"Fire It Up" is a song co-written and recorded by Canadian

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

artist

Johnny Reid John Kirkland Reid (born August 21, 1974) is a Scottish-Canadian country music artist. Reid moved to Canada in July 1988 when he was 13. His father, a diesel mechanic, wanted to give Reid and his brother opportunities he did not think they would ...

. It was released in January 2012 as the first single from his 2012 album ''

Fire It Up Fire It Up may refer to: * ''Fire It Up'' (Rick James album), 1979, and the title track * ''Fire It Up'' (EP), a 1993 EP by Kid Rock * ''Fire It Up'' (Tinsley Ellis album), 1997 * ''Fire It Up'' (Kottonmouth Kings album), 2004 * "Fire It Up" (B ...

''. The song reached No. 53 on the

Canadian Hot 100 The Canadian Hot 100 is a music industry record chart in Canada for songs, published weekly by '' Billboard'' magazine. The Canadian Hot 100 was launched on the issue dated March 31, 2007, and is currently the standard record chart in Canada; a n ...

in March 2012.

Music video

The music video was directed by

Margaret Malandruccolo Margaret Malandruccolo is a Canadian photographer and music video director primarily living in Los Angeles who specializes in portraiture, album photography, and fashion photography. She has directed over a hundred music videos and has won two Juno ...

and premiered in February 2012. The music video begins with a mother staring out a window "trying to figure out just what to do", and through flashback, we learn she has lost her infant son. As she grieves, she retreats into herself, seeming to close off any form of love, living with the pain of losing someone she loved and unwilling to risk it again. It seems that she "forgot" about the joy she felt when she had her son, until she gets pregnant again and falls in love with her newborn daughter. She "lets love live again" and survives her pain. The second story is about a racist white man, who boards a train which later crashes, leaving him badly injured. As she lays half-alive in the dirt, a black man reaches out and saves his life, pulling him to safety and "blinding" the white man by his undiscriminating kindness. We see the white man hug the man who saved him, uncaring that he is black. Throughout the video, many short clips representing life, death, war, peace, hope, rebirth, renewal, survival and love are shown.

Chart performance

References

{{authority control 2012 singles Johnny Reid songs EMI Records singles Songs written by Alan Frew Songs written by Marty Dodson 2012 songs Songs written by Johnny Reid