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Flava (formerly Cool Blue 96.1) is a
New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...
classic hip hop Classic hip hop is a music radio format focusing primarily on hip hop music from the 1980s, 1990s, and the early to mid-2000s. Although stations with such a format date back as far as 2004, the format was first popularized in October 2014, after ...
and R&B music radio network. The network is owned by NZME Radio, and is operated and produced from the company's Auckland offices and studios on Graham Street. It competes directly with
MediaWorks New Zealand MediaWorks New Zealand is a New Zealand-based company specialising in radio, outdoor advertising and interactive media. It is jointly owned by U.S. company Oaktree Capital Management and out-of-home advertising company QMS. It operates nine n ...
's Auckland long-running modern urban music station
Mai FM Mai FM is New Zealand's largest urban contemporary radio network, promoting Māori language and culture and broadcasting hip hop and rhythm and blues. It is located in Auckland, and is available in ten markets around the country. The network targ ...
. The Flava brand reaches an estimated 175,100 listeners every week, with 13,900 average weekly unique visitors to its website and about 228,000 likes on its
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
page. The network claims to provide "fresh and funky beats" for "urban consumers", with a focus on the metropolitan and cosmopolitan culture of
Generation Y Millennials, also known as Generation Y or Gen Y, are the Western demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s ...
. The target audience is educated, upwardly-mobile with strong family ties and a community orientation. It is under 35 with a female skew. The station features advertising for concerts, cars, phones and other consumer brands. Flava broadcasts
classic hip hop Classic hip hop is a music radio format focusing primarily on hip hop music from the 1980s, 1990s, and the early to mid-2000s. Although stations with such a format date back as far as 2004, the format was first popularized in October 2014, after ...
and R&B music. The network features music from artists like
Missy Elliot Melissa Arnette Elliott (born July 1, 1971), better known as Missy Elliott or Missy “Misdemeanor” Elliot, is an American rapper, singer, songwriter, and record producer. She embarked on her music career with R&B girl group Sista in the earl ...
,
Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, actress, and businesswoman. Born in Saint Michael and raised in Bridgetown, Barbados, Rihanna auditioned for American record producer Evan Rogers who invited her to the ...
,
Vic Mensa Vic (; es, Vic or Pancracio Celdrán (2004). Diccionario de topónimos españoles y sus gentilicios (5ª edición). Madrid: Espasa Calpe. p. 843. ISBN 978-84-670-3054-9. «Vic o Vich (viquense, vigitano, vigatán, ausense, ausetano, ausonense) ...
,
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
,
Mariah Carey Mariah Carey (; born March 27, 1969) is an American singer, songwriter, actress, and record producer. Referred to as the " Songbird Supreme", she is noted for her five-octave vocal range, melismatic singing style and signature use of the whi ...
,
Dr. Dre Andre Romelle Young (born February 18, 1965), known professionally as Dr. Dre, is an American rapper and record producer. He is the founder and CEO of Aftermath Entertainment and Beats Electronics, and previously co-founded, co-owned, and ...
,
Juicy J Jordan Michael Houston III (born April 5, 1975), known professionally as Juicy J, is an American rapper and record producer. Originally from Memphis, Tennessee, he is a founding member of the Southern hip hop group Three 6 Mafia, established i ...
,
Nicki Minaj Onika Tanya Maraj-Petty (; born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian-born rapper based in the United States. She is known for her musical versatility, animated flow in her rapping, alter egos and accent ...
,
Beyoncé Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, and actress. Beyoncé's boundary-pushing artistry and vocals have made her the most influential female musician of the 21st century, according to ...
,
Timbaland Timothy Zachery Mosley (born March 10, 1972), known professionally as Timbaland, is an American record producer, rapper, singer, songwriter, and record executive. He has received widespread acclaim for his innovative production work and distinc ...
,
Ciara Ciara Princess Wilson ( ; Harris; born October 25, 1985) is an American singer, songwriter, actress, model and entrepreneur. She released her debut studio album, '' Goodies'' in 2004, which spawned four singles: " Goodies" (featuring Petey Pa ...
,
Wiz Khalifa Cameron Jibril Thomaz (born September 8, 1987), better known by his stage name Wiz Khalifa, is an American rapper, singer, songwriter, and actor. He released his debut album, ''Show and Prove'', in 2006 and signed to Warner Bros. Records in 200 ...
and
Chris Brown Christopher Maurice Brown (born May 5, 1989) is an American singer, songwriter, dancer, and actor. According to '' Billboard'', Brown is one of the most successful R&B singers of his generation, having often been referred to by many contempo ...
. It also promotes local New Zealand artists, like
Six60 Six60 are a New Zealand pop rock band formed in Dunedin, Otago in 2008. The band consists of Matiu Walters (lead vocals, guitar), Ji Fraser (lead guitar), Chris Mac (bass guitar), Marlon Gerbes (synthesiser), Hoani Matenga (bass guitar) and E ...
,
Sons of Zion Sons of Zion is a six-member New Zealand reggae band who formed in 2007 in Pakuranga, Auckland. They became widely famous in New Zealand in early 2018, due to the popularity of their single "Drift Away". Biography Band members Sam Eriwata and ...
, Tomorrow People. A competition in 2011 invited listeners to record over tracks, for the chance to have to the track professionally recorded and played on Flava.


History


Cool Blue 96.1FM

Flava began as Cool Blue 96.1FM, broadcasting on 96.1 FM in Auckland between 2001 and 2004. Unlike other radio stations operated by The Radio Network, Cool Blue was only available in the Auckland region and was not networked to other regions. Weeks after Cool Blue was replaced by Flava, a similar Cool Blue station resumed broadcasting online as an independent non-commercial non-profit internet-only radio station. It played
jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana in the late 19th and early 20th centuries, with its roots in blues and ragtime. Since the 1920s Jazz Age, it has been recognized as a major ...
and
blues music Blues is a music genre and musical form which originated in the Deep South of the United States around the 1860s. Blues incorporated spirituals, work songs, field hollers, shouts, chants, and rhymed simple narrative ballads from the Afr ...
with some elements of R&B,
rock and roll Rock and roll (often written as rock & roll, rock 'n' roll, or rock 'n roll) is a Genre (music), genre of popular music that evolved in the United States during the late 1940s and early 1950s. It Origins of rock and roll, originated from Africa ...
and
folk music Folk music is a music genre that includes traditional folk music and the contemporary genre that evolved from the former during the 20th-century folk revival. Some types of folk music may be called world music. Traditional folk music has b ...
.


Flava

The existing Auckland frequency of Cool Blue became Flava in 2004. It moved to 95.8 FM in July 2010, one of dozens of frequencies to change ahead of the Ministry of Economic Development's reallocation of frequencies under new 20-year license management rights in April 2011. Flava was launched in Napier in 2004, but was replaced by
Easy Mix Mix was a greatest hits radio station in New Zealand, broadcasting music from the 70s, 80s and 90s. Mix was owned and operated by New Zealand Media and Entertainment. Mix is targeted at 35 to 54-year-olds. Its head office and studios were locate ...
in April 2012, and replaced again with
Radio Sport Radio Sport (previously Sports Roundup) was a New Zealand sports radio radio network, network and the talk radio, talkback sister network of Newstalk ZB. It held commentary rights for most cricket matches, international and domestic rugby uni ...
when Easy Mix was closed in June 2012. The Radio Network brought the network back in March 2013, in response to what they said was strong demand from the public and advertisers. By 2013, the station had frequencies in Northland,
Auckland Auckland (pronounced ) ( mi, Tāmaki Makaurau) is a large metropolitan city in the North Island of New Zealand. The List of New Zealand urban areas by population, most populous urban area in the country and the List of cities in Oceania by po ...
,
Tauranga Tauranga () is a coastal city in the Bay of Plenty region and the fifth most populous city of New Zealand, with an urban population of , or roughly 3% of the national population. It was settled by Māori late in the 13th century, colonised by ...
, Napier and
Christchurch Christchurch ( ; mi, Ōtautahi) is the largest city in the South Island of New Zealand and the seat of the Canterbury Region. Christchurch lies on the South Island's east coast, just north of Banks Peninsula on Pegasus Bay. The Avon River / ...
, and its
Rotorua Rotorua () is a city in the Bay of Plenty region of New Zealand's North Island. The city lies on the southern shores of Lake Rotorua, from which it takes its name. It is the seat of the Rotorua Lakes District, a territorial authority encompass ...
station was the most popular station in its market. Former content director Christian Boston says there had been requests for Flava stations from
Dunedin Dunedin ( ; mi, Ōtepoti) is the second-largest city in the South Island of New Zealand (after Christchurch), and the principal city of the Otago region. Its name comes from , the Scottish Gaelic name for Edinburgh, the capital of Scotland. Th ...
to the Gold Coast, and the station was particularly popular with teenage listeners adopting new radio brand loyalties. He said people had offered to establish low power transmitters on their houses. The station launched in
Wellington Wellington ( mi, Te Whanganui-a-Tara or ) is the capital city of New Zealand. It is located at the south-western tip of the North Island, between Cook Strait and the Remutaka Range. Wellington is the second-largest city in New Zealand by me ...
at midday on 19 July 2013, with 4000 songs being broadcast back-to-back on the frequency. However in January 2015 the station was removed from Wellington's airwaves, and the 104.5FM frequency previously used by Flava became the new frequency for George FM.


Stations


Frequencies

*
Whangārei Whangārei () is the northernmost city in New Zealand and the regional capital of Northland Region. It is part of the Whangarei District, Whangārei District, a local body created in 1989 from the former Whangārei City, Whangārei County and ...
– 106.0 FM *
Auckland Auckland (pronounced ) ( mi, Tāmaki Makaurau) is a large metropolitan city in the North Island of New Zealand. The List of New Zealand urban areas by population, most populous urban area in the country and the List of cities in Oceania by po ...
– 95.8 FM *
Rotorua Rotorua () is a city in the Bay of Plenty region of New Zealand's North Island. The city lies on the southern shores of Lake Rotorua, from which it takes its name. It is the seat of the Rotorua Lakes District, a territorial authority encompass ...
– 89.5 FM *
Christchurch Christchurch ( ; mi, Ōtautahi) is the largest city in the South Island of New Zealand and the seat of the Canterbury Region. Christchurch lies on the South Island's east coast, just north of Banks Peninsula on Pegasus Bay. The Avon River / ...
– 93.3 FM *
Dunedin Dunedin ( ; mi, Ōtepoti) is the second-largest city in the South Island of New Zealand (after Christchurch), and the principal city of the Otago region. Its name comes from , the Scottish Gaelic name for Edinburgh, the capital of Scotland. Th ...
– 106.2 FM


Other services


Events and promotions

The network sponsors
basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appr ...
and
rugby league Rugby league football, commonly known as just rugby league and sometimes football, footy, rugby or league, is a full-contact sport played by two teams of thirteen players on a rectangular field measuring 68 metres (75 yards) wide and 112 ...
events, including the
New Zealand Breakers The New Zealand Breakers (also known as the Sky Sport Breakers for sponsorship reasons) are a New Zealand professional basketball team based in Auckland. The Breakers compete in the National Basketball League (NBL) and play their home games at ...
and
New Zealand Warriors The New Zealand Warriors are a professional rugby league football club based in Auckland, New Zealand that competes in the National Rugby League (NRL) premiership and is the League's only team from outside Australia. They were formed in 1995 as ...
. It has been the official radio station of
Auckland Council Auckland Council ( mi, Te Kaunihera o Tāmaki Makaurau) is the local government council for the Auckland Region in New Zealand. It is a territorial authority that has the responsibilities, duties and powers of a regional council and so is ...
's
Matariki ), signalling the Māori new year., litcolor=, observedby=New Zealanders, nickname=, official_name=, alt=, image=M45 Pleiades Pbkwee (cropped to core 9 stars).jpg, relatedto=, date2022=24 June, date2023=14 July In Māori culture, Matariki is the ...
celebrations for many years, and sponsored the construction of a giant poppy at
Auckland Domain The Auckland Domain, also known as Pukekawa / Auckland Domain, is a large park in Auckland, New Zealand. It is the oldest park in the city, and at is one of the largest. Located in the central suburb of Grafton, the park land is the remains o ...
on
Anzac Day , image = Dawn service gnangarra 03.jpg , caption = Anzac Day Dawn Service at Kings Park, Western Australia, 25 April 2009, 94th anniversary. , observedby = Australia Christmas Island Cocos (Keeling) Islands Cook Islands New ...
in 2015. The network has sponsored a range of Auckland concerts, including the 2Clean Album Release Party in 2013, a
Nelly Cornell Iral Haynes Jr. (born November 2, 1974), better known by his stage name Nelly, is an American rapper, singer, actor and entrepreneur. He embarked on his music career with the hip hop group St. Lunatics in 1993 and signed to Universal ...
tour later the same year, and a Soulfest music festival featuring
Lauryn Hill Lauryn Noelle Hill (born May 26, 1975) is an American singer, songwriter, rapper, and record producer. She is often regarded as one of the greatest rappers of all time, as well as being one of the most influential musicians of her generation. ...
, Miguel and
Mary J. Blige Mary Jane Blige ( ; born January 11, 1971) is an American singer, songwriter, and actress. Often referred to as the " Queen of Hip-Hop Soul" and " Queen of R&B", Blige has won nine Grammy Awards, a Primetime Emmy Award, four American Music Award ...
in 2015. Flava carries out a range of promotional activities with promotional vehicles. One was a
Hummer Hummer (stylized as HUMMER) is a brand of pickups and SUVs that was first marketed in 1992 when AM General began selling a civilian version of the M998 Humvee. Although discontinued in 2010, Hummer returned as a sub-brand of GMC in 2020. ...
with branded exterior and eight fitted stereo speakers. Another was a
Nissan Pathfinder The Nissan Pathfinder is a range of sport utility vehicles manufactured by Nissan since 1985. The vehicle was originally sharing Nissan's compact pickup truck platform, and having been through four generations is now in its fifth incarnation. Si ...
with subwoofers, speakers and audio video gear encased in a custom fibreglass enclosure. The network has also supported local events in other parts of the country, including the 2014 Flava Rotorua Foam Party and the 2015 Loaded Tough Guy and Gal physical challenge.


News and information

Flava broadcasts its news, sports, traffic and weather bulletins from the NZME newsroom every hour during breakfast. It broadcasts weather updates throughout the day. In 2008, it trialled the use of two "feels like" indexes in its forecasts —
wind chill Wind chill or windchill (popularly wind chill factor) is the lowering of body temperature due to the passing-flow of lower-temperature air. Wind chill numbers are always lower than the air temperature for values where the formula is valid. When ...
reflecting the temperature of moving air, and
humidex The humidex (short for humidity index) is an index number used by Canadian meteorologists to describe how hot the weather feels to the average person, by combining the effect of heat and humidity. The term ''humidex'' was coined in 1965. The humid ...
reflecting heat and humidity. Forecaster Philip Duncan defended his decision to use the indexes, arguing people would be more interested in those measures than the day time high when deciding what to do or wear.


Website and social media

The official Flava website includes event guides, music videos, topical videos, entertainment news, prizes and event pictures. Flava streams live on
iHeartRadio iHeartRadio (often shortened to just "iHeart") is an American freemium broadcast, podcast and radio streaming Computing platform, platform owned by iHeartMedia. It was founded in August 2008. , iHeartRadio was functioning as the national umbr ...
. It also operates the Flava Old School station, available exclusively on iHeartRadio. The station features
old-school hip hop Old-school hip hop (also spelled old skool) is the earliest commercially recorded hip hop music and original style of the genre. It typically refers to the music created around 1979 to 1983, as well as any hip hop that does not adhere to contem ...
and classic R&B like
Tupac Tupac Amaru Shakur ( ; born Lesane Parish Crooks, June 16, 1971 – September 13, 1996), also known as 2Pac and Makaveli, was an American rapper. He is widely considered one of the most influential rappers of all time. Shakur is among the b ...
,
Biggie Christopher George Latore Wallace (May 21, 1972 – March 9, 1997), better known by his stage names the Notorious B.I.G., Biggie Smalls, or simply Biggie, was an American rapper. Rooted in East Coast hip hop and particularly gangsta ...
,
TLC TLC may refer to: Arts and entertainment Television * ''TLC'' (TV series), a 2002 British situational comedy television series that aired on BBC2 * TLC (TV network), formerly the Learning Channel, an American cable TV network ** TLC (Asia), an A ...
,
Aaliyah Aaliyah Dana Haughton (; January 16, 1979 – August 25, 2001) was an American singer and actress. She has been credited for helping to redefine contemporary R&B, pop and hip hop, earning her the nicknames the "Princess of R&B" and " ...
,
Sir Mix-a-Lot Anthony L. Ray (born August 12, 1963), better known by his stage name Sir Mix-a-Lot, is an American rapper, songwriter, and record producer. He is best known for his 1992 hit song "Baby Got Back", which peaked at number one on the ''Billboard'' ...
,
Missy Elliott Melissa Arnette Elliott (born July 1, 1971), better known as Missy Elliott or Missy “Misdemeanor” Elliot, is an American rapper, singer, songwriter, and record producer. She embarked on her music career with R&B girl group Sista in the earl ...
,
Ice Cube An ice cube is a small piece of ice, which is typically rectangular as viewed from above and trapezoidal as viewed from the side. Ice cubes are products of mechanical refrigeration and are usually produced to cool beverages. They may be produc ...
and
Salt-N-Pepa Salt-N-Pepa (also stylized as Salt 'N' Pepa or Salt 'N Pepa) is an American hip-hop group formed in New York City in 1985, that comprised Salt (Cheryl James), Pepa (Sandra Denton), and DJ Spinderella (Deidra Roper). Their debut album, ''Hot, C ...
, and is aimed at older listeners who may not find Flava's music line-up appealing.


References


External links


Flava Official Website

Radio Network's Information Site About Flava
{{DEFAULTSORT:Flava *