Fitz's Bottling Company is a regional soda brand in the St. Louis area. The flagship brand is its root beer popularized by its

microbrewery Craft beer is beer manufactured by craft breweries, which typically produce smaller amounts of beer than larger "macro" breweries and are often independently owned. Such breweries are generally perceived and marketed as emphasising enthusiasm, ne ...

and

restaurant A restaurant is an establishment that prepares and serves food and drinks to customers. Meals are generally served and eaten on the premises, but many restaurants also offer take-out and Delivery (commerce), food delivery services. Restaurants ...

University City, Missouri University City (colloquially, U. City) is an inner-ring suburb of the city of St. Louis in St. Louis County, in the U.S. state of Missouri. The population was measured at 35,065 by the 2020 census. The city is one of the older suburbs in th ...

, on the historic

Delmar Loop The Delmar Loop, often referred to by St. Louis residents simply as The Loop, is an entertainment, cultural and restaurant district in University City, Missouri and the adjoining western edge of St. Louis near Washington University in St. Lou ...

History

Fitz's was originally a

drive-in A drive-in is a facility (such as a restaurant or Drive-in theater, movie theater) where one can driving, drive in with an automobile for service. At a drive-in restaurant, for example, customers park their vehicles and are usually served by ...

hamburger stand located on Brentwood Blvd, in the St. Louis suburb of Richmond Heights. The root beer was first produced in 1947 and sold alongside hamburgers and fries. Beverage production was discontinued when the original eatery shut down in 1976. But fifteen years later, the root beer was brought back in its original recipe. In the early 1990s, a new location in the Delmar Loop was purchased and vintage bottling equipment installed.

Beverage line

In addition to root beer, Fitz's produces other

soft drink A soft drink (see #Terminology, § Terminology for other names) is a class of non-alcoholic drink, usually (but not necessarily) Carbonated water, carbonated, and typically including added Sweetness, sweetener. Flavors used to be Natural flav ...

flavors including diet root beer, voodoo (lemon-lime citrus)

cream soda Cream soda (also known as creme soda) is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float, a wide range of variations can be found worldwide. History and development A recipe for cream soda written ...

, diet cream soda, grape pop, orange pop, strawberry pop,

ginger ale Ginger ale is a carbonated soft drink flavoured with ginger. It is consumed on its own or used as a mixer, often with spirit-based drinks. There are two main types of ginger ale. The golden style is credited to the Irish doctor Thomas Joseph ...

, hip hop pop (Raspberry Cola), and orange cream. The labels feature the locally familiar logo; its classic colors are red, white, and blue, but these colors change from one variety to the next to indicate and complement whatever flavor is in the bottle. The soda is made in the old-fashioned style of using

cane sugar Sucrose, a disaccharide, is a sugar composed of glucose and fructose subunits. It is produced naturally in plants and is the main constituent of white sugar. It has the molecular formula . For human consumption, sucrose is extracted and refined ...

(as opposed to high fructose corn syrup). Fitz's has produced some flavors which have been discontinued. These include Dr. Fizz (similar to Dr. Pepper with hints of black cherry), Birch Beer, and Lemonade Pop.

Restaurant

The restaurant is designed in the 1950s

art deco Art Deco, short for the French (), is a style of visual arts, architecture, and product design that first Art Deco in Paris, appeared in Paris in the 1910s just before World War I and flourished in the United States and Europe during the 1920 ...

style and painted in bold colors. The interior features bar, booth, and table seating, with a connected patio for outdoor dining. The two-story building was originally a bank, with the bottling equipment in the space where the vault was located. Along with their full line of soft drink flavors, Fitz's offers classic American-style cuisine as well as various shakes and malts. Children's meals are served in boxes designed to resemble 1950s cars, a throwback to the dining experience of the original Fitz's drive-in. Fitz's appeared in '' Rachael Ray's Tasty Travels''.

Expansion

From the late 1990s - 2000, Fitz's opened locations in Chesterfield, MO and

Kansas City The Kansas City metropolitan area is a bi-state metropolitan area anchored by Kansas City, Missouri. Its 14 counties straddle the border between the U.S. states of Missouri (9 counties) and Kansas (5 counties). With and a population of more t ...

Union Station A union station, union terminal, joint station, or joint-use station is a railway station at which the tracks and facilities are shared by two or more separate railway company, railway companies, allowing passengers to connect conveniently bet ...

- both included restaurants and bottling plants. Initially successful, both restaurants eventually closed due to lackluster sales. They also have opened a location in South County in 2019.

References

External links