Finery is a British womenswear
fashion
Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...
label, which products are available for purchase online and via selected offline stockists. Its approach is to offer smaller collections for women, not girls, that are “moderately priced”, well-styled, and versatile.
The company was founded in March 2014 by Nickyl Raithatha, Luca Marini and Caren Downie.
Raithatha and Marini, who knew each other from business school, had the idea for a clothing brand while Raithatha was working for
Rocket Internet
Rocket Internet SE is a German Internet company headquartered in Berlin. The company builds startups and owns shareholdings in various models of internet retail businesses. The company model is known as a startup studio or a venture builder.
It ...
and Marini was a director at one of Rocket's fashion e-tailers. They recruited Caren Downie, who had formerly been
ASOS.com
ASOS plc ( ) is a British online fashion and Cosmetics, cosmetic retailer. The company was founded in 2000 in London, primarily aimed at young adults. The website sells over 850 brands as well as its own range of clothing and accessories, and s ...
's fashion director and
Topshop's buying director.
[ Downie, in turn, recruited her former colleagues Emma Farrow and Rachel Morgans for design.][
After obtaining initial funding from Rocket, Finery launched in February 2015 with a 150-piece collection, priced between £19 for a jersey top and £345 for a leather jacket.][ To celebrate the launch of the website, in February 2015 Finery opened a pop-up store in ]Covent Garden
Covent Garden is a district in London, on the eastern fringes of the West End, between St Martin's Lane and Drury Lane. It is associated with the former fruit-and-vegetable market in the central square, now a popular shopping and tourist si ...
.
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{{DEFAULTSORT:Finery (company)
Clothing brands of the United Kingdom
Online clothing retailers of the United Kingdom
Clothing companies based in London
British companies established in 2014
Clothing companies established in 2014
Retail companies established in 2014
2014 establishments in England