is a Japanese
fast food
Fast food is a type of mass-produced food designed for commercial resale, with a strong priority placed on speed of service. It is a commercial term, limited to food sold in a restaurant or store with frozen, preheated or precooked ingredien ...
restaurant chain operated by First Kitchen Co., Ltd., a
wholly owned subsidiary
A subsidiary, subsidiary company or daughter company is a company (law), company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company ...
of
Wendy's International
The Wendy's Company is an American holding company for the major fast food chain Wendy's. Its headquarters are in Dublin, Ohio. The company's principal subsidiary, Wendy's International, is the franchisor of Wendy's restaurants.
Wendy's Inte ...
. Prior to June 2016, it was a subsidiary of
Suntory
(commonly referred to as simply Suntory) is a Japanese multinational brewing and distilling company group. Established in 1899, it is one of the oldest companies in the distribution of alcoholic beverages in Japan, and makes Japanese whisky. Its ...
Holdings.
Its first shop opened in
Ikebukuro
is a commercial and entertainment district in Toshima, Tokyo, Japan. Toshima ward offices, Ikebukuro station, and several shops, restaurants, and enormous department stores are located within city limits. It is considered the second largest ...
, Tokyo in September 1977. Currently, its stores operate in 14 prefectures, in the
Kantō,
Chūbu, and
Kinki
The or the , lies in the southern-central region of Japan's main island Honshu, Honshū. The region includes the Prefectures of Japan, prefectures of Nara Prefecture, Nara, Wakayama Prefecture, Wakayama, Kyoto Prefecture, Kyoto, Osaka Prefectur ...
regions. Of the 136 stores, about 100 exist in Kantō as of June 1, 2016. The chain was acquired by
Wendy's Japan from Suntory Holdings on June 1, 2016, and now operates under the name Wendy's First Kitchen as a result of its acquisition.
Its current President and Chief Executive Officer is Hiroshi Kato.
Menu
The staple menu since its founding has been Bacon Egg Burger. While originally a
hamburger
A hamburger, or simply burger, is a food consisting of fillings—usually a patty of ground meat, typically Ground beef, beef—placed inside a sliced bun or bread roll. Hamburgers are often served with cheese, lettuce, tomato, onion, pickles ...
restaurant, the company began to expand its menu in 1996 in a move to differentiate itself from its competitors. Currently, the restaurant also serves pizza, pasta, and fried chicken. This restaurant is noteworthy for its flavored French fries, called "Flavor Potato".
Abbreviation issue
Colloquially, the restaurant is frequently abbreviated as .
["'Joshikōsei-go' wakaru?" ]Mainichi Shimbun
The is one of the major newspapers in Japan, published by
In addition to the ''Mainichi Shimbun'', which is printed twice a day in several local editions, Mainichi also operates an English language news website called ''The Mainichi'' (previ ...
May 15, 2004 However, the company neither uses this abbreviation nor approves of its use because of its similarity to the pronunciation of "
fucking", a vulgarity in English; instead choosing to emphasize the abbreviation . In 2005, a redesigned logo that emphasized the letters "FK" was introduced.
References
External links
*
{{Food chains in Japan
1977 establishments in Japan
Fast-food chains of Japan
Suntory
Wendy's International