Film tourism, or film induced tourism, is a specialized or niche form of

tourism Tourism is travel for pleasure or business; also the theory and practice of touring (disambiguation), touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tour (disambiguation), tours. Th ...

where visitors explore locations and destinations which have become popular due to their appearance in

films A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...

and

television series A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite television, satellite, or cable television, cable, excluding breaking news, television adverti ...

. The term also encompasses tours to

production studio A production company, production house, production studio, or a production team is a studio that creates works in the fields of performing arts, new media art, film, television, radio, comics, interactive arts, video games, websites, music, an ...

s as well as movies or television-related parks. This is supported by several regression analyses that suggest a high correlation between destinations taking a proactive approach in order to encourage producers/studios to film at their location, and the tourism success in the area after the release of the movie. This is consistent with induced demand theory. When the supply increases, in the form of media exposure to areas that were not regarded as tourist hotspots, the number of visitors increases, even though the majority of these new visitors would not have necessarily visited these areas previously. This is exemplified by a Travelsat Competitive Index study that indicated that in 2017 alone, approximately 80 million tourists made the decision to travel to a destination based primarily on its feature in a television series or film. This figure has doubled since 2015.

Overview

Film-induced tourism is one of the fastest-growing sectors in tourism currently. It emerged as a prominent form of tourism in the 1990s. Before its emergence as a unique driver of the tourism industry, there were brief mentions of the phenomenon of film tourism by academics and anecdotal mentions. In 1996, the British Tourism Association became the first tourism agency to capitalize on film tourism by publishing a map of

Great Britain Great Britain is an island in the North Atlantic Ocean off the northwest coast of continental Europe. With an area of , it is the largest of the British Isles, the largest European island and the ninth-largest island in the world. It is ...

with movie locations marked on it. This increasing popularity of film tourism is due to the rise of international travel, the rapid growth of the entertainment industry, and cult-like celebrity status. For destinations, films provide long-term tourism revenue. The appearance of a particular area in a film or television can have a huge effect on the number of visitors of an already existing place and create a new kind of tourism to the area and generate a boost for the local economy. On average, a film can increase tourism and revenue by almost 31%. In

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...

, fans of The Lord of The Rings movie series visit New Zealand, where most of the movie scenes were shot. The movies increased the annual tourist influx to New Zealand from US$1.7 million in 2000 to US$2.4 million in 2004, a 40 percent surge. In Britain, the Alnwick Castle, where the scenes for the movie

Harry Potter ''Harry Potter'' is a series of seven fantasy literature, fantasy novels written by British author J. K. Rowling. The novels chronicle the lives of a young Magician (fantasy), wizard, Harry Potter (character), Harry Potter, and his friends ...

were shot had experienced a 120% increase in visitor numbers which brought an estimated £9 million worth tourist revenue to the area. One of the most prominent examples of film-induced demand is

London King's Cross railway station King's Cross railway station, also known as London King's Cross, is a passenger railway terminus in the London Borough of Camden, on the edge of Central London. It is in the London station group, one of the List of busiest railway stations in ...

, which was made famous for featuring a fictional section known as platform 9 3/4 in the Harry Potter movie series, first appearing in '' Harry Potter and the Philosopher's Stone''. This fictional location was made into a real attraction in order to entice tourists to visit the train station, and a Harry Potter souvenir shop was constructed to capitalise on the increased interest in the series and the station.

Locations

Notable movie and television series filming locations that have become popular tourist destinations because of that include: {, class="wikitable" , - ! Movie/ TV series !Location!! City or country , - , ''The Lord of the Rings'' , , ,

, - , ''

Braveheart ''Braveheart'' is a 1995 American historical drama film directed and produced by, and starring Mel Gibson. Gibson portrays Sir William Wallace, a late-13th century Scottish warrior who led the Scots in the First War of Scottish Independence ag ...

'' ,

Wallace Monument The National Wallace Monument (generally known as the Wallace Monument) is a 67 metre tower on the shoulder of the Abbey Craig, a hilltop overlooking Stirling in Scotland. It commemorates Sir William Wallace, a 13th- and 14th-century Scottish hero ...

, ,

Scotland Scotland (, ) is a country that is part of the United Kingdom. Covering the northern third of the island of Great Britain, mainland Scotland has a border with England to the southeast and is otherwise surrounded by the Atlantic Ocean to the ...

, - , ''Harry Potter'' , Alnwick Castle, others , UK , - , ''Pride and Prejudice'' , Lyme Park ,

England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...

, - , ''The Beach'' , , ,

Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is bo ...

, - , '' Sex and the City'' , , ,

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

USA The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...

, - , rowspan="2" , ''

Game of Thrones ''Game of Thrones'' is an American fantasy drama television series created by David Benioff and D. B. Weiss for HBO. It is an adaptation of ''A Song of Ice and Fire'', a series of fantasy novels by George R. R. Martin, the first ...

'' , , ,

Northern Ireland Northern Ireland ( ga, Tuaisceart Éireann ; sco, label= Ulster-Scots, Norlin Airlann) is a part of the United Kingdom, situated in the north-east of the island of Ireland, that is variously described as a country, province or region. Nort ...

Iceland Iceland ( is, Ísland; ) is a Nordic island country in the North Atlantic Ocean and in the Arctic Ocean. Iceland is the most sparsely populated country in Europe. Iceland's capital and largest city is Reykjavík, which (along with its s ...

Dubrovnik Dubrovnik (), historically known as Ragusa (; see notes on naming), is a city on the Adriatic Sea in the region of Dalmatia, in the southeastern semi-exclave of Croatia. It is one of the most prominent tourist destinations in the Mediterran ...

, - , Dimmuborgir; Mývatn;

Grjótagjá Grjótagjá () is a small lava cave near lake Mývatn in Iceland. It has a thermal spring inside. In early 18th century the outlaw Jón Markússon lived there and used the cave for bathing. Until the 1970s Grjótagjá was a popular bathing site ...

;

Reynisfjara Reynisdrangar () are basalt sea stacks situated under the mountain Reynisfjall near the village Vík í Mýrdal in southern Iceland. It is framed by a black sand beach that was ranked in 1991 as one of the ten most beautiful non-tropical beach ...

{{Cite web, last=Torfadóttir, first=Áslaug, date=2019-04-28, title=Top Game Of Thrones Iceland Shooting Locations - Our Guide, url=https://www.icelandtravel.is/blog/top-game-of-thrones-shooting-locations-in-iceland/, access-date=2020-09-10, website=Iceland Travel, language=en-US ,

, - , ''The Hangover'' , , ,

Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...

, - , '' Downton Abbey'' , Bampton , UK , - , ''

Broadchurch ''Broadchurch'' is a British crime drama television series broadcast on ITV for three series between 2013 and 2017. It was created by Chris Chibnall, who acted as an executive producer and wrote all 24 episodes and produced by Kudos in assoc ...

'' , West Bay , UK , - , ''Lost in Translation'' , , ,

Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.468 ...

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...

, - , '' Mamma Mia!'' , Skopelos, ,

Greece Greece,, or , romanized: ', officially the Hellenic Republic, is a country in Southeast Europe. It is situated on the southern tip of the Balkans, and is located at the crossroads of Europe, Asia, and Africa. Greece shares land borders with ...

, - , ''

Indiana Jones and the Last Crusade ''Indiana Jones and the Last Crusade'' is a 1989 American action film, action-adventure film directed by Steven Spielberg, from a story co-written by executive producer George Lucas. It is the third installment in the Indiana Jones, ''Indiana ...

'' ,

Petra Petra ( ar, ٱلْبَتْرَاء, Al-Batrāʾ; grc, Πέτρα, "Rock", Nabataean Aramaic, Nabataean: ), originally known to its inhabitants as Raqmu or Raqēmō, is an historic and archaeological city in southern Jordan. It is adjacent to t ...

, ,

Jordan Jordan ( ar, الأردن; tr. ' ), officially the Hashemite Kingdom of Jordan,; tr. ' is a country in Western Asia. It is situated at the crossroads of Asia, Africa, and Europe, within the Levant region, on the East Bank of the Jordan Rive ...

, - , ''The Sound of Music'' , , ,

Salzburg Salzburg (, ; literally "Salt-Castle"; bar, Soizbuag, label=Bavarian language, Austro-Bavarian) is the List of cities and towns in Austria, fourth-largest city in Austria. In 2020, it had a population of 156,872. The town is on the site of the ...

Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...

, - , ''The Talented Mr. Ripley'' ,

Ischia Ischia ( , , ) is a volcanic island in the Tyrrhenian Sea. It lies at the northern end of the Gulf of Naples, about from Naples. It is the largest of the Phlegrean Islands. Roughly trapezoidal in shape, it measures approximately east to west ...

Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...

, - , ''

Monty Python and the Holy Grail ''Monty Python and the Holy Grail'' is a 1975 British comedy film satirizing the Arthurian legend, written and performed by the Monty Python comedy group (Graham Chapman, John Cleese, Terry Gilliam, Eric Idle, Terry Jones, and Michael Palin) an ...

'' , Doune Castle ,

, - , '' Star Wars Episode IV: A New Hope'' , Hotel Sidi Driss ,

Tunisia ) , image_map = Tunisia location (orthographic projection).svg , map_caption = Location of Tunisia in northern Africa , image_map2 = , capital = Tunis , largest_city = capital , ...

, - , '' The Dark Knight Rises'' ,

Mehrangarh Fort Mehrangarh Fort covers an area of 1,200 acres (486 hectares) in Jodhpur, Rajasthan, India. The complex is located on a hilltop around 122 metres above the surrounding plain, and was constructed by Rajput ruler Rao Jodha, though most of the exi ...

Jodhpur Jodhpur (; ) is the second-largest city in the Indian state of Rajasthan and officially the second metropolitan city of the state. It was formerly the seat of the princely state of Jodhpur State. Jodhpur was historically the capital of the Ki ...

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

, - , ''The Godfather'' , , ,

Sicily (man) it, Siciliana (woman) , population_note = , population_blank1_title = , population_blank1 = , demographics_type1 = Ethnicity , demographics1_footnotes = , demographi ...

, - , ''Joker'' (2019 film) ,

Joker Stairs The "Joker Stairs" is the colloquial name for a step street connecting Shakespeare and Anderson avenues at West 167th Street in Highbridge in the Bronx, New York City. Located near the 167th Street station on the New York City Subway's , the ...

, New York City , -

References

Cultural tourism Popular culture

Overview

Locations

See also

References