FirstCry is an Indian
e-commerce
E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manageme ...
company, headquartered in
Pune
Pune (; ; also known as Poona, (List of renamed Indian cities and states#Maharashtra, the official name from 1818 until 1978) is one of the most important industrial and educational hubs of India, with an estimated population of 7.4 million ...
. The company, launched in 2010, initially focused on
baby products retailing. In January 2020, the company had over 380 stores across India.
FirstCrys opened its first outlet in
Srinagar
Srinagar (English: , ) is the largest city and the summer capital of Jammu and Kashmir, India. It lies in the Kashmir Valley on the banks of the Jhelum River, a tributary of the Indus, and Dal and Anchar lakes. The city is known for its natu ...
in May 2019. It is into its series E round of financing.
Mergers and acquisitions
In 2016 FirstCry acquired BabyOye, owned by the
Mahindra Group
Mahindra Group is an Indian multinational conglomerate, headquartered in Mumbai. The group has operations in over 100 countries, with a presence in aerospace, agribusiness, aftermarket automotive components, construction equipment, defenc ...
, for .
The merged entity now does business under the name FirstCry.com, a FirstCry Mahindra Venture. The company acquired playschool company Oi Playschool.
Funding
FirstCry raised INR 95 Cr ($13 Mn) in an equity funding round from pi Ventures.
References
External links
*
Online retailers of India
Indian companies established in 2010
Indian brands
Retail companies established in 2010
{{India-org-stub