Fiat Automobiles S.p.A. (, , ; originally FIAT, it, Fabbrica Italiana Automobili di Torino, lit=Italian Automobiles Factory of Turin) is an Italian automobile manufacturer, formerly part of

Fiat Chrysler Automobiles Fiat Chrysler Automobiles N.V. (FCA) was an Italian-American multinational corporation primarily known as a manufacturer of automobiles, commercial vehicles, auto parts and production systems. The Italian holding company Exor was the largest ...

, and since 2021 a subsidiary of

Stellantis Stellantis N.V. is a multinational automotive manufacturing corporation formed in 2021 on the basis of a 50–50 cross-border merger between the Italian-American conglomerate Fiat Chrysler Automobiles (FCA) and the French PSA Group. The comp ...

through its Italian division Stellantis Italy. Fiat Automobiles was formed in January 2007 when

Fiat S.p.A. Fiat S.p.A., or ''Fabbrica Italiana Automobili Torino'' (Italian Automobile Factory of Turin), was an Italian holding company whose original and core activities were in the automotive industry, and that was succeeded by Fiat Chrysler Automobi ...

reorganized its automobile business, and traces its history back to 1899 when the first Fiat automobile, the Fiat 4 HP, was produced. Fiat Automobiles is the largest automobile manufacturer in Italy. During its more than century-long history, it remained the largest automobile manufacturer in Europe and the third in the world after

General Motors The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and ...

and Ford for over 20 years, until the car industry crisis in the late 1980s. In 2013, Fiat S.p.A. was the second largest European automaker by volumes produced and the seventh in the world, while FCA was the world's eighth-largest automaker. In 1970, Fiat Automobiles employed more than 100,000 in Italy when its production reached the highest number, 1.4 million cars, in that country. As of 2002, it built more than 1 million vehicles at six plants in Italy and the country accounted for more than a third of the company's revenue. Fiat has also manufactured railway engines, military vehicles, farm tractors, aircraft, and weapons such as the

Fiat–Revelli Modello 1914 The Fiat–Revelli Modello 1914 was an Italian water-cooled medium machine gun produced from 1914 to 1918. It was the standard machine-gun of the Italian Army in World War I, and was used in limited numbers into World War II. Overview It was ve ...

. Fiat-brand cars are built in several locations around the world. Outside Italy, the largest country of production is Brazil, where the Fiat brand was for many years the market leader. The group also has factories in Argentina, Poland and Mexico (where Fiat-brand vehicles are manufactured at plants owned and operated by Stellantis North America for export to the United States, Brazil, Italy and other markets) and a long history of licensing manufacture of its products in other countries. Fiat Automobiles has received many international awards for its vehicles, including nine

European Car of the Year The European Car of the Year ("ECOTY") award is an international Car of the Year award established in 1964, by a collective of automobile magazines from different countries in Europe. The current organising companies of the award are ''Auto'' (Ita ...

awards, the most of any other manufacturer, and it ranked many times as the lowest level of emissions by vehicles sold in Europe.

History

On 11 July 1899,

Giovanni Agnelli Giovanni Agnelli (13 August 1866 – 16 December 1945) was an Italian businessman, who founded Fiat car manufacturing in 1899. Early life The son of Edoardo Agnelli and Aniceta Frisetti, he was born in 1866 in Villar Perosa, a small town near ...

was part of the group of founding members of FIAT, ''Fabbrica Italiana di Automobili Torino''. The first Fiat plant opened in 1900 with 35 staff making 24 cars. Known from the beginning for the talent and creativity of its engineering staff, by 1903 Fiat made a small profit and produced 135 cars; this grew to 1,149 cars by 1906. The company then went public selling shares via the

Milan stock exchange Borsa Italiana, based in Milan, is the Italian stock exchange. It manages and organises domestic market, regulating procedures for admission and listing of companies and intermediaries and supervising disclosures for listed companies.italy24.ils ...

. Agnelli led the company until his death in 1945, while Vittorio Valletta administered the firm's daily activities. Its first car, the 3 ½ CV (of which only 24 copies were built, all bodied by Alessio of Turin) was based on a design purchased from

Ceirano GB & C Ceirano GB & C was a historic automobile company, founded in October 1888 by Giovanni Battista Ceirano, Emanuele di Bricherasio, Attilio Calligaris, Pietro Fenoglio and Cesare Goria Gatti. The new company was based in Turin, where it began to b ...

and had a boxer twin engine.Georgano, p. 24 cap. In 1903, Fiat produced its first truck. In 1908, the first Fiat was exported to the US. That same year, the first Fiat aircraft engine was produced. Also around the same time, Fiat taxis became popular in Europe. Poster FIAT by Giovanni Carpanetto

By 1910, Fiat was the largest automotive company in Italy. That same year, a new plant was built in Poughkeepsie, NY, by the newly founded American F.I.A.T. Automobile Company. Owning a Fiat at that time was a sign of distinction. The cost of a Fiat in the US was initially $4,000 and rose up to $6,400 in 1918, compared to $825 for a

Ford Model T The Ford Model T is an automobile that was produced by Ford Motor Company from October 1, 1908, to May 26, 1927. It is generally regarded as the first affordable automobile, which made car travel available to middle-class Americans. The relati ...

in 1908, and $525 in 1918, respectively. During World War I, Fiat had to devote all of its factories to supplying the Allies with aircraft, engines, machine guns, trucks, and ambulances. Upon the entry of the US into the war in 1917, the factory was shut down as US regulations became too burdensome (the site was eventually sold to Western Publishing). After the war, Fiat introduced its first tractor, the 702. By the early 1920s, Fiat had a market share in Italy of 80%. In 1921, workers seized Fiat's plants and hoisted the red flag of communism over them. Agnelli responded by quitting the company. However, the Italian Socialist Party and its ally organization, the Italian General Confederation of Labour, in an effort to effect a compromise with the centrist parties ordered the occupation ended. In 1922, Fiat began to build the famous

Lingotto Lingotto is the name of a district of Turin, Italy, as well as the name of the Lingotto building in Via Nizza. It once housed a car factory built by Italian automotive company Fiat and today houses the administrative headquarters of the manufactu ...

car factory—then the largest in Europe—which opened in 1923. It was the first Fiat factory to use assembly lines; by 1925, Fiat controlled 87% of the Italian car market. In 1928, with the 509, Fiat included insurance in the purchase price. Fiat made military machinery and vehicles during World War II for the Army and ''

Regia Aeronautica The Italian Royal Air Force (''Regia Aeronautica Italiana'') was the name of the air force of the Kingdom of Italy. It was established as a service independent of the Royal Italian Army from 1923 until 1946. In 1946, the monarchy was abolis ...

'' and later for the Germans. Fiat made fighter aircraft like the biplane CR.42 Falco, which was one of the most common Italian aircraft, along with Savoia-Marchettis, as well as light tanks (obsolete compared to their German and Soviet counterparts) and armored vehicles. The best Fiat aircraft was the G.55 fighter, which arrived too late and in too limited numbers. In 1943, the year

Benito Mussolini Benito Amilcare Andrea Mussolini (; 29 July 188328 April 1945) was an Italian politician and journalist who founded and led the National Fascist Party. He was Prime Minister of Italy from the March on Rome in 1922 until his deposition in 194 ...

was overthrown, the National Liberation Committee removed the Agnelli family from leadership roles in Fiat because of its ties to Mussolini's government. They were not returned until 1963, when Giovanni's grandson,

Gianni Gianni is an Italian name (occasionally a surname), a short form of the Italian Giovanni and a cognate of John meaning God is gracious. Gianni is the most common diminutive of Giovanni in Italian. People with this given name * Gianni Agnelli ( ...

, took over as general manager until 1966, as chairman until 1996. In 1970, Fiat employed more than 100,000 in Italy when its production reached the highest number, 1.4 million cars, in that country. As of 2002, Fiat built more than 1 million vehicles at six plants in Italy and the country accounted for more than a third of the company's revenue. Towards the end of 1976, it was announced that the Libyan government was to take a shareholding in the company in return for a capital injection. Other aspects of the Libyan agreement included the construction of a truck and bus plant at

Tripoli Tripoli or Tripolis may refer to: Cities and other geographic units Greece *Tripoli, Greece, the capital of Arcadia, Greece *Tripolis (region of Arcadia), a district in ancient Arcadia, Greece * Tripolis (Larisaia), an ancient Greek city in t ...

. Chairman Agnelli candidly described the deal as "a classic petro-money recycling operation which will strengthen the Italian reserves, provide Fiat with fresh capital and give the group greater tranquility in which to carry out its investment programmes". On 29 January 2014, it was announced that Fiat S.p.A. (the former owner of Fiat Group) was to be merged into a new Netherlands-based holding company Fiat Chrysler Automobiles NV (FCA), took place before the end of 2014.

became the new owner of Fiat Group. On 1 August 2014, Fiat S.p.A. received necessary shareholder approval to proceed with the merger, which became effective 12 October 2014. FCA then merged with the French manufacturer PSA Group in 2019, with the new conglomerate being named

in 2020.

Presence

Europe

Fiat's main market is Europe, mainly focused in Italy. Historically successful in building city cars and Superminis, currently Fiat has a range of models focused on those two segments (accounting for the 84% of its sales in 2011). Fiat does not currently offer any large family car, nor an executive car: these market segments are to some extent covered by the

Lancia Lancia () is an Italian car manufacturer and a subsidiary of FCA Italy S.p.A., which is currently a Stellantis division. The present legal entity of Lancia was formed in January 2007 when its corporate parent reorganised its businesses, but it ...

and Alfa Romeo brands, which Fiat also owns. Fiat's share of the European market shrank from 9.4 percent in 2000 to 5.8 percent in the summer of 2004. At this point Sergio Marchionne was appointed as Fiat's chief executive. By March 2009 their market share had expanded to 9.1 percent. Fiat built their five-storey

plant between 1915 and 1918, at which time it was Europe's largest car manufacturing plant. Later the Mirafiori plant was built, also in Turin. To prepare for production of the all-new

Fiat 128 The Fiat 128 is a transverse front-engine, front wheel drive small family car manufactured and marketed by Fiat from 1969 to 1985 as a two- or four-door sedan, three- or five-door station wagon as well as two- or three-door coupé. The 128 runni ...

, Fiat opened their Rivalta plant in October 1968. Until the 128 entered production, the plant was used to build sports versions of the 850 and 124 as well as parts for the Fiat Dino. 2008 Fiat Grande Punto Sport

2015 Fiat Panda Cross TwinAir 900cc Front

Fiat's 2018 range of passenger car engines comprised eleven units, eight petrols and three diesels. Their current range of models is the following: * City car: Fiat 500, Fiat Panda * Compact car: Fiat Tipo * Mini MPV: Fiat 500L * Mini SUV: Fiat 500X * Roadster: Fiat 124 Spider Fiat sales in 2011 were up to 676,704 (less 17.3% versus the previous year): Light commercial vehicles are sold in Europe under the brand Fiat Professional. Fiat was already exporting cars to the UK market by the outbreak of World War II in 1939. Its market share increased rapidly during the 1970s, with the

127 127 may refer to: *127 (number), a natural number *AD 127, a year in the 2nd century AD *127 BC, a year in the 2nd century BC *127 (band), an Iranian band See also *List of highways numbered 127 Route 127 or Highway 127 can refer to multiple roads ...

supermini and

128 128 may refer to *128 (number), a natural number *AD 128, a year in the 2nd century AD *128 BC, a year in the 2nd century BC *128 (New Jersey bus) See also * List of highways numbered A ''list'' is any set of items in a row. List or lists may al ...

range of small family cars being the biggest sellers, selling largely on practicality and efficiency. Fiat's market share increased further during the 1980s with the

Fiat Uno The Fiat Uno is a supermini manufactured and marketed by Fiat. Launched in 1983, the Uno was produced over a single generation (with an intermediate facelift, 1989) in three and five-door hatchback body styles until 1995 in Europe — and un ...

(imported to the UK from June 1983) being the company's best-seller in the UK, and its share fell sharply in the early 1990s before the arrival of the

Punto Punto may refer to: In music: * Punto (Venezuela), a style of Venezuelan music * Punto guajiro, a style of music of the Cuban countryside and its guajiros * Punto music, a style of Panamanian music In automobiles: * Fiat Punto, supermini produced ...

in March 1994 rejuvenated the company's UK fortunes. The second-generation Punto was a strong seller in the UK after its October 1999 launch, but the new modern-day Fiat 500 (launched there in January 2008) has accounted for most of the company's UK sales in more recent years. The original Fiat 500 had been one of the few direct competitors for the iconic Mini during its 1960s heyday.

South America

Fiat has invested for a long time in South America, mainly in Brazil (where has been the market leader for many years) and in Argentina. They built their first Brazilian car plant in the Greater Belo Horizonte city of Betim in 1973, after having begun by building tractors there. The Brazilian range is similar to the European one, with the addition of a special family which derives from a common platform (called "Project 178"): Palio, Siena, Palio Weekend and

Strada Strada is a chain based in the United Kingdom of branded restaurants specialising in Italian cuisine with two Strada sites and six Coppa Clubs, all in Southern England. History The concept was spawned by Luke Johnson in 2000 and, over five ...

. Recently a range of new models developed in Brazil has been launched: Pulse, Fiorino, Toro,

Argo In Greek mythology the ''Argo'' (; in Greek: ) was a ship built with the help of the gods that Jason and the Argonauts sailed from Iolcos to Colchis to retrieve the Golden Fleece. The ship has gone on to be used as a motif in a variety of sour ...

, and Mobi. Other European models are currently imported to Brazil: 500e, imported from Italy, and Cronos, imported from Argentina. Fiat sells in Brazil under the Fiat brand, European Fiat Professional light commercial vehicles as: *

(developed in Brazil, has the same platform as the Palio from "Project 178") * Ducato Models that have already been sold in Brazil: *

Uno Uno or UNO may refer to: Arts, entertainment, and media Television * "Uno" (''Better Call Saul''), premiere episode of the American TV series ''Better Call Saul'' * ''Uno'' (film), a 2004 Norwegian drama film * Rai Uno, an Italian TV channel **' ...

* Linea * Tipo * Tempra * Prêmio * Elba * Idea *

* Marea * Bravo * 147 (and its family: the saloon Oggi and the

station-wagon A station wagon ( US, also wagon) or estate car ( UK, also estate), is an automotive body-style variant of a sedan/saloon with its roof extended rearward over a shared passenger/cargo volume with access at the back via a third or fifth door ( ...

Panorama) * Doblò

North America

Fiat has a long history in the United States. In 1908, the Fiat Automobile Co. was established in the country and a plant in Poughkeepsie, N.Y., began producing Fiats a year later, like the Fiat 60 HP and the Fiat 16-20 HP. These luxury cars were produced long before Chrysler Corp. was formed in 1925 from older manufacturers that were acquired by

Walter P. Chrysler Walter Percy Chrysler (April 2, 1875 – August 18, 1940) was an American industrial pioneer in the automotive industry, American automotive industry executive and the founder and namesake of American Chrysler Corporation. Early life Chrysler ...

, the founder. The New Jersey factory was closed after the U.S. entered World War I in 1917. Fiat returned to North America in the 1950s, selling the original 500, Fiat 600 Multipla, Fiat 1100, Fiat 1200, and the Fiat 1300. Models produced from the 1960s onward include the Fiat 124 Sport Spider and the Fiat X1/9 - these two sporting cars remained rather successful in the United States market, which took nearly sixty percent of the total production in 1980. Fiat gained a reputation for selling poor quality cars in North America, mostly over rust and poor reliability. The last new Fiat model to be introduced in North America during this era was the

, in February 1979. Flammang, p. 241 Sales in the US fell accordingly, from a high of 100,511 cars in 1975 to 14,113 in 1982. Accordingly, Fiat left the United States car market in 1983, although the Spider and the X1/9 continued to be sold in small numbers with Pininfarina and Bertone badging respectively. Flammang, p. 226 In January 2009, the

Fiat Group Stellantis Italy, formerly known as Fiat Group Automobiles S.p.A. from 2007 to 2014 and FCA Italy S.p.A. from 2014 to 2021, is the Italian subsidiary of the multinational automaker Stellantis, dedicated to the production and selling of passenger ...

acquired a 20% stake in US automaker Chrysler LLC. The deal saw the return of the Fiat brand to North America after a 25-year absence. The first Fiat-branded model to appear was the internationally popular Fiat 500 city car. The Fiat 500 model is built at Chrysler's assembly plant in Toluca, Mexico, which currently makes also the Dodge Journey and Fiat Freemont crossovers. Fiat is also selling their commercial vehicles

Fiat Ducato The Fiat Ducato is a light commercial vehicle jointly developed by FCA Italy and PSA Group (currently Stellantis), and mainly manufactured by Sevel, a joint venture between the two companies since 1981. It has also been sold as the Citroën C25, ...

and Fiat Doblò in North America, rebranded as Ram ProMaster and Ram ProMaster City respectively. FIAT discontinued production of the Fiat 500 in 2019 while sales of leftover dealer stock continued into 2020. FIAT also discontinued the 124 spider and 500l models in 2020. FIAT has announced a new car to be released a new 500e to launch in 2024.

Africa

Fiat passenger cars began assembly in South Africa in 1950, and full production in their Rosslyn plant commenced in 1966. Sales reached a peak market share of about five percent around 1970 but then dropped precipitously. A new

-based half-ton pickup truck helped turn the situation around. It also assembled in Egypt through El-Nasr Automotive Manufacturing Company which assembled FIAT brands 125-127-128. On 13 October 2022, Fiat Brand and the Algerian government signed a framework agreement aimed at local production of vehicles and the development of the automotive sector in Algeria.

Asia

Fiat's presence in the Chinese market is limited compared to its European, Japanese, Korean, and American rivals. At the beginning of 2012, Fiat was only importing Fiat Bravo and Fiat 500 model. However, in 2012 Fiat and GAC opened a joint venture plant to produce the first Fiat vehicle specifically developed for the Chinese market ever: the Fiat Viaggio, a compact car derived from another Fiat model, the Dodge Dart (in turn derived from another Fiat car, the Alfa Romeo Giulietta). Fiat currently offers to Japanese consumers the 500 in both coupe and convertible body styles, and the Panda. Fiat has been present in the Indian market since 1948 in a joint venture with Tata Motors, although current car sales are limited and directed at niche markets (approx. 20k units in 2011). The currently offered models are the Fiat Punto and the Fiat Linea.

Current production

'' Main Article: List of Fiat Passenger Cars''

EMEA

A-segment The A-segment is the 1st category in the passenger car classification system defined by the European Commission. It is used for city cars, the smallest category of passenger cars defined. A-segment sales represent approx. 7-8% of the market in ...

- Fiat 500 The Fiat 500 ( it, cinquecento, ) is a car produced by the Fiat company of Italy between 1957 and 1975, with limited production of the Fiat 500 K estate continuing until 1977. The car was designed by Dante Giacosa. Redesigned in 2007, it is currently distributed worldwide. *

Fiat New 500 The Fiat New 500 (''project 332'') is a battery-electric city car by Italian manufacturer Fiat. It was unveiled on March 4, 2020, in Milan, Italy; it was scheduled to be launched at the Geneva Motor Show, but that event was canceled. The New 500 ...

All electric New 500, introduced in 2020 *

- Fiat Panda The Fiat Panda is a city car from the Italian automotive manufacturer Fiat. The current version is the third one distributed as from 2012. * C-segment - Fiat Tipo * B-segment - Fiat 500X * M-segment - Fiat 500L The Fiat 500L enlarges, as from September 2012, the Fiat 500 family with a Mini MPV which replace the Fiat Idea. The model is produced in the new Fiat plant in Serbia. The platform is the same of the Fiat Punto. File:Fiat Panda 1.2 8V Lounge (III) – Frontansicht (1), 25. Februar 2012, Düsseldorf.jpg, Fiat Panda File:" 15 - ITALY -Fiat 500 restyling in Sempione Park (Sforzesco Castle) in Milan - world premier 2015 Hatchbacks purple lounge and white sport 02.jpg, Fiat 500 File:Fiat-500-vorne2.jpg, Fiat 500 Electric File:2012 Geneva Motor Show - Fiat 500L.jpg, Fiat 500L File:2018 Fiat 500X Cross 1.6 Multijet II.jpg, Fiat 500X File:Fiat Tipo Steet Genf 2019 1Y7A5990.jpg, Fiat Tipo File:2018 Fiat Qubo Trekking 1.3 Multijet.jpg,

Fiat Fiorino/Qubo The Fiat Fiorino is a small commercial vehicle produced by the Italian car manufacturer Fiat since 1977. Its first two generations have been the panel van derivatives of other small models, such as the Fiat 127 and Fiat Uno, while the current thi ...

File:2017 Fiat Doblò Trekking 1.6 Multijet.jpg, Fiat Doblò

LATAM

* Fiat Mobi * Fiat Argo * Fiat Strada * Fiat Cronos * Fiat Toro *

Fiat Pulse The Fiat Pulse is a subcompact crossover SUV produced by Fiat mainly for the South American market since 2021. It is also available as a performance model known as the Abarth Pulse and a coupe SUV derivative marketed as the Fiat Fastback since 20 ...

* Fiat Fiorino *

File:Fiat Mobi Way 1.0 Fire.jpg, Fiat Mobi File:FIAT Argo.jpg, Fiat Argo File:Fiat Cronos 1.8 16V E.Torq Precision.jpg, Fiat Cronos File:Fiat Toro 2018 in Punta del Este (front) 01.jpg, Fiat Toro File:2018 Fiat Fiorino 16V SX Multijet 1.2 Front.jpg, Fiat Fiorino

European Cars of the Year

The

award has been awarded twelve times to the

over the last forty years, more than any other manufacturer. Nine of these awards were won by Fiat Automobiles models. Fiat models awarded the title: * 1967:

Fiat 124 The Fiat 124 is a small family car manufactured and marketed by Italian company Fiat between 1966 and 1974. The saloon superseded the Fiat 1300 and was the basis for several variants including a station wagon, a four-seater coupé ( 124 Sport Cou ...

* 1970:

* 1972: Fiat 127 * 1984:

* 1989: Fiat Tipo * 1995: Fiat Punto * 1996: Fiat Bravo/Brava * 2004: Fiat Panda * 2008: Fiat 500

emissions

Fiat Automobiles, one of Europe's 10 best-selling automotive brands, has for the second year running been confirmed as having the lowest average value for CO₂ emissions from vehicles sold in 2008: 133.7 g/km (137.3 g/km in 2007). This was corroborated by JATO, a provider of automotive data.

Electric vehicles

Fiat started development of electric vehicles back in the mid 1970s, with the concept Fiat X1/23. More recently in 2008, Fiat showed the Phylla concept, and the Fiat Bugster concept in Brazil. Fiat joined utility companies Cemig and Itaipu to develop new electric vehicles for Brazil, with production in 2009 of the Palio Weekend Electric. Fiat launched the electric 500e, a compliance car, in California in 2013, but no sales were planned for Europe. Fiat CEO Sergio Marchionne claimed in 2014 that each one was sold at a loss of $14,000. In 2016, after Tesla had announced the Model 3 and had a high number of reservations for the electric car, Marchionne questioned whether Tesla could produce the cars and be profitable. He then stated that "if Tesla CEO Elon Musk can demonstrate that the car will be profitable at that price, I will copy the formula, add the Italian design flair, and get it to the market within 12 months."

Concept vehicles

* 1952 Fiat Abarth 1500 Biposto (Abarth, Bertone) * 1954 Fiat Turbina * 1956 Fiat 600 Multipla Eden Roc * 1957 Fiat 1200 Stanguellini Spider * 1961 Fiat 600 Model Y Berlinetta * 1964 Fiat 2300 S Coupe Speciale * 1967 Fiat 125 Executive Concept * 1967 Fiat 125 GTZ * 1967 Fiat Dino Parigi * 1968 Fiat Abarth 2000 * 1969 Fiat 128 Coupe * 1969 Fiat 128 Teenager * 1972 Fiat 128 Pulsar Michelotti * 1972 Fiat ESV 1500 * 1972 Fiat X1/23 * 1974 Fiat 127 Village * 1975 Fiat Abarth 131 * 1976 Fiat 126 Cavaletta * 1980 Fiat Panda 4×4 Strip (153) * 1992 Fiat Grigua (170) * 1992 Fiat Cinquecento Cita (170) * 1993 Fiat Downtown * 1993 Fiat Lucciola Concept (170) * 1993 Fiat ZIC * 1994 Fiat Punto Racer (176) * 1994 Fiat Firepoint * 1996 Fiat Bravo Enduro Concept (182) * 1996 Fiat Formula 4 * 1996 Fiat Vuscia Concept * 1996 Fiat Barchetta Coupe Concept by Maggiora * 2004 Fiat Trepiùno * 2005 Fiat Oltre * 2006 Fiat FCC * 2006 Fiat Suagna Bertone * 2007 Fiat Barchetta Bertone * 2008

Fiat Phylla The Fiat Phylla concept car was unveiled in 2008 by the Italian car manufacture Fiat. Originally expected to form the basis of a production car in 2010, it remains a concept city car. The Phylla name means "leaves" in ancient Greek. Specification ...

* 2010 Fiat FCC 3 Mio * 2012 Fiat FCC 2 * 2014 Fiat FCC 4

Motorsport

In 1971, the Fiat 124 Sport Spider was prepared for the World Rally Championship when Abarth became involved with its production and development and from 1972 had relative success with two wins in 1972, one in 1973 and won 1st, 2nd and 3rd in the 1974 Portuguese TAP Rally. The Fiat 131 Abarth was a very successful rally car replacing the 124. Between 1976 and 1981 the Fiat 131 won 18 World Rally Championship events, resulting in winning the WRC Drivers Championship two times: in

1978 Events January * January 1 – Air India Flight 855, a Boeing 747 passenger jet, crashes off the coast of Bombay, killing 213. * January 5 – Bülent Ecevit, of Republican People's Party, CHP, forms the new government of Turkey (42nd go ...

, and in

1980 Events January * January 4 – U.S. President Jimmy Carter proclaims a grain embargo against the USSR with the support of the European Commission. * January 6 – Global Positioning System time epoch begins at 00:00 UTC. * January 9 – ...

, and winning the WRC Constructors Championship three times: in

1977 Events January * January 8 – Three bombs explode in Moscow within 37 minutes, killing seven. The bombings are attributed to an Armenian separatist group. * January 10 – Mount Nyiragongo erupts in eastern Zaire (now the Democratic R ...

, and in

took over the role of motorsport for the Fiat Group during the 1980s. After a long break of factory-supported entries, in 2003 a Fiat Punto S1600 won the Italian Rally Championship, and 2006 the Fiat Grande Punto S2000 won the FIA European Rally Championship, followed by three successive wins in 2009, 2010 and 2011.

Marketing

Logo

The FIAT initials were first used in the distinctive logo form in 1901. Beginning in 1931, the company began using a single red shield without a wreath. In 1968 the "rhomboid" logo (as it was known internally) was introduced which featured the FIAT initials spelled out on four interconnected rhombuses. The rhomboid was slowly phased in during the early 1970s, although the older "laurel wreath" style FIAT badge was used to denote sporting models such as the 124 Spider, 127 Sport, X1/9, and the tuned Abarth models. A new corporate nose based on the rhomboid logo was first introduced in 1983 on the Uno, which consisted of five chrome bars inclined at an angle of 18 degrees to mirror the rhomboid, which usually appeared in reduced size at the corner of the grille. In 1999, the wreath style logo was reintroduced to commemorate the 100th anniversary of the company. Fiat logo 1899.png, 1899 Fiat logo 1901.png, 1901 Fiat logo 1904.png, 1904 FiatLogo1921.jpg, 1921 Fiat old logo on 514 model.png, 1925 FiatLogo1931rounded.jpg, 1931 Fiat logo 1932.png, 1932 FiatLogo1938.jpg, 1938 FiatLogo1959.JPG, 1959 FiatLogo1965.jpg, 1965 Fiat logo 1968.svg, 1968–1999 FiatLogo1999.jpg, 1999–2007 Fiat auto logo.png, 2007–2022 FIAT logo (2020).svg, 2020–present ; Notes

Motor Village and flagship stores

Fiat launched its Motor Village flagship store concept in 2006, with its Mirafiori Motor Village in Turin, followed by London's on Wigmore Street in 2008 and Paris's on the Champs-Élysées in 2010.

BSM-Fiat deal

In 2009, BSM (the British School of Motoring) ended a 16-year relationship with Vauxhall Motors and signed a deal with Fiat UK to swap its learner vehicle from the Vauxhall Corsa to the new Fiat 500. Fiat UK were expected to supply 14,000 cars to BSM over four years in a marketing deal.

References

External links

*
Fiat Automobiles Press

Fiat Light Commercial Vehicles

Old Fiat Concept Cars
{{Portal bar, Italy, Companies, Transportation, Cars Car brands Car manufacturers of Italy Conglomerate companies of Italy Electric vehicle manufacturers of Italy Italian brands Italian companies established in 1899 Stellantis Turin motor companies Vehicle manufacturing companies established in 1899