007. In 1998, chief executive Roger Luard died, and
Adam Singer David Karp (May 5, 1922 – September 11, 1999) was an American novelist and television writer. He also used the pseudonyms Wallace Ware and Adam Singer. Life and career Born in Manhattan, Karp worked for his living from an early age. His employ ...
becoming chief executive. In early December 1999, talks were convened about a merger between
Telewest Telewest (previously Telewest Broadband and Telewest Communications) was a cable internet, broadband internet, telephone supplier and cable television provider in the United Kingdom. It was listed on the London Stock Exchange, and was also onc ...
and Flextech, By 17 December 1999, the merger was agreed upon which created a £10.5bn media giant with Telewest shareholders owning 80% of the new group and Flextech shareholders owned 20% The two companies fully merged on 19 April 2000.


Telewest/NTL/Virgin (2000–09)

Flextech continued to expand under Telewest ownership with
UKTV UKTV Media Limited, simply known as UKTV, is a British multi-channel broadcaster, which, since 2019, has been wholly owned by BBC Studios (formerly BBC Worldwide), a commercial subsidiary of the BBC. It was formed on 1 November 1992 through ...
continuing to expand its network of channels with the
BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
, plus a new venture which saw a shopping channel come into operation in Autumn 2000. In 2003, Flextech restructured its marketing department with creative solutions put together by central in-house marketers who worked agencies including Banc and Karmarama. The new marketing strategy was also used as a forerunner for the company's newest channel Ftn which launched in January 2003 on the Freeview platform. This was followed by Living TV receiving a new on-screen look and additional channel Living 2 which specialised in reality and entertainment television. During the Spring of 2004, United Business Media and RTL, which both held shares in
Five 5 is a number, numeral, and glyph. 5, five or number 5 may also refer to: * AD 5, the fifth year of the AD era * 5 BC, the fifth year before the AD era Literature * ''5'' (visual novel), a 2008 visual novel by Ram * ''5'' (comics), an awa ...
, held talks with Flextech about merging the advertising sales teams of Five and Flextech's channels together, but came to nothing. In 2005, Telewest, in preparation for its long-awaited merger with NTL, put Flextech up for sale as the companies agreed "a content provider" had no place within the merged operation. A lot of interest was generated by the sale which included RTL, Hallmark Channel,
ITV ITV or iTV may refer to: ITV *Independent Television (ITV), a British television network, consisting of: ** ITV (TV network), a free-to-air national commercial television network covering the United Kingdom, the Isle of Man, and the Channel Islan ...
,
Time Warner Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...
and
Viacom Viacom, an abbreviation of Video and Audio Communications, may refer to: * Viacom (1952–2006), a former American media conglomerate * Viacom (2005–2019), a former company spun off from the original Viacom * Viacom18, a joint venture between Par ...
. It became clear the
BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
had the right to veto any change in ownership of Flextech's stake in the
UKTV UKTV Media Limited, simply known as UKTV, is a British multi-channel broadcaster, which, since 2019, has been wholly owned by BBC Studios (formerly BBC Worldwide), a commercial subsidiary of the BBC. It was formed on 1 November 1992 through ...
joint venture, which led to further speculation that Flextech's assets may have ended up being split. NTL also complicated matters by stating it would be reluctant to see any of Flextech's channels in the hands of terrestrial broadcasters such as ITV or Five. The underlying fear is that a terrestrial broadcaster could use Flextech to bolster the digital terrestrial platform and its appeal to viewers. Commercial terrestrial players have found that the popularity of Freeview has worked to their advantage, as viewers have fewer channels to choose from than on pay-TV platforms. By September, nearly all the bidders had pulled out except for BSkyB, but later pulled out of the deal over number of fears including the Competition Commission investigating the sale. Media analysis at the time did not believe the sale was genuine, although five other bidders including RTL and ITV did mark an interest. Simon Duffy, NTL's chief executive, stated "Flextech remains a key focus". Shortly afterwards Flextech appointed Jonathan Webb to replace Lisa Opie as managing director; Jonathan Webb was responsible for moving Challenge away from its staple of game shows and axing Bravo's "laddism" strategy. In November 2006, NTL:Telewest began rebranding itself as Virgin Media. The group acquired Virgin Mobile in July, but went further by licensing the "Virgin" name, as they believed "Virgin Media would shake up the market by bringing the Virgin traditions of value-for-money, brilliant customer service and innovation to the world of entertainment and communications". As part of the rebrand, Flextech was also renamed as Richard Branson was keen to move into branded content and insisted that the Flextech business was retained as a condition of NTL buying Virgin Mobile and licensing the name. On 8 February 2007, Flextech was renamed Virgin Media Television as part of a larger re-branding exercise covering the whole of NTL:Telewest, Virgin Mobile and Virgin.net.


Sale to BSkyB

On 7 April 2009, Virgin Media formally began the sale of its content operation, issuing a sales memorandum for its Virgin Media Television unit and its ad sales division, IDS. It excluded its 50% stake in UKTV from the sale. Virgin Media sold its stake in
UKTV UKTV Media Limited, simply known as UKTV, is a British multi-channel broadcaster, which, since 2019, has been wholly owned by BBC Studios (formerly BBC Worldwide), a commercial subsidiary of the BBC. It was formed on 1 November 1992 through ...
, by then a portfolio of 10 pay-TV channels including
Gold Gold is a chemical element with the symbol Au (from la, aurum) and atomic number 79. This makes it one of the higher atomic number elements that occur naturally. It is a bright, slightly orange-yellow, dense, soft, malleable, and ductile met ...
,
Dave Dave may refer to: Film, television, and theater * ''Dave'' (film), a 1993 film starring Kevin Kline and Sigourney Weaver * ''Dave'' (musical), a 2018 stage musical adaptation of the film * Dave (TV channel), a digital television channel in the ...
, Home,
Watch A watch is a portable timepiece intended to be carried or worn by a person. It is designed to keep a consistent movement despite the motions caused by the person's activities. A wristwatch is designed to be worn around the wrist, attached by ...
, Yesterday and
Good Food Good Food was a cookery channel broadcasting in the United Kingdom and Ireland, latterly as part of the Discovery, Inc. network of channels. The channel originally launched on 5 November 2001 and relaunched in its final format on 22 June 2009 ...
, in August 2011 to US-owned broadcaster
Scripps Networks Katz Broadcasting, LLC, doing business as Scripps Networks, is an American specialized digital multicasting network media company and a subsidiary of E. W. Scripps Company. The company owns (as of 2022) nine television networks that each carry ...
for £339 million (about $504 million). Scripps was negotiating a deal to give BBC Worldwide the option of increasing its stake to a maximum of 60%, by using a combination of cash and an unspecified "package of digital rights" for UKTV. "The new agreement we are developing will bring benefits to UKTV's audiences in the way they can consume content and will help to sustain UKTV's track record of growth," said BBC Worldwide chief executive John Smith. On 4 June 2010, British Sky Broadcasting and Virgin Media announced that they had reached an agreement for the acquisition by Sky of Virgin Media Television. The companies had, in parallel, agreed to enter into a number of agreements providing for the carriage of certain Sky standard and high-definition (HD) channels. Sky acquired VMtv for a total consideration of up to £160 million in cash, with £105 million paid on completion and the remainder paid following the regulatory process. The acquisition expanded Sky's portfolio of basic pay TV channels and eliminated the carriage fees it previously paid for distributing VMtv channels on its TV services. New carriage agreements secured wholesale distribution of Sky's basic channel line-up, including Sky1 and Sky Arts, and the VMtv channels, on Virgin Media's cable TV service. For an incremental wholesale fee, Virgin Media, for the first time, had the option of carrying any of Sky's basic HD channels, Sky Sports HD 1 and Sky Sports HD 2, and all Sky Movies HD channels. Virgin Media will make available through its on-demand TV service a range of content from Sky's basic and premium channels, including the VMtv channels. Virgin Media also gained access to red button interactive sports coverage and the opportunity to deliver selected standard definition programming over the internet. Sky would assume responsibility for selling advertising for the newly acquired VMtv channels from January 2011. Completion of the agreements was conditional on obtaining merger control clearance in the Republic of Ireland. Virgin1 was also a part of the deal, but was rebranded as Channel One on 3 September 2010, as the Virgin name was not licensed to Sky. Virgin Media's stake in UKTV was not included in the deal. On 29 June 2010, The Competition Authority in Ireland cleared the proposed transaction. The parties proceeded after the Minister for Enterprise, Trade and Innovation did not direct the Authority to carry out a full investigation within 10 days of the date of the Authority's decision. On 13 July 2010, British Sky Broadcasting and Virgin Media announced that Sky has completed the acquisition of Virgin Media Television (VMtv) following regulatory approval in the Republic of Ireland. VMtv was then renamed the Living TV Group. In completing the acquisition, Sky paid Virgin Media an initial £105 million. Up to an additional £55 million would be paid on UK regulatory clearance. On 20 July 2010, The Office of Fair Trading announced that they would review BSkyB's acquisition of the Virgin Media Television business to judge whether it posed any competition concerns in the UK. The OFT planned to investigate the deal to see whether it could constitute a qualifying merger under the
Enterprise Act 2002 The Enterprise Act 2002 is an Act of the Parliament of the United Kingdom which made major changes to UK competition law with respect to mergers and also changed the law governing insolvency bankruptcy. It made cartels illegal with a maximum pri ...
. The watchdog invited interested parties from the industry to comment on the sale, including its potential impact on the pay-TV market. On 14 September 2010, The OFT decided not to refer BSkyB's takeover of Virgin Media's TV channels to the
Competition Commission The Competition Commission was a non-departmental public body responsible for investigating mergers, markets and other enquiries related to regulated industries under competition law in the United Kingdom. It was a competition regulator under t ...
. Following the sale, BSkyB chose to integrate the Living TV Group into its own operations. This resulted in the closure of Bravo, Bravo 2 and Challenge Jackpot on 1 January 2011 and Channel One on 1 February 2011. On 1 February 2011, Living, Livingit and Living Loves were rebranded as
Sky Living Sky Living was a British pay television channel owned and operated by Sky. The channel's programming was aimed mainly at women and young adults. It originally launched as UK Living in 1993 and closed 25 years later, being replaced by Sky Witnes ...
,
Sky Livingit Real Lives was a British television channel owned by Sky, a division of Comcast. It used to be the sister channel of Sky Living. It was originally known as LIVINGtv2 from the channel's launch in 2004 till 2007, and then was known as Living2 fr ...
and
Sky Living Loves Sky Living Loves (formerly Living Loves) was a British television channel owned by British Sky Broadcasting. It launched on 5 July 2010 and closed on 21 February 2012. It was the sister channel of Sky Living and Sky Livingit. History On 1 July 2 ...
, while Challenge was added to Freeview, with the channels receiving a 25% boost to their programming budget. Fifty-two of the Living TV Group's 110 employees were made redundant as part of the process, including managing director – Johnny Webb, director of television – Claudia Rosencrantz and director of programmes for Channel One, Bravo and Challenge – Daniela Neumann. The integration process was completed at the end of January 2011.


Living TV Group channels

Living TV Group directly operated a number of linear television channels. Most of the channels were formed in the Flextech years. Additionally, Living TV Group operated a high-definition channel and a number of time-shifted channels. All channels were available on satellite and cable television services. Channel One, was also available on
Freeview Freeview may refer to: * Freeview (Australia), the marketing name for the digital terrestrial television platform in Australia * Freeview (New Zealand), a digital satellite and digital terrestrial television platform in New Zealand *Freeview (UK), ...
.


Current channels


Challenge

Challenge launched as The Family Channel on 1 September 1993 as a family orientated channel but relaunched as Challenge TV on 3 February 1997. The channel relies heavily on game shows taken from a variety of sources, although most are repeats of programmes acquired from the terrestrial channels' archives.


Sky Witness

Sky Witness Sky Witness is a British pay television channel owned and operated by Sky, a division of Comcast. The channel primarily broadcasts drama shows from the United States, aimed at the 18–45 age group. An Italian version of Sky Witness, named S ...
and Sky Witness +1, formerly affiliated with UK Gold as UK Living and then known as LIVINGtv. It is the main channel from Living TV Group and usually has the highest ratings, recently better than that of Sky One which strengthened its bid to become "the sixth channel". It originally launched on 1 September 1993 as ''UK Living'', but the channel later changed its name to Living in 1997, to disassociate itself from the UKTV network that launched that year. On 1 February 2011, Living was rebranded as
Sky Living Sky Living was a British pay television channel owned and operated by Sky. The channel's programming was aimed mainly at women and young adults. It originally launched as UK Living in 1993 and closed 25 years later, being replaced by Sky Witnes ...
. In a bid to appeal to a more male audience, the pink colour scheme was dropped and new types of programming came to the channel, but at the same time not losing its female audience. Shows include the likes of the '' CSI'', '' Close to Home'' and '' Boston Legal'', the channel is now broadening its audience reach to other key
demographics Demography () is the statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as ed ...
such as men aged 18–45. On 6 August 2018, Sky Living was rebranded as Sky Witness and was divested from Living TV Group, leaving only Challenge on the Living TV Group and bringing an end to the Living brand after 25 years.


Defunct channels

As Flextech, Living TV Group used to be interested in different markets from its current demographics which focus on an older age group. But in an attempt to streamline the business that was at the time suffering from falling ratings across these channels, they were made defunct. Due to the sale of Living TV Group to Sky, some channels were disposed of.


Bravo

Bravo Bravo(s) or The Bravo(s) may refer to: Arts and entertainment Music Groups and labels *Bravo (band), a Russian rock band * Bravo (Spanish group), represented Spain at Eurovision 1984 *Bravo Music, an American concert band music publishing company ...
was launched in 1985. The channel also had a one-hour timeshift named Bravo +1. The channel mainly broadcast a multitude of exclusive crime documentaries and factual entertainment both from a variety of archive programming, such as ''
Knight Rider ''Knight Rider'' is an American entertainment franchise created by Glen A. Larson. The core of ''Knight Rider'' is its three television series: the original ''Knight Rider'' (1982–1986) and sequel series '' Team Knight Rider'' (1997–1998) ...
'' and ''
MacGyver Angus "Mac" MacGyver is the title character and the protagonist in the TV series ''MacGyver''. He is played by Richard Dean Anderson in the 1985 original series. Lucas Till portrays a younger version of MacGyver in the 2016 reboot. In both p ...
'', and original productions. Its target audience was men in their late 20s to early 40s. On 28 August 2005, the channel started showing
Serie A The Serie A (), also called Serie A TIM for national sponsorship with TIM, is a professional league competition for football clubs located at the top of the Italian football league system and the winner is awarded the Scudetto and the Coppa ...
Italian football Football ( it, calcio ) is the most popular sport in Italy. The Italy national football team is considered to be one of the best national teams in the world. They have won the FIFA World Cup four times (1934, 1938, 1982, 2006), trailing only ...
, bringing back the
Channel 4 Channel 4 is a British free-to-air public broadcast television network operated by the state-owned enterprise, state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a four ...
format ''
Football Italia ''Football Italia'' was a television programme in the United Kingdom, showing Italian football, that ran from 1992 to 2002 on Channel 4, and continued until 2008 on other channels. It was known as ''Football Italiano'' in its final season. The ...
''. The channel closed on 1 January 2011.


Bravo 2

Bravo 2 Bravo 2 was a British television channel. History Player The channel launched as "Player" on March 2, 2006, being a spin-off to a block that previously aired late-at-night on Challenge. Unlike the block, the channel functioned as a sister to B ...
, formerly called Player, launched on 2 March 2006. It originally replaced the Player late night slot on Challenge. On 28 September 2006, Player relaunched as Bravo 2 and became a sister channel of
Bravo Bravo(s) or The Bravo(s) may refer to: Arts and entertainment Music Groups and labels *Bravo (band), a Russian rock band * Bravo (Spanish group), represented Spain at Eurovision 1984 *Bravo Music, an American concert band music publishing company ...
. The channel's content consists of gambling and sports programmes. The ident for Player was the same as that of the original slot. Recently, as Player, Bravo 2 added exclusive coverage of the
FIA GT Championship The FIA GT Championship was a sports car racing series organized by the Stéphane Ratel Organisation (SRO) at the behest of the Fédération Internationale de l'Automobile (FIA). The championship was mostly concentrated in Europe, but throughout ...
to its portfolio of sports events. The channel also carried a limited amount of
Serie A The Serie A (), also called Serie A TIM for national sponsorship with TIM, is a professional league competition for football clubs located at the top of the Italian football league system and the winner is awarded the Scudetto and the Coppa ...
matches under the production of Bravo. The channel closed on 1 January 2011.


Challenge Jackpot

Challenge Jackpot launched on 1 July 2008 as a 24-hour interactive gaming channel, run in collaboration with Two Way Media. It was available on
Virgin Media Virgin Media is a British telecommunications company which provides telephone, television and internet services in the United Kingdom. Its headquarters are at Green Park in Reading, England. It is owned by Virgin Media O2, a 50:50 joint ventu ...
cable &
Sky The sky is an unobstructed view upward from the surface of the Earth. It includes the atmosphere and outer space. It may also be considered a place between the ground and outer space, thus distinct from outer space. In the field of astronomy, ...
but was also available on
Freeview Freeview may refer to: * Freeview (Australia), the marketing name for the digital terrestrial television platform in Australia * Freeview (New Zealand), a digital satellite and digital terrestrial television platform in New Zealand *Freeview (UK), ...
via
Virgin 1 Channel One was a British short-lived television channel owned and operated by Virgin Media Television and then Sky plc. The channel was launched on 1 October 2007 at 21:00 on Freeview, Virgin Media and Sky as Virgin1, replacing Ftn. The c ...
and
Bravo 2 Bravo 2 was a British television channel. History Player The channel launched as "Player" on March 2, 2006, being a spin-off to a block that previously aired late-at-night on Challenge. Unlike the block, the channel functioned as a sister to B ...
simulcasts overnight. On cable, an interactive application developed by Two Way Media that enables viewers to play along with live programming on the channel; alternatively, viewers may participate on the channel's website. Challenge Jackpot was not available in Northern Ireland due to "regulatory and legal restrictions". Games were overseen by
Ofcom The Office of Communications, commonly known as Ofcom, is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom. Ofcom has wide-ranging powers acros ...
and, because Two Way's gaming division was based there, the
Alderney Gambling Control Commission Alderney Gambling Control Commission (AGCC) was established in May 2000. The Commission is independent and non political, and regulates eGambling on behalf of the States of Alderney. The Commission ensures that its regulatory and supervisory appr ...
. The channel closed on 1 January 2011.


Channel One

Channel One, a general entertainment channel from Living TV Group, launched on 1 October 2007 as Virgin1 and replaced Ftn on all platforms. Channel One +1 is also available on Virgin and Sky. Some media sources have claimed that the channel was intended to be Virgin Media's attempt to create a rival to Sky1 with the advantage of having a wider reach of viewers. The channel closed on 1 February 2011.


European Business News

European Business News Consumer News and Business Channel Europe (referred to on air simply as CNBC) is a business and financial news television channel which airs across Europe. The station is based in London, where it shares the Adrian Smith-designed 10 Fleet Pla ...
was a business news channel which broadcast throughout Europe in partnership with Dow Jones. It broadcast between 06:00 and 12:00 on satellite, timesharing with
Bravo Bravo(s) or The Bravo(s) may refer to: Arts and entertainment Music Groups and labels *Bravo (band), a Russian rock band * Bravo (Spanish group), represented Spain at Eurovision 1984 *Bravo Music, an American concert band music publishing company ...
, and 24 hours a day on cable. On 9 December 1998, the channel announced that it would be merging with the
CNBC Europe Consumer News and Business Channel Europe (referred to on air simply as CNBC) is a business and financial news television channel which airs across Europe. The station is based in London, where it shares the Adrian Smith (architect), Adrian S ...
news channel. The merger took place in February 1998, upon which the channel then became known officially as "CNBC Europe – A Service of
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
and Dow Jones". Flextech left all of its interests in the channel and then decided to focus on entertainment rather than news. Since the merger, CNBC Europe has leaned generally on the US
CNBC CNBC (formerly Consumer News and Business Channel) is an American basic cable business news channel. It provides business news programming on weekdays from 5:00 a.m. to 7:00 p.m., Eastern Time, while broadcasting talk sho ...
on-air graphical look.


Ftn

Ftn (or Flextech Television Network) was the only wholly owned channel, it was closed down by the new VMT. The channel rebranded as
Virgin1 Channel One was a British short-lived television channel owned and operated by Virgin Media Television and then Sky plc. The channel was launched on 1 October 2007 at 21:00 on Freeview, Virgin Media and Sky as Virgin1, replacing Ftn. The ch ...
on 1 October 2007.


Real Lives

Real Lives and Real Lives +1 was the sister channel of Sky Witness which was launched on 13 December 2004 as LivingTV2. The channel mainly showed highlights of programming from the main channel, along with extended coverage of its reality programmes, such as '' I'm Famous and Frightened Extra!'' and ''
Most Haunted Live! ''Most Haunted Live'' is a spin-off of the paranormal reality television series ''Most Haunted'' and was also produced by Antix Productions. The show consists of paranormal investigations broadcast live over a period of one or more nights, us ...
''. However, the channel gained the American reality TV show, ''
The Amazing Race ''The Amazing Race'' is an adventure reality game show franchise in which teams of two people race around the world in competition with other teams. The ''Race'' is split into legs, with teams tasked to deduce clues, navigate themselves in forei ...
''. The channel also showed more lifestyle and health-related programming such as, ''Baby ER'', ''Birth Stories'', ''Downsize Me'' and ''Wedding SOS''. There was also a programming slot called Baby Zone, in which programmes related to pregnancy and birth were shown. On 1 February 2011, Livingit was rebranded as Sky Livingit. On 9 June 2015, Sky Livingit was rebranded as Real Lives. The channel closed on 1 October 2019.


SceneOne

SceneOne SceneOne was a general entertainment website and television channel operated by Flextech Television, now Living TV Group. The site was accessible via the public internet and within the walled garden of the Telewest and Cable and Wireless cable ...
was a general entertainment website and television channel which was closed down under Flextech management after disappointing reach and a lack of revenue. The website was set up in February 1999, and following an announcement in March 2002, was shut on 4 April 2002. The site's coverage spanned cinema, TV, radio, music, concerts, theatre, comedy, online, books and videos. The television channel was announced in 1999 and launched in June 2000 but was closed in March 2001.


Setanta Sports News

Setanta Sports News Setanta Sports News was a television channel from Virgin Media Television and Setanta Sports. The channel launched on 29 November 2007.
was a joint venture channel from Virgin Media Television and
Setanta Sports Setanta Sports is a sports television company based in Dublin, Ireland broadcasting throughout select Eurasian. The company was formed in 1990 to facilitate the broadcasting of Irish sporting events to international audiences. The company previo ...
. Following many delays, the channel launched on 29 November 2007. The channel was seen as Virgin Media's rival to
Sky Sports News Sky Sports News (SSN) is a British pay television, paid television sports news channel run by Sky Limited, Sky, a division of Comcast. History Since 1992, Sky Sports had broadcast sports news, initially a brief ''Football Update'' and lat ...
which was removed from their platform on 1 March 2007 as their contract with BSkyB had ended. The channel ceased broadcasting on 23 June 2009, the same day that
Setanta Sports Setanta Sports is a sports television company based in Dublin, Ireland broadcasting throughout select Eurasian. The company was formed in 1990 to facilitate the broadcasting of Irish sporting events to international audiences. The company previo ...
was placed into administration.


Sky Living Loves

On 5 July 2010, Living Loves replaced Living +2 on Sky and Virgin Media. Running a daily schedule from 15:00 to 02:00, the channel gave viewers the opportunity to experience their favourite Living shows again or catch up on ones that they have missed. On 1 February 2011, Living Loves was rebranded as Sky Living Loves. On 5 September 2011, the channel began broadcasting for 24 hours a day. The channel closed on 21 February 2012.


The Children's Channel

The Children's Channel The Children's Channel, also known as TCC, was a British-based pan-European children's television channel in Europe, the Middle East and Africa, which was owned by Flextech in London, England, UK. It began broadcasting on the original Eutelsat ...
closed down silently on 3 April 1998. The reason for this is unknown, but it is known that TV Travel Shop took its place. It was available in Europe from the
Astra 1A Astra 1A was the first satellite launched and operated by SES (Société Européenne des Satellites), launched in December 1988. During its early days, it was often referred to as the Astra Satellite, as SES only operated one satellite origina ...
satellite. Despite the channel's closure, the website continued to be available as late as 2005, however most of the features that were originally available when the channel still broadcast were removed. The website has since become inaccessible.


Trouble

Trouble Trouble may refer to: Film and television * ''Trouble'' (1922 film), an American silent comedy-drama film directed by Albert Austin * ''Trouble'' (1933 film), a British comedy film * ''Trouble'' (1977 film), a Soviet drama film * ''Trouble'' ...
launched on 3 February 1997. It fully replaced The Children's Channel from 4 April 1998, prior to the start of Sky Digital. Trouble had a key demographic of young adults and teenagers, aged between 15 and 24. The channel showed a lot of American and Australian imports, with only a small margin of programmes being British, although a website was launched called Trouble Homegrown that showcased British videos.


Virgin Central

Virgin Central was a TV channel launched on the Virgin Media platform on 20 February 2007. It was based on the
video-on-demand Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of o ...
system. The service was launched on the
Virgin Media Virgin Media is a British telecommunications company which provides telephone, television and internet services in the United Kingdom. Its headquarters are at Green Park in Reading, England. It is owned by Virgin Media O2, a 50:50 joint ventu ...
platform on 20 February 2007. Viewers pressed the red button on their remote controls and were presented with a list of television series, episodes of which they could have watched at any time they like during the week. The programmes were all free to watch, and did not have any adverts in them. The viewer could also have used their remote control to pause,
fast forward To fast-forward is to move forwards through a recording at a speed faster than that at which it would usually be played, for example two times or two point five times. The recordings are usually audio, video or computer data. It is colloquially ...
, rewind and stop the programme at any time.


NetPlay TV

On 7 April 2009, it was announced that Virgin Media Television had agreed to buy options to acquire 9.9 percent of NetPlay TV Plc's shares at a strike price of 18 pence per share.NetPlay TV says Virgin Media TV takes 9.9 pct option
Reuters Reuters ( ) is a news agency owned by Thomson Reuters Corporation. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide. Reuters is one of the largest news agencies in the world. The agency was estab ...
, 7 April 2009 NetPlay acquired the business assets of Two Way Gaming Ltd, the provider of the Challenge Jackpot gaming services, for £2 million in stock. NetPlay TV signed production and gaming agreements with Virgin Media Television for an initial period until 30 June 2013, and take over production of Challenge Jackpot, including its website and television channel. On 25 March 2010, NetPlay TV and Virgin Media Television agreed to the termination of the option agreement entered into on 7 April 2009 under which VMTV was granted options over 14.9m ordinary shares being 9.9 per cent of the share capital then in issue at a price of 18p per share (the "Option Agreement"). Under the revised agreement NetPlay TV will take control of the current Challenge Jackpot database and terminate the Option Agreement in exchange for a fixed cash payment of £1.82m. The current database generated £2.9m of gross gaming margin from 12 May 2009 to 31 December 2009 and was subject to a revenue share agreement. Under the revised terms, all revenues arising from this database will be retained by NetPlay TV, with VMTV receiving fixed monthly payments that reflect the value of its airtime.


References

{{Navboxes, list1= {{BSkyB {{Virgin Media O2 Television production companies of the United Kingdom Sky Group UKTV