Fenty (stylised as FEИTY) was a fashion brand of ready-to-wear founded by

Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, actress, and businesswoman. Born in Saint Michael and raised in Bridgetown, Barbados, Rihanna auditioned for American record producer Evan Rogers who invited her to the ...

under the luxury fashion group

LVMH LVMH Moët Hennessy Louis Vuitton (), commonly known as LVMH, is a French holding multinational corporation and conglomerate specializing in luxury goods, headquartered in Paris. The company was formed in 1987 through the merger of fashion house ...

(Moët Hennessy

Louis Vuitton Louis Vuitton Malletier, commonly known as Louis Vuitton (, ), is a French high-end Luxury goods, luxury fashion house and company founded in 1854 by Louis Vuitton (designer), Louis Vuitton. The label's LV monogram appears on most of its produc ...

). Fenty was launched in May 2019. The fashion label made Rihanna the first woman and also the first person of colour to head a luxury brand for the LVMH group. Fenty was closed in 2021.

History

Establishment

On 10 May 2019, Rihanna announced her partnership with LVMH by posting the name and logo of the venture to her

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...

pages. She also wrote a thankful caption, commending

in working with her: "I couldn't imagine a better partner both creatively and business-wise, and I'm ready for the world to see what we have built together." The chairman and CEO of LVMH,

Bernard Arnault Bernard Jean Étienne Arnault (; born 5 March 1949) is a French business magnate, investor, and art collector. He is the co-founder, chairman, and chief executive officer of LVMH Moët Hennessy – Louis Vuitton SE, the world's largest luxury ...

said that Rihanna will be supported with a team and resources. He also added: "Everyone knows Rihanna as a wonderful singer, but through our partnership at

Fenty Beauty Fenty Beauty (stylized as FEИTY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became high-demand upon first release. The or ...

, I discovered a true entrepreneur, a real CEO and a terrific leader." Fenty was previewed on '' T: The New York Times Style Magazine'', where Rihanna wore several

garments Clothing (also known as clothes, apparel, and attire) are items worn on the human body, body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials ...

and accessories from her first collection. The venture made Rihanna the first woman of colour to lead a house under the LVMH brand, and the first woman to create an original brand for the group. Fenty is the first new producer of clothing, shoes, perfumes and accessories under the LVMH brand since 1987, which follows the seventy LVMH brands, including

Givenchy Givenchy (, ) is a French luxury fashion and perfume house. It hosts the brand of haute couture and ready-to-wear clothing, accessories, perfumes and cosmetics of Parfums Givenchy. The house of Givenchy was founded in 1952 by designer Hubert de ...

, and

Christian Dior Christian Ernest Dior (; 21 January 1905 – 24 October 1957) was a French fashion designer, best known as the founder of one of the world's top fashion houses, Christian Dior SE, which is now owned by parent company LVMH. His fashion houses a ...

Launch

Fenty was initially launched as a pop-up store on 24 May 2019, in

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...

. It then opened worldwide as an

online store Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the r ...

on 29 May. The store took over the first two floors of

The Webster The Webster (also known as The Webster Miami) is a luxury multi-brand fashion house operating ten physical boutiques in the U.S. and an online store. The multi-brand boutique sells designer brands ( Balmain, Celine, Chanel, Dior, Givenchy, Yves ...

Soho, New York SoHo, sometimes written Soho (South of Houston Street), is a neighborhood in Lower Manhattan, New York City. Since the 1970s, the neighborhood has been the location of many artists' lofts and art galleries, and has also been known for its variet ...

, and was open until 30 June 2019. The fashion label announced its immediate and indefinite suspension of activities in February 2021.

References

{{DEFAULTSORT:Fenty 2010s fashion Companies based in Paris Retail companies established in 2019 Luxury brands LVMH brands