Firebox is an online retailer based in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...

, that was created in 1998 as hotbox.co.uk, an internet retailer founded by university friends

Michael Acton Smith Michael Acton Smith OBE (born 1974) is the current co-CEO and co-Founder of Calm, a meditation space company. He is also the founder of Firebox.com, and founder and chairman of children's entertainment company Mind Candy – the creators of ...

and Tom Boardman. Their inventory covers many different products from homewares, lifestyle accessories, unique tech, and unusual alcohol gifts.

History

Two friends in college, Michael Acton Smith and Tom Boardman decided that they had a good idea for a new drinking game – the Shot Glass Chess Set. The idea prompted them to create a completely online company where people could purchase this and other obscure but “cool” products. The idea was to create a site where the public could meet with original and interesting products. They began in Cardiff, Wales as hotbox.co.uk, then in 1999 moved to London and relaunched as Firebox.com. Most of the products sold on Firebox are skewed towards people who are into obscure or abstract items that are unique and hard to come by otherwise. The site states: "We're very selective though - so only the most original, most exciting products get picked".Firebox About page
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External links

Firebox

List of Awards and Reviews

References

{{DEFAULTSORT:Firebox Internet properties established in 1998 Online retailers of the United Kingdom