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First Choice Haircutters is a Canadian
Company web page
{{Portal, Companies Retail companies established in 1980 1980 establishments in Ontario Hairdressing Canadian brands Companies based in Mississauga
First Choice Haircutters is a Canadian hair salon
A beauty salon or beauty parlor is an establishment dealing with cosmetic treatments for people. Other variations of this type of business include hair salons, spas, day spas, and medical spas.
Beauty treatments
Massage for the body is a b ...
company. The company originated with a single salon in London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
, Ontario
Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central Ca ...
, in 1980 and began franchising about 2 years later. First Choice Haircutters was purchased by Regis Corporation
Regis Corporation is an American operator of hair salons. As of August 2021, it has 5,563 franchised and 276 company-owned salons. Its headquarters are in Saint Louis Park, Minnesota.
The primary trade names Regis salons operates under are SmartS ...
in October 2000. Currently, it has over 400 locations throughout Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
and the United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
. It is a franchise
Franchise may refer to:
Business and law
* Franchising, a business method that involves licensing of trademarks and methods of doing business to franchisees
* Franchise, a privilege to operate a type of business such as a cable television p ...
company, and experienced system-wide sales of nearly $3 billion in 2007. First Choice Haircutters is a subsidiary
A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a s ...
of Regis Corporation, the largest hair salon chain in the world which also owns other concepts such as Supercuts
Supercuts is a hair salon franchise with more than 2,400 locations across the United States. The company was founded in the San Francisco Bay Area in 1975, by Geoffrey M. Rappaport and Frank E. Emmett. The company's first location was in Albany, ...
, Vidal Sassoon
Vidal Sassoon (17 January 1928 – 9 May 2012) was a British hairstylist, businessman, and philanthropist. He was noted for repopularising a simple, close-cut geometric hairstyle called the bob cut, worn by famous fashion designers including M ...
, Cost Cutters
Regis Corporation is an American operator of hair salons. As of August 2021, it has 5,563 franchised and 276 company-owned salons. Its headquarters are in Saint Louis Park, Minnesota.
The primary trade names Regis salons operates under are SmartS ...
and SmartStyle.
Company origin and profile
The company headquarters are located in Regis Corporation's home office, based in Minneapolis, MN. Often located instrip mall
A strip mall, strip center or strip plaza is a type of shopping center common in North America where the stores are arranged in a row, with a sidewalk in front. Strip malls are typically developed as a unit and have large parking lots in front. ...
s, the company describes itself as targeting "value-conscious families". Most salons are 800–1000 square feet, with a minimum frontage
Frontage is the boundary between a plot of land or a building and the road onto which the plot or building fronts. Frontage may also refer to the full length of this boundary. This length is considered especially important for certain types of ...
of 15 feet. The salons operate primarily on a “walk-in” or no appointment necessary basis. First Choice Haircutters offers a seven-day guarantee on all their products and services. In 2018, the company launched First Choice Cares, a national initiative intended to provide free haircuts to those in need in the communities the company is in. The initiative has provided roughly 500 free cuts since May 2019.
Related stories
The Canadian actressJacqueline MacInnes Wood
Jacqueline MacInnes Wood (born 17 April 1987) is a Canadian actress, musician and television personality. For playing fashion executive and heiress Steffy Forrester Finnegan in the CBS soap opera ''The Bold and the Beautiful'' (2008–present) ...
, who later went on to act in the soap opera
A soap opera, or ''soap'' for short, is a typically long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio dramas originally being sponsored ...
''The Bold and the Beautiful
''The Bold and the Beautiful'' (often referred to as ''B&B'') is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS. It premiered on March 23, 1987, as a sister show to the Bells' other soap opera ''The Yo ...
'', made her debut in a commercial for the company. She was only eighteen when she played the part of "the hair girl" on the commercial; the ad was still running three years later.
References
External links
Company web page
{{Portal, Companies Retail companies established in 1980 1980 establishments in Ontario Hairdressing Canadian brands Companies based in Mississauga