Giochi Preziosi S.p.A. also known as Gruppo Giochi Preziosi (Giochi Preziosi Group) is an Italian company that produces

toy A toy or plaything is an object that is used primarily to provide entertainment. Simple examples include toy blocks, board games, and dolls. Toys are often designed for use by children, although many are designed specifically for adults and pet ...

s and TV series based on their toys. They work in association with

Marathon Media Zodiak Kids & Family (formerly known as Marathon Media, Marathon Animation, Marathon Productions or Marathon Media Group) is a worldwide French television production company based in Neuilly-sur-Seine. The company was originally founded as Mara ...

and

Mondo TV Mondo TV is an Italian production and television distribution company. Founded by Orlando Corradi in 1985 and based in Rome, Mondo TV is a public company, quoted on the STAR segment of the Italian main stock exchange, Borsa Italiana. It distribu ...

. Giochi Preziosi is the principal owner of the

Gormiti ''Gormiti: The Invincible Lords of Nature'' (Italian: ''Gormiti: Gli Invincibili Signori della Natura''), later changed to ''Gormiti: The Lords of Nature Return!'', is a toy property based primarily on -tall non-articulated mini figures with a trad ...

and Dinofroz franchises and license toys for other companies such as

Marvel Comics Marvel Comics is an American comic book publishing, publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Co ...

Power Rangers ''Power Rangers'' is an entertainment and merchandising franchise built around a live-action superhero television series, based on the Japanese tokusatsu franchise ''Super Sentai''. Produced first by Saban Entertainment, second by BVS Entert ...

Ben 10 ''Ben 10'' is an American media franchise created by Man of Action Studios, produced by Cartoon Network Studios and owned by Warner Bros. Discovery. The series centers on a boy named Ben Tennyson who acquires the Omnitrix, an alien device rese ...

and

Winx Club ''Winx Club'' is an animated series co-produced by Rainbow S.p.A., Rainbow SpA and later Nickelodeon. It was created by Italian animator Iginio Straffi. The show is set in a magical universe that is inhabited by fairies, witches, and other myth ...

toys. In 2006, they started to produce TV series based on their toys. The first series was Gormiti: The Lords of Nature Returns!. They have also produced video games based on the Gormiti TV series for the

Nintendo Wii The Wii ( ) is a home video game console developed and marketed by Nintendo. It was released on November 19, 2006, in North America and in December 2006 for most other regions of the world. It is Nintendo's fifth major home game console, f ...

and

Nintendo DS The is a handheld game console produced by Nintendo, released globally across 2004 and 2005. The DS, an initialism for "Developers' System" or "Dual Screen", introduced distinctive new features to handheld games: two LCD screens working in tan ...

History

Giochi Preziosi sold 50% stake of a joint venture Prenatal Retail Group to its partner

Artsana Artsana Group is an Italian company that was founded in 1946 by Pietro Catelli as a commercial business specialised in venipuncture and medication, and is still active today in the distribution of healthcare and infant care products. It is also n ...

in 2017. In the same year, Enrico Preziosi, chairman of Giochi Preziosi, bought back the minority ownership of the company from a Chinese company Ocean Gold Global. In 2011, Flair one of UK's top ten toy companies, was acquired becoming part of the group. Ocean Gold Global invested in Giochi Preziosi in 2014.

Toys produced

* Cicciobello * Dinofroz *

Huntik ''Huntik: Secrets & Seekers'' is an Italian animated television series created by Iginio Straffi, the creator of ''Winx Club''. It was produced by Rainbow, a studio co-owned by Straffi and Viacom at the time of the show's conclusion. The series ...

*Puppy in My Pocket

Films

*''

The Lion King ''The Lion King'' is a 1994 American animated musical drama film produced by Walt Disney Feature Animation and released by Walt Disney Pictures. The 32nd Disney animated feature film and the fifth produced during the Disney Renaissance, it ...

'' (2011-2019)

Television series

*'' Gormiti: The Invincible Lords of Nature'',

and

Canal J Canal J (stylised as canal J) is a French pay public television channel dedicated to children's programming. It is aimed at children aged seven to fourteen. On 1 February 2019, M6 Group entered negotiations to acquire the television unit of ...

(2008–2009) *'' Gormiti: The Supreme Eclipse Era'', Marathon Media and Canal J ( 2009–2010) *''

Gormiti The Neorganic Evolution ''Gormiti: The Invincible Lords of Nature'' (Italian: ''Gormiti: Gli Invincibili Signori della Natura''), later changed to ''Gormiti: The Lords of Nature Return!'', is a toy property based primarily on -tall non-articulated mini figures with a trad ...

'', Marathon Media and Canal J (2010–2011) *''

The Land Before Time ''The Land Before Time'' is an American animated film series and media franchise created by Judy Freudberg and Tony Geiss, distributed by Universal Pictures and centered on dinosaurs. The series began in 1988 with the eponymous '' The Land Bef ...

'' (2011-2015) *''Puppy in My Pocket: Adventures in Pocketville'',

and other production companies (2011–2012) *''

Gormiti Nature Unleashed ''Gormiti Nature Unleashed'' is an Italian CGI animated series co-produced from Giochi Preziosi and Mondo TV, based on the Gormiti ''Gormiti: The Invincible Lords of Nature'' (Italian: ''Gormiti: Gli Invincibili Signori della Natura''), later cha ...

'',

(2012–present) *'' Dinofroz'', Mondo TV (2012–present) *''

Idol x Warrior Miracle Tunes! Idol or Idols may refer to: Religion and philosophy * Cult image, a neutral term for a man-made object that is worshipped or venerated for the deity, spirit or demon that it embodies or represents * Murti, a point of focus for devotion or medi ...

'',

Boing Boing may refer to: Places * Boing, South Sudan, a town in Upper Nile state on the Yabus River Arts, entertainment, and media Music * "Boing", a song by Ween from the album ''The Pod'' * "Boing!" (song), a 2006 song by Nik & Jay * "Boing!", ...

(2018–present) *'' Gormiti: The Legend Is Back (2018–2019)

Subsidiaries

* Flair Leisure Products

References

External links

* {{Authority control Toy companies of Italy Manufacturing companies based in Milan Mass media in Milan Toy companies established in 1978 Italian companies established in 1978