
Field research, field studies, or fieldwork is the
collection of
raw data outside a
laboratory
A laboratory (; ; colloquially lab) is a facility that provides controlled conditions in which scientific or technological research, experiments, and measurement may be performed. Laboratories are found in a variety of settings such as schools ...
,
library
A library is a collection of Book, books, and possibly other Document, materials and Media (communication), media, that is accessible for use by its members and members of allied institutions. Libraries provide physical (hard copies) or electron ...
, or
workplace setting. The approaches and methods used in field research vary across
disciplines. For example, biologists who conduct field research may simply observe animals
interacting with their
environments, whereas social scientists conducting field research may interview or observe people in their
natural environment
The natural environment or natural world encompasses all life, biotic and abiotic component, abiotic things occurring nature, naturally, meaning in this case not artificiality, artificial. The term is most often applied to Earth or some parts ...
s to learn their languages,
folklore
Folklore is the body of expressive culture shared by a particular group of people, culture or subculture. This includes oral traditions such as Narrative, tales, myths, legends, proverbs, Poetry, poems, jokes, and other oral traditions. This also ...
, and social structures.
Field research involves a range of well-defined, although variable, methods: informal interviews, direct
observation
Observation in the natural sciences is an act or instance of noticing or perceiving and the acquisition of information from a primary source. In living beings, observation employs the senses. In science, observation can also involve the percep ...
, participation in the life of the group, collective discussions, analyses of personal documents produced within the group, self-analysis, results from activities undertaken off- or on-line, and life-histories. Although the method generally is characterized as
qualitative research, it may (and often does) include quantitative dimensions.
History
Field research has a long history. Cultural anthropologists have long used field research to study other cultures. Although the cultures do not have to be different, this has often been the case in the past with the study of so-called primitive cultures, and even in sociology the cultural differences have been ones of class. The work is done... in Fields' that is, circumscribed areas of study which have been the subject of social research". Fields could be education, industrial settings, or Amazonian rain forests. Field research may be conducted by
ethologists such as
Jane Goodall.
Alfred Radcliffe-Brown 910and
Bronisław Malinowski 922were early anthropologists who set the models for future work.
Conducting field research
The quality of results obtained from field research depends on the data gathered in the field. The data in turn, depend upon the field worker, their level of involvement, and ability to see and visualize things that other individuals visiting the area of study may fail to notice. The more open researchers are to new ideas, concepts, and things which they may not have seen in their own culture, the better will be the absorption of those ideas. Better grasping of such material means a better understanding of the forces of culture operating in the area and the ways they modify the lives of the people under study. Social scientists (i.e. anthropologists, social psychologists, etc.) have always been taught to be free from
ethnocentrism
Ethnocentrism in social science and anthropology—as well as in colloquial English discourse—means to apply one's own culture or ethnicity as a frame of reference to judge other cultures, practices, behaviors, beliefs, and people, instead o ...
(i.e. the belief in the superiority of one's own ethnic group), when conducting any type of field research.
When humans themselves are the subject of study, protocols must be devised to reduce the risk of observer bias and the acquisition of too theoretical or idealized explanations of the workings of a culture. Participant observation, data collection, and survey research are examples of field research methods, in contrast to what is often called experimental or lab research.
Field notes
When conducting field research, keeping an ethnographic record is essential to the process.
Field notes are a key part of the ethnographic record. The process of field notes begin as the researcher participates in local scenes and experiences in order to make observations that will later be written up. The field researcher tries first to take mental notes of certain details in order that they be written down later.
Kinds of field notes
Field Note Chart
Interviewing
Another method of data collection is
interviewing, specifically interviewing in the
qualitative paradigm. Interviewing can be done in different formats, this all depends on individual researcher preferences, research purpose, and the research question asked.
Analyzing data
In
qualitative research, there are many ways of analyzing data gathered in the field. One of the two most common methods of data analysis are
thematic analysis and
narrative analysis. As mentioned before, the type of analysis a researcher decides to use depends on the research question asked, the researcher's field, and the researcher's personal method of choice.
Field research across different disciplines
Anthropology
In
anthropology
Anthropology is the scientific study of humanity, concerned with human behavior, human biology, cultures, society, societies, and linguistics, in both the present and past, including archaic humans. Social anthropology studies patterns of behav ...
, field research is organized so as to produce a kind of writing called
ethnography
Ethnography is a branch of anthropology and the systematic study of individual cultures. It explores cultural phenomena from the point of view of the subject of the study. Ethnography is also a type of social research that involves examining ...
. Ethnography can refer to both a methodology and a product of research, namely a monograph or book. Ethnography is a grounded, inductive method that heavily relies on participant-observation. Participant observation is a structured type of research strategy. It is a widely used methodology in many disciplines, particularly, cultural anthropology, but also sociology, communication studies, and social psychology. Its aim is to gain a close and intimate familiarity with a given group of individuals (such as a religious, occupational, or sub cultural group, or a particular community) and their practices through an intensive involvement with people in their natural environment, usually over an extended period of time.
The method originated in field work of social anthropologists, especially the students of Franz Boas in the United States, and in the urban research of the Chicago School of sociology.
Max Gluckman noted that
Bronisław Malinowski significantly developed the idea of fieldwork, but it originated with
Alfred Cort Haddon in England and
Franz Boas in the United States.
Robert G. Burgess concluded that "it is Malinowski who is usually credited with being the originator of intensive anthropological field research".
Anthropological fieldwork uses an array of methods and approaches that include, but are not limited to: participant observation,
structured and
unstructured interviews,
archival research, collecting
demographic
Demography () is the statistics, statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the interplay of fertility (births), mortality (deaths), and migration.
Demographic analy ...
information from the community the anthropologist is studying, and data analysis. Traditional
participant observation is usually undertaken over an extended period of time, ranging from several months to many years, and even generations. An extended research time period means that the researcher is able to obtain more detailed and accurate information about the individuals, community, and/or population under study. Observable details (like daily time allotment) and more hidden details (like taboo behavior) are more easily observed and interpreted over a longer period of time. A strength of observation and interaction over extended periods of time is that researchers can discover discrepancies between what participants say—and often believe—should happen (the formal system) and what actually does happen, or between different aspects of the formal system; in contrast, a one-time survey of people's answers to a set of questions might be quite consistent, but is less likely to show conflicts between different aspects of the social system or between conscious representations and behavior.
Archaeology
Field research lies at the heart of
archaeological research. It may include the undertaking of broad
area surveys (including
aerial surveys); of more localised
site surveys (including photographic,
drawn, and
geophysical surveys, and exercises such as
fieldwalking); and of
excavation.
Biology and ecology
In
biology
Biology is the scientific study of life and living organisms. It is a broad natural science that encompasses a wide range of fields and unifying principles that explain the structure, function, growth, History of life, origin, evolution, and ...
, field research typically involves studying of free-living wild animals in which the subjects are
observed in their natural
habitat
In ecology, habitat refers to the array of resources, biotic factors that are present in an area, such as to support the survival and reproduction of a particular species. A species' habitat can be seen as the physical manifestation of its ...
, without changing, harming, or materially altering the setting or behavior of the animals under study. Field research is an indispensable part of biological science.
Animal migration tracking (including
bird ringing/banding) is a frequently-used field technique, allowing field scientists to track
migration patterns and routes, and animal
longevity
Longevity may refer to especially long-lived members of a population, whereas ''life expectancy'' is defined Statistics, statistically as the average number of years remaining at a given age. For example, a population's life expectancy at birth ...
in the wild. Knowledge about animal migrations is essential to accurately determining the size and location of
protected area
Protected areas or conservation areas are locations which receive protection because of their recognized natural or cultural values. Protected areas are those areas in which human presence or the exploitation of natural resources (e.g. firewood ...
s.
Field research also can involve study of other
kingdoms of life, such as
plantae,
fungi
A fungus (: fungi , , , or ; or funguses) is any member of the group of eukaryotic organisms that includes microorganisms such as yeasts and mold (fungus), molds, as well as the more familiar mushrooms. These organisms are classified as one ...
, and
microbes, as well as ecological interactions among species.
Field courses have been shown to be efficacious for generating long-term interest in and commitment for undergraduate students in STEM, but the number of field courses has not kept pace with demand. Cost has been a barrier to student participation.
Peter Chen teaching biology class at Kirt Prairie.jpg, A biology class studying flora
Flora (: floras or florae) is all the plant life present in a particular region or time, generally the naturally occurring (indigenous (ecology), indigenous) native plant, native plants. The corresponding term for animals is ''fauna'', and for f ...
at a prairie
Prairies are ecosystems considered part of the temperate grasslands, savannas, and shrublands biome by ecologists, based on similar temperate climates, moderate rainfall, and a composition of grasses, herbs, and shrubs, rather than trees, as the ...
, College of DuPage, United States
Consumer research
In applied
business
Business is the practice of making one's living or making money by producing or Trade, buying and selling Product (business), products (such as goods and Service (economics), services). It is also "any activity or enterprise entered into for ...
disciplines, such as in
marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce.
Marketing is usually conducted by the seller, typically a retailer or ma ...
, fieldwork is a standard research method both for commercial purposes, like
market research
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining com ...
, and
academic research. For instance, researchers have used
ethnography
Ethnography is a branch of anthropology and the systematic study of individual cultures. It explores cultural phenomena from the point of view of the subject of the study. Ethnography is also a type of social research that involves examining ...
,
netnography, and in-depth
interviews within
Consumer Culture Theory, a field that aims to understand the particularities of contemporary
consumption. Several academic journals such as
Consumption Markets & Culture, and the
Journal of Consumer Research
The ''Journal of Consumer Research'' is a bimonthly peer-reviewed academic journal covering research on the psychological aspects of consumer behavior. It was established in 1974 and originally published by University of Chicago Press. Since 2015 ...
regularly publish
qualitative research studies that use fieldwork.
Earth and atmospheric sciences
In
geology
Geology (). is a branch of natural science concerned with the Earth and other astronomical objects, the rocks of which they are composed, and the processes by which they change over time. Modern geology significantly overlaps all other Earth ...
fieldwork is considered an essential part of training and remains an important component of many research projects. In other disciplines of the
Earth
Earth is the third planet from the Sun and the only astronomical object known to Planetary habitability, harbor life. This is enabled by Earth being an ocean world, the only one in the Solar System sustaining liquid surface water. Almost all ...
and
atmospheric sciences, field research refers to
field experiments (such as the
VORTEX projects) utilizing
in situ instruments. Permanent observation networks are also maintained for other uses but are not necessarily considered field research, nor are permanent
remote sensing
Remote sensing is the acquisition of information about an physical object, object or phenomenon without making physical contact with the object, in contrast to in situ or on-site observation. The term is applied especially to acquiring inform ...
installations.
Economics
The objective of field research in
economics
Economics () is a behavioral science that studies the Production (economics), production, distribution (economics), distribution, and Consumption (economics), consumption of goods and services.
Economics focuses on the behaviour and interac ...
is to get beneath the surface, to contrast observed behaviour with the prevailing understanding of a process, and to relate language and description to behavior (
Deirdre McCloskey, 1985).
The 2009 Nobel Prize Winners in Economics,
Elinor Ostrom and
Oliver Williamson, have advocated mixed methods and complex approaches in economics and hinted implicitly to the relevance of field research approaches in economics. In a recent interview Oliver Williamson and Elinor Ostrom discuss the importance of examining institutional contexts when performing economic analyses. Both Ostrom and Williamson agree that "top-down" panaceas or "cookie cutter" approaches to policy problems don't work. They believe that policymakers need to give local people a chance to shape the systems used to allocate resources and resolve disputes. Sometimes, Ostrom points out, local solutions can be the most efficient and effective options. This is a point of view that fits very well with anthropological research, which has for some time shown us the logic of local systems of knowledge — and the damage that can be done when "solutions" to problems are imposed from outside or above without adequate consultation. Elinor Ostrom, for example, combines field case studies and experimental lab work in her research. Using this combination, she contested longstanding assumptions about the possibility that groups of people could cooperate to solve common pool problems, as opposed to being regulated by the state or governed by the market.
Edward J. Nell argued in 1998 that there are two types of field research in economics. One kind can give us a carefully drawn picture of institutions and practices, general in that it applies to all activities of a certain kind of particular society or social setting, but still specialized to that society or setting. Although institutions and practices are intangibles, such a picture will be objective, a matter of fact, independent of the state of mind of the particular agents reported on. Approaching the economy from a different angle, another kind of fieldwork can give us a picture of the state of mind of economic agents (their true motivations, their beliefs, state knowledge, expectations, their preferences and values).
Business use of field research is an applied form of anthropology and is as likely to be advised by sociologists or statisticians in the case of surveys. Consumer marketing field research is the primary marketing technique that is used by businesses to research their target market.
Ethnomusicology
Fieldwork in ethnomusicology has changed greatly over time. Alan P. Merriam cites the evolution of fieldwork as a constant interplay between the musicological and ethnological roots of the discipline. Before the 1950s, before ethnomusicology resembled what it is today, fieldwork and research were considered separate tasks. Scholars focused on analyzing music outside of its context through a scientific lens, drawing from the field of musicology. Notable scholars include Carl Stumf and Eric von Hornbostel, who started as Stumpf's assistant. They are known for making countless recordings and establishing a library of music to be analyzed by other scholars. Methodologies began to shift in the early 20th century. George Herzog, an anthropologist and ethnomusicologist, published a seminal paper titled "Plains Ghost Dance and Great Basin Music", reflecting the increased importance of fieldwork through his extended residency in the Great Basin and his attention to cultural contexts. Herzog also raised the question of how the formal qualities of the music he was studying demonstrated the social function of the music itself. Ethnomusicology today relies heavily on the relationship between the researcher and their teachers and consultants. Many ethnomusicologists have assumed the role of student in order to fully learn an instrument and its role in society. Research in the discipline has grown to consider music as a cultural product, and thus cannot be understood without consideration of context.
Law
Legal researchers conduct field research to understand how legal systems work in practice. Social, economic, cultural and other factors influence how legal processes, institutions and the law work (or do not work).
Management
Mintzberg played a crucial role in the popularization of field research in
management
Management (or managing) is the administration of organizations, whether businesses, nonprofit organizations, or a Government agency, government bodies through business administration, Nonprofit studies, nonprofit management, or the political s ...
. The tremendous amount of work that Mintzberg put into the findings earned him the title of leader of a new school of management, the descriptive school, as opposed to the prescriptive and normative schools that preceded his work. The schools of thought derive from Taylor,
Henri Fayol,
Lyndall Urwick,
Herbert A. Simon, and others endeavored to prescribe and expound norms to show what managers must or should do. With the arrival of Mintzberg, the question was no longer what must or should be done, but what a manager actually does during the day. More recently, in his 2004 book Managers Not MBAs, Mintzberg examined what he believes to be wrong with management education today.
Aktouf (2006, p. 198) summed-up Mintzberg observations about what takes place in the field:‘’First, the manager’s job is not ordered, continuous, and sequential, nor is it uniform or homogeneous. On the contrary, it is fragmented, irregular, choppy, extremely changeable and variable. This work is also marked by brevity: no sooner has a manager finished one activity than he or she is called up to jump to another, and this pattern continues nonstop. Second, the manager’s daily work is a not a series of self-initiated, willful actions transformed into decisions, after examining the circumstances. Rather, it is an unbroken series of reactions to all sorts of request that come from all around the manager, from both the internal and external environments. Third, the manager deals with the same issues several times, for short periods of time; he or she is far from the traditional image of the individual who deals with one problem at a time, in a calm and orderly fashion. Fourth, the manager acts as a focal point, an interface, or an intersection between several series of actors in the organization: external and internal environments, collaborators, partners, superiors, subordinates, colleagues, and so forth. He or she must constantly ensure, achieve, or facilitate interactions between all these categories of actors to allow the firm to function smoothly.’’
Public health
In
public health
Public health is "the science and art of preventing disease, prolonging life and promoting health through the organized efforts and informed choices of society, organizations, public and private, communities and individuals". Analyzing the de ...
, the use of the term field research refers to
epidemiology
Epidemiology is the study and analysis of the distribution (who, when, and where), patterns and Risk factor (epidemiology), determinants of health and disease conditions in a defined population, and application of this knowledge to prevent dise ...
or the study of epidemics through the gathering of data about the epidemic (such as the pathogen and vector(s) as well as social or sexual contacts, depending upon the situation).
Sociology
Pierre Bourdieu
Pierre Bourdieu (, ; ; ; 1 August 1930 – 23 January 2002) was a French sociologist and public intellectual. Bourdieu's contributions to the sociology of education, the theory of sociology, and sociology of aesthetics have achieved wide influ ...
played a crucial role in popularizing fieldwork in sociology. During the Algerian War in 1958–1962, Bourdieu undertook ethnographic research into the clash through a study of the
Kabyle people (a subgroup of the
Berbers
Berbers, or the Berber peoples, also known as Amazigh or Imazighen, are a diverse grouping of distinct ethnic groups indigenous to North Africa who predate the arrival of Arab migrations to the Maghreb, Arabs in the Maghreb. Their main connec ...
), which provided the groundwork for his anthropological reputation. His first book, ''Sociologie de L'Algerie'' (''The Algerians''), was successful in France and published in America in 1962. A follow-up, ''Algeria 1960: The Disenchantment of the World: The Sense of Honour: The Kabyle House or the World Reversed: Essays'', published in English in 1979 by
Cambridge University Press
Cambridge University Press was the university press of the University of Cambridge. Granted a letters patent by King Henry VIII in 1534, it was the oldest university press in the world. Cambridge University Press merged with Cambridge Assessme ...
, established him as a significant figure in the field of ethnology and a pioneer advocate scholar for more intensive fieldwork in social sciences. The book was based on his decade of work as a participant-observer in Algerian society. One of the outstanding qualities of his work has been his innovative combination of different methods and research strategies and his analytical skills in interpreting the obtained data.
Throughout his career, Bourdieu sought to connect his theoretical ideas with empirical research grounded in everyday life. His work can be seen as a sociology of culture, which Bourdieu labeled a "theory of practice". His contributions to sociology were both empirical and theoretical. His conceptual apparatus is based on three key terms:
habitus, capital, and field.
Furthermore, Bourdieu fiercely opposed
rational choice theory
Rational choice modeling refers to the use of decision theory (the theory of rational choice) as a set of guidelines to help understand economic and social behavior. The theory tries to approximate, predict, or mathematically model human behav ...
as grounded in a misunderstanding of how social agents operate. Bourdieu argued that social agents do not continuously calculate according to explicit rational and economic criteria. According to Bourdieu, social agents operate according to an implicit practical logic—a practical sense—and bodily dispositions. Social agents act according to their "feel for the game" (the "feel" being, roughly, habitus, and the "game" being the field).
Bourdieu's anthropological work was focused on the analysis of the mechanisms of reproduction of social hierarchies. Bourdieu criticized the primacy given to the economic factors, and stressed that the capacity of social actors to actively impose and engage their cultural productions and symbolic systems plays an essential role in the reproduction of social structures of domination. Bourdieu's empirical work played a crucial role in the popularization of
correspondence analysis and particularly
multiple correspondence analysis. Bourdieu held that these geometric techniques of data analysis are, like his sociology, inherently relational. In the preface to his book ''The Craft of Sociology'', Bourdieu argued that: "I use Correspondence Analysis very much, because I think that it is essentially a relational procedure whose philosophy fully expresses what in my view constitutes social reality. It is a procedure that 'thinks' in relations, as I try to do it with the concept of field."
One of the classic ethnographies in Sociology is the book ''Ain't No Makin' It: Aspirations & Attainment in a Low-Income Neighborhood'' by Jay MacLeod. The study addresses the reproduction of social inequality among low-income, male teenagers. The researcher spent time studying two groups of teenagers in a housing project in a Northeastern city of the United States. The study concludes that three different levels of analysis play their part in the reproduction of social inequality: the individual, the cultural, and the structural.
[MacLeod, Jay. (1995). ''Ain't No Makin' It: Aspirations & Attainment in a Low-Income Neighborhood.'' Boulder, CO: Westview Press.]
An additional perspective of sociology includes interactionism. This point of view focuses on understanding people's actions based on their experience of the world around them.
Similar to Bourdieu's work, this perspective gathers statements, observations and facts from real-world situations to create more robust research outcomes.
Notable field-workers
In anthropology
*
Napoleon Chagnon - ethnographer of the Yanomamö people of the Amazon
*
Georg Forster - ethnographer (1772–1775) to Captain James Cook
*
George M. Foster
*
Clifford Geertz
Clifford James Geertz (; August 23, 1926 – October 30, 2006) was an American anthropologist who is remembered mostly for his strong support for and influence on the practice of symbolic anthropology and who was considered "for three decades&n ...
*
Alfred Cort Haddon
*
Claude Lévi-Strauss
Claude Lévi-Strauss ( ; ; 28 November 1908 – 30 October 2009) was a Belgian-born French anthropologist and ethnologist whose work was key in the development of the theories of structuralism and structural anthropology. He held the chair o ...
*
Bronislaw Malinowski
*
Margaret Mead
*
Alfred Reginald Radcliffe-Brown
*
W.H.R. Rivers
*
Renato Rosaldo
*
James C. Scott
*
Colin Turnbull
*
Victor Turner
In sociology
*
William Foote Whyte
*
Erving Goffman
*
Pierre Bourdieu
Pierre Bourdieu (, ; ; ; 1 August 1930 – 23 January 2002) was a French sociologist and public intellectual. Bourdieu's contributions to the sociology of education, the theory of sociology, and sociology of aesthetics have achieved wide influ ...
*
Harriet Martineau
In management
*
Henry Mintzberg
In economics
*
Truman Bewley
*
Alan Blinder
*
Trygve Haavelmo
*
John Johnston
*
Lawrence Klein
*
Wassily Leontief
*
Edward J. Nell
*
Robert M. Townsend
In music
*
Alan Lomax
*
John Peel (with his
Peel Sessions)
See also
*
Citizen science
*
Empirical research
*
Exploration
Exploration is the process of exploring, an activity which has some Expectation (epistemic), expectation of Discovery (observation), discovery. Organised exploration is largely a human activity, but exploratory activity is common to most organis ...
*
Observational study
In fields such as epidemiology, social sciences, psychology and statistics, an observational study draws inferences from a sample (statistics), sample to a statistical population, population where the dependent and independent variables, independ ...
*
Participant observation
*
Public Health Advisor
*
Wildlife observation
*
Market research
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining com ...
*
Usability
Usability can be described as the capacity of a system to provide a condition for its users to perform the tasks safely, effectively, and efficiently while enjoying the experience. In software engineering, usability is the degree to which a softw ...
*
Industrial design
Industrial design is a process of design applied to physical Product (business), products that are to be manufactured by mass production. It is the creative act of determining and defining a product's form and features, which takes place in adva ...
*
Requirements analysis
References
Further reading
*
*
*
*
*
*Mason, Peter.(2013). "Scientists and Scholars in the Field. Studies in the History of Fieldwork and Expeditions." ''Journal of the History of Collections.'' V. 25 (November): 428–430.
*
Robben, Antonius C.G.M. and Jeffrey A. Sluka, eds. (2012). ''Ethnographic Fieldwork: An Anthropological Reader''. Oxford Wiley-Blackwell. .
*
*Nelson, Katie. 2019. “Doing Fieldwork: Methods in Cultural Anthropology” in ''Perspectives: An Open Invitation to Cultural Anthropology'' ''2nd edition'', Edited by Nina Brown, Thomas McIlwraith, and Laura Tubelle de González. Arlington: American Anthropological Association. pp. 45–69.
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External links
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