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The Federal Trade Commission (FTC) is an
independent agency of the United States government Independent agencies of the United States federal government are agencies that exist outside the federal executive departments (those headed by a Cabinet secretary) and the Executive Office of the President. In a narrower sense, the term refers ...
whose principal mission is the enforcement of civil (non-criminal) antitrust law and the promotion of
consumer protection Consumer protection is the practice of safeguarding buyers of goods and services, and the public, against unfair practices in the marketplace. Consumer protection measures are often established by law. Such laws are intended to prevent business ...
. The FTC shares jurisdiction over federal civil antitrust law enforcement with the
Department of Justice Antitrust Division The United States Department of Justice Antitrust Division is a division of the United States Department of Justice, U.S. Department of Justice that enforces United States antitrust law, U.S. antitrust law. It has exclusive jurisdiction over U ...
. The agency is headquartered in the
Federal Trade Commission Building The Federal Trade Commission Building is a federal building which serves as the headquarters of the Federal Trade Commission. Completed in 1938, the building was designated by Congress as a contributing structure to the Pennsylvania Avenue National ...
in Washington, DC. The FTC was established in 1914 with the passage of the
Federal Trade Commission Act The Federal Trade Commission Act of 1914 was a United States federal law which established the Federal Trade Commission. The Act was signed into law by US President Woodrow Wilson in 1914 and outlaws unfair methods of competition and unfair acts ...
, signed in response to the 19th-century monopolistic trust crisis. Since its inception, the FTC has enforced the provisions of the Clayton Act, a key
antitrust Competition law is the field of law that promotes or seeks to maintain market competition by regulating anti-competitive conduct by companies. Competition law is implemented through public and private enforcement. It is also known as antitrust l ...
statute, as well as the provisions of the FTC Act, et seq. Over time, the FTC has been delegated with the enforcement of additional business regulation statutes and has promulgated a number of regulations (codified in
Title 16 of the Code of Federal Regulations CFR Title 16 – Commercial Practices is one of fifty titles comprising the United States Code of Federal Regulations In the law of the United States, the ''Code of Federal Regulations'' (''CFR'') is the codification of the general and permane ...
). The broad statutory authority granted to the FTC provides it with more surveillance and monitoring abilities than it actually uses. The FTC is composed of five commissioners, who each serve seven-year terms. Members of the commission are nominated by the President and subject to
Senate A senate is a deliberative assembly, often the upper house or chamber of a bicameral legislature. The name comes from the ancient Roman Senate (Latin: ''Senatus''), so-called as an assembly of the senior (Latin: ''senex'' meaning "the el ...
confirmation, and no more than three FTC members can be of the same party. One member of the body serves as FTC Chair at the President's pleasure, with Commissioner
Lina Khan Lina M. Khan (born March 3, 1989) is a British-born American legal scholar serving as chairwoman of the Federal Trade Commission since 2021. While a student at Yale Law School, she became known for her work in antitrust and competition law in t ...
having served as chair since June 2021.


History


Early history

Following the Supreme Court decisions against
Standard Oil Standard Oil Company, Inc., was an American oil production, transportation, refining, and marketing company that operated from 1870 to 1911. At its height, Standard Oil was the largest petroleum company in the world, and its success made its co-f ...
and
American Tobacco The American Tobacco Company was a tobacco company founded in 1890 by J. B. Duke through a merger between a number of U.S. tobacco manufacturers including Allen and Ginter and Goodwin & Company. The company was one of the original 12 members of ...
in May 1911, the first version of a bill to establish a commission to regulate interstate trade was introduced on January 25, 1912, by Oklahoma congressman Dick Thompson Morgan. He would make the first speech on the House floor advocating its creation on February 21, 1912. Though the initial bill did not pass, the questions of trusts and antitrust dominated the 1912 election.A Brief History of the Federal Trade Commission
Federal Trade Commission, 90th Anniversary Symposium.
Most political party platforms in 1912 endorsed the establishment of a federal trade commission with its regulatory powers placed in the hands of an administrative board, as an alternative to functions previously and necessarily exercised so slowly through the courts. With the
1912 presidential election The following elections occurred in the year 1912. Asia * 1912 Chinese National Assembly election (first election for the newly founded National Assembly of the Republic of China) * 1912 Philippine Assembly elections Europe * 1912 German federal ...
decided in favor of the Democrats and Woodrow Wilson, Morgan reintroduced a slightly amended version of his bill during the April 1913 special session. The national debate culminated in Wilson's signing of the FTC Act on September 26, 1914, with additional tightening of regulations in the Clayton Antitrust Act three weeks later. The new FTC would absorb the staff and duties of Bureau of Corporations, previously established under the Department of Commerce and Labor in 1903. The FTC could additionally challenge "unfair methods of competition" and enforce the Clayton Act's more specific prohibitions against certain price discrimination, vertical arrangements, interlocking directorates, and stock acquisitions.


Recent history

In 1984,FTC Announces Results of Compliance Testing of Over 300 Funeral Homes in the Second Year of the Funeral Rule Offenders Program
, Federal Trade Commission, February 25, 1998
the FTC began to regulate the funeral home industry in order to protect consumers from deceptive practices. The FTC Funeral Rule requires funeral homes to provide all customers (and potential customers) with a General Price List (GPL), specifically outlining goods and services in the funeral industry, as defined by the FTC, and a listing of their prices. By law, the GPL must be presented on request to all individuals, and no one is to be denied a written, retainable copy of the GPL. In 1996, the FTC instituted the Funeral Rule Offenders Program (FROP), under which "funeral homes make a voluntary payment to the U.S. Treasury or appropriate state fund for an amount less than what would likely be sought if the Commission authorized filing a lawsuit for civil penalties. In addition, the funeral homes participate in the NFDA compliance program, which includes a review of the price lists, on-site training of the staff, and follow-up testing and certification on compliance with the Funeral Rule." In the mid-1990s, the FTC launched the fraud sweeps concept where the agency and its federal, state, and local partners filed simultaneous legal actions against multiple telemarketing fraud targets. The first sweeps operation was ''Project Telesweep'' in July 1995 which cracked down on 100 business opportunity scams. In the 2021 United States Supreme Court case, ''
AMG Capital Management, LLC v. FTC ''AMG Capital Management, LLC v. FTC'', 593 U.S. ___ (2021), was a U.S. Supreme Court case dealing with the ability of the Federal Trade Commission (FTC) to seek monetary relief for restitution or disgorgement from those that it found in violat ...
'', the Court found unanimously that the FTC did not have power under of the FTC Act, amended in 1973, to seek equitable relief in courts; it had the power to seek only injunctive relief. In 2023, Project 2025 suggested that an administration could abolish the FTC.


Notable recent work


Biden administration


Banning non-compete clauses

The FTC ruled to ban virtually all non-competes nationwide in April 2024. The agency estimates 30 million workers are bound by these clauses and only excludes senior executives from the ban on enforcing non-competes. The agency believes that this will allow workers to find better working conditions and pay, since switching companies, on average, provides the biggest pay raises. It also allows workers to leave abusive work environments and can prevent some doctors from having to leave medicine once they leave a practice. The ban was put on hold by U.S. District Judge Ada Brown on July 3, 2024, but then upheld on appeal by U.S. District Judge Kelley B. Hodge on July 23, 2024. On August 20, 2024, a federal court in Texas overturned the FTC's ban on non-compete agreements, which was originally scheduled to take effect on September 4, 2024. U.S. District Judge Ada Brown said the FTC did not have the authority to issue the ban, which she said was "unreasonably overbroad without a reasonable explanation." Victoria Graham, an FTC spokeswoman responded to the ruling by stating "We are seriously considering a potential appeal..."


Chip manufacturers

The FTC successfully blocked Nvidia from purchasing
ARM holdings Arm is a British semiconductor and software design company based in Cambridge, England. Its primary business is in the design of ARM processors (CPUs). It also designs other chips, provides software development tools under the DS-5, RealView an ...
in 2022.


Drug prices

The FTC has pursued lawsuits against companies to lower drug prices, including for insulin and for inhalers. In 2024, it released an interim report on its 2-year investigation into pharmacy benefit managers, many of which it accuses of raising drug prices due to conflicts of interest, consolidation and other factors. It looks likely to sue as early as August 2024.


Food prices

In February 2024, the FTC challenged the Kroger-Albertsons merger, arguing it would drive up grocery and pharmacy prices, worsen service, and lower wages and working conditions. In March 2024, the FTC released a report that found higher profit margins as a driver of inflation for grocery prices. In August 2024, it announced it would be probing grocery prices to look for anti-competitive behavior and price gouging at chain supermarkets.


Junk fees and high prices

The FTC is proposing a rule that would ensure the cancellation process of subscription services is easier than the process of signing up. It also targeted airlines and credit card companies over junk fees and high prices.


Microsoft merger

In 2023, the FTC authorized an administrative complaint against the merger between Microsoft and Activision Blizzard, Inc. The FTC alleged the deal would suppress competitors from accessing future content/games developed by Activision once the deal goes through. The FTC dropped its lawsuit on July 20, 2023. Microsoft had to restructure its deal to appease UK regulators. Microsoft reneged on promises it made in court filings by laying off 1900 employees in January 2024, signaling that it did not plan to let Activision Blizzard remain as independent as it had promised and leading the FTC to continue to appeal the decision.


Right to repair

In July 2021, the FTC voted unanimously to enforce the right to repair as policy and to look to take action against companies that limit the type of repair work that can be done at independent repair shops.


Trump administration


Meta antitrust acquisitions case

In December 2020 the FTC sued Meta (formally known as Facebook) for anticompetitive conduct under Section 2 of the
Sherman Act The Sherman Antitrust Act of 1890 (, ) is a United States antitrust law which prescribes the rule of free competition among those engaged in commerce. It was passed by Congress and is named for Senator John Sherman, its principal author. Th ...
, which prohibits improper monopolization of a market. The FTC accused Meta of buying up its competitors to stifle competition which reduced the range of services available to consumers and by creating fewer social media platforms for advertisers to target.


Obama administration


Money Now Funding / Cash4Businesses case

In September 2013, a federal court closed an elusive business opportunity scheme on the request of the FTC, namely "Money Now Funding"/"Cash4Businesses". The FTC alleged that the defendants misrepresented potential earnings, violated the National Do Not Call Register, and violated the FTC's Business Opportunity Rule in preventing a fair consumer evaluation of the business. This was one of the first definitive actions taken by any regulator against a company engaging in transaction laundering, where almost US$6 million were processed illicitly. In December 2018, two defendants, Nikolas Mihilli and Dynasty Merchants, LLC, settled with the FTC. They were banned from processing credit card transactions, though the initial monetary judgment of $5.8 million was suspended due to the defendant's inability to pay.


OMICS Publishing Group case

In 2016, the FTC launched action against the academic journal publisher
OMICS Publishing Group OMICS Publishing Group is a predatory publisher of open access academic journals. It started publishing its first journal in 2008. By 2015, it claimed over 700 journals, although about half of them were defunct. Its subsidiaries and brands in ...
for producing predatory journals and organizing
predatory conferences Predatory conferences or predatory meetings are meetings set up to appear as legitimate scientific conferences but which are exploitative as they do not provide proper editorial control over presentations, and advertising can include claims of invo ...
. This action, partly in response to ongoing pressure from the academic community, is the first action taken by the FTC against an academic journal publisher. The complaint alleges that the defendants have been "deceiving academics and researchers about the nature of its publications and hiding publication fees ranging from hundreds to thousands of dollars". It additionally notes that "OMICS regularly advertises conferences featuring academic experts who were never scheduled to appear in order to attract registrants" and that attendees "spend hundreds or thousands of dollars on registration fees and travel costs to attend these scientific conferences." Manuscripts are also sometimes held hostage, with OMICS refusing to allow submissions to be withdrawn and thereby preventing resubmission to another journal for consideration. Library scientist Jeffrey Beall has described OMICS as among the most egregious of predatory publishers. In November 2017, a federal court in the Court for the District of Nevada granted a preliminary injunction that:
"prohibits the defendants from making misrepresentations regarding their academic journals and conferences, including that specific persons are editors of their journals or have agreed to participate in their conferences. It also prohibits the defendants from falsely representing that their journals engage in peer review, that their journals are included in any academic journal indexing service or any measurement of the extent to which their journals are cited. It also requires that the defendants clearly and conspicuously disclose all costs associated with submitting or publishing articles in their journals."
OMICS was found guilty and required to pay $50 million in a historic settlement in 2019.


Sears Holdings case

In ''
In the Matter of Sears Holdings Management Corp. {{short description, Legal complaint and aftermath In the middle of 2009 the Federal Trade Commission filed a complaint against Sears Holdings Management Corporation (SHMC) for unfair or deceptive acts or practices affecting commerce. SHMC operate ...
'', the FTC alleged that a research software program provided by Sears was deceptive because it collected information about nearly all online behavior, a fact that was only disclosed in legalese, buried within the end user license agreement. The FTC secured a consent decree in the case.


Bush administration


Gateway Learning case

In ''
In re Gateway Learning Corp. ''In re Gateway Learning Corp'', 138 F.T.C. 443 File No. 042-3047, was an investigatory action by the Federal Trade Commission (FTC) of the Gateway Learning Corporation, distributor of Hooked on Phonics. In its complaint, the FTC alleged that G ...
'' the FTC alleged that Gateway committed unfair and deceptive trade practices by making retroactive changes to its privacy policy without informing customers and by violating its own privacy policy by selling customer information when it had said it would not. Gateway settled the complaint by entering into a consent decree with the FTC that required it to surrender some profits and placed restrictions upon Gateway for the following 20 years.


Activities in the healthcare industry

In addition to prospective analysis of the effects of mergers and acquisitions, the FTC has recently resorted to retrospective analysis and monitoring of consolidated hospitals. Thus, it also uses retroactive data to demonstrate that some hospital mergers and acquisitions are hurting consumers, particularly in terms of higher prices. Here are some recent examples of the FTC's success in blocking or unwinding of hospital consolidations or affiliations:


Phoebe Putney Memorial Hospital and Palmyra Medical Center in Georgia

In 2011, the FTC successfully challenged in court the $195 million acquisition of Palmyra Medical Center by Phoebe Putney Memorial Hospital. The FTC alleged that the transaction would create a monopoly as it would "reduce competition significantly and allow the combined Phoebe/Palmyra to raise prices for general acute-care hospital services charged to commercial health plans, substantially harming patients and local employers and employees". The
Supreme Court A supreme court is the highest court within the hierarchy of courts in most legal jurisdictions. Other descriptions for such courts include court of last resort, apex court, and high (or final) court of appeal. Broadly speaking, the decisions of ...
on February 19, 2013, ruled in favor of the FTC.


ProMedica health system and St. Luke's hospital in Ohio

Similarly, court attempts by ProMedica health system in Ohio to overturn an order by the FTC to the company to unwind its 2010 acquisition of St. Luke's hospital were unsuccessful. The FTC claimed that the acquisition would hurt consumers through higher premiums because insurance companies would be required to pay more. In December 2011, an administrative judge upheld the FTC's decision, noting that the behavior of ProMedica health system and St. Luke's was indeed anticompetitive. The court ordered ProMedica to divest St. Luke's to a buyer that would be approved by the FTC within 180 days of the date of the order.


OSF healthcare system and Rockford Health System in Illinois

In November 2011, the FTC filed a lawsuit alleging that the proposed acquisition of Rockford by OSF would drive up prices for general acute-care inpatient services as OSF would face only one competitor (SwedishAmerican health system) in the Rockford area and would have a market share of 64%. Later in 2012, OSF announced that it had abandoned its plans to acquire Rockford Health System.


Organization


Current members of the FTC

The commission is headed by five commissioners, who each serve seven-year terms. Commissioners are nominated by the president and confirmed by the
Senate A senate is a deliberative assembly, often the upper house or chamber of a bicameral legislature. The name comes from the ancient Roman Senate (Latin: ''Senatus''), so-called as an assembly of the senior (Latin: ''senex'' meaning "the el ...
. No more than three commissioners can be of the same political party. In practice, this means that two commissioners are of the opposition party. However, three members of the FTC throughout its history have been without party affiliation, with the most recent independent,
Pamela Jones Harbour Pamela LeDeyce Jones Harbour (born July 15, 1959) is an American lawyer who served as a member of the Federal Trade Commission (FTC) from 2003 to 2009. As of 2021, Harbour is one of just three African-Americans to have served as a member of the ...
, serving from 2003 to 2009. Notes * Shortly after the U.S. Senate confirmed Lina Khan as a commissioner, President Biden tapped her to serve as chair of the commission. * The FTC Act allows commissioners to remain in their position after their term expires until a replacement has been appointed.


Backgrounds of commissioners

As of 2021, there have been: * Three African-Americans to serve on the FTC: A. Leon Higginbotham Jr. (served from 1962 to 1964),
Mozelle W. Thompson Mozelle Willmont Thompson is an American attorney who served as a member of the Federal Trade Commission (FTC) from 1997 to 2004. Thompson was the second African American to serve as a member of the FTC. Education Originally from Pittsburgh, P ...
(served from 1997 to 2004),
Pamela Jones Harbour Pamela LeDeyce Jones Harbour (born July 15, 1959) is an American lawyer who served as a member of the Federal Trade Commission (FTC) from 2003 to 2009. As of 2021, Harbour is one of just three African-Americans to have served as a member of the ...
(served from 2003 to 2009) * Three Asian-Americans to serve on the FTC:
Dennis Yao Dennis Alden Yao (born August 29, 1953) is an American academic who served as a member of the Federal Trade Commission (FTC) from 1991 to 1994. A member of the Democratic Party, Yao was the first Asian American to serve on the FTC and the third ...
(served from 1991 to 1994), Rohit Chopra (served from 2018 to 2021), and
Lina Khan Lina M. Khan (born March 3, 1989) is a British-born American legal scholar serving as chairwoman of the Federal Trade Commission since 2021. While a student at Yale Law School, she became known for her work in antitrust and competition law in t ...
(served since 2021); Khan is the first Asian-American to serve as FTC Chair * Three independents to serve on the FTC: Philip Elman (served from 1961 to 1970),
Mary Azcuenaga Mary Laurie Azcuenaga (born July 25, 1945) is an American attorney who served from 1984 to 1998 as a member of the Federal Trade Commission (FTC). As of 2017, Azcuenaga is one of just three political independents to serve on the FTC. Early life ...
(served from 1984 to 1998), and Pamela Jones Harbour (served from 2003 to 2009)


Bureaus

The FTC has three main bureaus: the Bureau of Competition, the Bureau of Consumer Protection, and the Bureau of Economics.


Bureau of Competition

The Bureau of Competition is the division of the FTC charged with elimination and prevention of "anticompetitive" business practices. It accomplishes this through the enforcement of
antitrust Competition law is the field of law that promotes or seeks to maintain market competition by regulating anti-competitive conduct by companies. Competition law is implemented through public and private enforcement. It is also known as antitrust l ...
laws, review of proposed
merger Mergers and acquisitions (M&A) are business transactions in which the ownership of companies, other business organizations, or their operating units are transferred to or consolidated with another company or business organization. As an aspect ...
s, and investigation into other non-merger business practices that may impair competition. Such non-merger practices include horizontal restraints, involving agreements between direct competitors, and vertical restraints, involving agreements among businesses at different levels in the same industry (such as suppliers and commercial buyers). The FTC shares enforcement of antitrust laws with the Department of Justice. However, while the FTC is responsible for civil enforcement of antitrust laws, the Antitrust Division of the Department of Justice has the power to bring both civil and criminal action in antitrust matters.


Bureau of Consumer Protection

The Bureau of Consumer Protection's mandate is to protect consumers against unfair or deceptive acts or practices in commerce. With the written consent of the commission, Bureau attorneys enforce federal laws related to consumer affairs and rules promulgated by the FTC. Its functions include investigations, enforcement actions, and consumer and business education. Areas of principal concern for this bureau are: advertising and marketing, financial products and practices, telemarketing fraud, privacy and identity protection, etc. The bureau also is responsible for the United States National Do Not Call Registry. Under the FTC Act, the commission has the authority, in most cases, to bring its actions in federal court through its own attorneys. In some consumer protection matters, the FTC appears with, or supports, the U.S. Department of Justice.


Bureau of Economics

The Bureau of Economics was established to support the Bureau of Competition and Consumer Protection by providing expert knowledge related to the economic impacts of the FTC's legislation and operation.


Other offices

* The FTC maintains an Office of Technology Research and Investigation to assist it in technology-related enforcement actions. * The FTC generally selects its Chief Technologist from among computer science academics and noted practitioners. The role has previously been filled by Steven K. Bellovin, Lorrie Cranor, Edward Felten, Ashkan Soltani, and
Latanya Sweeney Latanya Arvette Sweeney is an American computer scientist. She is the Daniel Paul Professor of the Practice of Government and Technology at the Harvard Kennedy School and in the Harvard Faculty of Arts and Sciences at Harvard University. She is t ...
. * The FTC also maintains an academic in residence program, inviting leading legal scholars to join the FTC for a year as a Senior Policy Advisor. The role has been held by Tim Wu in 2011, Paul Ohm in 2012, and Andrea M. Matwyshyn in 2014.


Activities

The FTC investigates issues raised by reports from consumers and businesses, pre-merger notification filings, congressional inquiries, or reports in the media. These issues include, for instance,
false advertising False advertising is defined as the act of publishing, transmitting, or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally (or recklessly) to promote the sale of property, goods, or servic ...
and other forms of
fraud In law, fraud is intentional deception to secure unfair or unlawful gain, or to deprive a victim of a legal right. Fraud can violate civil law (e.g., a fraud victim may sue the fraud perpetrator to avoid the fraud or recover monetary compens ...
. FTC investigations may pertain to a single company or an entire industry. If the results of the investigation reveal unlawful conduct, the FTC may seek voluntary compliance by the offending business through a consent order, file an administrative complaint, or initiate federal litigation. During the course of regulatory activities, the FTC is authorized to collect records, but not on-site inspections. Traditionally an administrative complaint is heard in front of an independent administrative law judge (ALJ) with FTC staff acting as prosecutors. The case is reviewed ''de novo'' by the full FTC commission which then may be appealed to the U.S. Court of Appeals and finally to the Supreme Court. Under the FTC Act, the federal courts retain their traditional authority to issue equitable relief, including the appointment of receivers, monitors, the imposition of asset freezes to guard against the spoliation of funds, immediate access to business premises to preserve evidence, and other relief including financial disclosures and expedited discovery. In numerous cases, the FTC employs this authority to combat serious consumer deception or fraud. Additionally, the FTC has
rulemaking In administrative law, rulemaking is the process that executive and independent agencies use to create, or ''promulgate'', regulations. In general, legislatures first set broad policy mandates by passing statutes, then agencies create more deta ...
power to address concerns regarding industry-wide practices. Rules promulgated under this authority are known as ''Trade Rules''. One of the Federal Trade Commission's other major focuses is identity theft. The FTC serves as a federal repository for individual consumer complaints regarding identity theft. Even though the FTC does not resolve individual complaints, it does use the aggregated information to determine where federal action might be taken. The complaint form is available online or by phone (1-877-ID-THEFT). The FTC has been involved in the oversight of the online advertising industry and its practice of
behavioral targeting Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus ...
for some time. In 2011 the FTC proposed a " Do Not Track" mechanism to allow Internet users to opt-out of
behavioral targeting Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus ...
. The FTC, along with the
Environmental Protection Agency A biophysical environment is a biotic and abiotic surrounding of an organism or population, and consequently includes the factors that have an influence in their survival, development, and evolution. A biophysical environment can vary in scale f ...
and Department of Justice also empowers third-party enforcer-firms to engage in some regulatory oversight, e.g. the FTC requires other energy companies to audit offshore oil platform operators. In 2013, the FTC issued a comprehensive revision of its Green guides, which set forth standards for environmental marketing.


Unfair or deceptive practices affecting consumers

Section 5 of the Federal Trade Commission Act, grants the FTC power to investigate and prevent ''deceptive'' trade practices. The statute declares that "unfair methods of competition in or affecting commerce, and unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful." Unfairness and deception towards consumers represent two distinct areas of FTC enforcement and authority. The FTC also has authority over unfair methods of competition between businesses.


Definitions of unfairness

Courts have identified three main factors that must be considered in consumer unfairness cases: (1) whether the practice injures consumers; (2) whether the practice violates established public policy; and (3) whether it is unethical or unscrupulous.


Definitions of deception

In a letter to the Chairman of the House Committee on Energy and Commerce, the FTC defined the elements of
deception Deception or falsehood is an act or statement that misleads, hides the truth, or promotes a belief, concept, or idea that is not true. It is often done for personal gain or advantage. Deception can involve dissimulation, propaganda and sleight o ...
cases. First, "there must be a representation, omission or practice that is likely to mislead the consumer." In the case of omissions, the Commission considers the implied representations understood by the consumer. A misleading omission occurs when information is not disclosed to correct reasonable consumer expectations. Second, the Commission examines the practice from the perspective of a reasonable consumer being targeted by the practice. Finally the representation or omission must be a material one—that is one that would have changed consumer behavior.


= Dot Com Disclosures guide

= In its Dot Com Disclosures guide, the FTC said that "disclosures that are required to prevent deception or to provide consumers material information about a transaction must be presented clearly and conspicuously." The FTC suggested a number of different factors that would help determine whether the information was "clear and conspicuous" including but not limited to: *the placement of the disclosure in an advertisement and its proximity to the claim it is qualifying, *the prominence of the disclosure, *whether items in other parts of the advertisement distract attention from the disclosure, *whether the advertisement is so lengthy that the disclosure needs to be repeated, *whether disclosures in audio messages are presented in an adequate volume and cadence and visual disclosures appear for a sufficient duration, and *whether the language of the disclosure is understandable to the intended audience. However, the "key is the overall net impression."


See also

* Children's Online Privacy Protection Act * Competition policy *
Competition regulator A competition regulator is the institution that oversees the functioning of the markets. And the Law in which it takes cognizance of situations having any type of impediments and distortions on the markets and correct them is the competition law ...
* Consumer Financial Protection Bureau *
Consumer Product Safety Commission The United States Consumer Product Safety Commission (USCPSC, CPSC, or commission) is an independent agency of the United States government. The CPSC seeks to promote the safety of consumer products by addressing “unreasonable risks” of inj ...
* Fair Debt Collection Practices Act *
Franchising Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its busine ...
* FTC Fair Information Practices * FTC regulation of behavioral advertising * Gramm–Leach–Bliley Act *''
Humphrey's Executor v. United States ''Humphrey's Executor v. United States'', 295 U.S. 602 (1935), was a Supreme Court of the United States case decided regarding whether the United States President has the power to remove executive officials of a quasi-legislative or quasi-judicia ...
'' * Information broker * Sweepstakes *''
United States v. Google Inc. ''United States v. Google Inc.'', No. 3:12-cv-04177 (N.D. Cal. Nov. 16, 2012), is a case in which the United States District Court for the Northern District of California approved a stipulated order for a permanent injunction and a $22.5 million ...
''


References


Further reading

* * * *


External links

*
Report fraud website
of the FTC
Federal Trade Commission
in the
Federal Register The ''Federal Register'' (FR or sometimes Fed. Reg.) is the official journal of the federal government of the United States that contains government agency rules, proposed rules, and public notices. It is published every weekday, except on feder ...

16 CFR Chapter I
of the Code of Federal Regulations from the
OFR The Office of Financial Research (OFR) is an independent bureau within the United States Department of the Treasury that was established by the Dodd–Frank Wall Street Reform and Consumer Protection Act, whose passage in 2010 was a legislative ...

FTC Decisions
volumes 1-128 archive from
HathiTrust HathiTrust Digital Library is a large-scale collaborative repository of digital content from research libraries including content digitized via Google Books and the Internet Archive digitization initiatives, as well as content digitized locally ...

Federal Trade Commission
on USAspending.gov {{Authority control Corporate crime Competition regulators Consumer rights agencies Government agencies established in 1914 Independent agencies of the United States government Organizations based in Washington, D.C. Articles containing video clips