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The filmstrip is a form of
still image An image is a visual representation of something. It can be two-dimensional, three-dimensional, or somehow otherwise feed into the visual system to convey information. An image can be an artifact, such as a photograph or other two-dimensiona ...
instructional
multimedia Multimedia is a form of communication that uses a combination of different content forms such as text, audio, images, animations, or video into a single interactive presentation, in contrast to tradition ...
, once commonly used by educators in primary and secondary schools (K-12), overtaken at the end of the 1980s by newer and increasingly lower-cost full-motion
videocassette Videotape is magnetic tape used for storing video and usually sound in addition. Information stored can be in the form of either an analog or digital signal. Videotape is used in both video tape recorders (VTRs) and, more commonly, videocassette ...
s and later on by
DVD The DVD (common abbreviation for Digital Video Disc or Digital Versatile Disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any kin ...
s. From the 1940s to 1980s, filmstrips provided an easy and inexpensive alternative to
16 mm 16 mm film is a historically popular and economical gauge of film. 16 mm refers to the width of the film (about inch); other common film gauges include 8 and 35 mm. It is generally used for non-theatrical (e.g., industrial, edu ...
educational films, requiring very little storage space and being very quick to rewind for the next use. Filmstrips were large and durable, and rarely needed splicing. They are still used in some areas.


Technology

A filmstrip is a spooled roll of 35 mm positive film with approximately thirty to fifty images arranged in sequential order. Like 16 mm film, a filmstrip was inserted vertically down in front of the projector aperture, rather than horizontally as in a slide projector. Therefore, the frame size is smaller than normal 35 mm film. Two image frames of a filmstrip take up the same amount of space as a single 35mm frame, including its guard band, so that a 25 exposure 35mm film can contain 50 filmstrip images. Early
celluloid Celluloids are a class of materials produced by mixing nitrocellulose and camphor, often with added dyes and other agents. Once much more common for its use as photographic film before the advent of safer methods, celluloid's common contemporar ...
filmstrips had a habit of
melting Melting, or fusion, is a physical process that results in the phase transition of a substance from a solid to a liquid. This occurs when the internal energy of the solid increases, typically by the application of heat or pressure, which incre ...
or combusting from the intense and sustained heat of the projection lamp. These were called pictural filmstrips, the first filmstrips that were produced in a complete set. Typically, a filmstrip's running time was between ten and twenty minutes. Depending on how they were narrated or produced, filmstrips (which often came with an instructor's guide) were flexible enough to be used in both self-paced learning formats or a full classroom. In addition to a standard classroom wall or screen projector, personal film display units were available with a screen size of approximately eight inches diagonal for up-close viewing by one or two people. The instructor would turn on a
filmstrip projector The filmstrip is a form of still image instructional multimedia, once commonly used by educators in primary and secondary schools (K-12), overtaken at the end of the 1980s by newer and increasingly lower-cost full-motion videocassettes and lat ...
that would show the first frame (image) of the filmstrip. The instructor then turned on a 33
RPM Revolutions per minute (abbreviated rpm, RPM, rev/min, r/min, or with the notation min−1) is a unit of rotational speed or rotational frequency for rotating machines. Standards ISO 80000-3:2019 defines a unit of rotation as the dimensionl ...
record or
cassette tape The Compact Cassette or Musicassette (MC), also commonly called the tape cassette, cassette tape, audio cassette, or simply tape or cassette, is an analog magnetic tape recording format for audio recording and playback. Invented by Lou Ottens ...
containing the audio material for the filmstrip which included narration. At the appropriate point, a tone would sound, signaling the instructor to turn a knob, advancing to the next frame. Later, technical improvements allowed the projector to advance the film automatically.


Film production

By the later part of the 1960s, such firms as
Warren Schloat Productions A warren is a network of wild rodent or lagomorph, typically rabbit burrows. Domestic warrens are artificial, enclosed establishment of animal husbandry dedicated to the raising of European Rabbit, rabbits for meat and fur. The term evolved from t ...
,
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainmen ...
,
The New York Times Company The New York Times Company is an American mass media company that publishes ''The New York Times''. Its headquarters are in Manhattan, New York City. History The company was founded by Henry Jarvis Raymond and George Jones in New York City. T ...
,
Scott Education Scott may refer to: Places Canada * Scott, Quebec, municipality in the Nouvelle-Beauce regional municipality in Quebec * Scott, Saskatchewan, a town in the Rural Municipality of Tramping Lake No. 380 * Rural Municipality of Scott No. 98, Saskat ...
,
Coronet Films Coronet Films (also known as Coronet Instructional Media Inc.) was a leading producer and distributor of many American documentary shorts shown in public schools, mostly in the 16mm format, from the 1940s through the 1980s (when the videocasset ...
,
Sunburst Media A sunburst is a design or figure commonly used in architectural ornaments and design patterns and possibly pattern books. It consists of rays or "beams" radiating out from a central disk in the manner of sunbeams. Sometimes part of a sunbur ...
, and
Guidance Associates Guidance may refer to: Arts and media * ''Guidance'' (album), by American instrumental rock band Russian Circles * ''Guidance'' (film), a Canadian comedy film released in 2014 * ''Guidance'' (web series), a 2015–2017 American web series * "G ...
were producing titles featuring photographs by famous artists and of notable events with a synchronized audio track. The music and narration for the filmstrip originally came on a
vinyl record A phonograph record (also known as a gramophone record, especially in British English), or simply a record, is an analog sound storage medium in the form of a flat disc with an inscribed, modulated spiral groove. The groove usually starts nea ...
. In the 1970s, audio technology advanced, and vinyl records gave way to
audio cassettes The Compact Cassette or Musicassette (MC), also commonly called the tape cassette, cassette tape, audio cassette, or simply tape or cassette, is an analog magnetic tape recording format for audio recording and playback. Invented by Lou Ottens ...
and became useful in providing individualized instruction. Students could now watch and listen to a filmstrip over and over at their own pace. Filmstrips also moved beyond traditional arts and humanities courses, branching into the science, career, vocational and technical subject areas led by such firms as Bergwall Productions and Prentice Hall Media (formerly Warren Schloat Productions). There were filmstrips produced in many different subject areas including music, art,
language arts Language arts (also known as English language arts or ELA) is the study and improvement of the arts of language. Traditionally, the primary divisions in language arts are literature and language, where language in this case refers to both lingu ...
, math, business and even
home economics Home economics, also called domestic science or family and consumer sciences, is a subject concerning human development, personal and family finances, consumer issues, housing and interior design, nutrition and food preparation, as well as texti ...
.


Home entertainment

In the early 1950s production companies started producing filmstrips for home entertainment. There were a number of films from Disney, and also from the Society for Visual Education Inc.(Chicago), among other manufacturers.


Eastern Europe production

Film strips were popular in the USSR because movie projectors and VCRs were not in common use until the early 1990s. A great number of films were produced by the "Diafilm" studio. Many filmstrips were produced by "cinematographic studios" in former Soviet bloc countries such as Poland and Hungary during the 1950s and 1960s. In Greece they were known and sold by the name "tainies Argo Film" (Argo Film movies) from the name of the company (Argo Film) that translated the scripts into Greek and organized the productions' distribution in Greece. The titles included children's stories, fairy tales, Greek history, Christianity, adventure, science fiction and war stories.


Automatic film advance

During the 1970s, advanced projectors became available, and these projectors would automatically advance the film by means of a 50 Hz
subaudible tone A subaudible tone is a tone that is used to trigger an automated event at a radio station. A subaudible tone is audible; however, it is usually at a low level that is not noticeable to the average listener at normal volumes. It is a form of in ...
recorded on the cassette that would be detected by the projector, and automatically advance the frame. Most cassettes accompanying filmstrips in the 1970s and 1980s would have the same audio material on both sides of the tape. One side would have audible tones for the older projectors, and the other side would have the subaudible tones for the newer automatic projectors. Some select filmstrip releases had both audible and subaudible tones combined, making the filmstrip and its companion cassette compatible with any filmstrip projector. If improperly set up, the narration and film would not be synchronized. From the late 1970s to the beginning of 1980, because most filmstrip publishers stopped making their sound filmstrip sets with
LP record The LP (from "long playing" or "long play") is an analog sound storage medium, a phonograph record format characterized by: a speed of  rpm; a 12- or 10-inch (30- or 25-cm) diameter; use of the "microgroove" groove specification; and a ...
s, audiovisual companies started producing automatic filmstrip projectors with built-in cassette players to better meet the audiovisual needs of teachers and school librarians. In 1979–1980 the DuKane Corporation in St. Charles, Illinois began to produce a cassette automatic filmstrip projector called the DuKane Micromatic II. The La Belle Commpak system used a 1000 Hz tone on
8-track tape The 8-track tape (formally Stereo 8; commonly called eight-track cartridge, eight-track tape, and eight-track) is a magnetic tape sound recording technology that was popular from the mid-1960s to the early 1980s, when the compact cassette, wh ...
to advance to the next slide. The
General Electric General Electric Company (GE) is an American multinational conglomerate founded in 1892, and incorporated in New York state and headquartered in Boston. The company operated in sectors including healthcare, aviation, power, renewable energ ...
Show'N Tell The Show 'N Tell is a toy combination phonograph, record player and filmstrip viewer manufactured by General Electric from October 1964 to the 1970s at GE's Utica, NY facility. It resembles a Television, television set, but has a record player on t ...
record system used 16mm for film, and record for audio (though the Show'N Tell would advance the film at a fixed rate through a gear).


Decline and obsolescence

The 1980s brought the advent of the
video cassette recorder A videocassette recorder (VCR) or video recorder is an electromechanical device that records analog audio and analog video from broadcast television or other source on a removable, magnetic tape videocassette, and can play back the recording. ...
(VCR), and advancing technology meant increasingly affordable VCRs. When VCRs became within reach for most schools' budgets, this marked beginning of a decline in filmstrip use. Video instruction combined the ease of the filmstrip with automatically synchronized audio and
full motion video Full-motion video (FMV) is a video game narration technique that relies upon pre-recorded video files (rather than sprites, vectors, or 3D models) to display action in the game. While many games feature FMVs as a way to present information duri ...
. By the early 1990s, the vast majority of filmstrip producers that were not equipped to compete with video either closed or sold their businesses. In the late 1990s to early 2000s, some audiovisual companies (such as
Society for Visual Education Inc. A society is a Social group, group of individuals involved in persistent Social relation, social interaction, or a large social group sharing the same spatial or social territory, typically subject to the same Politics, political authority an ...
,
Educational Audio Visual Education is a purposeful activity directed at achieving certain aims, such as transmitting knowledge or fostering skills and character traits. These aims may include the development of understanding, rationality, kindness, and honesty. Vari ...
, and
Metro Audio Visual Metro, short for metropolitan, may refer to: Geography * Metro (city), a city in Indonesia * A metropolitan area, the populated region including and surrounding an urban center Public transport * Rapid transit, a passenger railway in an urban ...
) were still producing filmstrips for schools and libraries. When VHS, DVD, multimedia projectors and computers became popular in schools and libraries, however, filmstrips ceased to be used in schools, and many public libraries no longer had filmstrips in their catalogs. By the mid-2000s many schools no longer wanted to purchase filmstrips, and audiovisual companies stopped producing them.


See also

*
Reversal film In photography, reversal film or slide film is a type of photographic film that produces a positive image on a transparent base. Instead of negatives and prints, reversal film is processed to produce transparencies or diapositives (abbreviate ...
*
Show'N Tell The Show 'N Tell is a toy combination phonograph, record player and filmstrip viewer manufactured by General Electric from October 1964 to the 1970s at GE's Utica, NY facility. It resembles a Television, television set, but has a record player on t ...
*
Slide copier In photography, reversal film or slide film is a type of photographic film that produces a positive image on a transparent base. Instead of negatives and prints, reversal film is processed to produce transparencies or diapositives (abbreviated ...
*
Slideshow A slide show (slideshow) is a presentation of a series of still images ( slides) on a projection screen or electronic display device, typically in a prearranged sequence. The changes may be automatic and at regular intervals or they may be manu ...
*
ViewMaster View-Master is the trademark name of a line of special-format stereoscopes and corresponding View-Master "reels", which are thin cardboard disks containing seven Stereoscopic 3-D pairs of small transparent color photographs on film.Mary Ann & Wo ...


References


External links

*
Virtual Filmstrip MuseumHistorical filmstripsDeutsches Bildbandarchiv (German and international filmstrips from 1920 to 1980)
{{Authority control Educational materials Film formats Discontinued media formats