Fiverr is a global

online marketplace An online marketplace (or online e-commerce marketplace) is a type of e-commerce website where product or service information is provided by multiple third parties. Online marketplaces are the primary type of multichannel ecommerce and can be a way ...

for freelance services. Fiverr’s platform connects freelancers (sellers) to people or businesses looking to hire (buyers). Listings on Fiverr are diverse and range from "get a well-designed business card" to "help with

HTML The HyperText Markup Language or HTML is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScri ...

JavaScript JavaScript (), often abbreviated as JS, is a programming language that is one of the core technologies of the World Wide Web, alongside HTML and CSS. As of 2022, 98% of Website, websites use JavaScript on the Client (computing), client side ...

CSS Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation of a document written in a markup language such as HTML or XML (including XML dialects such as SVG, MathML or XHTML). CSS is a cornerstone techno ...

, and

jQuery jQuery is a JavaScript library designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax. It is free, open-source software using the permissive MIT License. As of Aug 2022, jQuery is used ...

".The highest-paying jobs on Fiverr include

website design Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code a ...

, social media manager, proofreading and copywriting, and resume writing. Fiverr takes its name from the $5 asking price attached to all tasks when the company was founded in 2010 in

Tel Aviv Tel Aviv-Yafo ( he, תֵּל־אָבִיב-יָפוֹ, translit=Tēl-ʾĀvīv-Yāfō ; ar, تَلّ أَبِيب – يَافَا, translit=Tall ʾAbīb-Yāfā, links=no), often referred to as just Tel Aviv, is the most populous city in the G ...

. These days many sellers charge much more, and the site is increasingly bringing its freelancers high income. Freelancers work from a variety of workplaces, ranging from home to office. The platform is global, with freelancers and businesses spanning an estimated 160 countries. Fiverr went public in 2019. Today it is a multi-billion-dollar global marketplace.

History

Fiverr was founded by

Micha Kaufman Mikael "Micha" Kaufman (מיכה קאופמן; born January 3, 1946) is an Israeli former Olympic sport shooter. When he competed in the Olympics, Kaufman was 5-6.5 (170 cm) tall, and weighed 150 lbs (68 kg). Kaufman competed fo ...

and

Shai Wininger Lemonade, Inc. offers renters' insurance, homeowners' insurance, car insurance, pet insurance and term life insurance in the United States as well as contents and liability policies in Germany and the Netherlands and renters insurance in Franc ...

. The founders came up with the concept of a

marketplace A marketplace or market place is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. In different parts of the world, a marketplace may be described as a '' souk'' (from the Arabic), ' ...

that would provide a

two-sided market A two-sided market, also called a two-sided network, is an intermediary economic platform having two distinct user groups that provide each other with network benefits. The organization that creates value primarily by enabling direct interactions ...

for people to buy and sell a variety of digital services typically offered by freelance contractors. Services offered on the site include writing, translation, graphic design, video editing and programming. Fiverr's services start at US$5, and can go up to thousands of dollars. In December 2013, Fiverr released their iOS app in the

Apple App Store The App Store is an app store platform, developed and maintained by Apple Inc., for mobile apps on its iOS and iPadOS operating systems. The store allows users to browse and download approved apps developed within Apple's iOS Software Devel ...

, and in March 2014 the company published their

Android app Android is a mobile operating system based on a modified version of the Linux kernel and other open-source software, designed primarily for touchscreen mobile devices such as smartphones and tablets. Android is developed by a consortium of de ...

in the

Google Play store Google Play, also known as the Google Play Store and formerly the Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android operating sys ...

. In October 2015,

Amazon.com Amazon.com, Inc. ( ) is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It has been referred to as "one of the most influential economi ...

started legal action against 1,114 Fiverr sellers it claims provide fake reviews on the US version of its website. Fiverr did not dispute Amazon's allegations and stated: "As Amazon noted, we have worked closely together to remove services that violate our terms of use, and respond promptly to any reports of inappropriate content." Amazon filed suit after an undercover sting. In November 2015, Fiverr announced that it had raised US$60 million in a

Series D A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the ...

round of funding, led by Square Peg Capital. The round brought their total funding to date to $110 million. In June 2019, it listed on

NYSE The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is by far the List of stock exchanges, world's largest s ...

. On February 18, 2021, the company reported $189.5 million in revenue for the 2020 fiscal year, a 77% increase from the previous fiscal year ($107.1 million).

Products

Launched in 2020, Fiverr Business helps teams at larger companies manage their workflows with freelancers and remote workers. Also in 2020, Fiverr launched Logo Maker, a tool powered by artificial intelligence for designing company logos.

Acquisitions

In 2017, Fiverr acquired video creation marketplace VeedMe. In January 2018, AND.CO, maker of software for freelancers, was acquired by Fiverr. Then CEO Micha Kaufman said at the time that many of AND CO's capabilities, such as invoicing, are "baked into" the Fiverr marketplace, but "the vast majority of freelancing is happening offline"—and Fiverr wants to enable those offline relationships. AND.CO was converted into Fiverr Workspace in 2021. In February 2019, Fiverr acquired premium subscription-based content marketing platform, ClearVoice which was founded in 2014. In August 2020, Fiverr acquired SLT Consulting, a boutique

digital marketing Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development duri ...

agency specializing in social media marketing, search and

SEO Seo or SEO may refer to: * Search engine optimization, the process of improving the visibility of a website or a web page in search engines Organisations * SEO Economic Research, a scientific institute * Spanish Ornithological Society (''Socied ...

, as well as brand and content marketing. The agency was founded by Sharon Lee Thony, who built its business using Fiverr. In February 2021, Fiverr acquired creative talent marketplace Working Not Working. In October 2021, Fiverr acquired education and training platform CreativeLive. In November of 2021, Fiverr acquired freelance management platform, Stoke Talent, for $95M.

Criticism

In 2017, Fiverr was criticized for advertisements portraying unhealthy living and excesses in work behaviors as ideals to live up to.

References

External links