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Filosofia is a serif typeface designed by
Zuzana Licko Zuzana Licko (born Zuzana Ličko, 1961) is a Slovak-born American type designer and visual artist known for co-founding Emigre Fonts, a digital type foundry in Berkeley, CA. She has designed and produced numerous digital typefaces including the ...
and released by Emigre Fonts in 1996. It is a revival of Italian type designer
Giambattista Bodoni Giambattista Bodoni (, ; 16 February 1740 – 30 November 1813) was an Italian typographer, type-designer, compositor, printer, and publisher in Parma. He first took the type-designs of Pierre Simon Fournier as his exemplars, but afterwards bec ...
's late eighteenth century typeface,
Bodoni Bodoni is the name given to the serif typefaces first designed by Giambattista Bodoni (1740–1813) in the late eighteenth century and frequently revived since. Bodoni's typefaces are classified as Didone or modern. Bodoni followed the ideas o ...
.


Description

Giambattista Bodoni created several variations of his type, and there are many Bodoni revivals. Filosofia is Licko's unique interpretation, referencing "her personal preference for a geometric Bodoni and incorporating such features as the slightly bulging round serif endings which often appeared in printed samples of Bodoni’s work and reflect Bodoni’s origins in letterpress technology." Licko studied various versions of Bodoni in her research, everything from the original drawings to digital revivals like ITC Bodoni, but drew her typeface from memory rather than from a specific specimen. In selecting the name Filosofia (the Italian word for ''philosophy),'' Licko had been looking for something Italian to reflect Bodoni's origins. Licko's design also most closely resembles Bodoni's Filosofia 3 (Siena)—one of his many versions, as each size was cut with slight adjustments to accommodate the effects of the letterpress printing process. In a 2002 interview with Rhonda Rubenstein for
Eye Magazine ''Eye'' magazine is a quarterly print magazine on graphic design and visual culture. History First published in London in 1990, ''Eye'' was founded by Rick Poynor, a prolific writer on graphic design and visual communication. Poynor edited ...
, Licko explains her interest in traditional typefaces after becoming known for designing radical fonts:
My interest in reviving the classics (which began in 1995) was sparked by two factors: the sophistication of personal computer technology, and '' Emigre'' magazine’s shift towards theory and the subsequent need for text faces to set large bodies of text. Each design gives me the opportunity to study details of classic faces that I’d never fully appreciate or notice through casual observation or usage. For example, working on my Bodoni revival, Filosofia, allowed me to better understand this long-time classic. This kind of scrutiny, in turn, has given me ideas for faces that are not strict revivals, such as Tarzana and Solex.
Filosofia's release in 1996 did not only signify a new chapter in Zuzana's experimentation (turning toward traditional typefaces); it also generated an unexpected collaboration. Filosofia's announcement poster, "It's their Bodoni" designed by
Massimo Vignelli Massimo Vignelli (; January 10, 1931 – May 27, 2014) was an Italian designer who worked in a number of areas including packaging, houseware, furniture, public signage, and showroom design. He was the co-founder of Vignelli Associates, with his ...
, marked the end of the legibility wars that had divided the design community for much of the 1990s. The war was sparked by an interview in a 1991 issue of
Print magazine ''Print'' is an American design and culture website that began as ''Print, A Quarterly Journal of the Graphic Arts'', in 1940, and continued publishing a physical edition through the end of 2017 as ''Print''. As a printed publication, ''Print'' ...
, in which Vignelli criticized Emigre Font's
Postmodern Postmodernism is an intellectual stance or mode of discourseNuyen, A.T., 1992. The Role of Rhetorical Devices in Postmodernist Discourse. Philosophy & Rhetoric, pp.183–194. characterized by skepticism toward the " grand narratives" of moderni ...
designs. The collaboration was a welcome surprise to Licko and VanderLans and was almost unbelievable to the design community. In 2019, a Filosofia spin-off was created as part of the branding program for
Parma Parma (; egl, Pärma, ) is a city in the northern Italian region of Emilia-Romagna known for its architecture, Giuseppe Verdi, music, art, prosciutto (ham), Parmigiano-Reggiano, cheese and surrounding countryside. With a population of 198,292 ...
, Italy—the city where Bodoni established his private press in 1791.
Edenspiekermann Edenspiekermann is a design and marketing agency with offices in Amsterdam, Berlin, San Francisco, Los Angeles and Singapore. The company is the result of a merger in 2009 between Eden design & communication (Amsterdam) and SpiekermannPartners (Be ...
, the agency in charge of the branding, performed the transformation by increasing Filosofia's x-height. Due to the tall x-height, they dropped the original design's small caps. The Filosofia Parma family has two roman styles of regular and bold weight, and can be used comfortably in combination with all other Filosofia fonts.


Identifying characteristics

* Rounded terminals of the lower case s *Slightly bulging round serif endings *Reduced contrast


Prominent uses

* Book cover for
Toni Morrison Chloe Anthony Wofford Morrison (born Chloe Ardelia Wofford; February 18, 1931 – August 5, 2019), known as Toni Morrison, was an American novelist. Her first novel, ''The Bluest Eye'', was published in 1970. The critically acclaimed '' So ...
's ''The Source of Self-Regard'' designed by Kelly Blair for
Alfred A. Knopf Alfred A. Knopf, Inc. () is an American publishing house that was founded by Alfred A. Knopf Sr. and Blanche Knopf in 1915. Blanche and Alfred traveled abroad regularly and were known for publishing European, Asian, and Latin American writers in ...
, 2019. * City of Parma branding by
Edenspiekermann Edenspiekermann is a design and marketing agency with offices in Amsterdam, Berlin, San Francisco, Los Angeles and Singapore. The company is the result of a merger in 2009 between Eden design & communication (Amsterdam) and SpiekermannPartners (Be ...
, 2019. * Book cover for
Emma Donoghue Emma Donoghue (born 24 October 1969) is an Irish-Canadian playwright, literary historian, novelist, and screenwriter. Her 2010 novel ''Room'' was a finalist for the Booker Prize and an international best-seller. Donoghue's 1995 novel ''Hood'' w ...
's ''Frog Music'' designed by Keith Hayes for Little Brown & Company, 2014.


References

{{Reflist


External links


Filosofia on Emigre.com

Filosofia Parma
on Emigre.com
Filosofia type specimen

Filosofia on Adobe Fonts

Fonts In Use
Typefaces and fonts introduced in 1995 Typefaces Serif typefaces Modern serif typefaces