John ''Filip'' Tysander (born 25 January 1985) is a Swedish businessman and entrepreneur who founded the watch brand

Daniel Wellington Daniel Wellington is a Swedish brand founded in 2011 by Filip Tysander. Since its inception, Daniel Wellington has sold over 6 million watches; the company has gained this success through its digital strategy in social networks like Instagram. ...

in 2011.

Biography

After graduating from high school, Tysander ran an online retail business with a necktie and plastic watch web shop. He studied business at

Uppsala University Uppsala University ( sv, Uppsala universitet) is a public university, public research university in Uppsala, Sweden. Founded in 1477, it is the List of universities in Sweden, oldest university in Sweden and the Nordic countries still in opera ...

. In 2006, when Tysander was backpacking in Australia, he claims to have met a traveler by the name of Daniel Wellington who was wearing a

Rolex Submariner The Rolex Oyster Perpetual Submariner is a line of sports watches designed for diving and manufactured by Rolex, resistant to water and corrosion. The first Submariner was introduced to the public in 1954 at the Basel Watch Fair. It was the fir ...

with a classic Nato watch band. The simplicity of the watch allegedly inspired Tysander to create his own watch brand, named after the Englishman he claimed to have met. No real evidence of this story ever taking place has ever been presented. Tysander launched the Daniel Wellington brand after he had graduated from university and also spent five years working in the watch industry via his old online business, Neptune Design. Daniel Wellington grew due to its online advertising strategy and campaigns through social media. Tysander invested $15,000 to start the Daniel Wellington brand. The watches are simple and minimalist, and are best-known for their interchangeable nylon Nato straps, which can also be replaced by leather or metal straps. In 2011, he sold the first Daniel Wellington Watch. By 2014, Daniel Wellington had sold over one million watches and made $70 million in revenue. In 2016, Daniel Wellington made US$230 million in revenue and $111.5 million in profit. Tysander still maintains 100% ownership of the company. In 2015, Tysander won the 'Male Star of The Year' Award in the

Ernst & Young Ernst & Young Global Limited, trade name EY, is a multinational professional services partnership headquartered in London, England. EY is one of the largest professional services networks in the world. Along with Deloitte, KPMG and Pricewaterh ...

Sweden ''Entrepreneur of the Year'' Awards. He acquired the most expensive penthouse in Stockholm during 2016; purchasing it for $12.8 million. According to '' Veckans Affärer'', Tysander planned to make a major SEK50 million investment in

Klarna Klarna Bank AB, commonly referred to as Klarna, is a Swedish fintech company that provides online financial services such as payments for online storefronts and direct payments along with post-purchase payments. The company has more than 4,000 ...

in 2017. As of 2019, Tysander has an estimated net worth of 2.4 billion SEK ($300 million USD). According to ''Fokus'' magazine, he prefers to keep a low profile and avoids most media appearances.

References

{{DEFAULTSORT:Tysander, Filip Businesspeople from Stockholm 1985 births Living people

Biography

See also

References