Finocchio's Club
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Finocchio's Club was a former nightclub and bar in operation from 1936 to 1999 in North Beach,
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
, California. The club started as a
speakeasy A speakeasy, also called a blind pig or blind tiger, is an illicit establishment that sells alcoholic beverages, or a retro style bar that replicates aspects of historical speakeasies. Speakeasy bars came into prominence in the United States d ...
called the 201 Club in 1929, located at 406 Stockton Street. In 1933, with the repeal of prohibition, the club moved upstairs and started to offer female impersonation acts; after police raids in 1936 the club relocated to the larger 506 Broadway location. Finocchio's night club opened June 15, 1936 and was located in San Francisco, California, above Enrico's Cafe at 506 Broadway Street in North Beach.


Name

The term ''finocchio'' is Italian for
fennel Fennel (''Foeniculum vulgare'') is a flowering plant species in the carrot family. It is a hardy, perennial herb with yellow flowers and feathery leaves. It is indigenous to the shores of the Mediterranean but has become widely naturalized ...
, but is often a negative term for homosexual. ''Finocchio'' are described as young male
prostitute Prostitution is the business or practice of engaging in sexual activity in exchange for payment. The definition of "sexual activity" varies, and is often defined as an activity requiring physical contact (e.g., sexual intercourse, non-penet ...
s, often underage, working at
brothel A brothel, bordello, ranch, or whorehouse is a place where people engage in sexual activity with prostitutes. However, for legal or cultural reasons, establishments often describe themselves as massage parlors, bars, strip clubs, body rub par ...
s. In
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
, the
Italian Italian(s) may refer to: * Anything of, from, or related to the people of Italy over the centuries ** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom ** Italian language, a Romance language *** Regional Ita ...
word '' finocchio'' was common derogatory slang for
homosexual Homosexuality is romantic attraction, sexual attraction, or sexual behavior between members of the same sex or gender. As a sexual orientation, homosexuality is "an enduring pattern of emotional, romantic, and/or sexual attractions" to peop ...
men, equivalent to ''
fairy A fairy (also fay, fae, fey, fair folk, or faerie) is a type of mythical being or legendary creature found in the folklore of multiple European cultures (including Celtic, Slavic, Germanic, English, and French folklore), a form of spirit, ...
'' or ''
faggot Faggot, faggots, or faggoting may refer to: Arts and crafts * Faggoting (metalworking), forge welding a bundle of bars of iron and steel * Faggoting (knitting), variation of lace knitting in which every stitch is a yarn over or a decrease * F ...
''.


History

Joseph "Joe" Finocchio, the creator of the club, had the idea of a nightclub with
female impersonators A drag queen is a person, usually male, who uses drag clothing and makeup to imitate and often exaggerate female gender signifiers and gender roles for entertainment purposes. Historically, drag queens have usually been gay men, and part of ...
in costumes when a patron jokingly went on the stage of his club and did a routine that the crowd enjoyed. The club was not advertised as a
gay ''Gay'' is a term that primarily refers to a homosexual person or the trait of being homosexual. The term originally meant 'carefree', 'cheerful', or 'bright and showy'. While scant usage referring to male homosexuality dates to the late 1 ...
club; it was advertised as a place for entertainment and fun. Both gay and straight performers worked there. The acts included varying ethnic-inspired performances such as geisha-style performances, which may have helped encourage tourists and contributed to the diverse, often racially diverse crowds, which was unusual during this time of segregation. In the days before gay liberation, female impersonator clubs provided semi-public social spaces for sexual minorities to congregate. Finocchio's often featured traditional drag, with performers in gowns singing or lip-synching to top 40 ballads. Finocchio's was "off limits" during World War II, not due to the entertainment, but rather for selling liquor to the military outside the authorized hours of sales. On December 31, 1943 the ban was lifted after Joe Finocchio and other bar owners signed an agreement to limit liquor sales to military personnel between 5 pm and midnight. Finocchio's was a huge favorite with tourists from the 1930s to the early 1990s. Joe Finocchio died in January 1986. Eve Finocchio, Joe's widow, decided to close the club on November 27, 1999 because of a significant increase in the monthly rent and dwindling audience attendance. Some other notable female impersonators acts and nightclubs of the era include The Beige Room in San Francisco;
Club 82 Club 82, also known as the 82 Club, was a nightclub in Manhattan, New York City that employed female impersonators as entertainers. The nightclub had a second life as a music venue, but was eventually closed. History Predecessors The 181 Club ...
in New York City; and the traveling Jewel Box Revue.


Sex work

Finocchio's nightclub combined entertainment with
sex trade The sex industry (also called the sex trade) consists of businesses that either directly or indirectly provide sex-related products and services or adult entertainment. The industry includes activities involving direct provision of sex-related ...
and prostitution. With the criminalization of prostitution, there was a general trend away from commercial brothels and towards nightclubs. While some nightclubs had rooms rented by the hour, Finocchio's did not have these. In 1936, Finocchio's nightclub was subjected to a
police raid A police raid is an unexpected visit by police or other law-enforcement officers with the aim of using the element of surprise in order to seize evidence or arrest suspects believed to be likely to hide evidence, resist arrest, be politicall ...
. Five female impersonators were arrested, along with the owners of the club. The owners were arrested for employing entertainers on a percentage basis. This was reputed to lead to entertainers mingling with male customers, trading attention and sexual favors for drinks at an inflated price. Following the police raid, the owners moved Finocchio's to a different location, hired more entertainers, and stopped employing the entertainers on a percentage basis. Following the police raid on Finocchio's, the 201 Club had its dance permit revoked for employing female impersonators on a percentage basis. The entertainers were known to mingle with guests, soliciting drinks. In the 1950's, Dr.
Harry Benjamin Harry Benjamin (January 12, 1885 – August 24, 1986) was a German-American endocrinologist and sexologist, widely known for his clinical work with transgender people. Early life and career Benjamin was born in Berlin, and raised in a German ...
began administering
estrogen Estrogen or oestrogen is a category of sex hormone responsible for the development and regulation of the female reproductive system and secondary sex characteristics. There are three major endogenous estrogens that have estrogenic hormonal acti ...
-based
hormone replacement therapy Hormone replacement therapy (HRT), also known as menopausal hormone therapy or postmenopausal hormone therapy, is a form of hormone therapy used to treat symptoms associated with female menopause. These symptoms can include hot flashes, vaginal ...
to prospective
transsexual Transsexual people experience a gender identity that is inconsistent with their assigned sex, and desire to permanently transition to the sex or gender with which they identify, usually seeking medical assistance (including sex reassignment ...
s in San Francisco. He relayed information about the
sex work Sex work is "the exchange of sexual services, performances, or products for material compensation. It includes activities of direct physical contact between buyers and sellers as well as indirect sexual stimulation". Sex work only refers to volunt ...
infrastructure for female impersonators at Finocchio's nightclub in the 1950's: Friedman writes that this method of arranging "dates" had precedent in the "messenger boy" culture of New York City and
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...
in the 1950's. Rates of $20-50 were at least twice as expensive as rates by
cross-dressing Cross-dressing is the act of wearing clothes usually worn by a different gender. From as early as pre-modern history, cross-dressing has been practiced in order to disguise, comfort, entertain, and self-express oneself. Cross-dressing has play ...
street prostitute Street prostitution is a form of sex work in which a sex worker solicits customers from a public place, most commonly a street, while waiting at street corners or walking alongside a street, but also other public places such as parks, benches, e ...
s during that same era. In 1972, an article in
Lee Brewster Lee Greer Brewster (April 27, 1943 – May 19, 2000) was an American drag queen, transgender activist, and retailer. He was a founding member of the pre-Stonewall activist group, Queens Liberation Front. In the 1970s and 1980s, he published ''Drag' ...
's ''Drag'' magazine mentions the practical aspects of prostitution found there, and $50 for sex with an attractive female impersonator:


Influence

A 14-page program, "Finocchio's: America's Most Unusual Nightclub", was published by Zevin-Present, circa 1947. The Finocchio shows published
playbills ''Playbill'' is an American monthly magazine for Audience, theatergoers. Although there is a subscription issue available for home delivery, most copies of ''Playbill'' are printed for particular productions and distributed at the door as the ...
. After Finocchio's closed, they donated the costumes, photos and programs to the
GLBT Historical Society The GLBT Historical Society (Gay, Lesbian, Bisexual, Transgender Historical Society) (formerly Gay and Lesbian Historical Society of Northern California; San Francisco Bay Area Gay and Lesbian Historical Society) maintains an extensive collection ...
. It is thought that Finocchio’s was the catalyst for the art of drag. Celebrities who attended shows at Finocchio’s throughout their many years of operation included
Frank Sinatra Francis Albert Sinatra (; December 12, 1915 – May 14, 1998) was an American singer and actor. Nicknamed the "Honorific nicknames in popular music, Chairman of the Board" and later called "Ol' Blue Eyes", Sinatra was one of the most popular ...
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Errol Flynn Errol Leslie Thomson Flynn (20 June 1909 – 14 October 1959) was an Australian-American actor who achieved worldwide fame during the Golden Age of Hollywood. He was known for his romantic swashbuckler roles, frequent partnerships with Olivia ...
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Marlene Dietrich Marie Magdalene "Marlene" DietrichBorn as Maria Magdalena, not Marie Magdalene, according to Dietrich's biography by her daughter, Maria Riva ; however Dietrich's biography by Charlotte Chandler cites "Marie Magdalene" as her birth name . (, ; ...
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among others. After the closure, another San Francisco establishment called Harry Denton's Starlight Room started a
drag show A drag show is a form of entertainment performed by drag artists impersonating men or women. Typically, a drag show involves performers singing or lip-synching to songs while performing a pre-planned pantomime or dancing. There might also be so ...
in 2006 called "Sunday's a Drag," a female impersonation show modeled after Finocchio's. These shows are hosted by Donna Sachet.


Notable acts

Artists who performed at Finocchio's included (in alphabetical order): * David de Alba, often dressed as Judy Garland or Liza Minnelli. * Angel Amor * Vaughn Auldon * Jim Bailey, performed at Finocchio's in the 1970s. * Kenny Bee (also known as Kenneth Bachelor) * Bobby Belle * Francis Blair *
Ray Bourbon Ray (or Rae) Bourbon (born Hallie Board Waddell; August 11, 1902 – July 19, 1971) was an American female impersonator, entertainer and vaudeville performer, noted for his "outrageous" risqué monologues. He mainly performed in nightclubs, ga ...
*
Aleshia Brevard Aleshia Brevard (December 9, 1937 – July 1, 2017) was an American author and actress of stage, screen, and television. She worked as an entertainer, actress, model, Playboy bunny, professor of theater, and author. She also underwent one o ...
, her Marilyn Monroe impression became so well known that Marilyn Monroe came to see her perform. *
Lenny Bruce Leonard Alfred Schneider (October 13, 1925 – August 3, 1966), known professionally as Lenny Bruce, was an American stand-up comedian, social critic, and satirist. He was renowned for his open, free-wheeling, and critical style of comedy which ...
, comedian * LaVern Cummings * Francis David * Val DeVere * Frank Doran * Ray Francis * Nicki Gallucci * Candi Guerrero * William Hart * Tex Hendrix *
Sir Lady Java Sir Lady Java, also known simply as Lady Java (born 1943) is an American transgender rights activist, exotic dancer, singer, comedian, and actress. Active on stage, television, radio and film from the mid-1960s to 1970s, she is a popular and inf ...
* Bobby Johnson * Pussy Katt * Brian Keith * Bambi Lake * Milton LaMaire * Lestra La Mont * Jeri-Lane * Paul La Ray * Harvey Lee (also known as Harvey Wilson Goodwin) * Del LeRoy * Li-Kar, performed a "Geisha dance" and was also a designer and artist, contributing visuals to the Finocchio's playbill. * John Lonas * Johnny Mangum * Katherine Marlow * Niles Marsh * Jackie Maye * Kelly Michaels, as
Madonna Madonna Louise Ciccone (; ; born August 16, 1958) is an American singer-songwriter and actress. Widely dubbed the " Queen of Pop", Madonna has been noted for her continual reinvention and versatility in music production, songwriting, a ...
in the late 1980s. * Mike Michelle *
Karyl Norman George Francis Peduzzi (June 13, 1897 – July 23, 1947), known professionally as Karyl Norman, was an American female impersonator who was popular in vaudeville, nightclubs and on Broadway in the 1920s. Biography He was born in Baltimore, M ...
, worked at Finocchino's circa the 1930s, a former well-known vaudeville performer. * Lucian Phelps ("a Sophie Tucker expert", or "Male Sophie Tucker") would wear Sophie Tucker's actual gowns and early in their career performed
vaudeville Vaudeville (; ) is a theatrical genre of variety entertainment born in France at the end of the 19th century. A vaudeville was originally a comedy without psychological or moral intentions, based on a comical situation: a dramatic composition ...
. * Jackie Philips * Charles Pierce * Russell Reed * Freddie Renault * Libby Reynolds * Craig Russell *
Lori Shannon Lori Shannon (May 18, 1938 – February 13, 1984), born Don Seymour McLean, was a gay Drag Queen, most widely known for his recurring role from 1975 to 1977 as Beverly LaSalle on the popular sitcom ''All in the Family.'' He was associated with the ...
* Nikki Starr * Francis Stillman * William Stoffler * Holotta Tymes * Carroll Wallace * Holly White


See also

*
Pansy Craze The Pansy Craze was an American national queer movement. During the Pansy Craze of 1930–1933 (however the exact dates are debated), drag queens, known as "pansy performers", experienced a surge in underground popularity, especially in Los Angel ...
, prohibition-era popularization of drag queens within the LGBTQ community *
Club 82 Club 82, also known as the 82 Club, was a nightclub in Manhattan, New York City that employed female impersonators as entertainers. The nightclub had a second life as a music venue, but was eventually closed. History Predecessors The 181 Club ...
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
, nightclub (1926–1973) featuring female impersonators *
Club My-O-My Club My-O-My was a former nightclub in the New Orleans area that employed female impersonators as entertainers. Its predecessors were the Wonder Bar, and the Wonder Club. History Wonder Bar In 1933, a predecessor to Club My-O-My, the Wonde ...
New Orleans New Orleans ( , ,New Orleans
Merriam-Webster.
; french: La Nouvelle-Orléans , es, Nuev ...
nightclub (1933–1936) featuring female impersonators. *
Black Cat Bar The Black Cat Bar or Black Cat Café was a bar in San Francisco, California. It originally opened in 1906 and closed in 1921. The Black Cat re-opened in 1933 and operated for another 30 years. During its second run of operation, it was a hangout ...
– a former queer bar in San Francisco (open 1906–1921; re-opened 1933–1964).


References


External links


Video
from Finocchio's Club (November 24, 1943) featuring Michael Callahan and Forgotten Day
Video
featuring Finocchio's Club and an interview with LaVerne Cummings from the television show "On The Town" (circa 1980) with
Connie Chung Constance Yu-Hwa Chung (born August 20, 1946) is an American journalist. She has been an anchor and reporter for the U.S. television news networks NBC, CBS, ABC, CNN, and MSNBC. Some of her more famous interview subjects include Claus von Bülow ...

Various Finocchio's publications
in the Digital Transgender Archive {{Authority control North Beach, San Francisco Nightclubs in San Francisco LGBT history in San Francisco Defunct LGBT nightclubs in California Speakeasies 1936 establishments in California 1999 disestablishments in California 1930s in LGBT history