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Firetrap is a 
British
British may refer to:
Peoples, culture, and language
* British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies.
** Britishness, the British identity and common culture
* British English, ...
clothing company, founded in 1993, About Firetrap specialising in menswear and accessories. It was the main brand within the WDT company (World Design and Trade), which also owned its sister brand Full Circle along with previous brands SC51 and Sonnetti.
Firetrap's distinctive edgy design inspirations saw it achieve rapid growth in international markets from 2006 - 2008 under the leadership of MD John Gorman, before being sold to Sports Direct
Frasers Group plc (formerly known as Sports Direct International plc) is a British retail, sport and intellectual property group, named after its ownership of the department store chain House of Fraser. The company is best known for trading pre ...
.
Now owned by Frasers Group
Frasers Group plc (formerly known as Sports Direct International plc) is a British retail, sport and intellectual property group, named after its ownership of the department store chain House of Fraser. The company is best known for trading pr ...
(the retail company founded by Mike Ashley), Firetrap had taken part of the Sports Direct group of global brands such as Slazenger
Slazenger () is a British sports equipment brand owned by the Frasers Group (formerly Sports Direct). The company was established as a sporting goods shop in 1881 by Ralph and Albert Slazenger on London's Cannon Street.J. R. Lowerson, 'Slazenge ...
, Gelert
Gelert () is a legendary wolfhound associated with the village of Beddgelert (whose name means "Gelert's Grave") in Gwynedd, north-west Wales. In the legend, Llywelyn the Great returns from hunting to find his baby missing, the cradle overturne ...
and Kangol
Kangol is a British clothing company famous for its headwear. The name Kangol reflects the original materials for production, the K coming from the word 'silK' (a recent attribution to 'Knitting' is incorrect), the ANG from 'ANGora', and the ...
, among others.
References
External links
* Sports Direct Clothing companies established in 1993 Clothing brands of the United Kingdom {{retail-company-stub