Figure 1 is a
Toronto, Ontario
Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...
-based online social networking service for healthcare professionals to post and comment on medical images.
Figure 1 was founded in Toronto by Dr. Joshua Landy, Richard Penner and
Gregory Levey
Gregory Levey (born c. 1978) is a Canadian writer and entrepreneur. He is Associate Professor of professional communication at Toronto Metropolitan University, co-founder of the software company Figure 1, a journalist and an author.
Career
Leve ...
. The platform launched in North America in May 2013 and is now available in more than 100 countries.
The privately held company reports more than 1 million healthcare professionals use its app and website.
Funding
In 2013, Figure 1 launched with $2 million (CDN) in seed money, with Rho Canada Ventures and
Version One Ventures led the investment.
In 2015, the company added $5 million (USD) to its Series A financing round, which was led by
Union Square Ventures
Union Square Ventures (USV) is an American venture capital firm based in New York City. The firm has backed more than 130 startups, including Twitter, Etsy, Stripe, Coinbase, Zynga, Tumblr, Stack Overflow, Meetup, Kickstarter, MongoDB, Flurry, ...
, an early investor in
Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
,
Tumblr
Tumblr (stylized as tumblr; pronounced "tumbler") is an American microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic. The service allows users to post multimedia and other content to a sho ...
,
Etsy
Etsy, Inc. is an American e-commerce company focused on handmade or vintage items and craft supplies. These items fall under a wide range of categories, including jewelry, bags, clothing, home décor and furniture, toys, art, as well as craft ...
, and
Kickstarter
Kickstarter is an American public benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company's stated mission is to "help bring creative projects to life". As of July 2021, ...
.
This brings the total round to $9 million (USD).
Reception
Figure 1's content has been characterized as "gruesome".
The app's founder said the "very colorful images" are what medics see every day. "It's a transparent view into a world you rarely get to see," he told the
BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
.
When the company launched in Europe in 2014, privacy concerns were raised over the sharing of personal medical information. The app has a built-in consent form which every patient signs via a smartphone, as well as tools make it easy to anonymize an image.
Before the company launched in 2013, it claimed that 13 percent of medical professionals were already using their smartphones to share images with one another via email or text message.
Figure 1 documented the spread of
, Figure 1 created a special feed to help medical professionals in Ukraine with its archives of cases on gunshot wounds and broken limbs.